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Why It's Easier To Make Decisions For Someone Else (hbr.org)

Evan Polman, writing for HBR: In my research with Yi Liu and Yongfang Liu of East China Normal University in China and Jiangli Jiao of Xinjiang Normal University in China, we looked at how people make decisions for themselves and for others. We were interested in the process and quantity of information a decision maker uses when choosing for others versus choosing for the self. We wanted to know: Is more information searched in the process when people choose for others versus for themselves, and does the way they evaluate that information change based on whom they are choosing for?

To test our hypotheses, we performed eight studies with over a thousand participants. Throughout the series of randomized tests, participants were given a list of restaurants, or job options, or dating profiles -- each with detailed information and then participants were asked to make choices for themselves or for someone else based on that information.

What we found was two-fold: Not only did participants choose differently when it was for themselves rather than for someone else, but the way they chose was different. When choosing for themselves, participants focused more on a granular level, zeroing in on the minutiae, something we described in our research as a cautious mindset. Employing a cautious mindset when making a choice means being more reserved, deliberate, and risk averse. Rather than exploring and collecting a plethora of options, the cautious mindset prefers to consider a few at a time on a deeper level, examining a cross-section of the larger whole.

Upon reflection, these results should feel familiar. Think about the most recent time you asked for a raise. Many people are initially afraid to ask (employing a cautious mindset); however, these same people are often very supportive in recommending to others (such as their friends or colleagues) that they ask (employing an adventurous mindset). When people recommend what others should do, they come up with ideas and choices and solutions that are more optimistic and action-oriented, focus on more positive information and imagine more favorable consequences. Meanwhile, when making their own choices, people tend to envision everything that could go wrong, leading to doubt and second-guesses.

70 comments

  1. It's easier when you have Kompromat on them by Anonymous Coward · · Score: 1

    Elementary my dear Vladimir

    1. Re: It's easier when you have Kompromat on them by Anonymous Coward · · Score: 0

      Smashing, dahling- have another crumpet

    2. Re:It's easier when you have Kompromat on them by Anonymous Coward · · Score: 0

      Yup, just as easy as being a "Progressive" on the Left in the US.

      Anybody who disagrees or says things that weaken the cause, you find something from their past, even decades ago, that was perfectly fine and mainstream then at the time, but is now a PC 'hotbutton', you then tweet them out and watch as #MeToo and a thousand craptivist groups go at the target along with whoever/wherever and however the money gets to them, who they get their money from, and any advertisers they may have until they're de-platformed, destroyed personally, and "de-personed" far more effectively than any "Iron Curtain"-era regime could have hoped to accomplish. That's how things are done in a "Progressive" society.

      Good thing those Fascists that Progressives are always screaming about don't do that. Funny though, I'd always thought it was the Fascists who were the ones against things like free speech. [raises one eyebrow] Fascinating.

    3. Re:It's easier when you have Kompromat on them by Anonymous Coward · · Score: 1

      It is not only US. The whole west went corrupt morally. The right was always corrupt. The left probably too. These days however the left grew more powerful because academia is left, almost of all of it is. The result is that when you take part in a demo in Germany you may lose your job if the demo is not what most of the media likes. There have been cases of this this year. The media team of state TV (yes we have that in Germany) focused on the face of a person coming out of one such demo. The guy told them many times in unmistakable terms that he is not willing to talk to them. Showing him in media seemed to be illegal violation of privacy (there have been court cases on that before in Germany) yet instead of the journalists paying a hefty fine the guy just lost his job. Today a group called for identifying people taking part in the demo in a city of Chemnitz so that they can be removed from the business, social and political life altogether. Whether showing somebody's face is a problem that we can do anything about in modern world is one thing. Calls for persecution of people expressing peacefully their concerns is a symptom of how faded democracy has become in modern western marxist societies.

    4. Re:It's easier when you have Kompromat on them by bill_mcgonigle · · Score: 1

      Hi, Julian. You were warned, man. Now smuggle yourself out like you should have done five years ago, before you're too weak to do it.

      --
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  2. Hint by hcs_$reboot · · Score: 1

    Answer is in TFS

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  3. Gut reaction before reading the article or summary by Anonymous Coward · · Score: 5, Insightful

    Why it's easier to make decisions for someone else:
    There's less that is personally at stake.

  4. Duh. by Anonymous Coward · · Score: 0

    Making decisions for someone else is trivial when you personally don't have to suffer the consequences.

    AC

  5. Re:Gut reaction before reading the article or summ by Calydor · · Score: 5, Insightful

    DING DING DING we have a winner. It's basic survival instincts and evolution at play.

    If you die, YOU DIE. Game over, you don't get to spread your genes any further.
    If your FRIEND dies, you win his mate.
    If your friend SURVIVES, he helps you in return, which makes it easier to spread your genes.

    --
    -=This sig has nothing to do with my comment. Move along now=-
  6. cease fire stand down by Anonymous Coward · · Score: 0

    never a better time to consider ourselves in relation to our surroundings, & our billions of genuine physical & spiritual allies? truth+mercy=justice, in the moms we trust.. our nearest visible creators, counting on us.. ever since those first uttered words; get off of me you big ape.

    next; having your mind made up for you..

  7. Re:Gut reaction before reading the article or summ by quenda · · Score: 1

    evolution at play.

    If you die, YOU DIE. Game over, you don't get to spread your genes any further.
    If your FRIEND dies, you win his mate.
    If your friend SURVIVES, he helps you in return, which makes it easier to spread your genes.

    Even better, advise your stronger friend to go off to hunt/battle, then screw his mate while he is away.

    The Sneaky Fucker Strategy

    That's why we still have slashdot nerds in the genepool.

  8. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 0

    Slashdot nerds are one-offs drawn by a porch light. They didn't 'evolve' into some "sneaky genius" genetic subset. Trying to paint it as a monoculture is as dumb and limiting as common racism.

  9. Ol' stinky Mussolini said it best... by orzetto · · Score: 4, Informative

    Armiamoci e partite!, which was the climax of a public speech at the beginning of WW2. It is quite difficult to render in English with the same immediacy, but the effect is about "let us take up arms, so you may fight!"

    --
    Victims of 9/11: <3000. Traffic in the US: >30,000/y
    1. Re:Ol' stinky Mussolini said it best... by ContextSwitch · · Score: 1

      Ahhh, a sort of "with my brains and your blood we'll win this war" statement.

    2. Re:Ol' stinky Mussolini said it best... by DNS-and-BIND · · Score: 2

      Elites always have grand plans where we get to do all the dying while they themselves reap the benefits. And people wonder why populism is big these days.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    3. Re:Ol' stinky Mussolini said it best... by Anonymous Coward · · Score: 0

      Except this brand of "populism" has been corrupted to completely embody that mindset. It seems to be another word for "fascism" these days.

    4. Re:Ol' stinky Mussolini said it best... by Anonymous Coward · · Score: 0

      Mussolini was one the all time great populists. Populists always get the peasants who support them killed. See Franco, Mussolini, Hitler, Stalin, Mao, Ho Chi Min and many others.

      Peasants are not capable of acting in their own self interest. If they could they wouldn't be peasants.

    5. Re:Ol' stinky Mussolini said it best... by Anonymous Coward · · Score: 0

      Kind of like pheasants.

      Yummy though..

      Captcha: bleeding

  10. Details versus overview by SemperOSS · · Score: 1

    Hm, I don't think it is particularly difficult to understand. I know, at a very detailed level, what I like and dislike, whereas I can only know even my best mate's likes and dislikes on a far more superficial level.

    This means that, let me choose dating as an example, I would scrutinise a potential partner's details carefully and lock on to specific problematic areas, which may be few but, in my opinion, deal-breaking (even if they should not be, objectively) -- whereas I would look at the overall suitability if I were looking on behalf of my mate, ignoring minor flaws that should be unimportant.

    --
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    1. Re: Details versus overview by Anonymous Coward · · Score: 0

      Up-next: fireside chats, hypothesis testing, and pros and cons?

  11. thats a no brainer by Anonymous Coward · · Score: 0

    you don't have to live with consequences

  12. Re: Gut reaction before reading the article or sum by Anonymous Coward · · Score: 0

    It is a well-known phenomenon. Less well-known are the methods and processes by which one might choose someone to make decisions for them

  13. Re:Gut reaction before reading the article or summ by h33t+l4x0r · · Score: 1

    I think there's something in the bible about not coveting your neighbor's wife.

    But then again I also think Moses might have slipped that one in there because he had the hottest wife.

  14. Recent study about salaries by gnasher719 · · Score: 1

    There was a study recently, where about 50 men and women each were asked to negotiate a salary (a) for themselves, (b) for a friend.

    The highest salaries were achieved by women negotiating for a friend, followed closely by men negotiating for themselves, followed closely by men negotiating for themselves, and women negotiating for themselves far behind.

    I'd say that there is some obvious psychological difference, and I suspect that women aware of this can counteract it.

    1. Re:Recent study about salaries by squiggleslash · · Score: 1

      The highest salaries were achieved by women negotiating for a friend, followed closely by men negotiating for themselves, followed closely by men negotiating for themselves, and women negotiating for themselves far behind.

      I guess this is why women get paid less, men never negotiate salaries for anyone but themselves, but women apparently are suckers and do ;-)

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:Recent study about salaries by jellomizer · · Score: 0

      I wouldn't count psychological differences, while there are a huge amount of cultural pressures on women.
      The aggressive man negotiating for himself shows strength and confidence. While if a woman who does the same thing society will say they seem mean spirited and bossy.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    3. Re:Recent study about salaries by liquid_schwartz · · Score: 1

      I wouldn't count psychological differences, while there are a huge amount of cultural pressures on women. The aggressive man negotiating for himself shows strength and confidence. While if a woman who does the same thing society will say they seem mean spirited and bossy.

      Good call, ignore evidence and stick with the strategy of it's societies fault. Do you also still point out often and incorrectly that women make $.78 cents for every dollar a man makes?

    4. Re:Recent study about salaries by jellomizer · · Score: 1

      Not ignoring evidence. Just disagreeing with the assertion that the major facet is psychological while they are evidence of social pressures.

      You could just put your head in the sand, and blame the "Other" for the problems, or stand up an realize problems are far more complex and may need effort done by all.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    5. Re:Recent study about salaries by Anonymous Coward · · Score: 0

      men never negotiate salaries for anyone but themselves,

      I don't know about that. I worked for an outfit where managers would go off once a year and rank their employees, go to bat for their more valuable ones and get better salaries for them. That always worked out well for me. To the point that eventually, I made more than my boss.

      but women apparently are suckers and do

      No so much. Women are much more likely to backstab each other. Men don't do that. They either go to bat for a buddy or valuable co-worker or shut up.

    6. Re:Recent study about salaries by squiggleslash · · Score: 1

      You're replying to, and taking seriously, a joke, look at what I'm quoting.

      --
      You are not alone. This is not normal. None of this is normal.
    7. Re:Recent study about salaries by Hognoxious · · Score: 1

      Too subtle. You should have said that men get paid more because they negotiate themselves a raise - and then (apparently) do it again.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  15. Re:Gut reaction before reading the article or summ by Dunbal · · Score: 1

    If your friend SURVIVES, he helps you in return, which makes it easier to spread your genes.

    Not always true and frankly quite naive. If your friend survives he's increased competition (for resources: food, territory, etc - and breeding females are just another resource) making it harder to spread your particular set of genes. Haven't you noticed that in actual nature - not this theoretical thing in your mind - the number of breeders is much less than the number of actual males? Unless you're the alpha you are just a meat-shield. Someone else who can die first before the real threat to the pack/colony/tribe is identified and the alpha fixes the problem. If you want to breed and spread your genes, you need to fight and usually kill the alpha.

    --
    Seven puppies were harmed during the making of this post.
  16. Re:Gut reaction before reading the article or summ by Dunbal · · Score: 1

    Your stronger friend does not take advice from you, avocado toast boy.

    --
    Seven puppies were harmed during the making of this post.
  17. Less invested by petes_PoV · · Score: 4, Informative

    When people recommend what others should do, they come up with ideas and choices and solutions that are more optimistic and action-oriented

    Or to put it another way, they don't care what the outcome is.

    Psychologists used to talk about a thing called "risky shift". That an individual tends to make a more conservative decision than a group does. Presumably being part of a group means the blame for failure is diluted or totally obscured. So the consequences to any group member is small, compared to their own portion of blame if that decision was made by an individual.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
    1. Re:Less invested by AmiMoJo · · Score: 1

      Being part of a group provides reassurance that other people have reached the same conclusion and think the action is correct.

      --
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    2. Re:Less invested by Anonymous Coward · · Score: 0

      Or the more likely Abilene Paradox.

  18. Re:Gut reaction before reading the article or summ by nine-times · · Score: 4, Insightful

    I don't think that's really it, and not everything has to be boiled down to evolutionary biology.

    I suspect it's more that there's a difference between, "this is hypothetically a good decision for someone," and "this is actually a good decision for me." When you're thinking about someone else's life, you're free to think more abstractly and just think about it in terms of general principles. When you're making the decision for yourself, and you plan on going through with the decision, you have a wealth of information about yourself and your own life to bring into the analysis, and you're more likely to consider the practical consequences of the decision. Then, for better or worse, they're also more likely to be personally emotionally attached to some of the consequences of those actions.

  19. obvious by sad_ · · Score: 1

    it's easy to say to others what to do it there is no personal risk involved.

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  20. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 1, Informative

    There's also something in the bible about not being a judgemental asshat but here we are.

  21. "Skin in the game" is a new concept? by Anonymous Coward · · Score: 0

    I guess it's nice to have formal studies that confirm what we all knew.

    If you have skin in the game, you tend to be more cautious with your decision making process.

    THIS is exactly why our founders did not want a very powerful far-away federal government - but opted instead for a limited federal government with most power vested in governments that are closer to the people. This governance model keeps decision making authority with people that will be affected by the policies they implement.

    Washington's ability to create policies carelessly is easy to understand in this context - most of those decision makers will not be affected by the policies they create.

  22. wow by Anonymous Coward · · Score: 0

    this is the epitome of slashdot, useless drivel passed off as news.

    more to come.

  23. Re:Gut reaction before reading the article or summ by Bongo · · Score: 1

    Yes, plus our decisions are driven by the 90% or so of our minds which are non-verbal and to all intents and purposes, automatic -- and all of that is dark and hidden, so quite often we need to deliberate not because we need all the details, but to give us time to find conscious reasons to justify what the dark or unconscious mind has already decided.

  24. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 0

    That is only partially the truth. If you a friends of a chieftain who value your advice for a smartarse that you are but not for the balls that you do not have then his win may mean actually more resources or at least not as little as it would be w/o him fighting the aggressors. That is because the aggressors would come and take all and aggressors lost and your friend chieftain won there are usually resources to be had from the silly that tried to fight your chieftain. More resources more breeding chances even if you are ballless smartarse.

  25. Re: Gut reaction before reading the article or sum by Anonymous Coward · · Score: 0

    Because you don't have to live with the consequences.

  26. 2 types of psychology research by Anonymous Coward · · Score: 0

    Stuff that's wrong and stuff that people have already known since ancient times. This one is in category 2.

  27. Not decision, just suggestion by Anonymous Coward · · Score: 0

    It doesn't sound like I am making a decision for others, I am only making a suggestion. The final decision is still in the original person's hands.

  28. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 1

    Mongo just pawn in game of life.

  29. Re:Gut reaction before reading the article or summ by WhiplashII · · Score: 2

    Um, utterly wrong.

    In "normal" human societies (as in, non modern ones) females vastly outnumber males. Males are born at a slightly higher rate, but die much faster. There are always enough women to go around, in fact, there are too many.

    This explains a lot of evolutionary biology - height differences, muscle mass differences, women being bi-sexual and lesbian at a higher rate than males, the male tendency to increase in violence until a "positive" sexual outcome, and polygamous relationships.

    I think a lot of the marriage/dating/whatever issues we have in society now can be traced back to the change in male survival rates.

    (I also think that China and India are in for some bad times due to too many males relative to females)

    --
    while (sig==sig) sig=!sig;
  30. Communists want to make all your decisions... by Anonymous Coward · · Score: 0

    ...so this research out of China is no surprise at all.

  31. Cincordant by bill_mcgonigle · · Score: 1

    We know that humans protect their downside more than they favor their upside, irrationally. Maybe it's good to listen to friends in such cases, for a more rational balance of risk and reward. Another reason to have friends who want the best for you.

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  32. Millennial science by Anonymous Coward · · Score: 0

    Which is to say: bullshit. It's easier for *you* because your parents surgically removed your spines at birth and decided to teach you absolutely zero about life or the world. Speak for yourselves, and then get over it, already. These are learned skills that you were never taught, and nothing more - it isn't 'science'. It is never too late to hit the books, so to speak, so get off your lazy asses.

  33. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 0

    I'd have said it's because of the number of decisions required to get to a final decision.

    When you decide for someone else you have limited information available to guide your decision. When there's limited information available, it takes a lot less time to examine it all and come to a conclusion.

    When you decide for yourself, you have an entire LIFETIME of experiences you can draw upon, every single one affecting your decision. Of course that takes longer.

  34. Re:Gut reaction before reading the article or summ by jellomizer · · Score: 1

    Exactly.
    We see people saying look at the poor they don't need handouts because they can get out of poverty if they only do the following... (Don't buy junk food or luxury food, avoid non productive items such as video games and the latest phones, don't be particular on the work you can do and just get a job.)

    All things that work, however they don't need to suffer the sacrifices for such decisions. being in Poverty isn't a happy place, nearly every aspect of survival is stressful, and this stress presses down on them. When you are under stress your ability to deal with the long term is diminished, so they are trying to find the short term stress relief.

    I had a migraine attack at the Gym yesterday, so I cut my workout short. Doing such didn't shorten the migraine time, the long term benefits of that gym day will probably last longer then the migraine pain, but I cut it short, took a hot shower, and went home and slept it off. Just because the extra stress of exercising just compounded the problem.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  35. Detail vs. Overview by Headw1nd · · Score: 1

    I think the difficultly here is in part that when making decisions for yourself you have to concentrate on detail, since you are the one who will be carrying out the action. Saying "You should ask for a raise" completely ignores any of the when and how that the person doing the asking needs to figure out, so it's categorically easier.

    If there is a fault in the "cautious mindset" it might be trying to calculate the overall success of an endeavor as the product of the success of all its parts, not taking into account that taken as a whole there may be more of a margin of error. As an example using the "asking for a raise" scenario, the asker might think that they need to wait for the perfect time, when in fact their boss's decision would likely not be overly affected by the time they were approached, and be based instead on long-term performance.

  36. Nothing is impossible by Anonymous Coward · · Score: 0

    "Nothing is impossible to achieve for those who don't have to do it."

  37. following my own advice by darkonc · · Score: 2
    One specific incident. i had a programing problem that I couldn't solve. I was about to post to Usenet (80s) asking for advice. Just before I posted my problem I stopped and asked: "If someone else posted this problem, what would I tell them?"

    I then followed my own advice, and it solved the problem that I couldn't solve on my own.

    --
    Sometimes boldness is in fashion. Sometimes only the brave will be bold.
  38. Re:Gut reaction before reading the article or summ by omfglearntoplay · · Score: 1

    My thought is, the social situation which encourages friends counterbalances the individual's fear of doing something. In a perfect situation, this means that you don't venture out on your own and die from a mammoth that easily runs you down. But when all of your buddies tell each other that it won't be so bad, then the group goes, and you kill yourself a mammoth and eat it.

    In the modern world, sometimes this translates to the cinnamon challenge and people choke to death on yummy spices. But hey, at least it helps sometimes.

  39. Shoes by Anonymous Coward · · Score: 0

    It's a lot harder to walk a mile in someone else's shoes than it is to think about what kind of shoes he or she has.

  40. Re: Gut reaction before reading the article or sum by houghi · · Score: 1

    Evolution MIGHT come into play ifyou are looking about making decissions for your kids. I could see that one would take different decissions and less risky ones.

    --
    Don't fight for your country, if your country does not fight for you.
  41. Re: Gut reaction before reading the article or sum by houghi · · Score: 1

    Is it more: Do as I say, not as I do decissions, or the oppsite?
    E.g. people telling othersnot to take drugs, while they do so themselves.or telling people they should go for it, while not taking it because reasons.

    --
    Don't fight for your country, if your country does not fight for you.
  42. Re:Gut reaction before reading the article or summ by PPH · · Score: 1

    "You shall not covet your neighbor's house. You shall not covet your neighbor's wife, or his male or female servant, his ox or donkey, or anything that belongs to your neighbor."
    -- Exodus 20:17

    Made a lot of sense back when houses, oxen and wives were just property.

    --
    Have gnu, will travel.
  43. You should follow my religion by Anonymous Coward · · Score: 0

    And you don't even want to know how strongly I feel I about that.

  44. Re:Gut reaction before reading the article or summ by iMadeGhostzilla · · Score: 1

    If you're afraid to ask for a raise so you don't but recommend to your friend that he does and he gets it, you're not really helping your survival case.

    Basic survival instincts are optimized for instinctive situations, which most of our convoluted modern life isn't.

  45. Simple really by loginLL · · Score: 1

    It's called having skin in the game!

  46. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 0

    I think there's something in the bible about not coveting your neighbor's wife.

    I'm pretty sure the intent was to have sex with her and not to keep her.

  47. got it by Anonymous Coward · · Score: 0

    Anti vaxxers advise you not to get a flu shot.

  48. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 0

    Oh sure he will help you the way you helped him by advising you to do something that may win him a new mate.

  49. Re:Gut reaction before reading the article or summ by Anonymous Coward · · Score: 0

    You're not that strong faggot lol.

  50. Duh by edris90 · · Score: 1

    So basically the 1st step in responsible observation is eliminated if you're already disassociated from the problem because it's not you. After all you can't observe a situation for what it is until you disassociate from it to prevent emotional Distortion and bias from blinding you.

    1. Re: Duh by edris90 · · Score: 1

      Next Comes enumeration of the observed factors, and events,etc... we all know the scientific method or at least we're all responsible for knowing it if we have at least a high school diploma or ged.