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Mozilla and Scroll Partner To Test Alternative Funding Models for the Web (venturebeat.com)

An anonymous reader shares a report: News subscription service Scroll, which is yet to launch to consumers but has received the backing of several top publishers, courted another major player today: Mozilla. The browser maker says it will work with Scroll to better understand how consumers react to ad-free experiences on the web and subscription-based funding models. As part of the deal, Mozilla said it would test features and product ideas provided by Scroll, which itself has been conducting internal tests with a number of outlets. Small groups of Firefox users will be invited at random to share feedback and also respond to surveys, Mozilla said.

44 of 86 comments (clear)

  1. Very Interesting by jrbrtsn · · Score: 5, Interesting

    I am happy to pay a fair price for content, but am unwilling in any scenario to be subjected to invasive advertising. Netflix is a good example of an ad-free subscription based library of video content.
    One of the early promises of the Web was micropayments, remember that? It has yet to happen because the cost of a secure financial transaction is simply too high. I think the best answer is subscription aggregators, who provide access to a libraries of content and track which customers are accessing said content. At the end of the month, the subscription aggregator sends a single payment to each content provider, which represents the sum of all accesses that month.

    1. Re:Very Interesting by DontBeAMoran · · Score: 2
      --
      #DeleteFacebook
  2. Re:If I have to pay for it by Luckyo · · Score: 3, Interesting

    Various pundits in political and gaming news sphere (of those I follow) generally played around with subscription model to the point where most of the content is free with constant nods to paying patrons on youtube and such. And then they have some kind of a small paywall for extras, with various tiers of payment for more benefits.

    It's a model that found its backers.

  3. It costs literally cents a day to host a website by Anonymous Coward · · Score: 5, Interesting

    If you're not willing to pay a few cents a day for a website without remuneration, then maybe you shouldn't have a website. Here's the dirty little secret: All the newspapers exist because someone wants their voice to be heard. No, they're not in it for the profit. That's a means to an end, because newspapers aren't damn near free like servers and bandwidth. All the manufacturer web sites exist because that's the cheapest way to support their products, and you don't sell anything without support. Do you really want the blogs and vlogs that only exist because someone wants your money? People are unwilling to pay for the web because there's already more than anyone can consume in a lifetime. The web doesn't need a coin slot.

  4. Pay me.. by Anonymous Coward · · Score: 1

    and you can advertise to me.

    1. Re:Pay me.. by tepples · · Score: 1

      If a website charges $4 per month for ad-free access or nothing for access with ads, you can choose one of three things.

      A. Access the website with ads
      B. Access the website ad-free for $4 per month
      C. Do not access the website

      If you choose A, you are being paid $4 per month to view ads on that site. The site's operator just pockets the $4 in order to save on transaction fees with the bank. (Incidentally, swipe fees are why pay-per-article is not common.)

      Also there used to be several "get paid to surf the web" companies during the first dot-com boom. They went by names such as AllAdvantage, Spedia, GetPaid4, and Ignifuge.

    2. Re:Pay me.. by tepples · · Score: 1

      In a world with "nothing on the internet but personal sites like mine whos owners pay for it themselves like I do", would there still be enough demand for Internet connections to keep the Internet business profitable for phone and cable companies? Or would your personal site's viewers instead have to take a bus to a public or university library during regular hours?

    3. Re:Pay me.. by tepples · · Score: 1

      quick light bursts of information (news, weather, wikipedia maybe?).

      Without ads, commercial news sites would become less useful as readers can no longer share paywalled articles with friends and family who happen to subscribe to a different publication. Without ads, Weather.com by The Weather Channel would have no revenue source, unless I'm missing something.

  5. But that horse is dead! by shanen · · Score: 1

    So I'll flog it again: "Charity Share Brokerage".

    The idea is cost recovery and accountability, not massive profit. Wannabe donors would pledge shares, perhaps $10, toward the project proposal. It might be a proposal for new software, for a solution to the problem described in an article, for running a server for the next year, for another article on a related topic, or for something else. Each proposal would be vetted to make sure it's complete. That means a plausible schedule, a realistic budget, committed resources, sufficient testing, and success criteria. When the project gets sufficient donors, then it gets the funds and the CSB will make sure the results are assessed and reported to the donors and the public.

    Time to go see if it's worth submitting the idea directly, but I bid Slashdot the usual ADSAuPR, atAJG.

    --
    Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
  6. Re:It costs literally cents a day to host a websit by danbert8 · · Score: 5, Insightful

    As far as I am concerned, news sites that won't let you use an adblocker but start autoplaying videos obviously don't give a shit about how much their bandwidth or content creation costs...

    --
    Yes it's an anecdote! Were you expecting original research in a Slashdot comment?
  7. Happy to have ads... by DogDude · · Score: 3, Insightful

    ... as long as they're served from the domain that I'm visiting. Just like print media up until a few years ago, there's nothing to say that websites can't sell ads to legitimate advertisers and put up advertisements. I'd have no problem with that. I won't submit any of my computers, though, to any of the garbage ad networks out there (Google, Facebook, etc.).

    --
    I don't respond to AC's.
  8. Alternatives to advertising? by pak9rabid · · Score: 1

    What, like mining cryptocurrency in the browser? If done right (it probably won't), it could be an interesting alternative.

  9. Subscription adblocker? by SlaveToTheGrind · · Score: 3, Interesting

    Looking at multiple descriptions of how Scroll will work, they explicitly say the Scroll subscription fee won't cover individual news site paywalls -- you'll also have to have a subscription to the underlying site to get unlimited (or, in some cases, any) articles.

    So unless I'm missing something, the only apparent benefit from my $5/month to Scroll is to get ad-free content (and, I suppose, less anti-adblocker cat and mouse).

    1. Re:Subscription adblocker? by Thad+Boyd · · Score: 1

      Thanks, that's useful information. It would seem that Scroll is of limited utility if all it does is block ads; I already have software that does that for free.

      That said, I don't mind paying $5 a month to support sites I read regularly, but I've got some immediate questions about Scroll's analytics. Certainly it will include some amount of tracking -- I assume I need to be logged into Scroll for the ad blocking to kick in, and obviously it's going to use some sort of analytics to share its subscription fees with platforms that people use -- but I want to know, specifically, what data it will collect from its users, whether that data will be decoupled from those users' accounts, what data it will share with the news sites that it partners with, and whether it will also share that data with any other parties.

  10. I have the results by Anonymous Coward · · Score: 1

    "The browser maker says it will work with Scroll to better understand how consumers react to ad-free experiences on the web"

    I can tell you this without any study at all: People like ad-free experiences, period.

    "I wish I could see more ads!" said no one ever.

  11. Re:If I have to pay for it by lgw · · Score: 1

    Various pundits in political and gaming news sphere (of those I follow) generally played around with subscription model to the point where most of the content is free with constant nods to paying patrons on youtube and such. And then they have some kind of a small paywall for extras, with various tiers of payment for more benefits.

    It's a model that found its backers.

    Everyone I watch: gaming, science, history, and 1 political channel, everyone is crowd funded now.

    It's the proven model once your channel is a success, but ad revenue has an advantage for new/small channels. I'm not sure crowdfunding alone is enough. OTOH, does getting $100/month from YouTube really motivate people to keep building their audience? I don't know.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  12. Crybaby faggot whines about "the MSM" again by Anonymous Coward · · Score: 1

    Everybody drink, we got a Republican crybaby liar who can't figure out that Fox News is the reason his head is stuck in Vladimir Putin's asshole. He likes the view.

  13. Re:If I have to pay for it by Luthair · · Score: 1

    I would also question how scalable relying on donations is. It doesn't feel to me like you could operate a large scale business (e.g. NY Times) when we think about how budget stations that relied upon telethons seemed to be.

  14. Re:It costs literally cents a day to host a websit by Anonymous Coward · · Score: 1

    That is a bit rich considering most of the web runs on free software, which is vastly more complex than your typical Youtube channel, even the ones which are not just clickbaiting, regurgitating and commenting. No, you're not special because you can talk, sing, dance, draw or write well. The web is full of people like you and they all want their works to be heard and seen. It used to be well known that artists are poor people. The notion that they should be well paid stars is an aberration that is going away. Get used to it. Digital data is infinitely reproducible. You're literally competing against the world, and not just the present, all the greats of the past too. If you don't understand what this means for the price of your work, don't become an artist.

  15. Re:anonymous sources are free by Geoffrey.landis · · Score: 1

    It costs a lot of money to pay those "anonymous sources" that are 100% factually wrong, but hit the narrative the news outlet wants.

    I do point out that legitimate news sources have a firm policy against paying sources, anonymous or otherwise. It's the National Enquirer that you're thinking of that pays for scandal, and if you read them, you do get what you pay for, but you don't get journalism.

    --
    http://www.geoffreylandis.com
  16. Re:If I have to pay for it by lgw · · Score: 1

    " I can live without any new sources that are publicly traded corporations." = retarded Fox News viewer making bullshit excuses for his treason.

    Pretty sure FNC is owned by some sort of News Corporation.

    The world would be a better place if publicly traded corporations had no involvement with politics.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  17. How to pay and why people pay by AHuxley · · Score: 2

    People don't want a political gatekeeper between the content they enjoy and their ability to send payments.
    No CC brand connected to a political party stopping payments.
    No 3rd party payment platform making political connections about who gets users funds.
    No payments system that can remove the ability to move funds around.
    No secretive banking system to shutdown bank accounts due to politics.

    People enjoying connecting in a more direct way with the people who create the content they enjoy.
    To support content with funds, long term payments, bandwidth.
    Make the internet free and open again. For art, history, politics, reviews, news, projects, hobbies, comedy.
    Without needing the political approval of a bank, CC company, platform, political party, government, nation, mil, think tank, NGO.

    --
    Domestic spying is now "Benign Information Gathering"
  18. Re:It costs literally cents a day to host a websit by Anonymous Coward · · Score: 1

    Basically, yes. You can't mindlessly run your ten layers of abstraction with server side scripting on $3/month if you count users/second. You can serve many ten thousands of users a day on cheap shared hosting if you cache properly. For less than you pay for your phone, you can serve a web site to millions of users. A dedicated web server can easily process hundreds of requests per second. Get back to me when you exhaust that capacity.

  19. Re:It costs literally cents a day to host a websit by nickersonm · · Score: 1

    Yes.

  20. Re:It costs literally cents a day to host a websit by ilsaloving · · Score: 2

    Hosting the website is dirt cheap, yes. Significantly less than maintaining printing presses.

    The problem is that the information on that site costs orders of magnitude more to to produce that it does to present. Reporters, editor, et al, need to eat. If you're consuming the material, it would be nice to get paid for it. I'm pretty sure nobody disputes this.

    The problem is what is the best means of doing that? For any given website, I may read their articles daily. Or maybe once a month. Or maybe only once a year. How do you charge for something consumed so sporadically? I'm certainly not going to pay a monthly subscription for something that I rarely use.

    And because the internet is so democratizing, there are a bajillion different sites available that you can read at any given moment. And because it's all an even playing field, it turns into a Hunger Games style fight for eyeballs and revenue. In addition, the current situation incentivizes organizations to produce content that their perceived audience wants to consume, rather than content that is of actual value. That is how how train wrecks like Info Wars and Brietbart have managed to get such a following despite the fact that the "content" they produce is of such shockingly low quality that their viewers are less informed than people who don't watch/read news at all.

    So we have a classic economic situation where supply grossly outstrips demand. And there are no checks and balances to help narrow the available options because people arn't interested in checks and balances. There is literally no solution possible that won't have a bunch of people jumping up and down screaming "censorship!" or "bias!". There is no way to regulate the field without that regulation being perverted by some future party hell bent on autocracy.

    Solution? I have no bloody idea. All I know is that the unfettered democratic approach to content creation and news in particular, just isn't working.

  21. Re:It costs literally cents a day to host a websit by nukenerd · · Score: 1

    That's all a business with thousands/millions of users in traffic has to pay for a domain, email and web hosting? Just $3?

    He was referring to having a "voice" on the web. It doesn't mean that millions of people, or anyone, will listen to it.

  22. It's fine to have hobbies by tepples · · Score: 2

    Your websites are a hobby. Your contribution to Linux is a hobby. Your free software is a hobby. Your free artwork is a hobby. It's fine to have hobbies, but what puts food on the table and a roof over your head to support your hobbies?

    1. Re:It's fine to have hobbies by tepples · · Score: 1

      First of all, are you saying my web sites and the other things I do for free don't count because I'm paying for them out of my own pocket?

      Of course hobbies count. Nowhere did I say they don't. They just need some other source of income to sustain them. I was just curious how you fund your websites and contributions to free software, or how any other artist for that matter should fund his or her art.

  23. Leave the information publication industry by tepples · · Score: 1

    And what is it that you do that's worth being paid for, exactly? Is it being part of the Internet's mechanisms that are ultimately funded by ads?

    Some time ago, I had a conversation about this topic with Slashdot user bingoUV, who recommended that people who can no longer make a living in information publication might try working in a butcher shop.

    1. Re:Leave the information publication industry by tepples · · Score: 1

      Or they could take up coding.

      How does writing a computer program and distributing it as free software pay the bills?

  24. Re:It costs literally cents a day to host a websit by tepples · · Score: 1

    Which host are you with? I'm currently paying a lot more than that to WebFaction for shared hosting. And do these "hundreds of requests per second" include the video whose play button the user has clicked, or are you considering only text and small images?

  25. How to market ad space? by tepples · · Score: 2

    there's nothing to say that websites can't sell ads to legitimate advertisers and put up advertisements.

    This works for Daring Fireball and Read the Docs. But before you recommend requiring the ad-supported web at large to adopt their business model, please consider the following nothings:

    1. A publisher selling ads on its own website has to somehow convince advertisers that the publisher exists in the first place, is worth the advertisers' time, and can detect and not charge for fraudulent page views or clicks. If a web publisher hired you to market the publisher's ad space to advertisers, what steps would you recommend taking to do so?
    2. Interest-based advertising pays three times the CPM compared to context-based advertising according to a study by Beales and Eisenach.

    1. Re:How to market ad space? by DogDude · · Score: 1

      1. Media companies, again, up until less than a decade ago, used actual salespeople.

      2. So...?

      --
      I don't respond to AC's.
    2. Re:How to market ad space? by tepples · · Score: 1

      1. How would you suggest that a small media company afford to hire "actual salespeople" the moment it becomes bigger than a hobby?

      2. Whether ads pay 0 percent or 33 percent of the writing and hosting bill, that's still operating at a loss.

  26. Transaction fees are the problem by tepples · · Score: 1

    I'll gladly fork over .99-1.99

    The problem here is that the banks want a flat 0.30 USD for each transaction on top of a percentage of the total. This is true of both credit card transactions and ACH (checking account debit) transactions. This encourages merchants to reduce the percentage of revenue that goes to bank fees by adopting business models that increase the average transaction total. That's why you see monthly or annual subscriptions on news sites instead of pay-per-article.

  27. subscription versus advertising by e**(i+pi)-1 · · Score: 1

    I vastly prefer advertisement over subscription. A subscription service is an eldorado for data collectors. (I avoid add blocks because somehow, we need to pay for the content). It is today technically quite easy to fend off the data collectors on websites (if not subscribing) and avoid getting profiled and getting targeted by personized adds but in a subscription this is impossible. I personally would not like that a service keeps track of what, when and from where I read it in which order. If one wants to get away from advertisement, there should be a micro-payment mechanism which allows to do that without having your reading habits ending up in a data base and in a few years sold or worse, just made available (data breaches can happen anytime). It is a good assumption that whatever reading data I produce somewhere as a user of a subscription service will be publicly available sometimes, somewhere or sold. If some subscription service can do that and assure that no personal information is collected, we can talk. There was something nice about good old newspapers and journals as there is something nice about cash: it is not the case that a few data collectors constantly watch the reader over the shoulders or keep track about what you buy. We only start to wake up. The recent data scandals with websites or apps which have been discovered to collect personal information and sellling them without consent were just the tip of the iceberg.

  28. Re:It costs literally cents a day to host a websit by rtb61 · · Score: 1

    People miss reality because of the bullshit, corporate marketing is end to end psychologically destructive and manipulative bullshit. The internet itself in reality is an advertising platform, people produce the content to demonstrate their skills, products and services, to attract customers. Simply psychopaths are making a mess of it, forcing the worst kind of real medicine side show advertisements, lead by the USA, the Union of Shitty Arseholes, when it comes to their cabal of corrupt corporations, running the joint into the ground.

    The idea is for companies, individuals, education facilities and government to put themselves, THEMSELVES, directly forward by creating and putting content online. Selling internet content to sell advertising, is not the bright, those companies should be directly sponsoring content to demonstrate their worth, they used to do it, then psychopathic bean counter took control and said where's the profit (confusing advertising with for profit content) but then spent even more on indirect internet advertising after being scammed by the likes of Google.

    If google advertising had any real worth, why are they advertising the shittiest products on the internet, in point of fact, marketing logic is totally ignored, do not advertise your quality products alongside shitty products, because they get a free ride and your products are made too look worse by association. When immediately after you high quality ad, the customer get served a snake oil add for giant erections (makes you bullshit looks as bad as their bullshit) and the is a platform wide affect.

    --
    Chaos - everything, everywhere, everywhen
  29. Re:anonymous sources are free by Geoffrey.landis · · Score: 2

    Woosh. I meant NYT and WaPo... NE is more likely to get a story correct than NYT or WaPo. I listed 3 examples of news stories so bad that you should only expect them to happen once every 5 years or so.

    But the stories you list show the opposite story from what you implied.

    Story 1. Buzzfeed is some internet site. Says nothing about real sources.

    Story 2. I assume you didn't actually read the New York Times story of Covington. Here: https://www.nytimes.com/2019/0... and follow-up here: https://www.nytimes.com/2019/0...

    and editorials here https://www.nytimes.com/2019/0... and here https://www.nytimes.com/2019/0...

    The way you can tell legitimate media from spin is that the legitimate media updates their stories when new information becomes available.

    story 3. The journalists reported the police report; and when the police report changed the story, the media reported that. This is what you want from journalism. This is what you don't get from internet gossip.

    --
    http://www.geoffreylandis.com
  30. Re:anonymous sources are free by Luckyo · · Score: 1

    >The way you can tell legitimate media from spin is that the legitimate media updates their stories when new information becomes available.

    This is the most warped, and frankly disgusting lie I've seen in a long time. The way you can tell legitimate media from spin is that legitimate media:

    1. Has more than one independent and verifiable source.
    2. Will check such sources to very the story before publishing.

    "Issuing corrections after publishing" and "reporting on a single anonymous source" is the realm of yellow press journalism at best, and utter BS disguising itself as journalism at worst. How do I know?

    Consider the following story being published:

    "Geoffrey.Iandis is a child rapist - anonymous source. Think of the children he raped. This is where he lives."

    A few days and a massive scandal later. "This may have not been true according to new information [that was available at the moment of publishing of initial story that we didn't bother to look at]".

    Story ends.

    This is literally how WaPo handed Covington, which is why they're the main outlet being sued for that particular lie being passed as a legitimate story.

    If you think aforementioned story is "responsible journalism", you're either the dumbest person I've met on slashdot in a while, and that includes the APK spamming ACs, or you're a liar with an agenda. Either way, do everyone a favour and go fuck yourself.

  31. Owned by billionaires [Re:If I have to pay for it] by XXongo · · Score: 1

    " I can live without any new sources that are publicly traded corporations." = retarded Fox News viewer making bullshit excuses for his treason.

    Pretty sure FNC is owned by some sort of News Corporation.

    Quite famously, Fox News was owned by Rupert Murdoch (part of the group owned by and under Rupert Murdoch's control, News Corp). So, no: the Fox News you love to hate was not a publicly traded corporation; it was a private corporation owned by a foreign billionaire.

    As of this coming June, though, Fox Corporation will be a separate entity (as a result of the sale of 21st Century Fox to Disney).

    It's still pretty much owned by the Murdoch family, though, since they own 39% of the voting power in the corporation, and Murdoch is still at the head (although now sharing power with his son Lachlan).

    The world would be a better place if publicly traded corporations had no involvement with politics.

    You think it would be a better place if private billionaires owned all the news?

  32. Re:Owned by billionaires [Re:If I have to pay for by lgw · · Score: 1

    I see no remaining value to old-school news companies. They've all become propaganda outlets for one party or another, and stopped pretending otherwise a couple years ago.

    With the internet, you don't have to be a big publisher to have broad reach. You just need to have something interesting to say, And I think people's BS filters work better on the internet - there's a stubborn effect of believing broadcasts and print, no matter how often we're reminded it's all lies.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  33. the cluelessnet [Re:Owned by billionaires] by XXongo · · Score: 1

    ....With the internet, you don't have to be a big publisher to have broad reach. You just need to have something interesting to say

    Yep: "interesting". Crazy? Sure, that works, long as it's "interesting".

    True? Unnecessary.

    And I think people's BS filters work better on the internet

    HaHaHaHaHaHaHaHaHaHa.

    You make joke, yes?

    All the evidence is to the contrary.

    1. Re:the cluelessnet [Re:Owned by billionaires] by lgw · · Score: 1

      No, it's really not. People believe what they read in the NYT or hear on the news far easier than what they read on Facebook. The studies showing this aren't controversial.

      --
      Socialism: a lie told by totalitarians and believed by fools.
  34. Re:the cluelessnet by XXongo · · Score: 1

    The studies showing this aren't controversial.

    Yes, not only are these studies not controversial, they don't exist at all!

    Try this one: http://www.cits.ucsb.edu/fake-...