Netflix Says It's More Scared of Fortnite and YouTube Than Disney and Amazon (cnbc.com)
An anonymous reader shares a report: It's not Disney's new streaming video service or HBO or Amazon that Netflix is worried about, the company said this week in its letter to shareholders. Netflix estimates it has already earned about 10 percent of all U.S. television screen time. The company also shared viewership statistics for some of its exclusives, boasting that "Bird Box" netted 80 million viewers in its first four weeks on Netflix, while "You" will get about 40 million over the same period.
Instead, it's newer forms of entertainment -- such as Fortnite and Google's YouTube -- that got shout-outs in the company's letter as stronger competitors. "Our focus is not on Disney+, Amazon or others, but on how we can improve our experience for others," Netflix said in its shareholder letter. "We compete with (and lose to) Fortnite more than HBO. When YouTube went down globally for a few minutes in October, our viewing and signups spiked for that time." Further reading: Netflix's Biggest Competition Isn't Sleep -- It's YouTube.
Instead, it's newer forms of entertainment -- such as Fortnite and Google's YouTube -- that got shout-outs in the company's letter as stronger competitors. "Our focus is not on Disney+, Amazon or others, but on how we can improve our experience for others," Netflix said in its shareholder letter. "We compete with (and lose to) Fortnite more than HBO. When YouTube went down globally for a few minutes in October, our viewing and signups spiked for that time." Further reading: Netflix's Biggest Competition Isn't Sleep -- It's YouTube.
Netflix per month is still cheaper than a single movie in most theaters.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I know Netflix was talking in the abstract about competition for time, but it led to a thought...
You know what would be a really interesting deal, is for Netflix to be able to be played INSIDE Fortnight. Like you could literally have a wall material or a tag that was a Netflix stream of your favorite show, or moment in show...
Video tagging could be used to taught others just like the dances and tags now do, even better it could be used to distract the unwary.
Or you could simply wait out some dead stretches of time in-game enjoying a bit of some show you wanted to see.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Why does it have to break the bank for it to make sense? An extra $2 is past the threshold where it is worth it to this person.
Yes but on the face of it, that seems like a strange threshold - as I said you can get, if you will, one "unit" of entertainment from a theater for maybe $16-$20.
So for less than that you get as much video as you want to watch for a whole month from Netflix. The slight change in price seems meaningless compared to value, compared to almost any other form of entertainment. It's also way less than the internet bill alone would be for most people.
Thus to me, the line seems kind of strange, especially that small an increase. Doubling the price, there I could see per year maybe that starts to be too much, even though it's still providing a lot of value. But it's nothing like that.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
FortniteOS could provide an API for application developers to plug in to. Maybe the environment would end up being like Ready Player One.
That seems like a really good point. When you read or watch Ready Player One you automatically end up thinking of someone like Microsoft or Apple or Google, maybe even Sony being the company that creates that world (Sony tried hard with Sony Home).
But really who else has figured out better than the Fortnite people how to craft a world that people enjoy spending a LOT Of time in, not even necessarily playing the main game? If we do see something like the Ready Player One world, it probably will evolve from some game like Fortnite where people would welcome a reason to spend even more time there.
Fortnite is already taking steps that way with things like the playground... it's obvious now they themselves think of it more as a platform than a single kind of game. And they are probably right to do so. Even though I absolutely suck in terms of winning Fortnite matches I still enjoy poking around in the game world from time to time.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Bird Box battle royale.
Fortnite likes to do events, would it not be awesome if they *did* in fact do a Bird Box session?
The idea would be you would have the ability to wear or remove a blindfold. You could at any time take the blindfold off but doing so for even a moment would yield a very high chance some kind of alien thing would spawn that only you could see and would be virtually impossible to kill...
For those running blind, you would be able to of course hear everything going on around you, and it would let you "feel" walls by showing line sketch outlines of structures or tress (or players!) you came in direct contact with.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
NETFLIX'S BIGGEST COMPETITOR IS MINECRAFT
Oops, wrong year. Now I look like a fucking idiot, mentioning the wrong fad.
Now if you say it's a book it's cheaper in general (usually) and would provide more entertainment (between 2 and 7 days).
I'm not going to cast shade on anyone's reading speed but I'm getting at most seven hours out of a book, and that's for a longer book...
That's still pretty good, but even though books can be cheaper than a month of Netflix (new ones are just barely cheaper than that at $10 even for a Kindle version, looking at you Three Body Problem), Netflix is still technically a better "value".
I say technically though because I am pretty sure I enjoy reading most good books more than I enjoy watching video. So video to me is a secondary form of entertainment on top of books.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Except the movie in the theater is the entertainment "unit" you actually wanted to see. On Netflix you always have to settle for your second or third choice movie
The thing for me is, these days lots of stuff on Netflix are things I want to see way more than I want to see any movie coming to a theater. I am talking about across the whole of Netflix, not just movies...
I am for example looking forward to the next season of Stranger Things way more than I care about any movie coming out this year. And when it arrives there is more there to enjoy than any movie.
Even just considering Marvel stuff I enjoyed the Netflix Marvel shows as a whole way more than all of the Marvel movies put together. What a shame they are pretty much all cancelled because of the deal between Disney and Netflix fading out.
And on top of that any movie I care to see, I can get from Netflix on disc anyway. So it's the whole package where the theater is just a small part, and at this point never the appealing choice. If Star Wars movies streamed the same day of general movie release I'd probably never go to a theater again. Even Incredibles 2 was not enough to drag me into a theater, I waited to rent it.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Last year Second Life had around 600k users.
But Fortnite has over 78 MILLION players (that's from late last year, more now).
What I am talking about is just from observation while playing the game, and knowing how much others play the game - and how they play.
If you think some aspect of what I am saying is incorrect, but there are tens of millions of people nodding their heads...
Seriously, spend some time in Fortnite on Squad mode and talk to the people playing there. Or just watch others play after dying in single player, sometimes they are trying to win but a lot of casual people are doing things for fun. There are countless videos of people building huge structures, or doing shopping cart rides, or stunts with the golf carts, all kinds of stuff that is just enjoying the fun of being there.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Between working from home, dropping cable for YouTube TV and all the other bandwidth sucking applications we use, our family of four would go over the 1 TB Comcast cap monthly. Luckily, for $50/month you can have no cap. That's a rip, but luckier still, if you call, you can get it knocked down to $25/month. Am I happy that my monthly bill is $130 for gig internet? No, but I sure love me one gig internet.
I'm perpetually astounded by the number of TV shows, movies, series, games, etc. out there. I can't even keep up with what's out there, but I know that some people do. Entertainment used to be something people did when they had a few minutes between working and regular household activities. For many people, consuming entertainment seems to be their primary activity, and everything else they do, revolves around that. Holy shit, that's boring as fuck.
I don't respond to AC's.
If you want to compare all of them, you need a new metric: Hours per person per year. Take the total number of hours by all persons spent watching movies or TV shows or playing Fortnite or spent on YouTube in a year, divide it by the population. That gives you the average number of hours each person spends on each form of entertainment. Then you can compare all of these against each other. (Technically you don't have to divide by the population. But doing so results in a figure which is easier for an individual to relate to. e.g. "Oh wow, I spend 3x as much time playing Fortnite as the average American.")
is it makes folks think about a recurring charge they might have forgotten about. I'm probably going to cancel my DVD plan as I barely use it and it's going up to $16/mo, but I'd more or less forgotten it because it was really there for the rest of my family. I checked, they're not using it either, so away it goes, but what prompted me to check it was the last price hike.
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A) Second life never releases player numbers, what is your source?
B) The only verifiable info we have shows less than 600k players per day (scroll down about midway to view charts).
C) Even if your made up bullshit number were real, still as I said means that Fortnite is bigger than Second Life ever was.
Fortnite will be a shell of its current self in 1-2 years like WOW or anything else.
Why do you think that? I can't see it going into decline anytime soon. What's going to replace it, something from EA HAH AHAHAHAHAHAHAHAHAHHAAH.
What you and other companies furiously churning out Battle Royale clones do not realize is that Battle Royale itself is why people play Fortnite. You do not understand the world they have created.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I agree that is a reason why it may cause some subscribers to leave, but that is not the reason the original poster was saying they are leaving.
I would hope though that most recurring subscription services would be more keen to remind you that you have the service so you'll make use of it, than fear that reminding you means you will cancel... for any legit service reminders probably drive engagement much more than they drive cancellations.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Awww, you went through all that trouble to peck that masterpiece out and then you went and copy&pasted it to the wrong article. What a disappointment.
NFLX, thanks for encoutaging by constant price hikes.
encoutaging? English, please.
Netflix hasn't been constantly hiking prices.
https://www.recode.net/2019/1/16/18185174/netflix-price-increase-subscription-chart-original-content-streaming
Streaming price started at $8.
In April 2014, prices changed to $7.99 (Basic plan), $8.99 (Standard plan), $11.99 (Premium plan).
In October 2015, prices changed to $7.99 (Basic), $9.99 (Standard plan), $11.99 (Premium plan).
In October 2017, prices changed to $7.99 (Basic), $10.99 (Standard plan), $13.99 (Premium plan).
In January 2019, prices changed to $8.99 (Basic), $12.99 (Standard plan), $15.99 (Premium plan).
Streaming price started at $8.
That should be $7.99, not $8
I get why they are not worried about Disney, I'm not subscribing to Disney's service just to see their movies and Amazon's Prime Video, from what I have seen of it is mostly a pile of junk with handful of notable exceptions. Fortnight I'm not really interested in but many other people are so I can see how they would be a valid concern.
Change playback settings to Medium from Auto (default) or High during last week of month/period?
Telling your parents you're gay.
Chewbacon
The Bible is like Wikipedia: written by a bunch of people and verifiable by questionable sources.
Approaches Netflix, puts his hand on its head... It's afraid .... turns around ... IT'S AFRAID!
I've shifted to YouTube and would cancel Netflix if my wife would let me.
Going to the movies is like subscription without subscription to 50 movies. You always pay per view for a selection of 50 movies. Regardless of the price, there are pros and cons:
Pros: enthusiastic audience, large immersive screen, excellent surround sound, excellently tasting junk food, absence of distractions dictated by anthropomorphized authority figures from giant screen.
Cons: enthusiastic audience, logistics burden, peer pressure to eat junk food, inability to discreetly check where else you have seen that bold actor
It is very very expensive form of entertainment compared to cable television or internet streaming. The only more expensive form of entertainment is gaming.
Obviously, it will exist, because Broadway and community theater still exists, and $2000 dollars to three tenors (yes, I lived under the rock for 20 years). Different people will go there.
Very few people from the Internet entertainment crowd will go to the movies and all the movie goers will have Internet entertainment at home as well.
I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
Mostly that they'll pay next month's fee as well to watch the next big thing, ie. keep those eyeballs' subscriber money.
I find myself watch things on YouTube more and more these days. There are tons of videos on all kinds of topics, including some of my hobbies. Much of it in easily consumable 10-15 minute clips. And it's free.
Hollywood productions and increasingly Netflix ones, are just full of political slant and anti-Trump stuff. Frankly, I'm getting a bit sick of it. I just want to be entertained, not lectured.
About a year ago I cancelled my Netflix subscription, which I'd held for almost 10 years. I joined YouTube Red.
Why?
Because they started blocking app installs on devices that failed SafetyNet. Since I roll my own ROMs, I can't pass SafetyNet.
Perhaps as they feel the increased pressure, they'll stop firing their long-term customers.
A government is a body of people notably ungoverned - AC
The company has run on a lucky fluke, being top of streaming when no one else was around, but now competent competition is emerging and they are worrying about markets they aren't even in or have plans to enter. It was nice knowing you Netflix.
In the end, Netflix will have only one movie--in a thousand categories.
https://www.youtube.com/c/BrendaEM
I imagine Fortnite will have a drawn out decline but there's always another video game poeple will be streaming.