Toys R Us Cancels Bankruptcy Auction, Plans To Revive Brand (theglobeandmail.com)
Toys "R" Us may not be dead after all. According to Reuters, "The top lenders of Toys "R" Us have decided to cancel the bankruptcy auction of its brand name and other intellectual property assets and instead plan to revive the Toys "R" Us and Babies "R" Us brand names." From the report: The bankrupt retailer's debtors aim to open a new Toys "R" Us and Babies "R" Us branding company that maintains existing global license agreements and can invest and develop new retail shops. The lenders also plan to expand its international presence and further develop its private brands business. The bids were not superior to the plan to revive the brand as it did not offer "probable economic recovery" to creditors as well as benefits to stakeholders who would maintain the brands under the new independent U.S. business, the court filing showed. Under the intellectual property auction, the company had planned to sell its assets, including the brand names of Toys "R" Us, Babies "R" Us, registry lists, website domains, Geoffrey the Giraffe and other assets. The company filed for bankruptcy protection in September last year, but later said it would sell or close all 800 of its U.S. stores.
I don't have to grow up!
OK, it's not. but whatev
Get rid of all the the 'problems' and start over.
The Halloween stores in my area are going to be disappointed.
for Hostess it was Unions and Pensions. Toys R Us' rank & file didn't have those things. Maybe somebody in their supply chain did? Or maybe it let them clean out the old, older management without an age discrimination suit. I don't think it wipes the debt, does it?
Anyone know enough about financial shenanigans to know?
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Kinda think you will suck mine.... do it right now fucker
Then they can explain why they left sensitive customer data and hardware lying about in their defunct stores!
Yay!
No way at this point they can be back up and running in time for Christmas 2018.
Methinks they'll go broke again by the time Christmas 2019 rolls around.
They should have thought of this about six months ago.
The news on the massive Toys R Us data breach from abandoned employee information in a defunct store didn't go anywhere because who's going to get sued?
Looks like Toys R Us is opening the door back up to litigation.
Itâ(TM)s 69 time for DEEZ NUTZ
We have seen this before. Companies become some kind of generic clearinghouse with the face of an old brand.
Examples include CompUSA, Circuit City, Polaroid
It was whoever worked for the store. We're talking about 100, 200 people max?
Only the State obtains its revenue by coercion. - Murray Rothbard
That article acts as though the problems started ten to fifteen years later than they really did.
For a long time, Toys R Us was the #1 toy retailer in the US. It was the first big box toy store, and the only one in many cities. They "kept doing what has been successful" (rested on their laurels) as other competitors emerged. In the early 1990s Target and especially Walmart starting taking a big chunk of that market. The aging Toys R Us stores didn't attract customers, who could get the same toys at Walmart while doing their weekly shopping.
By 1998, Walmart sold more toys than Toys R Us. The internet was also eating a growing chunk of the market.
In 2000, the company hired CEO John Eyler to reinvigorate the company. Eyler decided the way forward was to remodel all the stores and open new, bigger stores. They spent and borrowed a lot of money to do that. They had already been having financial difficulties in the 1990s, then Eyler added more debt, which mean lahe debt payments. The company started losing money faster.
By 2005, the strategies were very obviously not working. Yet they did have a very recognizable brand. Some private investors thought they could salvage the company by more effective management. That's where the LA Times article picks up the story. Unfortunately for the private investors, 2005 was a very bad time to invest in struggling brick and mortar retailer with no signifocant online presence. That's the year Amazon introduced Amazon Prime, with free two-day shipping. The next year, Amazon launched Fulfillment by Amazon, which had thousands of retailers selling through Amazon.com. Amazon beat Toys R Us handily.
Nobody is surprised this moron Archie Bunker thinks there are 200 total workers there.
Maybe my bonus points will still be good.
c64. Not sure if I got the 1541 (second version) there or not. In today's dollars, computing was expensive even for those 'cheap' ones. $700 for the combo in 1982 dollars is about $1900 in today's dollars. Remember, this is when the Trumps were evading taxes, so it hurt all of us a lot back then even more than today. Okay, no, it's a LOT worse today.
Don't donate to planned parenthood this time.
I never wanna grow up... i wanna be a toys R us kid
If they go through this and I still have to grow up, some fuckers ARE GONNA DIE!
Chas - The one, the only.
THANK GOD!!!
They trashed the employee retirement plans and health insurance and stock options and told all their creditors to fuckoff for the last 2 years...
"Oh we didn't mean it! Yay us!"
toyr r us was doing fine until people bought the brand with basically a ton of loans. so of course all that debt became the company's debt. leveraged buyouts never work. going bankrupt and rebooting the brand deletes that debt.
*Plays Michael Jacksons Thriller*
*dances like a zombie*
If you gave me a choice between a printer and a giraffe with explosive diarrhoea, i'll get my ladder and my raincoat
I always assumed that the idea was to sell the brand names to someone who would then license that brand name to companies like those operating the Toys 'R Us stores in Europe. Actual stores and inventory that hasn't already been liquidated is obviously going to be auctioned off as planned and thus the only change to the plan is that it's the creditors themselves, or more specifically a company set up by them for this purpose, who are going to be licensing out the name rather than somebody else.
If this goes trough some old stores will probably re-open, but they'll be under new ownership and just licensing the brand rather than actual Toys 'R Us stores and may incorporate some major changes in concept. However more probably than not most of the stores will just be generic toy stores with a new brand to draw in customers.
"Why should I want to make anything up? Life's bad enough as it is without wanting to invent any more of it."
There's the political narrative, and then there's history.
Here's an article about the failure of Toys R Us from 2004
https://www.nytimes.com/2004/0...
Eyler's strategy to fix their "running out of money" problem was - spend a ton more money. He had come from FAO Swhartz, which went bankrupt twice. He would have been a good choice if you wanted someone to show you how to go bankrupt.
> Amazon, Wal-Mart, and Target were all competitors, and yet they still managed
Amazon, Walmart, and Target operate toy specialty stores? You know the actual competitors are in that space? KB Toys, FAO Swhartz, all the toy store chains are gone, because that model doesn't work.
Yes, when you get a loan to buy a house, the house is collateral - the bank will take the house if you don't make the payments. When you get a loan to buy a car, the car is collateral - the bank will take the car if you don't make the payments. When you get a loan to buy a struggling specialty retailer ...
Just stop wasting money on buying all that Star Wars garbage. You'll do OK this time.
They went out of business because of incredibly poor management.
The stores became dilapidated and unappealing to consumers as the upkeep was not paid for and those funds diverted into large bonuses to retain senior management - the same management that drove them into bankruptcy.
There was even an offer to buy the company by Isaac Larian, but that offer was declined as it did not include paying out those same inflated bonuses. Unless all of the senior management is removed I don't see the point in the brand continuing as the company was being milked dry from the top.
Toys R Us didn't die because of financial mismanagement or poor sales. It was bought by investors, who borrowed a lot of money to complete the sale, and then made Toys R Us pay back the loans. The downturn of 2008 was just too much The creditors kind of got what they had coming, agreeing to such a highly leveraged deal.
These creditors then dug their hole deeper by deciding to sell off the real estate used for the stores...before finally coming to their senses and realizing they were throwing something valuable away. Now they'll have to rebuild a lot of what was already lost. Toys R Us may come back, but it won't be as big or as good for quite some time.
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