Tim Cook To Investors: Apple is Working on Future Products That Will 'Blow You Away' (macrumors.com)

Speaking to investors on Friday, Apple CEO Tim Cook said he has "never been more optimistic" about where the company is today and where it's heading. He said the company is "planting seeds" and "rolling the dice" on future products that will just "blow you away." A story adds: Cook went on to say that Apple's eventual goal is to be able reduce the price of the 2018 Retina MacBook Air, which currently starts at $1,200. In reference to the Apple Watch and the AirPods, Cook said there's a "long, great roadmap" of "fantastic" products on the horizon. [...] On the topic of services, Cook said Apple is well on its way towards meeting the goal it set in 2016, which was to double its $25 billion revenue by 2020.

Comments

Really?

[DontBeAMoran]

He's been saying basically the same thing for years: "We have amazing products in the pipeline".

But all I see is more expensive laptops with unreliable keyboards and a problematic T2 chip.
Hell, when they released the 2018 MacBook Air, they kept the 2017 model, which is really the 2015 model, at the same fucking price it has been for years.

Re:Really?

[alaskana98]

That 'courage' line from Apple still makes me shake my head today.

Hey Apple, let me give you an example of courage. 'Courage' is huddling on a barge, wet, cold, trembling, sick to your stomach with fear, knowing that you are about to land on a beach filled to the brim with blood thirsty Nazis ready to pump a barrage of hot lead into your body, knowing that your chances of survival are about 40% or less and still somehow finding the will to off that boat and charge the beach.

Sorry, I digress. I guess it is a pretty courageous thing to do to remove a analog headphone jack on an iPhone.

Let me guess

[quonset]

Apple will make a PC (not laptop) which has hardware which isn't five years old, which the user is able to swap out parts as needed, AND doesn't cost a kidney to buy.

That would be mind blowing.

Sounds a bit desperate

[misnohmer]

The only reason to make a statement like this, which effectively boils down to "Apple's value is going increase, but you have to take it on pure faith because I just can't give you any concrete reasons why", is if you're desperately trying to uphold investor confidence in light of Apple's image fading as a premium technology leader. No doubt this was attempt was fueled by all the announcements from the rest of the industry about the foldable devices, which look so much "cooler and leading edge" than Apple products.

Re:Sounds a bit desperate

[danomac]

The foldable devices aren't ready yet for Apple to steal and put the Apple logo on.

Then they'll act like they invented it like they always do.

Announcing the iR-15

[MikeRT]

The only slightly non-standard .223/5.56 rifle that fires proprietary ammo so disproportionately expensive you'd think it was designed by the same people who designed the main gun on the new LCS vessels.

After all these years apple still does not get it

[PerZon]

Technology for the masses not the classes

They have had successes, and more to come

[SuperKendall]

They don't have a new amazing thing every year.

But the Apple Watch has turned out to be quite a hit.

The AirPods, possibly even a bigger hit.

The iMac Pro was a great update to the Mac, as was the new Mac mini...

It's really easy to claim someone is not successful, if you simply define away anything they were successful at.

I agree that some of what he is saying is hype... but I also think, some is probably not. They have a lot of money and a lot of long term R&D at work.

Re:They have had successes, and more to come

[phantomfive]

None of that has "blown you away."