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Netflix Eats Up 15% of All Internet Downstream Traffic Worldwide, Study Finds (variety.com)

When it comes to devouring bandwidth online, no company can hold a candle to Netflix. From a report: Netflix remains the 800-pound gorilla of the streaming world: Video from the service consumes a significant 15% of all internet bandwidth globally, the most of any single application. That's according to the latest Global Internet Phenomena Report from Sandvine, a vendor of bandwidth-management systems. Netflix was followed by HTTP media streams, representing 13.1% of all downstream traffic; YouTube (11.4%); web browsing (7.8%); and MPEG transport streams (4.4%). In the Americas, Netflix grabs an even bigger slice of the bandwidth pie, accounting for 19.1% of total downstream traffic. Here's an interesting wrinkle: In this Americas, Amazon Prime Video consumes more data (7.7% of downstream traffic) than YouTube (7.5%), per Sandvine. During peak evening hours, Netflix usage can spike as high as 40% of all downstream traffic on some wireline operator networks in the Americas, per the study, which remains consistent with past studies Sandvine has conducted. Further reading: File-sharing Site Openload Generates More Traffic Than Hulu or HBO Go, and the source study: Sandvine.

11 of 147 comments (clear)

  1. Hold the phone! by jellomizer · · Score: 2, Interesting

    A popular internet service, that regularly broadcast High Definition video and audio, and has access to a good portion of data, is using a good portion of the bandwidth.

    Here is the thing. Netflix when it moved to streaming was smart enough to have good enough DRM, So content producers got comfortable with them broadcasting the data. It has become convenient enough that most people don't care and will download gigs of data over and over again.

    Now I know there is some devices that allows you to download shows and movies, but still we are just eating bandwidth.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    1. Re:Hold the phone! by nasch · · Score: 2

      Fortunately it's a renewable resource.

  2. Wrong by sobachatina · · Score: 5, Insightful

    Uh no. The title must have been phrased by the anti net neutrality crowd.

    Actually, Netflix doesn't consume a single byte of downstream traffic. They don't pay for it, they don't consume it.

    ISP customers choose to consume the downstream bandwidth that they already paid for by ordering data from Netflix. If the ISPs can't provide the downstream bandwidth that they have *already sold* to their customers then they should face consequences and not try to double charge and extort other companies.

    1. Re: Wrong by F.Ultra · · Score: 2

      Well it's not strange that they wanted the rack space for free since they #1 provided the cache servers to the ISP:s for free and #2 having a local cache helps the ISP massively since the no longer have to peer all that traffic.

  3. Re:Good thing everyone pays! by fish_in_the_c · · Score: 2

    One amendment - you mean republicans. Not everyone who you might label conservative is against net neutrality just like not everyone you might label liberal is not for it.

    As a rule however, republicans are all about letting 'business owners' maximize profit and the expense of consumers on the tired and self serving assumption that ANYTHING that is good for business is always good for consumers.

    --
    âoeTolerance applies only to persons, but never to truth. Intolerance applies only to truth, but never to persons.
  4. Downstream of the cache by DrYak · · Score: 2

    They'll usually stop by your local ISP and offer them a big DVR along with money to pay for the electricity.

    if I read correctly excerpts like this one :

    During peak evening hours, Netflix usage can spike as high as 40% of all downstream traffic on some wireline operator networks in the Americas

    The stat reported by the study are downstream of the "big DVR" cache-server that Netflix collos at the ISP's data center.
    It's bandwidth consumed on the network between ISP and clients.
    It's "big DVR to Android app" bandwidth.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  5. guess I thought wrong by renegade600 · · Score: 3, Interesting

    thought it would be pornhub that would eat up most of the bandwidth :-)

    1. Re:guess I thought wrong by Anonymous Coward · · Score: 5, Insightful

      thought it would be pornhub that would eat up most of the bandwidth :-)

      I believe I saw a stat once that the average session at Porn Hub is something like 10 minutes, so that limits the impact somewhat. ;-)

      Hell, the middle 10-12 minutes of most porn scenes just gets tedious and people just fast forward to the money shot anyway, or so I'm told. :-P

  6. Conservation by Comboman · · Score: 4, Funny

    we need to bring back some small fees to encourage conservation.

    That's why I always use extra small fonts in my emails to conserve bandwidth.

    --
    Support Right To Repair Legislation.
  7. Re:So the issue is fraud, not "neutrality". by Comrade+Ogilvy · · Score: 3

    The ISPs are not helpless. They are not surprised. They understand the trends year to year, and have many options for corrective action. No one is putting a gun to the head of the CEO of the ISP and forcing them to sell what they cannot provide.

    Without the conviction to demand all actors to tell the truth, libertarianism is complete bullshit.

  8. Re:RFC Citation Needed by F.Ultra · · Score: 2

    You can begin by reading RFC 2616 and then perhaps you might understand what will happen when you issue a GET request on a server and in which direction the data will flow.