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Samsung Embarrassingly Partners With Fake Supreme (droid-life.com)

An anonymous reader quotes a report from Droid Life: Samsung was doing its song and dance in China today at an event where they announced the Galaxy A8s, their first phone equipped with an Infinity-O display, only to pause midway to announce a new partnership. Samsung claimed to be partnering with iconic streetwear brand Supreme. They invited a couple of gentlemen on stage to talk about the deal, including plans for Supreme to enter China next year with a big flagship store. The thing is, those dudes don't work for Supreme and Supreme has no presence in China, nor do they plan to head there next year.

Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters.
As for the Galaxy A8s, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack, but it has a laser-drilled hole in the display for the front-facing camera sensor. It's not quite as obstructive as the iPhone X notch, but it still leaves a noticeable hole in the top left corner of the display.

20 of 117 comments (clear)

  1. Mock Me Regarding Fashion by Cmdln+Daco · · Score: 5, Insightful

    Fashion is bullshit, and this is a nerd site. Mock us, prancers.
    Do it.

    1. Re:Mock Me Regarding Fashion by Anonymous Coward · · Score: 2, Interesting

      Yep. I've never even heard of this "real" Supreme company. Only insecure, superficial morons care about fashion.

    2. Re:Mock Me Regarding Fashion by Dutch+Gun · · Score: 5, Funny

      Yeah... "mock them for decades" over this? Give me a break. I barely care enough to mock them right now. In fact... nope. Not at all.

      Now, batteries catching on fire? Apparently, that just never gets old.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    3. Re:Mock Me Regarding Fashion by stephanruby · · Score: 4, Informative

      The only people that should be embarrassed are the original brand owners of "Supreme". Supreme is a generic word. That's why it couldn't be protected in Italy against "Supreme Italy". If "Supreme" had won that case, there now would be a run on generic brand names like "Nice" or "Great".

    4. Re:Mock Me Regarding Fashion by Anonymous Coward · · Score: 4, Informative

      If you don't care about fashion, you really should look up Supreme, because they are the most generic hilarious "fashion" company ever. Their logo is just "Supreme" in white letters with a red background, and their products are just generic products but with "Supreme" slapped on them. Like, literally, they sell "Supreme" bricks - as in, a clay brick that they branded - and stuff like that. Their streetwear mostly looks like stuff you could get at any discount clothing store, but because of the label, people are willing to pay an order of magnitude more.

      Or, to put it in other terms, they're Apple, but for clothes.

    5. Re:Mock Me Regarding Fashion by F.Ultra · · Score: 2

      At least Polo Ralph Lauren lost that legal battle: http://www.rugbytoday.com/rugb...

      The US District Court of Southern New York dismissed all of Polo’s claims, and they did it with prejudice, which means they can never sue Carlberg, Rugby America, Liquid Rugby or Barbarian on this matter again. While that doesn’t mean any other rugby-related retailer is immune from being sued by Polo Ralph Lauren, it does make it a whole lot harder for the retailing monolith.

  2. So, what is the loophole? by Anonymous Coward · · Score: 4, Interesting

    So, what is the loophole? Because honestly, that sounds far more interesting to me.

    Looks like it's as simple as an entprising group in Italy registered the trademark there before the American company realised or bothered with the rest of the world. (It's hardly a tricky trademark). Unfortunately for these people, for many people "Supreme" is nothing more than a logo and a brand. That's it.

    Supreme Italia, aka Supreme Barletta, seems to be a real company that simply bet the NYC company to the punch when it came to registering Futura Heavy Oblique White on a Red Box with the word Supreme within Italy. Presumably, the American firm has ignored them on the grounds that Italy isn't a major player in the streetwear scene, and they're wary of the Strisend effect and do not wish to draw attention to it.

    It looks like it's limited to Italy only though.

    Anyone really know?

    1. Re:So, what is the loophole? by Narcocide · · Score: 4, Informative

      I vaguely remember this coming up years ago. It has something to do with Italian copyright laws not allowing generic words as brand names.

  3. I wonder which model they're referring to by sheramil · · Score: 4, Informative

    "As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack..."

    I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.

    1. Re:I wonder which model they're referring to by bruce_the_loon · · Score: 4, Informative

      As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack...

      I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.

      The new not yet shipped A8s (the s is part of the model and not indicating plurality) doesn't have a jack, the currently on market A8 and A8+ 2018 models do.

      --
      Trying to become famous by taking photos. Visit my homepage please.
  4. Supreme? by Red_Forman · · Score: 2

    Any relation with the "Rehabilitation Officer" Beef Supreme?

  5. Re: Who/What is Supreme? by Anonymous Coward · · Score: 3, Funny

    Pizza toppings

  6. Galaxy A8 Supreme? by Powercntrl · · Score: 2

    So, they got rid of the headphone jack, but now it includes tomatoes and sour cream? I'm so torn.

    --

    ---
    DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
  7. Is it real though... by SuperKendall · · Score: 4, Funny

    I have a Samsung Galaxy A8 here. It has a headphone jack.

    Are you sure? Maybe it's a sticker with a picture of a headphone jack.

    If they are going into a fake Supreme store, may as well have fake ports too.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  8. Re:Who/What is Supreme? by dgatwood · · Score: 5, Funny

    Oh, I thought for a minute that they were partnering with a Motown singing group. It kind of sounds like Samsung tried to hurry love. You can't do that, you know.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  9. The wise words of Macklemore by ugen · · Score: 2

    And I quote:

    "They be like, "Oh, that Gucci? That's hella tight"
    I'm like, "Yo, that's 50 dollars for a t-shirt."
    Limited edition, let's do some simple addition
    50 dollars for a t-shirt, that's just some ignorant bitch shit
    I call that getting-swindled-and-pimped shit
    I call that getting tricked by business
    That shirt's hella dough
    And having the same one as six other people in this club is a hella don't."

    Who cares about a silly logo on an average quality yet overpriced shirt? Whether the holder of copyright in that shirt is from New York, Italy or China.

  10. Should’ve checked with Diana Ross by 93+Escort+Wagon · · Score: 4, Funny

    I’m sure she could’ve pointed out any fake Supremes.

    --
    #DeleteChrome
  11. Re:galaxy? by Anonymous Coward · · Score: 2, Informative

    It's another case of /. editors smokin' crack and spewing shit they know nothing about. It's the Galaxy A8s that doesn't have a headphone jack.

  12. natural fit by sad_ · · Score: 3, Insightful

    so you have a tech company (samsung) that is basically ripping of the looks of another tech company (apple)
    joining forces with a fashion brand that rips of another fashion brand.

    looks like a perfect fit to me!

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  13. Re:Supreme sticker performance by The+Grim+Reefer · · Score: 2

    That's nothing. I used a Monster USB charging cable on my Samsung phone. My phone now has enough charge to power my entire house for 3 weeks. And the headphone jack outputs ATMOS. My 128bit mp3 songs have never sounded so open. I'm hearing details that I never heard before.