Average Time To Resolve Problems is Three Times Higher Than Customers Want (zdnet.com)
Businesses seem to be setting the bar for "good" customer service too low, according to a recent study, which could have significant business impact as the customer experience becomes even more vital as customers decide to buy. From a report: Boston, Mass.- based identity and access company LogMeIn recently released a study to analyze the business impact and consumer attitudes of today's customers and their journey to a sale. It surveyed over 5,000 respondents consisting of business leaders and consumers around the globe. Its 2018 AI Customer Experience study shows that over one-third of consumers were not impressed with their customer journey. Over four out of five (83 percent) of consumers citied an average or poor experience, saying that they had at least one issue while interacting with a brand. Conversely, 80 percent of businesses believe their customers would give them a favorable review -- even whilst admitting that less than half of customer queries are resolved during the first interaction. Two-thirds (68 percent) of business respondents agree that their agents struggle with the volume of customer enquiries, and 61 percent of consumers feel that it takes too long for an enquiry to be resolved.
3 x 0 = 0.
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Could it be that rampant, unchecked free market capitalism means that companies are employing less people to do the same amount or more work and customers are noticing?
Hey, but don't worry, this is definitely the most efficient system and nobody could possibly to better, probably. And all that money will eventually trickle down to the rest of us, right? I mean, it's not like these businesses are paying people stagnant or lower wages and the rich are walking away with ever bigger slices of the pie, right?
Right?!
Customer Service Representatives are 3x higher than the customers
Sig Follows: "Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself." -- Mark Twain
Could it be that rampant, unchecked free market capitalism means that companies are employing less people to do the same amount or more work and customers are noticing?
I'd say that the unchecked free market capitalism means that companies are employing zero people to do the same amount of work: when I try to get support from a major company, it is pretty much impossible to get to an actual human being. Often the best I can do is to get shuffled off to a customer "support forum", where people post their problems, and other customers, working for free, post their workarounds to solve the issues.
What a great business strategy! Get your customers-- the people who pay you!-- to do your customer support work for free!
If you have to fix a problem, you need to make sure it will not negatively affect any other customer as well.
Also a lot of companies outsource to other companies, because they think they will have better service then in-house, However their inhouse is probably better staffed and skilled then the company is.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
The average time to a decent slashdot story is 3x higher than its readership wants.
My work is more business to business support, but the number of times I've seen initial support requests that are along the lines of: "My phone is broken. Please fix." That's not unusual. So the next couple of emails tend to be pulling information out of the customer, such as WHAT errors are happening, what they are TRYING to do with the phone, etc. Even in online forms, we tried putting leading questions on the form to try to get more information and the number of times the answer is the letter X is astounding. Why do you think we are ASKING that question, O customer? For the fun of watching you type?
This isn't news. This is marketing. This is nothing but a biased survey being biasedly analyzed so LogMeIn can sell you a chatbot for your site/business.
But there sure was lots of percentages in the article, so it's probably by some really smart peoples.
Can't tell you how many times I've heard that and thought, hmm why not hire more people to handle a 30+ minute wait time. Or, how about you just tell me when you lowest call volume is and I'll call back then. But, somehow I think your higher than normal is actually your normal call volume.
Last time I was experiencing a problem I called 7 days in a row, with each new person assuring me they would be the one to fix the issue. Finally on the 7th day the last person told me to not call back as it wouldn't help resolve the issue. So I haven't called back. Instead I took it upon myself to resolve the issue and found an alternative solution that didn't involve their services anymore. Now that I have an alternative, they are calling me to ask if I'm still experiencing problem. The last call they made to me was awesome, "are you still experiencing problems", nope I canceled your service about a week ago, "[click]".
Sometime back in the early 2000s companies figured out that you can have weak product support and get away with it if a) you answer the phone quickly (being on hold a long time makes people feel unimportant) and b) your reps smile, chat, say nice things and are generally friendly.
As someone for whom that doesn't work (I'm more than a bit autistic) it drives me nuts that it works. But it absolutely does.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
My issue is automated voice systems. I spend 30 minutes just getting to a human. If they only support voice they are even worse. Currently I just press 0 over and over while saying 'fuck shit fuck' until something sends me to a agent.
Whatâ(TM)s interesting is what people actually do in response to service.
Asking people if customer service is good is an excuse to vent. And people who need service are already frustrated.
Thereâ(TM)s the narrative that customers who get great resolution to a problem have even better loyalty than people who have never had a problem. But whatâ(TM)s the quantifiable benefit? And whatâ(TM)s the real cost of bad service? Do companies who are on the lower end of the satisfaction scale really leaving en masse? Are their lost sales? Are companies bad at math when deciding how much to invest in great service?
Or is this (as I suspect) a case where people are vocal in complaining about something they wonâ(TM)t actually pay extra for. Example - people love to complain about airline legroom. A few years back, American Airlines introduced âoemore legroom throughout coach.â They took out a few rows of seats and spread the space out. With fewer seats, they raised prices slightly to cover the costs. Result? They got killed - people may complain about legroom, but they wonâ(TM)t pay $20 more on a $400 fare to get it.
I suspect customer service is the same way. People may be unhappy with customer service. They might complain about it. But it doesnâ(TM)t actually make the take business down the road. But if you solve the problem and charge a bit for it, that MIGHT have them take business elsewhere.
... presuming the problem gets solved on the first try. Take my cable company (Please!), I've had to call multiple times in order to finally find someone who actually (1) understood the problem I was having, and (2) was able to resolve it. And then there are those automated phone systems whose menu structure seems designed to discourage customers from wanting to talk with a real, live person.
Seriously? We have character encoding issues from an iPhone mobile browser? Still?
Guess basic and simple maintainence of our codebade is one of those âoeextraâ(TM)sâ the new ownership wonâ(TM)t invest in.
Fuck beta.
Funny how my task estimates are also three times longer than my boss wants.
Boston, Mass.- based identity and access company LogMeIn recently released a study to analyze the business impact and consumer attitudes of today's customers and their journey to a sale.
Journey to a sale?
Really?
Whats next, a caravan to a refund?
How about a junket to a recall?
We play the game with the bravery of being out of range
Seriously, what a dumb study, comparing what people want to what they get, devoid of logic.
Women are 900% less interested in me than they should be. I'm angry!
-Styopa
"Customer journey" is one of those horrible words thought out by marketing drones in expensive suits. When I'm a customer, I don't go on a fucking journey (if I want to journey, I'll take my luggage and go travel); companies have customer treatment, which can be good or poor, and that's it, fucking period.
Religous speak to God. Insane are spoken to by God. When all shut up, one can finally hear Shostakovich in peace
I'd say that the unchecked free market capitalism means that companies are employing zero people to do the same amount of work: when I try to get support from a major company, it is pretty much impossible to get to an actual human being
This is indeed the shitty new model, but I've only seen it from the likes of Google: big mass-market companies that have never even acknowledged that customer service is something they should be doing.
Even my cell carrier and my car dealership have real human customer support, frustrating as it might be to reach them. Heck, banks used to be the bottom of the barrel, but they've really upped their game these days (excepting Wells Fargo, which united their customer service and fraud creation departments), and if you physically go to a bank customer service tends to be quick and well trained.
Socialism: a lie told by totalitarians and believed by fools.
Average Profit from Customers is Three Times Lower Than Businesses Want ... hmm ... seems to be a correlation
sorry this is a meta-comment, but I found it strange.
The title talks about the time to resolve customer service problems.
The article talks about an "AI customer experience study."
I'm inferring that the story is about how people feel about talking to chatbots. But when the article talks about chatbots, it doesn't talk about time.
Maybe the problem with the chatbots is that they do not provide valuable information, and just give customers the runaround. Is that really a time problem?
This article is serendipitous. Just so happens that yesterday I talked to "Amadou" at Apple Support to try to get our ABM account activated. We'd gone through the enrollment process, which took 3 days, got the "enrollment complete" message, and then discovered we couldn't log into the portal with our Apple ID credentials. (Literally, "Your Apple ID is not allowed to sign in to this application."). "Amadou" said we'd have to create a new Apple ID and go through the process again. I said we went through the process documented on the Apple website, what went wrong? How do we know it'll work this time?
He got hostile at that point (mind you, this is customer service, for Apple!) and wouldn't give any more detail except repeating louder and louder that we would have to create a new Apple ID and go through the enrollment process again. Rather than degenerate into a shouting match, it seemed better just to say "thank you" politely and hang up. I outlined the experience to our local sales rep but he can't really help -- apparently his influence at Apple stops at selling us stuff.
The snarky side of me would say that Apple consumers have been trained to take whatever Apple decides to toss their way, ("mindshare") but honestly, it's not just Apple, customer service suckage appears to have increased across the board. I think part (but not all) of this has to do with outsourcing your technical support to cheap, untrained labor who's involvement is limited to whatever has been scripted, which usually means they have access to the same knowledge base that you do, but without the context or technical background to understand what they're reading.
But this has been the case for a long while -- it's the reason we as IT professionals tend to go to forums first for technical issues. Lately things seem to have gotten a lot worse.
The solution, in my opinion, is to drop vendors with bad technical support. Consider: If you're paying a huge yearly fee for support for a commercial product, and it just ain't happening, mighten't it be time to look into open source alternatives? Yeah, I know, no support. But you have essentially no support ANYWAY.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
1. Companies need to take some more care to release products that work as advertised! If you want to reduce the number of support calls, make sure the product you're selling doesn't NEED that much support for malfunctions or failure to perform as stated on the box or in marketing materials.
2. Provide better documentation. (There was a Slashdot discussion about this topic just a day or two ago, with someone asking why nothing seems to come with a decent printer manual anymore.) If customers can't figure a product out that they just bought, they're going to call in to ask about it.
3. Stop hiring the cheapest warm bodies you can get to answer your phones or do online chat support! I just had a terrible experience using Amazon's online chat support last week. Had a simple request .... Just wanted to find out if I could exchange a broken camera that came as part of a videoconferencing solution, rather than having to tear the whole installation back out and box it ALL up for a return. The first lady I chatted with SLOWLY asked me bunch of really basic questions, such as confirming the product I was asking about was a specific one.... After all that, she tells me she "has to forward me to a specialist who can handle my concern" and I start chatting with a second individual, who asks the SAME annoying questions over again. I think it took a good 45 minutes to finally get the answer that they couldn't help me at all unless I shipped the whole thing back. (I could have just done that process online in 30 seconds.) When I asked if we could just do an even exchange -- that required another 10 minutes for them to tell me they couldn't because of some kind of system problem on their end.
4. If you call in and it says your wait time will be excessive? Offer to let the person hang up and receive a call back when someone is available. T-Mobile does this on their support line, and I believe Tesla Motors does it too. It should become the industry standard. Let people get back to whatever else they're doing rather than tying up their phone listening to hold music and waiting.
So three times nothing is...nothing?
Most customers want it now, and they want it all
they want you to drop everything you're doing for them
they're entitled little biatches, and they're a part of what's wrong with our society in general.
another part is the people who profit from these people. shoot'm both.
caption : aghast
Is this a new rule? No matter how fast your turn around time is, people's expectations will be 3 times faster than the average for the industry.
Is a pre-sale question a "problem"? I thought the report was about tech support, but it instead is about sales support/customer service: "each customer's journey to a sale", "as customers decide to buy".
etc.
ACHTUNG! Das computermachine ist nicht fuer gefingerpoken und mittengrabben. Ist nicht fuer gewerken bei das dumpkopfen.
but I've only seen it from the likes of Google: big mass-market companies that have never even acknowledged that customer service is something they should be doing.
My company runs ad campaigns on Google, and their customer support is excellent. If you, as an end user, think it is bad, then you are confused, because you are not their customer, you are just a user.
There is no plausible way that Google can offer personal support for everyone that uses their search engine, maps, office suite, or other free services, and it is not reasonable to expect them to do so.
>>Seriously? We have character encoding issues from emojis? Still?
So stop using emojis.
No, shuffling the particular verbiage for exotic characters won't change The Point, so don't bother.
It's always reasonable to expect that a business that offers a service should offer support for that service. Google's attitude is one more reason not use their services (not to be their product). If only there were a credible alternative to YouTube.
Socialism: a lie told by totalitarians and believed by fools.
It's always reasonable to expect that a business that offers a service should offer support for that service.
It is never reasonable to expect personalized handholding while paying nothing.
Google provides FREE services. They support these services with tutorials, blogs, and FAQs. To expect more than that is ridiculous.
If only there were a credible alternative to YouTube.
Why don't you start one? The difference will be no ads and a fully staffed 24/7 1-800 number to call if you don't like the video. Should be easy, right?
You should try raising your expectations. You might get more out of life.
YouTube, though, goes beyond "no customer service for viewers" and delivers "no customer service for content creators". Way to raise the bar there, Google.
Socialism: a lie told by totalitarians and believed by fools.
It is never reasonable to expect personalized handholding while paying nothing.
Google provides FREE services. They support these services with tutorials, blogs, and FAQs. To expect more than that is ridiculous.
Google charges us by using our data and selling it, we're their product, so they should make sure that their product can provide them with more data to make more money!
The latest 'trick' is great. Give us your number and an agent will get back to you. They call back... AND YOU'RE STILL ON HOLD waiting for the agent to get to you!
I am using apostrope and single quote. âoe and â. They are big standard ASCII characters. I donâ(TM)t think experts ting them to work is unreasonable.
[...] Women are 900% less interested in me than they should be. I'm angry!
You shouldn't be angry. You should consider yourself to be damn lucky, especially if you live in the USofA.
lgw complained:
but I've only seen it from the likes of Google: big mass-market companies that have never even acknowledged that customer service is something they should be doing.
Prompting ShanghaiBill to respond:
My company runs ad campaigns on Google, and their customer support is excellent. If you, as an end user, think it is bad, then you are confused, because you are not their customer, you are just a user.
There is no plausible way that Google can offer personal support for everyone that uses their search engine, maps, office suite, or other free services, and it is not reasonable to expect them to do so.
It's hard to argue with that logic - except I'm a Project Fi customer, who pays Google for my service. And I can't say I'm satisfied with their customer support at all.
I recently bricked my Nexus 6. While I wrestled with trying to raise it from the dead, I simply wanted to forward calls made to my number to my wife's phone.
Because Project Fi is the carrier for both phones, Google's support people - who are all Indian, and thus contractors to whom Google has outsourced their support calls - claimed it was "not possible" to forward my incoming calls to her phone. Every one of them (and I made it two rungs up the management chain, before the last guy essentially hung up on me, mid-sentence) gave me the same, obviously-canned response.
Now that's pure, industrial grade, 100% bullshit. It should be trivial to do - check a box on a web form, type in a forwarding number, and let me get on with life. But those contractor drones clearly don't have the authority to do anything other than read from boilerplate scripts, and they were adamantly unwilling to push the issue up the chain of command to actual, direct Google employees.
I think that's a data point in favor of an "All animals are equal, but some animals are more equal than others" attitude on Google's part. According to you, customers of their advertising services get high-quality support. I can assure you from personal experience that the same is not true for Project Fi customers.
(This is not a slam at India or Indians. Every company seems to outsource to them for customer service these days, and that strategy can only be based on cost considerations. You get what you pay for - and it doesn't make good business sense to pay Western wages for humans to simply read from scripts. I don't blame the frontline support people for that - I blame Google for not allowing them to escalate support queries to actual technicians ... )
Check out my novel.
Not anymore you're not
Appleinsider: "Turn off iOS 11 Smart Punctuation to avoid data entry problems"
https://appleinsider.com/artic...
Apple Developer Forums: "apostrophe encoding breaks login"
https://forums.developer.apple...
Ring has the worst customer servicer of a major tech manufacturer - they're clueless and incompetent. And the engineers never fix anything.
nothing to see here - move along