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The Cassette Returns On a Wave of Nostalgia (theguardian.com)
An anonymous reader quotes a report from The Guardian: Pause. Stop. Rewind! The cassette, long consigned to the bargain bin of musical history, is staging a humble comeback. Sales have soared in the last year -- up 125% in 2018 on the year before -- amounting to more than 50,000 cassette albums bought in the UK, the highest volume in 15 years. It's quite a fall from the format's peak in 1989 when 83 million cassettes were bought by British music fans, but when everyone from pop superstar Ariana Grande to punk duo Sleaford Mods are taking to tape, a mini revival seems afoot. But why?
"It's the tangibility of having this collectible format and a way to play music that isn't just a stream or download," says techno DJ Phin, who has just released her first EP on cassette as label boss of Theory of Yesterday. "I find them much more attractive than CDs. Tapes have a lifespan, and unlike digital music, there is decay and death. It's like a living thing and that appeals to me." Phin left the bulk of her own 100-strong cassette collection in Turkey, carefully stored at her parents' home, but bought "20 or 25 really special ones" when she moved to London. "I'm from that generation," she says. "It's a nostalgia thing -- I like the hiss." "Vinyl has got so expensive to manufacture these days, especially if it's only a seven-inch you're putting out. You'll only lose money on a seven-inch release," says Tallulah Webb, who runs cassette-only label Sad Club Records. "Cassettes are an exciting way to put music out, in the same way that seven-inch singles were exciting for punk. They have always been a crucial part of the DIY scene."
On the flip side, Peter Robinson, founder and editor of Popjustice, believes the trend for tapes is a gimmick gone too far. "Cassettes are the worst-ever music format, and I say that as someone who owns a Keane single on a USB stick," he says. "I can understand the romance and the tactile appeal of the vinyl revival, but I'm actually quite amused by the audacity of anyone attempting to drum up some sense of nostalgia for a format that was barely tolerated in its supposed heyday. It's like someone looked at the vinyl revival and said: what this needs is lower sound quality and even less convenience."
"I think labels know full well that almost every cassette they sell is going straight on a shelf as some sort of dreadful plastic ornament," he says. "I don't think it's much different to the recent trend for pop stars adding pairs of socks to their merchandise lines, the crucial difference being that, for better or worse, socks don't count towards the album chart."
"It's the tangibility of having this collectible format and a way to play music that isn't just a stream or download," says techno DJ Phin, who has just released her first EP on cassette as label boss of Theory of Yesterday. "I find them much more attractive than CDs. Tapes have a lifespan, and unlike digital music, there is decay and death. It's like a living thing and that appeals to me." Phin left the bulk of her own 100-strong cassette collection in Turkey, carefully stored at her parents' home, but bought "20 or 25 really special ones" when she moved to London. "I'm from that generation," she says. "It's a nostalgia thing -- I like the hiss." "Vinyl has got so expensive to manufacture these days, especially if it's only a seven-inch you're putting out. You'll only lose money on a seven-inch release," says Tallulah Webb, who runs cassette-only label Sad Club Records. "Cassettes are an exciting way to put music out, in the same way that seven-inch singles were exciting for punk. They have always been a crucial part of the DIY scene."
On the flip side, Peter Robinson, founder and editor of Popjustice, believes the trend for tapes is a gimmick gone too far. "Cassettes are the worst-ever music format, and I say that as someone who owns a Keane single on a USB stick," he says. "I can understand the romance and the tactile appeal of the vinyl revival, but I'm actually quite amused by the audacity of anyone attempting to drum up some sense of nostalgia for a format that was barely tolerated in its supposed heyday. It's like someone looked at the vinyl revival and said: what this needs is lower sound quality and even less convenience."
"I think labels know full well that almost every cassette they sell is going straight on a shelf as some sort of dreadful plastic ornament," he says. "I don't think it's much different to the recent trend for pop stars adding pairs of socks to their merchandise lines, the crucial difference being that, for better or worse, socks don't count towards the album chart."
"Cassettes are the worst-ever music format, and I say that as someone who owns a Keane single on a USB stick"
Says someone who has never had to use 8-track.
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because of stretched tape, or they would start dragging because the little plastic wheel the tape was on did not turn freely which more than likely was the cause of tape getting stretched
and when i switched to CDrom for music in my car i gladly tossed a shoebox full of cassette tapes in the trash, i wont ever buy another cassette tape again
Politics is Treachery, Religion is Brainwashing
Anyone who had to get their music from cassette tapes remembers what they sounded like. Cassette tapes may have become somewhat cool in some circles these days - but they still sound horrible.
Since all aspects of the cassette tape response function from grain-level magnetic domain saturation, to wow and flutter in the the tape speed, to head alignment all can be numerically modeled. Even degaussing from tape stress over repeated plays and magnetic bleed through from tightly wound thin tapes. If all that gives it some j' Ne Sais Quoi that is sought, Why not just create a time domain filter for digital music and play that? lot cheaper than a cassette. Even a raspberry pi or an amazon dash button has the horsepower to do that kind of filtering. Moreover you don't even need to do it in real time, just preprocess it.
Some drink at the fountain of knowledge. Others just gargle.
Automatic song-end technology was came in toward the end of tape's meaningful life (so you could fast-forward without overshooting, although it wasn't perfect). Auto-reverse cassette players were the norm for a good deal longer, and not just in portable cassette players.
Cassettes were the solution to a small form factor need, which later made the portable, personal music revolution possible.
The limitations of technology gave it it's less-than ideal mechanics, but for millions of people, being able to take your music with you and listen to it in public was truly transformative.
Sure, it's an obsolete technology now, but to describe it as "the worst" is to overlook, to the point of blindness, the amazing personal and cultutral musical revolution it enabled: one which it's tech-privilleged modern-day critics seem to be ignorant of.
Of course, you'd have to be a fucking idiot to use one now. :)
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