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In a First, Amazon Begins Mailing 70-page Printed Holiday Toy Catalog To US Homes (cnbc.com)

Posted by msmash on from the how-about-that dept.

Amazon is shipping its first-ever printed holiday toy catalog, titled "A Holiday of Play," to millions of customers in the U.S. starting this month, the company said. From a report: "Amazon is excited to offer a new way for customers to shop for toys this holiday season," Amazon said in a statement. The catalog comes with a distinct retro look, invoking memories of old Toys "R" Us catalogs that made the now-defunct toy retailer so successful. Some of the featured toys come with a QR code, allowing readers to instantly scan and shop for more products. Readers can also scan the product images in the catalog with their Amazon App to get more information and add them to their shopping cart. The move is Amazon's latest in following the playbook of traditional brick-and-mortar retailers.

3 of 108 comments (clear)

  1. Perfect timing with the demise of Sears by klashn · · Score: 5, Insightful

    Perfect timing with the demise of Sears!! Amazon will take over the world!

    1. Re:Perfect timing with the demise of Sears by Iamthecheese · · Score: 3, Insightful

      This won't go anywhere; the internet makes underwear ads obsolete.

      --
      If video games influenced behavior the Pac Man generation would be eating pills and running away from their problems.
  2. Why didn't they mail a USB stick by goombah99 · · Score: 3, Insightful

    Paper. It never goes away. That's interesting but I'm not sure what to make of it. Angry people will say it is an abomination and needs to go away by force. But tactile input media seems important. On the otherhande I used to never think a kindle could replace a paperback. Now I prefer the kindle.

    What I do miss however is that it screws up my photograpic recall. I recall facts and images in equations in text books in part, by where they are on the page. The kindle eradicates that so my recall goes down. I don't care about that for pulp fiction but for text and jouranl articles it matters.

    My fingers also remember what pages things were near.

    The other nice thing about paper is that grouping effect. You dont' just get what you were looking for but also things you might be interested in that are related.

    We'ver lost that with academic search engine. It used to be that half the value of reading a journal was the article after the one you searched for was more important.

    --
    Some drink at the fountain of knowledge. Others just gargle.