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Tim Cook To Investors: Apple is Working on Future Products That Will 'Blow You Away' (macrumors.com)
Speaking to investors on Friday, Apple CEO Tim Cook said he has "never been more optimistic" about where the company is today and where it's heading. He said the company is "planting seeds" and "rolling the dice" on future products that will just "blow you away." A story adds: Cook went on to say that Apple's eventual goal is to be able reduce the price of the 2018 Retina MacBook Air, which currently starts at $1,200. In reference to the Apple Watch and the AirPods, Cook said there's a "long, great roadmap" of "fantastic" products on the horizon. [...] On the topic of services, Cook said Apple is well on its way towards meeting the goal it set in 2016, which was to double its $25 billion revenue by 2020.
People joke about the "distortion field", but it seems to me that there's an even stronger one in reverse. Some people are incapable of seeing anything Apple does as anything but a failure. Take the Apple Watch for instance. Not only did Apple go from zero to the biggest watchmaker in the world in under two years, but they now outsell the entire Swiss watchmaking industry combined. And yet there are hordes of people who consider it prime evidence of how badly Apple are failing. You know, that Apple that profits $5m dollars every hour.
You mean a laptop with a keyboard that doesn't suck? I say this as a 10 year MBP user who is getting a Thinkpad next week because it sure feels like they have abandoned the pro market. If I want an OS that is abandoned and turning into iOS and a keyboard that is unusable, I'll be sure to come back :/
I used to be quite a fan of Apple products, going back to the Powerbook days... and for a while it was a pleasure to set aside Linux and Windows in favor of a OSX-powered Macbook. My frustration with their horrible attempts at simplicity and the decline of reliability in macos pushed me back to Linux and that in turn brought me to Windows 10 with WSL. My Apple TV is gone in favor of a Roku with Plex. My company-supplied iPhone is the only Apple product I still use and when I am up for a refresh I will be switching to something Android so I have choices again about how I manage my data and what I can do with my own device. Oh! Did I mention that I have been trying for over EIGHT MONTHS to get Apple to clear an activation lock on a company-purchased phone where the user mistyped his recovery phone number and now can't access his Apple ID? I've been told everything under the sun about what to do and what the result will be. In the end, the group responsible for actually unlocking the phone so we can reset and reissue it only communicates through form letters via email and there is no way to contact them directly. EIGHT MONTHS I have been going round and round... That device will eventually just get thrown away, I guess. I am SO done. Bye Apple.