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Tim Cook To Investors: Apple is Working on Future Products That Will 'Blow You Away' (macrumors.com)
Speaking to investors on Friday, Apple CEO Tim Cook said he has "never been more optimistic" about where the company is today and where it's heading. He said the company is "planting seeds" and "rolling the dice" on future products that will just "blow you away." A story adds: Cook went on to say that Apple's eventual goal is to be able reduce the price of the 2018 Retina MacBook Air, which currently starts at $1,200. In reference to the Apple Watch and the AirPods, Cook said there's a "long, great roadmap" of "fantastic" products on the horizon. [...] On the topic of services, Cook said Apple is well on its way towards meeting the goal it set in 2016, which was to double its $25 billion revenue by 2020.
He's been saying basically the same thing for years: "We have amazing products in the pipeline".
But all I see is more expensive laptops with unreliable keyboards and a problematic T2 chip.
Hell, when they released the 2018 MacBook Air, they kept the 2017 model, which is really the 2015 model, at the same fucking price it has been for years.
#DeleteFacebook
Apple will make a PC (not laptop) which has hardware which isn't five years old, which the user is able to swap out parts as needed, AND doesn't cost a kidney to buy.
That would be mind blowing.
iFan
Table-ized A.I.
The only reason to make a statement like this, which effectively boils down to "Apple's value is going increase, but you have to take it on pure faith because I just can't give you any concrete reasons why", is if you're desperately trying to uphold investor confidence in light of Apple's image fading as a premium technology leader. No doubt this was attempt was fueled by all the announcements from the rest of the industry about the foldable devices, which look so much "cooler and leading edge" than Apple products.
I read the article.
I can't wait for the future.
" Cook said that Apple is "rolling the dice" on some future products that will "blow you away "
Thank goodness they are just rolling the dice, and not betting the farm, because the following are all too ho-hum. Yawn.
" eventual goal is to be able reduce the price of the 2018 Retina MacBook Air "
That would be nice. Hardly revolutionary. The only minds to be blown are those who cannot believe that Apple would make a budget minded model, and I think their heads are safe for now.
" in reference to the Apple Watch and the AirPods, there's a long, great roadmap of fantastic products on the horizon "
They have already risen over the horizon. In the past, Apple moved the industry and society when they founded new concepts, not spinning what's already in the barn.
" while Cook did not go into more detail "
There's your sign.
" rumors have suggested that AirPods coming in the near future will be available in new colors (black) and support and the ability to be wirelessly charged "
Thank goodness, lack of black is the only thing that has kept me from buying into the Apple ecosystem. And don't all you cynics be discounting the wireless charger - less chance of scratching that beautiful new finish. Now, if they gave you a jar of Turtle Wax with the phone, that would indeed be revolutionary.
" more ambitious products are also rumored, including a pair of augmented reality smart glasses and perhaps even a full self-driving vehicle "
AR and VR are certainly hot topics, but that is because everyone else is already making geek goggles (e.g. MS), or already gave it up (Google). Self driving cars - now there's an idea - why didn't anyone think of that before?
" on the topic of services, goal to double its $25 billion revenue by 2020 "
Thank goodness, I was starting to think that this was a fabricated story, fake news, but there it is, the real Apple.
" two new products in the services category, including a new streaming TV service with original shows and a new Apple News service with subscription for a monthly fee "
Perhaps they should ask Amazon, Google, Netflix, Hulu, MS, and the others for some brotherly advice.
" Cook also said that Apple is pushing for regulation against tech companies like Facebook and Google that build data profiles of their users. Apple has long been an advocate for customer privacy "
Okay, good for them. We pay our respects.
Innovation can be hard, and for every million products made, only one comes along that changes everything. Apple and Jobs used to do that. Now, the Cook in the kitchen is just making re-hash. Why is this even news? (Trick question see above, 2 times $25 billion).
You mean a laptop with a keyboard that doesn't suck? I say this as a 10 year MBP user who is getting a Thinkpad next week because it sure feels like they have abandoned the pro market. If I want an OS that is abandoned and turning into iOS and a keyboard that is unusable, I'll be sure to come back :/
I used to be quite a fan of Apple products, going back to the Powerbook days... and for a while it was a pleasure to set aside Linux and Windows in favor of a OSX-powered Macbook. My frustration with their horrible attempts at simplicity and the decline of reliability in macos pushed me back to Linux and that in turn brought me to Windows 10 with WSL. My Apple TV is gone in favor of a Roku with Plex. My company-supplied iPhone is the only Apple product I still use and when I am up for a refresh I will be switching to something Android so I have choices again about how I manage my data and what I can do with my own device. Oh! Did I mention that I have been trying for over EIGHT MONTHS to get Apple to clear an activation lock on a company-purchased phone where the user mistyped his recovery phone number and now can't access his Apple ID? I've been told everything under the sun about what to do and what the result will be. In the end, the group responsible for actually unlocking the phone so we can reset and reissue it only communicates through form letters via email and there is no way to contact them directly. EIGHT MONTHS I have been going round and round... That device will eventually just get thrown away, I guess. I am SO done. Bye Apple.
None of that has "blown you away."
"First they came for the slanderers and i said nothing."