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Samsung Embarrassingly Partners With Fake Supreme (droid-life.com)

An anonymous reader quotes a report from Droid Life: Samsung was doing its song and dance in China today at an event where they announced the Galaxy A8s, their first phone equipped with an Infinity-O display, only to pause midway to announce a new partnership. Samsung claimed to be partnering with iconic streetwear brand Supreme. They invited a couple of gentlemen on stage to talk about the deal, including plans for Supreme to enter China next year with a big flagship store. The thing is, those dudes don't work for Supreme and Supreme has no presence in China, nor do they plan to head there next year.

Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters.
As for the Galaxy A8s, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack, but it has a laser-drilled hole in the display for the front-facing camera sensor. It's not quite as obstructive as the iPhone X notch, but it still leaves a noticeable hole in the top left corner of the display.

52 of 117 comments (clear)

  1. Mock Me Regarding Fashion by Cmdln+Daco · · Score: 5, Insightful

    Fashion is bullshit, and this is a nerd site. Mock us, prancers.
    Do it.

    1. Re:Mock Me Regarding Fashion by Anonymous Coward · · Score: 2, Interesting

      Yep. I've never even heard of this "real" Supreme company. Only insecure, superficial morons care about fashion.

    2. Re:Mock Me Regarding Fashion by Dutch+Gun · · Score: 5, Funny

      Yeah... "mock them for decades" over this? Give me a break. I barely care enough to mock them right now. In fact... nope. Not at all.

      Now, batteries catching on fire? Apparently, that just never gets old.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    3. Re: Mock Me Regarding Fashion by Anonymous Coward · · Score: 1, Informative

      Slashdot is truly retarded and fit only for trolling now.

    4. Re:Mock Me Regarding Fashion by stephanruby · · Score: 4, Informative

      The only people that should be embarrassed are the original brand owners of "Supreme". Supreme is a generic word. That's why it couldn't be protected in Italy against "Supreme Italy". If "Supreme" had won that case, there now would be a run on generic brand names like "Nice" or "Great".

    5. Re: Mock Me Regarding Fashion by Anonymous Coward · · Score: 1

      Oh that was funny - big points

    6. Re:Mock Me Regarding Fashion by Anonymous Coward · · Score: 4, Informative

      If you don't care about fashion, you really should look up Supreme, because they are the most generic hilarious "fashion" company ever. Their logo is just "Supreme" in white letters with a red background, and their products are just generic products but with "Supreme" slapped on them. Like, literally, they sell "Supreme" bricks - as in, a clay brick that they branded - and stuff like that. Their streetwear mostly looks like stuff you could get at any discount clothing store, but because of the label, people are willing to pay an order of magnitude more.

      Or, to put it in other terms, they're Apple, but for clothes.

    7. Re:Mock Me Regarding Fashion by mallyn · · Score: 1, Offtopic

      Cmdin: Thank you for reminding me who you are. You were the leader for the Portland World Naked Bicycle Ride, wern't you?

      --
      Most Respectfully Yours Mark Allyn Bellingham, Washington
    8. Re: Mock Me Regarding Fashion by jellomizer · · Score: 1

      Now?
      This has been an issue on slashdot from day one.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    9. Re:Mock Me Regarding Fashion by F.Ultra · · Score: 2

      At least Polo Ralph Lauren lost that legal battle: http://www.rugbytoday.com/rugb...

      The US District Court of Southern New York dismissed all of Polo’s claims, and they did it with prejudice, which means they can never sue Carlberg, Rugby America, Liquid Rugby or Barbarian on this matter again. While that doesn’t mean any other rugby-related retailer is immune from being sued by Polo Ralph Lauren, it does make it a whole lot harder for the retailing monolith.

    10. Re:Mock Me Regarding Fashion by mlw4428 · · Score: 1

      "Fashion is bullshit we r nerd" - "Pff MY ANDROID Phone is SOOOO much better than your iPhone, you fucking scrub." /. at its finest folks.

    11. Re:Mock Me Regarding Fashion by MBGMorden · · Score: 1

      And I'm sure they don't care if anyone copies it. Heck Walmart's grocery stuff is just called "Great Value" (Walmart hilariously has a bajillion different store brands depending on the department).

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    12. Re: Mock Me Regarding Fashion by squiggleslash · · Score: 1

      Yeah... "mock Slashdot for decades" over trolling? Give me a break. I barely care enough to mock them right now. In fact... nope. Not at all.

      Now, dups? Apparently, that just never gets old.

      --
      You are not alone. This is not normal. None of this is normal.
    13. Re: Mock Me Regarding Fashion by fintux · · Score: 1

      You're wrong. Windows is a tradermark - see http://tsdr.uspto.gov/#caseNum.... And before saying that this is only related to the specific logo - no: "Standard Character Claim: Yes. The mark consists of standard characters without claim to any particular font style, size, or color." And Microsoft does not claim "Microsoft Windows" to be a trademark, even unregistered: https://www.microsoft.com/en-u... (and they don't need to, since that is just two registered trademarks in a row).

    14. Re: Mock Me Regarding Fashion by Chris+Mattern · · Score: 1

      Most of it is bogus but there are exceptions. Great fashion doesn't go out of style. It's timeless, like good design.

      So, how's those embroidered doublets and crackow shoes working out for you?

  2. mock them for decades? by Anonymous Coward · · Score: 1

    maybe not, sincve nobody likely cares about whatever teh fuck this story is about

  3. So, what is the loophole? by Anonymous Coward · · Score: 4, Interesting

    So, what is the loophole? Because honestly, that sounds far more interesting to me.

    Looks like it's as simple as an entprising group in Italy registered the trademark there before the American company realised or bothered with the rest of the world. (It's hardly a tricky trademark). Unfortunately for these people, for many people "Supreme" is nothing more than a logo and a brand. That's it.

    Supreme Italia, aka Supreme Barletta, seems to be a real company that simply bet the NYC company to the punch when it came to registering Futura Heavy Oblique White on a Red Box with the word Supreme within Italy. Presumably, the American firm has ignored them on the grounds that Italy isn't a major player in the streetwear scene, and they're wary of the Strisend effect and do not wish to draw attention to it.

    It looks like it's limited to Italy only though.

    Anyone really know?

    1. Re:So, what is the loophole? by Narcocide · · Score: 4, Informative

      I vaguely remember this coming up years ago. It has something to do with Italian copyright laws not allowing generic words as brand names.

    2. Re:So, what is the loophole? by pr0fessor · · Score: 1

      They couldn't trademark the original Supreme red box logo because it was stolen from Barbara Kruger.

  4. I wonder which model they're referring to by sheramil · · Score: 4, Informative

    "As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack..."

    I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.

    1. Re:I wonder which model they're referring to by bruce_the_loon · · Score: 4, Informative

      As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack...

      I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.

      The new not yet shipped A8s (the s is part of the model and not indicating plurality) doesn't have a jack, the currently on market A8 and A8+ 2018 models do.

      --
      Trying to become famous by taking photos. Visit my homepage please.
    2. Re:I wonder which model they're referring to by Anonymous Coward · · Score: 1

      As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack...

      I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.

      The new not yet shipped A8s (the s is part of the model and not indicating plurality) doesn't have a jack, the currently on market A8 and A8+ 2018 models do.

      So, let me get this straight. The Samsung line of phone models end in a number, a plus sign, or the letter "S"...?

      This is one time that I truly wish Apple would or could sue the shit out of them, for nothing more than lack of originality. I mean for FUCKS sake, why are they even paying people in the marketing and design department.

    3. Re:I wonder which model they're referring to by drinkypoo · · Score: 1

      So, let me get this straight. The Samsung line of phone models end in a number, a plus sign, or the letter "S"...?
      This is one time that I truly wish Apple would or could sue the shit out of them, for nothing more than lack of originality. I mean for FUCKS sake, why are they even paying people in the marketing and design department.

      What? Apple? You mean the company with the iPhone X, iPhone XS, iPhone XS Max, and iPhone XR? Are you kidding, or are you an idiot? There's no third way.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  5. Supreme? by Red_Forman · · Score: 2

    Any relation with the "Rehabilitation Officer" Beef Supreme?

  6. Re: Who/What is Supreme? by Anonymous Coward · · Score: 3, Funny

    Pizza toppings

  7. Galaxy A8 Supreme? by Powercntrl · · Score: 2

    So, they got rid of the headphone jack, but now it includes tomatoes and sour cream? I'm so torn.

    --

    ---
    DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
  8. Is it real though... by SuperKendall · · Score: 4, Funny

    I have a Samsung Galaxy A8 here. It has a headphone jack.

    Are you sure? Maybe it's a sticker with a picture of a headphone jack.

    If they are going into a fake Supreme store, may as well have fake ports too.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  9. Re:Who/What is Supreme? by dgatwood · · Score: 5, Funny

    Oh, I thought for a minute that they were partnering with a Motown singing group. It kind of sounds like Samsung tried to hurry love. You can't do that, you know.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  10. The wise words of Macklemore by ugen · · Score: 2

    And I quote:

    "They be like, "Oh, that Gucci? That's hella tight"
    I'm like, "Yo, that's 50 dollars for a t-shirt."
    Limited edition, let's do some simple addition
    50 dollars for a t-shirt, that's just some ignorant bitch shit
    I call that getting-swindled-and-pimped shit
    I call that getting tricked by business
    That shirt's hella dough
    And having the same one as six other people in this club is a hella don't."

    Who cares about a silly logo on an average quality yet overpriced shirt? Whether the holder of copyright in that shirt is from New York, Italy or China.

    1. Re:The wise words of Macklemore by supremebob · · Score: 1

      Wasn't he also caught selling $50 Macklemore t-shirts at his concerts around that time? If you can't beat them, join them I guess.

    2. Re:The wise words of Macklemore by drinkypoo · · Score: 1

      Who cares about a silly logo on an average quality yet overpriced shirt? Whether the holder of copyright in that shirt is from New York, Italy or China.

      Sadly, it's a whole lot of people, and it's been going on for a long time. Since you can't copyright a clothing design meaningfully, but you can copyright a logo, there's long been a push to popularize logo Tees. Arguably, it was started by a combination of band tees, and Izod shirts with little alligators on them. Brands are associated with activities, and people buy the shirts to associate themselves with the brand.

      Every time I see a "Supreme" logo on something, I just roll my eyes. Their shit is crap, or do I have that backwards? They make nothing which is not wholly derivative. I thank people for identifying themselves with that so I know not to waste my time on their tired old shit.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  11. Should’ve checked with Diana Ross by 93+Escort+Wagon · · Score: 4, Funny

    I’m sure she could’ve pointed out any fake Supremes.

    --
    #DeleteChrome
  12. Copyright and Trademark in Italy by zamboni1138 · · Score: 1, Interesting

    Copyright and Trademark laws in Italy are very interesting, in that I don't think anybody there knows that they exist. And they're certainly not enforced.

    If you've ever been to Italy and see an Italian school bus, and you have any concept of western copyright/trademark law, you'll instantly ask yourself when was the last time you saw a school bus painted with an array of Disney and Warner Bros. characters.

  13. galaxy? by Anonymous Coward · · Score: 1

    galaxy a8 has headphone jack... who is the shill that posted this crap anyway
    https://www.gsmarena.com/samsung_galaxy_a8_(2018)-8886.php

    1. Re:galaxy? by Anonymous Coward · · Score: 2, Informative

      It's another case of /. editors smokin' crack and spewing shit they know nothing about. It's the Galaxy A8s that doesn't have a headphone jack.

  14. I prefer their Dominoes partnership by technosaurus · · Score: 1

    It doesn't beat the thin crust pepperoni though.

  15. QLE? by Hognoxious · · Score: 1

    They legally got French for "hidden"?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  16. Can I say it here? by Tablizer · · Score: 1

    Totally fake Supreme, beliebe me! All rigged by Jiiina! So sad.

  17. No sausages? by Hognoxious · · Score: 1

    It's not the kind of fake supreme that sings in Mean Machine (or maybe it was Stir Crazy), then?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  18. Seriously, first thing I thought.... by magusxxx · · Score: 1

    ...This was an American Horror Story: Apocalypse tie-in.

    --
    Care killed the cat, but satisfaction brought it back.
  19. If the courts say it's legit it's not a fake by Cesare+Ferrari · · Score: 1

    I'd be careful about calling something a fake when it's been tested in court. I imagine the intention is to portray that this Italian company has taken advantage of some weakness in an existing companies trade mark registration, which very well may be the case. A quick look on the web suggests the Italian outfit started off selling the products of the US company, before starting it's own product lines.

    Personally if I produced a product and the only thing that differentiated it from another product available on the market was my use of my trademark on the front of the product, i'd really wonder what I was doing. This is a very recent idea in clothing, say 20-30 years old or so. Before then, the trademark would indicate quality, which appears to no longer be the case.

  20. Ads are getting smarter by recrudescence · · Score: 1

    I'd never heard of this "Iconic streetwear brand" called "Supreme" before this. Iconic my butt. This is an ad and you should feel bad.

    And now, in a Trumpesque turn of events, the media will now claim that the real Supreme paid the fake Supreme to partner with Samsung to make them famous, and that this was all part of their evil plan from the very beginning.

  21. Does China even care? by CastrTroy · · Score: 1

    Does China even care?

    This is the country with fake apple stores, pirate movie booths on every street corner, and many other counterfeit goods.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  22. natural fit by sad_ · · Score: 3, Insightful

    so you have a tech company (samsung) that is basically ripping of the looks of another tech company (apple)
    joining forces with a fashion brand that rips of another fashion brand.

    looks like a perfect fit to me!

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  23. Re:Is there a need to buy the bling-bling phones? by jellomizer · · Score: 1

    We are all happy for you that you are able to happily get by in the world with a cheap old phone.

    We reward you with praise for not trying to be outlandish with having a fancy new phone, it shows how humble and practical person you are. You are truly an original human being. I mean on slashdot we never get posts about new technology without someone saying they are happy with their old system.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  24. USA embarassed with fake Havana Club rum. by Moskit · · Score: 1

    Of course USA is not above making fake brands.
    That country ignored the real "Havana Club" rum and trademark (despite registration in USA by Cuba), and apparently there is a fake "Havana Club" rum manufactured in Puerto Rico only for sale in USA. USA went as far as make a special law, just for this trademark, so the fake is legal there.

    Oh, and USA has fake Budweiser!

    Seems to be a bit of hypocrisy in considering the other (legal) Supreme brand as a fake. Trademark law is complex and convoluted...

  25. They have no affiliation with the real Supreme. They are counterfeiters.

    It's a strange world when you get mocked over some "real" abstract concept like "intellectual property".

    Pretty sure the clothes are "real" and have a similar stupid logo on them. They probably have the same Indian or South American company manufacture the stuff.

  26. Their products look like by EdwardFurlong · · Score: 1

    what you used to be able to buy with Marlboro points, or Mountain Dew points. Maybe start a new brand and call it Slurm.

  27. Re:Supreme sticker performance by The+Grim+Reefer · · Score: 2

    That's nothing. I used a Monster USB charging cable on my Samsung phone. My phone now has enough charge to power my entire house for 3 weeks. And the headphone jack outputs ATMOS. My 128bit mp3 songs have never sounded so open. I'm hearing details that I never heard before.

  28. Color me surprised by OneHundredAndTen · · Score: 1

    I guess they were not content with just keeping us burning with anticipation for the most explosive devices in the market. Not for nothing are they an on-fire company.

  29. Ok, show of hands by Chris+Mattern · · Score: 1

    Who else read the headline and thought Samsung was partnering with someone faking being a member of The Supremes?

  30. Re:Who/What is Supreme? by sootman · · Score: 1

    Ah, thanks for clearing that up. I thought all their phones were going to come with sour cream and tomatoes.

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