Ubisoft Apologizes for The Division 2 Email Promising a 'Real Government Shutdown' (pcgamer.com)

Ubisoft, the game studio behind upcoming title "Tom Clancy's The Division 2", has apologized for an email that made light of the U.S. government shutdown that ended a week ago. From a report: Ubisoft sent out a marketing email for The Division 2 earlier Thursday which prompted a quick retraction. The email was an invitation to the game's private beta, with the subject line: "Come see what a real government shutdown looks like in the Private Beta".

Not long after the email was issued, the publisher sent a retraction. "A marketing email promoting Tom Clancy's The Division 2 was sent in error today. This was a grave breakdown in process and we apologize for this error and the offensive subject line of the email. We recognize the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation."

Comments

Re:Ended?

[Anonymous Coward]

How dare he think that he is the country's chief law enforcement officer, took an oath to uphold the law and that immigration law should actually be enforced.

Re:OUTRAGE

[penandpaper]

Here I thought the standard operating procedure for modern journalism is to find 1 tweet that proves the point being made. If you find one tweet that's all you need. "Basically nothing" means it isn't nothing which means "Outrage across social media".

Same thing happened with the whole "Republicans hate dancing AOC video!!!" because of one tweet.

Re: OUTRAGE

[cayenne8]

Enh. Ubisoft realized that people who literally couldn't afford food and had to go to shelters as a result of the shutdown might just get pissed off at receiving an email saying, "Please, you want to see what real problems are like? Buy our game!" And they further realized that pissed off customers who just had money problems are very likely to respond by not buying your expensive new game(s).

Anyone that can't afford the video games, has more important things they should be doing rather than bitching. And if they can't afford the games in the first place, why would the company care, they weren't going to be customers anyway.

And these people....losing a week/months pay and they are out on the streets?

I think this need to be a wake up call that they need to start saving money....living below the level they are now and spending less, so that they have a saved reserve to fall back on.

These govt jobs are not poverty wages...they should be able to live on those salaries and save. If they can't, then they seriously need to evaluate their lifestyles, live within their means and quit trying to keep up with the Joneses.