Ubisoft Apologizes for The Division 2 Email Promising a 'Real Government Shutdown' (pcgamer.com)

Ubisoft, the game studio behind upcoming title "Tom Clancy's The Division 2", has apologized for an email that made light of the U.S. government shutdown that ended a week ago. From a report: Ubisoft sent out a marketing email for The Division 2 earlier Thursday which prompted a quick retraction. The email was an invitation to the game's private beta, with the subject line: "Come see what a real government shutdown looks like in the Private Beta".

Not long after the email was issued, the publisher sent a retraction. "A marketing email promoting Tom Clancy's The Division 2 was sent in error today. This was a grave breakdown in process and we apologize for this error and the offensive subject line of the email. We recognize the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation."

Comments

Re:OUTRAGE

[supremebob]

The cynic in me thinks that Ubisoft's "outraged retraction" was just part of the marketing plan.

Hey... it worked, right? You now have Slashdot and other media outlets talking about The Division 2, a game I've never heard of until now.

Re:Ended?

[cayenne8]

So you thought building a $20 billion dollar wall would do something? People already have ways over the existing wall, they don't need to go to one of the points where there is currently no wall. A $10 ladder works if you're desperate.

Well, all sorts of barriers work.

Walls work...just ask China.

On a lighter note....if no wall, why not just get our best military snipers and let them practice at the border.

Hey, sounds like a good place for land mines...make them WELL MARKED and mapped out, but put those along the border and let's see if that drops illegal crossings.

That would be a lot cheaper and easier to manage and monitor than a ton of fragile electronic drones flying around 24/7.

Make a nice, wide no man's land, well marked with land mines....?