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Strategy Guide Company Prima Games Is Shutting Down (kotaku.com)

Prima Games, the publishing company that has printed video game strategy guides since it was founded in 1990, is shutting down. "The label will no longer publish new guides starting now, and it will officially shutter in the spring," reports Kotaku. From the report: Thanks to the rise of sites like GameFAQs -- and major gaming publications like IGN commissioning their own online guides, which bring in monstrous amounts of traffic -- print strategy guides have struggled for years now. In 2015, Prima purchased and swallowed its biggest competitor, BradyGames, and has been consistently churning out guides for both print and the web, but it wasn't enough to survive what the company called "a significant decline" in the world of print video game guides.

50 comments

  1. Wikis too by Anonymous Coward · · Score: 1

    Most of the time I can just type game name wiki into google.

    1. Re:Wikis too by Anonymous Coward · · Score: 2

      I'm surprised Prima lasted as long as they did. GameFAQs and sites dedicated to games (now replaced by wikis, as you mention) have been around a long time, and everybody's been on the 'net for over a decade. I've never bought a print guide in my life, and I only own a few commercial PDF guides because they came with the game(s).

  2. Oh no, that's terrible. by Anonymous Coward · · Score: 1

    And nothing of value was lost given how much completely wrong and/or outdated beta information was often thrown into Prima's "guides".

  3. What about their assets? by Anonymous Coward · · Score: 1

    Any information of what is going to happen with its assets (Intellectual Property). ? My suggestion to them is to turn them public domain and preserve those guides on the Internet Archive (archive.org)

    1. Re:What about their assets? by Anonymous Coward · · Score: 1

      Yeah, not happening.

      Keep in mind that material like that about video games is copyrighted. You can't even publish screenshots without crediting them as copyrighted works. (For reviews, screenshots and brief video are clearly "fair use." For strategy guides, it's a bit more murky.)

      Things like maps or actual data about the game are definitely covered by the original game's copyright and almost certainly licensed for printing in the guide. (It's why the guides are usually exclusives: they're written based on data coming directly from the developer. And also why they can be hilariously wrong: they assume that the information they're given will be correct by the time the guides hit the shelves, and sometimes things end up changing between guides being printed and the game being released.)

      But because they're based on copyrighted data, there's no way they can be released into the public domain or put up on archive.org. Even if Prima goes away, they still have to respect the copyrights.

      And before anyone suggests it: no, you can't site video game data as a "fact" and avoid copyright that way. They're not facts. They're fiction, made up about a fictional world. If the game uses real world data in it, then you can use that data and avoid the game's copyright, but things like health counts and fictional maps are covered by copyright.

    2. Re:What about their assets? by Anonymous Coward · · Score: 0

      technically you can void copyright by calling it parody (in some jurisdictions)

    3. Re:What about their assets? by Anonymous Coward · · Score: 1

      Calling it a parody does not make it a parody.

    4. Re:What about their assets? by Anonymous Coward · · Score: 0

      Fair use also covers education and informative reasons, which is exactly what strategy guides do.

  4. Some really creative ones out there by Etcetera · · Score: 4, Interesting

    One of the best guides I ever read was the Prima one for Uru: Ages Beyond Myst. Since Uru was a meta, alternative reality game taking place in the real world -- in which the original Myst games were put out by Cyna to help spread the word about the "real" D'ni civilization discovered underground in New Mexico -- the Prima guide was written as a completely first person account, leading others through the journey that the writer (a "former games guide writer") had taken.

    It was really rather imaginative and very well done... And remember, this was 2003, before some of these other meta-tricks became more common place. RIP Prima :/
    https://www.amazon.com/URU-Beyond-Primas-Official-Strategy/dp/0761544704/

  5. I could never understand who bought those things. by Anonymous Coward · · Score: 4, Insightful

    Yes, I got stuck a lot. All the time, in fact. But if I had a glossy guidebook to consult each time, I'd beat the expensive game in no time. What's the point of that? Is a game purchased in order to beat it as quickly as possible? Anyone who does that has completely missed the point. Plus the guidebook cost *extra* money, so you were wasting even more money to get less challenge/enjoyment from the main product...

    If you have never walked around helplessly in Hyrule for weeks, looking for that item to get you past an obstacle, you also won't know the pleasure of eventually finding it. That was the actual game -- the feeling of a vast virtual world where you are thrown in and have to attempt to figure it out. Not just looking it up in some book or digital text file.

    There were even hugely popular "cheating devices" that went even further, by allowing you to get unlimited lives/continues/power/HP/ammo, etc. I cannot understand the mentality of people who bought and used those things.

  6. Internet killed the publishing star by Anonymous Coward · · Score: 0

    I still have my Prima guide for Ocarina of Time, will be sad to see them go. I'm not in any way surprised however, the internet was always going to kill physical media of this kind.

    1. Re:Internet killed the publishing star by Moryath · · Score: 2

      I'm not sad to see them go. I'm excited to see if we can make it so there's never a "guide damn it" moment in games again where the programmers deliberately hide shit so that the only way to know about it is to buy the fucking guide. Shit that started with Nintendo Power and "Milon's Secret Castle". Fuck that. https://www.youtube.com/watch?...

  7. Definition of insanity... by Excelcia · · Score: 2, Interesting

    Prima purchased and swallowed its biggest competitor, BradyGames

    What they were doing wasn't working, so what does that suggest? Oh, yes, of course, let's buy someone else who is doing the same thing we are but obviously worse than we are in the hopes that we'll now be able to, ummmm, what exactly?

    I'm sorry, but I have zero sympathy for them. Ten years ago I might have had a smidge. Just a smidge then. But today... if they hadn't realized before now that print strategy guides wasn't a sustainable business, then their "strategy" guides aren't something I want to read anyway. In fact, I'd just go ahead and flush anything they've done in the last decade in the vein of "strategy" at all, because they obviously aren't very good at that.

    Actually, I take back what I originally wrote. Brady had to have been doing something right, because at least they managed to find someone willing to pay real money for them. I want to find one of /their/ old strategy guides.

    I bought a Sim City 2000 strategy guide book years ago. I'm talking, well, nigh on 20 years ago. It was, I think, the last one I bought. I don't regret it, in fact I might now try and find it just for the nostalgia. But ya, even then the writing was on the wall.

    I-D-10-T error.

    1. Re: Definition of insanity... by TimMD909 · · Score: 3, Insightful

      I played SC2000 today and can verify that such strategy guides were useful long ago. Now a days where games can be updated, print is simply the worst choice to convey relevant information. Your entire publication can be rendered useless in an instant after a nerf update.

    2. Re:Definition of insanity... by DNS-and-BIND · · Score: 2

      To obtain more market share? To eliminate a competitor? To allow the executives to be employed for another year? Come on, man, think. Don't just assume everyone but you is a moron.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    3. Re:Definition of insanity... by Anonymous Coward · · Score: 0

      i had two simcity 2000 books. they were awesome in the days before easy and affordable internet was widespread (i had no local dialup providers back then). those were the only books for video games i ever purchased.

    4. Re:Definition of insanity... by Excelcia · · Score: 0

      To obtain more market share? To eliminate a competitor? To allow the executives to be employed for another year? Come on, man, think. Don't just assume everyone but you is a moron.

      Maybe not quite everyone. But someone who thinks that doubling down on the print video game strategy guide business is a good idea? That's setting the bar pretty low.

      The actual funny thing is, they could have been the IGN or Wikia. But they actively eschewed such things since it detracted from the print business.

      Ah sweet irony.

    5. Re:Definition of insanity... by DNS-and-BIND · · Score: 1

      Stop calling people idiots because they have different ideas from you.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    6. Re: Definition of insanity... by Anonymous Coward · · Score: 0

      My shelf has many prima and bradygames guides but i think the most impressive are piggyback interactive guides.

    7. Re:Definition of insanity... by lgw · · Score: 1

      Stop calling people idiots because they have different ideas from you.

      "They laughed at Columbus, they laughed at Fulton, they laughed at the Wright Brothers. But they also laughed at Bozo the Clown." - Carl Sagan

      He's not calling them idiots just because they had different ideas.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    8. Re:Definition of insanity... by DNS-and-BIND · · Score: 2

      People have different objectives all the time. That doesn't make them idiots. For someone ignorant of the industry to judge like that is idiocy.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    9. Re:Definition of insanity... by drinkypoo · · Score: 1

      I have no particular sympathy either, but I don't think there's anything they could have actually done to remain relevant, period. Freely available game guides, primarily on GameFAQs, IGN and Wikia, have eliminated any actual need for their product to exist. It's not clear that it would have remained viable in any form. Maybe if they made a website which could host full video walkthroughs, and sold ads? They have much of the top of the search real estate, so they could have had eyeballs in spite of the dominance of other services.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    10. Re:Definition of insanity... by lgw · · Score: 0

      The other evidence that they're idiots is that they failed hard. Whatever their business objectives might have been, going under is a strong sign it wasn't a smart one.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    11. Re:Definition of insanity... by DNS-and-BIND · · Score: 1

      Jesus, businesses fail all the time. Has nothing to do with idiots. But there's people out there who just thrive on shitting on others and calling them names.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    12. Re: Definition of insanity... by Anonymous Coward · · Score: 0

      I bought simcity 2000 fifteen years ago and still haven't learned how to play it =/

      I can make a mildly profitable city but it's not profitable enough to replace that power plant when it needs replacement fifty years later.

      I think I need a strategy guide.

      (I had better luck with the original simcity.)

  8. Is failure really the only option? by Anonymous Coward · · Score: 0

    This is rather silly. Prima makes some of the best guides out there. I have always found their guides superior to resources online. They can still print things online. I guess they were, but it is odd that they felt like they could not bring the same high quality to their online presence. They really think people making less authoritative wikis for free is more attractive than a well-polished and comprehensive guide. Okay...

  9. Re:I could never understand who bought those thing by Anonymous Coward · · Score: 0

    I have always wondered the same thing. But hell, these days people will play a game where another person can pay $1000 and get a super-kill-everything. At least they had to read a guide before.

  10. Good riddance by Anonymous Coward · · Score: 0

    Too stupid to figure out that the internet is a thing that maybe they should put their guides up on their own website?
    I'm glad they're gone.

  11. Good by Phaid · · Score: 0

    When you are trying to charge between $30 and $40 for information that can easily be obtained more accurately on any number of wikis, to say nothing of the $70-$80 "Special Editions" with cardboard sleeves to hold even more useless junk, it's long past time you went away. I thought game guides were passe when I used to see them at CompUSA in the 90s, it's almost shocking they are even a thing today. Good riddance.

    1. Re:Good by LordWabbit2 · · Score: 1

      While I agree with you to a large degree, there are certain guides that I always insist on getting in print. Perhaps I am old fashioned, but car and motor bike workshop manuals I always try to get a printed copy. My one bike I could only find a PDF manual (it's a rare bike) and it's a bit of a pain when the tablet dies halfway through an overhaul. Not just that, it's generally a dirty job with abrasive materials involved, not exactly the environment I want my tablet to be in, whereas with a workshop manual... it's supposed to get a bit grimy, otherwise you haven't been using it properly.

      --
      There are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third is statistics.
  12. Shame but that's progress I'm afraid by Anonymous Coward · · Score: 0

    Was on the cars really wasn't it? I have all the guides they printed for the Fallout and Morrowind games, they're great tomes but I don't use them I simply search forums or Wikis for help. Print media is not an easy game these days, not for huge sales, smaller companies will survive if they keep their ambitions at sensible scale and don't expect too much. It's just the march of progress and just like death and taxes, you ain't going to stop it.

  13. Partly a pity by Anonymous Coward · · Score: 0

    Prima guides included a lot of information that should have been in the game to help with strategies. There's little to do to work out what attack monster X is weak to or resistant to if you don't know anything about how much HP monster X has nor what damage any of your attacks do.

    Problem was the reveals of secrets etc. Sure, HOW MANY helps. If the game doesn't tell you your completion, how do you know there's a reason to replay to find something new?

  14. Games don't come with a manual any more. by Anonymous Coward · · Score: 0

    YOU merely see the cheats and map reveals not the information that OUGHT to have been in a manual that explains what the game does. Damage values, what armour does, what defensive items do compared to armour, etc. Without that you just put on whatever shiny comes along latest and hope there's a difference.

    1. Re:Games don't come with a manual any more. by Anonymous Coward · · Score: 0

      If the maker of the game wanted you to know, they would have put it in the manual.

  15. well said. by Anonymous Coward · · Score: 1

    at best it shows a lack of imagination when the only excuse you can think of for someone else's actions is "They had a dumb idea", at worst it shows that you want to hate on someone and will make up a "reason" by pretending that the "only reason" for something is their bad brain.

    If you can't think up a sensible reason for someone else's actions, maybe the problem is on your end of the scenario, not theirs. At least see if you can find out from them rather than make the assumption you prefer to be the case.

  16. Terrible place to work in 1999 by Anonymous Coward · · Score: 0

    The guys in the game-testing room were cool, though!

  17. Re:I could never understand who bought those thing by LordWabbit2 · · Score: 1

    I suppose it would depend on the reason you are playing the game in the first place. If it's to prove to your peers that you can / or did get through the game then a guide would help with that. If it's to have fun and figure things out then I suppose a guide would be superfluous. The main thing here is that they were PRINTED guides, although I suppose they probably let people buy and download PDF versions, not sure, but seems obvious. There are certain business models that are dying, people need to move on, video stores, book shops (sadly) are all dying. I love reading, but 99% of my reading I do with ebooks. I rarely go into a book shop anymore, and if it is it's to browse for new reading matter, then I take a picture of it and download it. I always have my phone on me, I can read anywhere, I only lug books around when I know I am going to be out of internet range, or there might be power issues, but then there are ways around that as well.

    --
    There are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third is statistics.
  18. Re: I could never understand who bought those thin by Anonymous Coward · · Score: 0

    The guides were much more thorough than necessary. I did wander around for a few months as a bunny in a Link to the Past, after defeating Agahnim. Never did figure out where the Moon Pearl was hidden without the Prima guide.

  19. Not much money in it anymore by Anonymous Coward · · Score: 1

    all the modern games are:

    For money cheat, send $20 to rockstar & theyll give you some virtual money.

    For item cheat send $20 to EA and theyll give you some free items.

    Nobody needs a guide for that.

  20. Re:I could never understand who bought those thing by Anonymous Coward · · Score: 0

    The last guide I bought was for Mortal Kombat 3, which I suppose was around 1996. Having a guide that showed you all of the obscure button presses necessary for the moves, fatalities, and combos, allowed you to actually start playing the game and have fun, as opposed to sitting around for hours on end just grinding out random button presses trying to figure out how to do a move. Games were sometimes purposefully obtuse in those days, partly because they wanted people to share techniques by word of mouth or whatever, and thats what a guide often provided.

    As for game cheating devices, it was often just FUN to experience the game in new ways that the creators never intended, or just speed through some things that were unnecessarily grindy or difficult. In those days I would often rent games, meaning I just had a single weekend to play it. Being able to cheat and actually experience the entire game would be much more enjoyable than being stuck in the first level the entire weekend. It was also fun to use cheats on games that you had already mastered in order to open up new ways to play.

  21. Noooooo by puddingebola · · Score: 1

    I'm stuck in base Cochise and I can't find Secpass B.

  22. Bullshit by Anonymous Coward · · Score: 0

    It's "if the game designer could be arsed with manual". Not what you blerged out there. It "costs" to produce a manual. For a start the time to write it. And it has to update with the program if and when it changes. Fuck all to do with "if the programmer ante you to know that", it's whether they wanted to spend the "cost" of making it. And most don't.

    Some because they can sell the guide.

    If the programmed didn't want you to know the information, they would not have based the program ON that information

  23. Re:I could never understand who bought those thing by drinkypoo · · Score: 1

    Yes, I got stuck a lot. All the time, in fact. But if I had a glossy guidebook to consult each time, I'd beat the expensive game in no time. What's the point of that?

    There are many different ways to enjoy things in general. You can enjoy them all at once, or you can enjoy them as slowly as possible, or anywhere in between. You can appreciate them for the experience, or for the art, or the story.

    If I've stopped enjoying some part of a game, I fire up the goog and find an answer. It comes in especially handy with these Bethesda games where you can't actually complete many [broken] quests without cheating, but I find it to be an enjoyable practice in general.

    There were even hugely popular "cheating devices" that went even further, by allowing you to get unlimited lives/continues/power/HP/ammo, etc. I cannot understand the mentality of people who bought and used those things.

    Some people just want to enjoy the experience of success. Others use them as "trainers". I don't much see the point either, though. As far as I'm concerned, the best use for such a device has been the Pro Action Replay for Sega Saturn, which also works as a memory expansion and region defeat. Sega was kind enough to put a well-featured connector on the top side of that console.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  24. Impersonating me AGAIN? apk by Anonymous Coward · · Score: 0

    See subject: I pity c6gunner caught impersonating me (his name's the submitter signing "APK") https://linux.slashdot.org/com...

    * Simply because he tried to INSULT me & I made him a COMPLETELY FAIR CHALLENGE he couldn't meet or beat by showing me he's done better work in the past prior to his impersonating me there.

    APK

    P.S.=> You shouldn't throw stones when you live in a glass house boys - especially vs. me... apk

    1. Re: Impersonating me AGAIN? apk by Anonymous Coward · · Score: 0

      I served my country honorably so you could spend your life cowering in your $1 house and spamming Slashdot all day. Because people like me defend the USA, you have the freedom to troll Slashdot, treat others like shit, and vastly overstate the capabilities of your crapware.

  25. Re:I could never understand who bought those thing by Solandri · · Score: 1

    I usually saw these on places like eBay, where the seller would advertise them with the game name in big bold letters, and in the fine print mention that it was a guide, not the game or its manual.

    Pre-Internet there was some market for these. Back then, if you got stuck in a game and your friends couldn't help, buying a guide was usually the only way to move on. It became a decision between flushing $50 down the drain because you were stuck in the game, or paying an extra $20 so you could continue to enjoy the $50 you'd spent on the game.

  26. Hosts efficacy vs. threats/trackers is undeniable by Anonymous Coward · · Score: 0

    See my subject: Unlike YOU? I prove hosts serves others that LIKE/USE/PRAISE my work https://search.slashdot.org/co...

    * PROVE you've done better (or that you even "served" @ all)...

    APK

    P.S.=> You'll "Run, Forrest: RUN!!!" - hence your UNIDENTIFIABLE anonymous posts harassing me (you can't prove squat about yourself)... apk

  27. online guides not biggest problem by sad_ · · Score: 1

    the biggest problem is that games today change all the time, update every month/week/... and change the rules, remove unintended exploits etc.
    by the time you buy your strategy guide, it's already outdated.

    --
    On a long enough timeline, the survival rate for everyone drops to zero.