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YouTube King PewDiePie Surrenders Crown To Indian Record Label T-Series (bloomberg.com)

YouTube is about to crown a new king. T-Series, one of India's largest record labels, will become the most-subscribed channel on the world's most popular video site in the next couple weeks. At the beginning of the year, the company had 30 million fans, fewer than half of the following for No. 1 PewDiePie, the Swedish video-game geek and jokester whose real name is Felix Kjellberg. From a report: The company's ascent has shocked the tight-knit community of online personalities, prompting some to rally behind PewDiePie and delay T-Series' ascent. While claiming the most subscribers on YouTube is largely a symbolic achievement, and the company already has the most monthly views, the end of PewDiePie's five-year reign is a watershed moment that reflects important changes as internet use gets more global.

More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies. YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh. But after years as a mostly Western site for pranks and cat clips, the Google-owned company has lured most of the world's largest media giants to the site, blurring the line between professional and amateur.
Further reading: Who Rules YouTube? Swift? Bieber? Nope. It's T-Series, a Record Label in India.

4 of 92 comments (clear)

  1. Re:Dear YouTube... by Anonymous Coward · · Score: 0, Insightful

    These past posts have been the longest, darkest of my life. How does one judge music?
    1,359,521,416 Indians against 1 cayenne8.
    And in the middle, PewDiePie.
    That we have ignored, abandoned or marginalized a great streamer like YouTube King PewDiePie...
    and that American boys have paid for that neglect in blood...
    is equally real and equally tragic.

    We are at war with terror.
    Fighting a war means casualties.
    This is the worst call I've ever had to make.

    Coronation approved.

  2. Some don't realize about T Series by Cito · · Score: 4, Insightful

    In India when you purchase a device, it has its pre-installed apps as most things do. Difference is it is the app pre-installed is also presubscribed to India news aggregator T Series.

    So even if you don't want to, all devices purchased in India are pre subscribed to T series and the app cannot be uninstalled without rooting it.
    that's why it has the numbers. Their population 9s forced to be subscribed to that channel unless they root the device which is illegal there.

  3. Observation by Artem+S.+Tashkinov · · Score: 2, Insightful

    I've noticed that the number of subscribers on YouTube is inversely related to the quality of content which speaks volumes about PewPewWhat and other "high"-profile channels.

  4. Re: Dear YouTube... by jellomizer · · Score: 3, Insightful

    Last Century Western Culture propagated the earth. Bringing a lot of good thing and bad things as well. Given equal access younger people will gravitate towards newer music. Hence when you normally ask a person when was the Golden age of music, you can normally get a good ball park of their age.

    The New stuff today isn't any more crap then the music made 200 years ago. However over time, all the junk music had been removed from our history.

    If you listen to a Pop Station it plays music of the last 5 years.
    If you listen to a contemporary station you get 10-15 years of music.
    If you listen to the oldies stations They cover 30 years of music.
    If you listen to the "classical" stations you often get about 300+ years of music.
    The idea that "Classical" (I quote it because they often span well beyond the classical period of music) is far superior then what is new, is actually false, We just are able to pick a selection of the bests of the best over 300 years. While the Pop station is playing the best of the last half decade.

    Now much traditional Eastern Music which doesn't use the western scale is very musical, once you get in tuned to its pattern then you can recognize it as music and not as noise. You don't have to like it, but you shouldn't be judging it, if you really didn't try to understand it.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.