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Ubisoft Apologizes for The Division 2 Email Promising a 'Real Government Shutdown' (pcgamer.com)

Ubisoft, the game studio behind upcoming title "Tom Clancy's The Division 2", has apologized for an email that made light of the U.S. government shutdown that ended a week ago. From a report: Ubisoft sent out a marketing email for The Division 2 earlier Thursday which prompted a quick retraction. The email was an invitation to the game's private beta, with the subject line: "Come see what a real government shutdown looks like in the Private Beta".

Not long after the email was issued, the publisher sent a retraction. "A marketing email promoting Tom Clancy's The Division 2 was sent in error today. This was a grave breakdown in process and we apologize for this error and the offensive subject line of the email. We recognize the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation."

4 of 150 comments (clear)

  1. Ended? by Anonymous Coward · · Score: 2, Informative

    > that made light of the U.S. government shutdown that ended a week ago.

    Did someone misread Trump's tweets? The shutdown has not ended, it is only "suspended". His tantrum resumes on February 15 if he "doesn't get his wall".

  2. Re:Oversensitive by jellomizer · · Score: 4, Informative

    Say that to the people who have for the first time needed to go to food pantries so they can eat for the week.
    It is a funny statement, just not timed correctly. In a month or so, it would be much more funny. Right now the joke is under "too soon".

    I really don't see angry people rioting in the streets from this, just some nasty emails saying they were insensitive to the pain they just had.
    In a few weeks the paid would be gone, as they get there checks.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  3. Re: OUTRAGE by Translation+Error · · Score: 4, Informative

    Enh. Ubisoft realized that people who literally couldn't afford food and had to go to shelters as a result of the shutdown might just get pissed off at receiving an email saying, "Please, you want to see what real problems are like? Buy our game!" And they further realized that pissed off customers who just had money problems are very likely to respond by not buying your expensive new game(s).

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    When someone says, "Any fool can see ..." they're usually exactly right.
  4. Re:OUTRAGE by fahrbot-bot · · Score: 3, Informative

    I don't know what is going on. But I can assure you that whatever it is I AM OUTRAGED!!!

    Let me inform my Twitter followers about how outraged I am. Surely we can get someone fired if we try!

    Damn. This sounds like a Trump rant but, with the username "penandpaper", you're obviously not him. :-)

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    It must have been something you assimilated. . . .