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YouTube King PewDiePie Surrenders Crown To Indian Record Label T-Series (bloomberg.com)

YouTube is about to crown a new king. T-Series, one of India's largest record labels, will become the most-subscribed channel on the world's most popular video site in the next couple weeks. At the beginning of the year, the company had 30 million fans, fewer than half of the following for No. 1 PewDiePie, the Swedish video-game geek and jokester whose real name is Felix Kjellberg. From a report: The company's ascent has shocked the tight-knit community of online personalities, prompting some to rally behind PewDiePie and delay T-Series' ascent. While claiming the most subscribers on YouTube is largely a symbolic achievement, and the company already has the most monthly views, the end of PewDiePie's five-year reign is a watershed moment that reflects important changes as internet use gets more global.

More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies. YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh. But after years as a mostly Western site for pranks and cat clips, the Google-owned company has lured most of the world's largest media giants to the site, blurring the line between professional and amateur.
Further reading: Who Rules YouTube? Swift? Bieber? Nope. It's T-Series, a Record Label in India.

2 of 92 comments (clear)

  1. Re:Dear YouTube... by cayenne8 · · Score: 1, Interesting
    Ok, out of curiosity I just went to their YT site to listen.

    Seriously?

    Who the fuck can even bear to listen to more than 30 seconds of that crap??

    High pitch clanging....man, just hurt my ears.

    I guess it is some form of music, but wow...that is just weird and bad.

    Maybe someone needs to go to India and turn them onto the blues or something more akin to real music.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  2. Re:Dear YouTube... by jellomizer · · Score: 2, Interesting

    Are you talking about the Indian Music channel or PewDiePie?
    If it is the Indian Music channel, you need to realize what we as a resident western hemisphere recognize as music is based on notes which are based on the 8 note scale, with a total of 12 chromatic notes. Eastern Culture music doesn't need to follow the same Evolution of music theory. Oddly enough once you de-program yourself for what you grew up thinking is music, you are able to enjoy and appreciate eastern style of music as just as pleasant as western style is.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.