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Microsoft Is Embracing Android As the Mobile Version of Windows (theverge.com)

Microsoft unveiled a bunch of new hardware during a press event last night, but one of the most interesting announcements the company made was their new "Your Phone" app for Windows 10. Basically, the feature will let Android users mirror any app on their device to a Windows 10 desktop. The Verge's Tom Warren writes about how Microsoft is embracing Android as the mobile version of Windows: We've seen a variety of ways of bringing Android apps to Windows in recent years, including Bluestacks and even Dell's Mobile Connect software. This app mirroring is certainly easier to do with Android, as it's less restricted than iOS. Still, Microsoft's welcoming embrace of Android in Windows 10 with this app mirroring is just the latest in a number of steps the company has taken recently to really help align Android as the mobile equivalent of Windows.

Microsoft Launcher is designed to replace the default Google experience on Android phones, and bring Microsoft's own services and Office connectivity to the home screen. It's a popular launcher that Microsoft keeps updating, and it's even getting support for the Windows 10 Timeline feature that lets you resume apps and sites across devices. All of this just reminds me of Windows Phone. It's only been three years since Microsoft launched its Lumia 950 Windows 10 Mobile device at a packed holiday hardware event. Windows Phone has vanished in the last couple of years, and Microsoft finally admitted Windows Phone was dead nearly a year ago. The software maker has now embraced the reality that people don't need Windows on a phone. Instead, it's embracing Android as the mobile version of Windows.

41 of 76 comments (clear)

  1. Embracing... by sconeu · · Score: 4, Informative

    You know what the other two "E"s are...

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    1. Re: Embracing... by Anonymous Coward · · Score: 1

      Exterminate Apple? Enjoy?

      Sounds good to me.

    2. Re:Embracing... by Anonymous Coward · · Score: 1

      You know what the other two "E"s are...

      This is exactly what Google has done with AOSP. Rather than an 'embrace' stage they built a free, open source operating system and got everybody to embrace it predominantly on that premise. Then they started deprecating functionality in AOSP in favor of their proprietary Google Play Services layer and now they really only extend Android by developing important features in that layer. Ultimately AOSP will cease to be representative of Android at all and be effectively extinguished.

      If Microsoft provide a layer that implements those important Google Play Services APIs then at least there will be an alternative to Google Android. It's still a bit baffling that the FOSS community hasn't stepped up to this, AOSP was a great base for an open and free mobile operating system but much like desktop Linux it seems the FOSS solution is destined to be a late-to-the-game, also-ran mess of NIH syndrome solutions that maybe a tiny percentage of devotees will use.

    3. Re:Embracing... by spongman · · Score: 2

      electrical engineering?

    4. Re: Embracing... by stephanruby · · Score: 4, Informative

      Embrace, Extend, and Extinguish.

      https://en.wikipedia.org/wiki/...

      That being said, I doubt they'll be able to do that anymore. They don't have the same dominance they used to have. At this point, Microsoft is just trying to survive, it's no longer capable of dominating anymore.

    5. Re: Embracing... by DutchDopey · · Score: 1

      What could you possibly gain by that ? We need more players in the technology world, not less.

    6. Re:Embracing... by thegarbz · · Score: 1

      There's only one other E. The correct saying now is "Embrace, Extend, Watch-idiots-misquote-this-because-they-don't-understand-how-EEE-works".

    7. Re:Embracing... by sd4f · · Score: 1

      It communicates through an app to your phone. The phone still does the texting and everything, just that on your phone is an intermediary that communicates with your windows desktops. Theoretically, it shouldn't need to know your number, but probably will anyway.

      These features sound ok until you go crazy with absolutely everything throwing a notification at you, rather than just your phone. These features have been messed around with on windows mobile, and you just get sick of seeing the same notifications on all your devices.

    8. Re:Embracing... by OneHundredAndTen · · Score: 1

      MS is doing this in order to delay the descent of Windows into irrelevance.

    9. Re:Embracing... by sd4f · · Score: 1

      It's looking like killing google has been having the opposite effect.

    10. Re: Embracing... by mjwx · · Score: 3, Insightful

      Embrace, Extend, and Extinguish.

      https://en.wikipedia.org/wiki/...

      That being said, I doubt they'll be able to do that anymore. They don't have the same dominance they used to have. At this point, Microsoft is just trying to survive, it's no longer capable of dominating anymore.

      This, they tried to do the three E's thing with Windows Phone, leveraging their waning dominance on the server/desktop market to a phone market they ignored whilst Google ate their lunch. The process was more akin to the DABDA stages of grief.

      Denial = Android will never take off.
      Anger = Hurrr, we'll sue Google for everything. And release our own half arsed operating system with tiles and solitaire.
      Bargaining = Maybe if we buy Nokia people will buy it.
      Depression = Why won't people buying Windows Phones.
      Acceptance = Lets start making apps for Android and try to forget this whole Windows Phone palaver.

      Microsoft's power has waned from the days of the 90's when they could take down competition at a whim. Microsoft are now starting to lose their grip on the enterprise market.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    11. Re:Embracing... by tlhIngan · · Score: 2

      If Microsoft provide a layer that implements those important Google Play Services APIs then at least there will be an alternative to Google Android. It's still a bit baffling that the FOSS community hasn't stepped up to this, AOSP was a great base for an open and free mobile operating system but much like desktop Linux it seems the FOSS solution is destined to be a late-to-the-game, also-ran mess of NIH syndrome solutions that maybe a tiny percentage of devotees will use.

      The problem is that "framework" stuff is generally "boring" and "not my itch" type development. FOSS is great for "scratch my itch" projects, but the boring infrastructure projects generally have to be subsidized by someone else

      It's one of those unfortunate realities - unless the FOSS development is sponsored by a company, generally only the "exciting" stuff gets done

      Ironically, that might end up to be Microsoft.

    12. Re:Embracing... by drevange · · Score: 2

      Every time I see or hear somebody call Android open source I have to puke and wonder if they know what Open Source actually means or are just blinded by Google. Google 100% controls Android. 100%. You can maybe call it "Open Sauce" - but definitely not Open Source. You can add your own flavor to it, the sauce if you will, but you can't add or control jack shit.

  2. The obsolescence of Windows by Anonymous Coward · · Score: 1

    Time to end the Great Schism of computing by putting Windows out to pasture.

  3. Re:Waiting for the inevitable by llamalad · · Score: 1

    Would they re-invent WINE or become contributors to it?

  4. The real competition for android is not iOS by williamyf · · Score: 4, Interesting

    The real competition for android is AOSP.

    Last time I saw the numbers* for Mobile OS market share:

    Android total: 81%
    - Google's Android: 55%
    - AOSP Android: 27%

    - iOS Total: 18%

    - Other: 1%
    % do not add up due to rounding errors

    So, phase 1, embrace Google's Android, while mantaining compatibility with AOSP.

    Phase 2: Extend AOSP, giving it functional equivalents to the functions Google keeps behind the Google Play Services, that have either no equivalents in AOSP, or Delerict APIs

    Phase 3: I hope they do not extinguish Google's Android, but at least lessen Alphabet's grip on the mobile market. This monoculture is as bad (or worse) for us than the Windows desktop and browser monopoly was in the 90's and 00's.

    * Numbers come from here:
    http://communities-dominate.bl...

    Sorry for not posting the full link, /. threw a filter error

    I do not agree with all that Tomi wites, and I do not like his writting style, but I give it to him, he has the best publicly available numbers, and I thank him for give them away for free.

    --
    *** Suerte a todos y Feliz dia!
    1. Re:The real competition for android is not iOS by supremebob · · Score: 1

      So, what's Microsoft's endgame here? A custom branded version of Android with Microsoft extensions? I'm not really seeing a lot of profit in that.

    2. Re:The real competition for android is not iOS by jezwel · · Score: 2

      So, what's Microsoft's endgame here? A custom branded version of Android with Microsoft extensions? I'm not really seeing a lot of profit in that.

      Seamless access and handover between mobile, local, and hosted apps appears to be the goal, agnostic to the underlying hardware and OS kernel.

      * Use O365 apps on your Android phone
      * Boot your virtual Win365 work desktop, running O365, hosted on Azure, mirrored to whatever display you have nearby - and picking up where you left off - on any device you can configure to boot from Azure stored VMs
      * Head into work and access a Net-PC or workstation, or dock your phone, and again pickup from where you were before.

    3. Re:The real competition for android is not iOS by williamyf · · Score: 1

      So, what's Microsoft's endgame here? A custom branded version of Android with Microsoft extensions? I'm not really seeing a lot of profit in that.

      the idea is not to get a custom branded version of android.

      Is convincing all those guys making AOSP devices (and maybe some end users with Google Play android as well), to preinstall/use microsoft launcher and services instead of the hodgepodge set of services and delerict APIs they are using now (with very variable results).

      If you are in an emerging market (full disclosure, I am in Venezuela), compare side by side any AOSP device with a Google one of similar price and see.

      If you live in a developed market (for example USoA or any other of the five eyes), it may be harder to find an ASOP phone, so compare an Android tablet with an Amazon fire tablet (which is AOSP, by the way) of similar price and see...

      If they can get half of that 27% of the AOSP smartphone market using their services (like bing, the microsoft-AOL ad network, outlook.com and onedrive, for example) that gives them a significantly better position than what they were able to reach with their own OS.

      Maybe not a lot of profit (not losses either), but a significant strategic gain.

      Only time will tell.

      --
      *** Suerte a todos y Feliz dia!
    4. Re:The real competition for android is not iOS by BadDreamer · · Score: 4, Informative

      [quote]So, what's Microsoft's endgame here?[/quote]

      Everyone subscribing to Microsoft's software services and cloud, directly or through phone plan.

    5. Re:The real competition for android is not iOS by thegarbz · · Score: 1

      So, what's Microsoft's endgame here?

      Complete buy-in to the Windows ecosystem with all of MS's services at the core.

    6. Re:The real competition for android is not iOS by ElizabethGreene · · Score: 1

      If you believe the mission statement, the end game is "to empower every person and every organization on the planet to achieve more." I hear that literally every time Mr. Nadella speaks. He's platform agnostic too. He wants to change the world on Windows, Android, Linux, iOS, on desktops, in the cloud, on phones, on tablets, everywhere.

      I wouldn't work for Microsoft if EEE was still the vision, but I understand why people are skeptical. It's a different company under Satya. That said, There were a lot of bridges burned, and there is no ctrl-Z for that. They have to build new bridges instead.

    7. Re:The real competition for android is not iOS by supremebob · · Score: 1

      So, basically, he doesn't care what platform they are on, as long as they have Office 365 subscriptions and are running applications hosted on Azure. Gotcha.

  5. Repeat by commodore64_love · · Score: 2

    Repeat article. I just read the exact-same thing last night.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  6. Re:Waiting for the inevitable by exomondo · · Score: 1

    Would they re-invent WINE or become contributors to it?

    I wouldn't think so, the Win32 API would remain and probably have some sort of Linux Subsystem for Windows (the opposite of the Windows Subsystem for Linux) so the kernel could be switched. Then most likely new APIs and functionality would go through WSL so they could run on a Windows kernel but be switched to a Linux kernel.

  7. Re:No by Cmdln+Daco · · Score: 1

    Stomp your foot. Say it again.

    Go ahead and pout if it makes you feel better.

  8. Re:Windows Phone GUI? by mcswell · · Score: 1

    Agreed. When the post said Microsoft was offering its Launcher on Android, I was hoping that meant you could have an Android that looked like the Windows-on-phone system, but running Android apps; so when my Lumia gives up the ghost, I could get a cheap phone but still have the same-looking GUI. No such luck, the launcher seems to be much less useful.

  9. Wow, that's harsh. by jcr · · Score: 3, Funny

    I'm certainly no fan of Android or any other half-assed knock-off of Apple's IP, but calling it the "mobile version of Windows" is much further than even I'd go in disparaging it.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:Wow, that's harsh. by jcr · · Score: 1

      crapple

      You're so persuasive. I'll give up on quality and buy the same shit that a prole like you can afford now.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:Wow, that's harsh. by jcr · · Score: 1

      He hit a nerve

      Dream on.

      Apple fanbois are so insecure

      Keep telling yourself that. I'm sure it will help you deal with the crushing feelings of inadequacy you have from being unable to afford decent products.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    3. Re:Wow, that's harsh. by sirpwn4g3 · · Score: 1

      Really dude? "Unable to afford decent products". Get real, the difference between an iphone and android to the average user is nothing but window dressing. Quit fanboying and be realistic.

    4. Re:Wow, that's harsh. by KlomDark · · Score: 1

      Unable to afford? Buahahaha!

      I definitely can afford it, but I refuse to be locked into the rotten fruit ecosystem. Fuck your pansy-assed shitphone and all the rest of the idiotic trash from that jewelry company.

  10. Unnecessary, really. by Hallux-F-Sinister · · Score: 3, Insightful

    Android already WAS the mobile version of Windows, in that it was a case where someone elseâ(TM) work was taken by a company that grew really huge with the help of something they did not create, and who paid very little or nothing for it, and then proceeded to build an EMPIRE on it, while in reality, objectively, it is an ugly kludge of cobbled-together, mismatched parts that has become, despite its many, many MANY flaws, THE big thing that people eventually either come to love, or love to hate.

    So Microsoft giving its irrelevant blessing just looks like an octogenarian announcing that he is joining a punk rock band, and learning to skateboard and wants to do body shots to convince his great great great grandkids he is cool.

    --
    Our reign has gone on long enough. Indeed. Summon the meteors.
  11. But this time it's going to work ? by DrYak · · Score: 1

    But why do they think that *this peculiar time* it's finally going to work after a gazillion of failed attempts by nearly everyone else ? (e.g.: Citrix)

    The history is littered with the corpses of failed such attempts.
    Why do they think that suddently its going to work better now ?

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
    1. Re:But this time it's going to work ? by nine-times · · Score: 1

      My guess is that what's different is they're seeing traction with Azure.

      If you can build your infrastructure in Azure and then Microsoft creates a VDI product in Azure that is easy to setup, manage, and use, I could see it working this time. At least working better.

      It also might be that they don't see the remote desktop situation as having changed, but just that their position has changed. They don't have the same kind of lock on the desktop OS market that they used to, and they're not charging for upgrades. Instead, they're looking for ways to push it as a subscription. Turning it into an online service by hosting the desktop would accomplish that.

    2. Re:But this time it's going to work ? by jezwel · · Score: 1
      Probably because Microsoft can control all the software I listed except the Android OS, and have been getting the Windows Subsystems for Linux working better anyway so that shouldn't be a problem. How to pickup where you left off on different devices should be covered if all their apps save their state to Azure.

      It might work this time because MS licence agreements are all moving to user based subscriptions - which remove much of the compliance headaches of previous solutions - and the capability is (I assume) being added into everything they release.

      Of course, that's all an assumption, I have nothing to do with this IRL.

  12. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  13. First Linux, now Android by Rick+Schumann · · Score: 1

    Just another step along the path Microsoft has laid out for themselves, to be the one-and-only OS in the world: now begins the annexation of Android, like they've been doing to Linux.

  14. It's like I was saying to a recruiter last night.. by cshark · · Score: 1

    There's this one big recruiting company that's very interested in me again for some reason. Been corresponding with one of their recruiters at length for a couple of weeks now. Last night, I was talking about the things I will and won't work on, and/or code with. I mentioned that I'll write code on or for just about anything... except .net. To which I followed up, "But Microsoft has been oddly standards based the last couple of years, it's completely out of character for them. And, honestly, I'm worried them. I hope they feel better and get back to their evil uncompetitive selves soon."

    --

    This signature has Super Cow Powers

  15. Re:Windows Phone GUI? by drevange · · Score: 1

    Also agreed - too bad it didn't do better. A launcher might end up working out really well for them. Hundreds of millions of younger generation that are intimately familiar with XBox UI and also Windows 10 now.

  16. Not even close to "mobile Windows" by Tony+Isaac · · Score: 1

    Have you tried the app? All it does is let you remotely control texting and photos access from your PC. It doesn't let you run Android apps on your PC, it doesn't even let you do a sort of "remote desktop" to your phone. It's much simpler than that.