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Strategy Guide Company Prima Games Is Shutting Down (kotaku.com)

Prima Games, the publishing company that has printed video game strategy guides since it was founded in 1990, is shutting down. "The label will no longer publish new guides starting now, and it will officially shutter in the spring," reports Kotaku. From the report: Thanks to the rise of sites like GameFAQs -- and major gaming publications like IGN commissioning their own online guides, which bring in monstrous amounts of traffic -- print strategy guides have struggled for years now. In 2015, Prima purchased and swallowed its biggest competitor, BradyGames, and has been consistently churning out guides for both print and the web, but it wasn't enough to survive what the company called "a significant decline" in the world of print video game guides.

25 of 50 comments (clear)

  1. Wikis too by Anonymous Coward · · Score: 1

    Most of the time I can just type game name wiki into google.

    1. Re:Wikis too by Anonymous Coward · · Score: 2

      I'm surprised Prima lasted as long as they did. GameFAQs and sites dedicated to games (now replaced by wikis, as you mention) have been around a long time, and everybody's been on the 'net for over a decade. I've never bought a print guide in my life, and I only own a few commercial PDF guides because they came with the game(s).

  2. Oh no, that's terrible. by Anonymous Coward · · Score: 1

    And nothing of value was lost given how much completely wrong and/or outdated beta information was often thrown into Prima's "guides".

  3. What about their assets? by Anonymous Coward · · Score: 1

    Any information of what is going to happen with its assets (Intellectual Property). ? My suggestion to them is to turn them public domain and preserve those guides on the Internet Archive (archive.org)

    1. Re:What about their assets? by Anonymous Coward · · Score: 1

      Yeah, not happening.

      Keep in mind that material like that about video games is copyrighted. You can't even publish screenshots without crediting them as copyrighted works. (For reviews, screenshots and brief video are clearly "fair use." For strategy guides, it's a bit more murky.)

      Things like maps or actual data about the game are definitely covered by the original game's copyright and almost certainly licensed for printing in the guide. (It's why the guides are usually exclusives: they're written based on data coming directly from the developer. And also why they can be hilariously wrong: they assume that the information they're given will be correct by the time the guides hit the shelves, and sometimes things end up changing between guides being printed and the game being released.)

      But because they're based on copyrighted data, there's no way they can be released into the public domain or put up on archive.org. Even if Prima goes away, they still have to respect the copyrights.

      And before anyone suggests it: no, you can't site video game data as a "fact" and avoid copyright that way. They're not facts. They're fiction, made up about a fictional world. If the game uses real world data in it, then you can use that data and avoid the game's copyright, but things like health counts and fictional maps are covered by copyright.

    2. Re:What about their assets? by Anonymous Coward · · Score: 1

      Calling it a parody does not make it a parody.

  4. Some really creative ones out there by Etcetera · · Score: 4, Interesting

    One of the best guides I ever read was the Prima one for Uru: Ages Beyond Myst. Since Uru was a meta, alternative reality game taking place in the real world -- in which the original Myst games were put out by Cyna to help spread the word about the "real" D'ni civilization discovered underground in New Mexico -- the Prima guide was written as a completely first person account, leading others through the journey that the writer (a "former games guide writer") had taken.

    It was really rather imaginative and very well done... And remember, this was 2003, before some of these other meta-tricks became more common place. RIP Prima :/
    https://www.amazon.com/URU-Beyond-Primas-Official-Strategy/dp/0761544704/

  5. I could never understand who bought those things. by Anonymous Coward · · Score: 4, Insightful

    Yes, I got stuck a lot. All the time, in fact. But if I had a glossy guidebook to consult each time, I'd beat the expensive game in no time. What's the point of that? Is a game purchased in order to beat it as quickly as possible? Anyone who does that has completely missed the point. Plus the guidebook cost *extra* money, so you were wasting even more money to get less challenge/enjoyment from the main product...

    If you have never walked around helplessly in Hyrule for weeks, looking for that item to get you past an obstacle, you also won't know the pleasure of eventually finding it. That was the actual game -- the feeling of a vast virtual world where you are thrown in and have to attempt to figure it out. Not just looking it up in some book or digital text file.

    There were even hugely popular "cheating devices" that went even further, by allowing you to get unlimited lives/continues/power/HP/ammo, etc. I cannot understand the mentality of people who bought and used those things.

  6. Definition of insanity... by Excelcia · · Score: 2, Interesting

    Prima purchased and swallowed its biggest competitor, BradyGames

    What they were doing wasn't working, so what does that suggest? Oh, yes, of course, let's buy someone else who is doing the same thing we are but obviously worse than we are in the hopes that we'll now be able to, ummmm, what exactly?

    I'm sorry, but I have zero sympathy for them. Ten years ago I might have had a smidge. Just a smidge then. But today... if they hadn't realized before now that print strategy guides wasn't a sustainable business, then their "strategy" guides aren't something I want to read anyway. In fact, I'd just go ahead and flush anything they've done in the last decade in the vein of "strategy" at all, because they obviously aren't very good at that.

    Actually, I take back what I originally wrote. Brady had to have been doing something right, because at least they managed to find someone willing to pay real money for them. I want to find one of /their/ old strategy guides.

    I bought a Sim City 2000 strategy guide book years ago. I'm talking, well, nigh on 20 years ago. It was, I think, the last one I bought. I don't regret it, in fact I might now try and find it just for the nostalgia. But ya, even then the writing was on the wall.

    I-D-10-T error.

    1. Re: Definition of insanity... by TimMD909 · · Score: 3, Insightful

      I played SC2000 today and can verify that such strategy guides were useful long ago. Now a days where games can be updated, print is simply the worst choice to convey relevant information. Your entire publication can be rendered useless in an instant after a nerf update.

    2. Re:Definition of insanity... by DNS-and-BIND · · Score: 2

      To obtain more market share? To eliminate a competitor? To allow the executives to be employed for another year? Come on, man, think. Don't just assume everyone but you is a moron.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    3. Re:Definition of insanity... by DNS-and-BIND · · Score: 1

      Stop calling people idiots because they have different ideas from you.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    4. Re:Definition of insanity... by lgw · · Score: 1

      Stop calling people idiots because they have different ideas from you.

      "They laughed at Columbus, they laughed at Fulton, they laughed at the Wright Brothers. But they also laughed at Bozo the Clown." - Carl Sagan

      He's not calling them idiots just because they had different ideas.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    5. Re:Definition of insanity... by DNS-and-BIND · · Score: 2

      People have different objectives all the time. That doesn't make them idiots. For someone ignorant of the industry to judge like that is idiocy.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    6. Re:Definition of insanity... by drinkypoo · · Score: 1

      I have no particular sympathy either, but I don't think there's anything they could have actually done to remain relevant, period. Freely available game guides, primarily on GameFAQs, IGN and Wikia, have eliminated any actual need for their product to exist. It's not clear that it would have remained viable in any form. Maybe if they made a website which could host full video walkthroughs, and sold ads? They have much of the top of the search real estate, so they could have had eyeballs in spite of the dominance of other services.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    7. Re:Definition of insanity... by DNS-and-BIND · · Score: 1

      Jesus, businesses fail all the time. Has nothing to do with idiots. But there's people out there who just thrive on shitting on others and calling them names.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  7. Re:Internet killed the publishing star by Moryath · · Score: 2

    I'm not sad to see them go. I'm excited to see if we can make it so there's never a "guide damn it" moment in games again where the programmers deliberately hide shit so that the only way to know about it is to buy the fucking guide. Shit that started with Nintendo Power and "Milon's Secret Castle". Fuck that. https://www.youtube.com/watch?...

  8. well said. by Anonymous Coward · · Score: 1

    at best it shows a lack of imagination when the only excuse you can think of for someone else's actions is "They had a dumb idea", at worst it shows that you want to hate on someone and will make up a "reason" by pretending that the "only reason" for something is their bad brain.

    If you can't think up a sensible reason for someone else's actions, maybe the problem is on your end of the scenario, not theirs. At least see if you can find out from them rather than make the assumption you prefer to be the case.

  9. Re:I could never understand who bought those thing by LordWabbit2 · · Score: 1

    I suppose it would depend on the reason you are playing the game in the first place. If it's to prove to your peers that you can / or did get through the game then a guide would help with that. If it's to have fun and figure things out then I suppose a guide would be superfluous. The main thing here is that they were PRINTED guides, although I suppose they probably let people buy and download PDF versions, not sure, but seems obvious. There are certain business models that are dying, people need to move on, video stores, book shops (sadly) are all dying. I love reading, but 99% of my reading I do with ebooks. I rarely go into a book shop anymore, and if it is it's to browse for new reading matter, then I take a picture of it and download it. I always have my phone on me, I can read anywhere, I only lug books around when I know I am going to be out of internet range, or there might be power issues, but then there are ways around that as well.

    --
    There are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third is statistics.
  10. Re:Good by LordWabbit2 · · Score: 1

    While I agree with you to a large degree, there are certain guides that I always insist on getting in print. Perhaps I am old fashioned, but car and motor bike workshop manuals I always try to get a printed copy. My one bike I could only find a PDF manual (it's a rare bike) and it's a bit of a pain when the tablet dies halfway through an overhaul. Not just that, it's generally a dirty job with abrasive materials involved, not exactly the environment I want my tablet to be in, whereas with a workshop manual... it's supposed to get a bit grimy, otherwise you haven't been using it properly.

    --
    There are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third is statistics.
  11. Not much money in it anymore by Anonymous Coward · · Score: 1

    all the modern games are:

    For money cheat, send $20 to rockstar & theyll give you some virtual money.

    For item cheat send $20 to EA and theyll give you some free items.

    Nobody needs a guide for that.

  12. Noooooo by puddingebola · · Score: 1

    I'm stuck in base Cochise and I can't find Secpass B.

  13. Re:I could never understand who bought those thing by drinkypoo · · Score: 1

    Yes, I got stuck a lot. All the time, in fact. But if I had a glossy guidebook to consult each time, I'd beat the expensive game in no time. What's the point of that?

    There are many different ways to enjoy things in general. You can enjoy them all at once, or you can enjoy them as slowly as possible, or anywhere in between. You can appreciate them for the experience, or for the art, or the story.

    If I've stopped enjoying some part of a game, I fire up the goog and find an answer. It comes in especially handy with these Bethesda games where you can't actually complete many [broken] quests without cheating, but I find it to be an enjoyable practice in general.

    There were even hugely popular "cheating devices" that went even further, by allowing you to get unlimited lives/continues/power/HP/ammo, etc. I cannot understand the mentality of people who bought and used those things.

    Some people just want to enjoy the experience of success. Others use them as "trainers". I don't much see the point either, though. As far as I'm concerned, the best use for such a device has been the Pro Action Replay for Sega Saturn, which also works as a memory expansion and region defeat. Sega was kind enough to put a well-featured connector on the top side of that console.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  14. Re:I could never understand who bought those thing by Solandri · · Score: 1

    I usually saw these on places like eBay, where the seller would advertise them with the game name in big bold letters, and in the fine print mention that it was a guide, not the game or its manual.

    Pre-Internet there was some market for these. Back then, if you got stuck in a game and your friends couldn't help, buying a guide was usually the only way to move on. It became a decision between flushing $50 down the drain because you were stuck in the game, or paying an extra $20 so you could continue to enjoy the $50 you'd spent on the game.

  15. online guides not biggest problem by sad_ · · Score: 1

    the biggest problem is that games today change all the time, update every month/week/... and change the rules, remove unintended exploits etc.
    by the time you buy your strategy guide, it's already outdated.

    --
    On a long enough timeline, the survival rate for everyone drops to zero.