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Samsung is Suing Its Brand Ambassador For Using an iPhone in Public (appleinsider.com)

Samsung is suing its Russian brand ambassador for using an iPhone X, demanding as much as $1.6m in compensation, media reports submitted by readers said Wednesday. From a report: Russian brand ambassador for Samsung, Ksenia Sobchak, is reportedly being sued by the South Korean smartphone producer, for allegedly being caught in public using an iPhone X instead of handsets she was supposed to be promoting. Ksenia Sobchak was hired by Samsung to market its smartphones in the country, with the Russian TV presenter, journalist, and politician contracted to use the smartphones in public. Under the terms of similar agreements between companies and influential people, they are not typically allowed to be seen using competing products in public, a rule that Sobchak broke.

According to The Mirror, Sobchak was spotted using an iPhone X during a television interview, with the personality attempting to hide the Apple smartphone under a piece of paper while the cameras were on. Sobchak is also said to have used the iPhone X during social events in Moscow and other TV appearances, again against the contract's rules.

2 of 144 comments (clear)

  1. Can you imagine the backlash if Apple did this? by euxneks · · Score: 1, Interesting

    People are like: "meh, they broke a contract" but if Apple did this, I bet there would be ravenous pearl clutching. The double standard is palpable.

    --
    in girum imus nocte et consumimur igni
  2. Re:Before anyone gets all outraged by Luckyo · · Score: 3, Interesting

    On the video in the story, she literally says "I'm not allowed to do this, because of a contract".

    She knew full well what she was doing.