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HardOCP Is Getting 'Mothballed' As Kyle Bennett Accepts Job At Intel (hardocp.com)
Slashdot reader grasshoppa writes: Kyle Bennett, long-time owner/operator of one of the last independent review sites, HardOCP, announced that effective April 1st he will be leaving it behind to start a new career at Intel. "Effective April 1, 2019 I will be taking on the position of Director of Enthusiast Engagement for Intel's Technology Leadership Marketing group," Bennett writes. "Intel wants to reconnect with the top of the high-performance consumer pyramid which contains hardware enthusiasts, overclockers, gamers, and content creators. This is the part of our community that has great influence through word of mouth and online engagement. I'll be focusing on helping Intel get back in touch with this audience and re-establishing a voice and dialog on where the company is going with its future technologies. If you are reading this, you are very likely already part of this group."
He goes on to say that he does not want to sell HardOCP or HardForum and see those properties turned into something that he would not be proud of. Instead, "HardOCP will be 'mothballed,'" he writes. "It will no longer publish news, editorial, or hardware review content. [...] HardForum.com will be sold to a company that I have done business with for years, one that I can trust to run it in the way you are familiar with. HardForum will be demonetized and all advertising and commission links removed. Simply put, HardForum will not make money in any way..."
You can read Bennett's full statement here.
He goes on to say that he does not want to sell HardOCP or HardForum and see those properties turned into something that he would not be proud of. Instead, "HardOCP will be 'mothballed,'" he writes. "It will no longer publish news, editorial, or hardware review content. [...] HardForum.com will be sold to a company that I have done business with for years, one that I can trust to run it in the way you are familiar with. HardForum will be demonetized and all advertising and commission links removed. Simply put, HardForum will not make money in any way..."
You can read Bennett's full statement here.
That guy is a total dick asshole. "Enthusiast engagement"? Good luck with that.
Wow, he's sure got the corporate marketroid-douchebag speak down pat.
Enigma
Maybe he can get them to stop the confusing mess of which features are enabled and disabled across the lines of chips. I hate having to dig through the Intel Ark to find out which used sku's have ECC memory support, which ones have IOMMU support, which ones have vPro, which ones have AES-NI, etc. Especially galling is the ECC support, as it's enabled and disabled seemingly at random throughout the consumer space (where AMD has it across the board.)
Windows has detected an undetectable error.
April 1st you say...
This decision shows a lot of integrity on his part. A "good news" story even for users of that site.
The dude could have been content being a hero in the enthusiast/IT community. He could have been remembered long after he was gone.
Now... he's killing the baby for a cash payout. He'll be remembered for this.
But who cares... it's all about the big bucks.
Another consultant who stuck it out.
"We are the Priests, of the Temples of Syrinx..."
Everyone in the industry knows the big tech sites like Toms Hardware, Anandtech, and (once) HardOCP have always been in Intel's pocket- indeed these sites rely on the regular payments from Intel's slush funds.
Remember Intel's Netburst- 100 times worse than AMD's Bulldozer? Well at the time AMD had the vastly superior AMD x64 chips and true dual core, yet the big sites all told readers that Intel's Netburst (and Intels race to 10GHz) were the future.
Today AMD has the vastly superior Zen architecture, so the same sites tell readers only games matter- and then only the games so badly coded they rely on single threaded performance.
Zen 2 (Ryzen 3)- released a few months from now- sees AMD reach 5GHz, 16 cores, and use a fraction of Intel's power consumption when doing the same amount of work. So Intel needs some super special shilling, and the ultra corrupt Kyle is the man for the job. After all he has years of experience doing exactly this.
Nice April fools!!!
Sometimes it takes huge multinational with nearly infinite money
What cash cow or easy money did you sacrifice for a bunch of dumbass stranger gamers on the internet?
Oh right, nothing ever. You just come here to whine like a bitch. He always ran the site for money. He cant sellout. That is like saying I am a sellout because I gave up my mid paying corporate job for a high paying corporate job.
You are a dumbass. He owes no one anything.â(TM)
Almost the right aphorism for a pimp. Need a job title? Just "Cook" one up at Apple or Google, now Intel has taken the crown from Google in that area of expertise. Leave it to the masters of Sillycon Valley and the high quality dope they smoke down there in California to think up new titles for their employees.
Intel LIED to us for decades about the performance and security of their processors. They worked with the NSA to embed spyware in all of our networks.
Where's our fucking paycheck Intel?
FUCK INTEL and FUCK ALL WHO WORK THERE.
Oh, I forgot where I'm at.
Anyone else find the date an odd choice?
It's just a good thing that April 1st isn't known as a day for any sort of lie, prank, or tomfoolery, so I know that this is completely legitimately happening.
Non-x86
If you can't buy them to do your bidding , then just offer them a job.
Whatever it takes to get unbiased people out of marketings way. This guy bought, one less worry for marketing and its lies.
As if intel really needs someone like this to know what consumers want, LOL LOL LOOL
really gross.
for the purpose of fraud / ripping off.
That is its only real purpose.
So your statement only reminds me of an analogous one: "Hitler did nothing wrong.". :)
And thereby, I end this discussion.
Shut down a seemingly profitable and reputable...and popular...hardware enthusiast site to go suck dick for Intel.
Once you shut that shit down....can it ever be brought back ...like a year from now after Intel tires of Kyle's dick sucking? (And the site has been effectively muted.)
Oh well, fuck it. I like many others, left that site years ago ...late 90's?, dunno.....when the operators started acting like dicks.
Is Anandtech still around? Dunno.
Bring your kneepads, Kyle.
So, he is going to continue doing the same thing he has been doing for a long time - promoting Intel.
Let's ignore the fact that ECC RAM is slower and more expensive than consumer RAM.
ECC support in the CPU means fuckall if you don't have ECC support in any of the motherboards that a CPU can be used with.
Provide an example of a AMD consumer board that actually supports ECC.
I hate to see the last of the reasonably honest sites go away, but hardocp has been a douchery since at least the late Bush years.
The Russian Trollery is alive and well; and the NRA-GOP guys really hate being called Faggots, lol.
A lot of my entertainment there has come from seeing how far I could go before being banned again, lol.
I liked the Reviews; the Body Public had some good members, but most are what you'd find everywhere else on the web, idiots, pretty much.
Sell out while the price is high, Kyle; you'll likely find that as soon as your reputation is gone, so will the Job be gone.
At least you know it was worth a few hundred grand to shut you up.
I'm pretty sure hardocp is the last site from the early internet days that hadn't changed a bunch; now it's all dipshits on YT.
I would post this on hardocp, but I'm banned for a while; fitting, I guess. :)
Truth isn't Truth - Guliani
Why would a company buy it if it will make no money? That's not how it works. He might trust the company who he is handing the reigns too, but I don't. Countless examples of ruined communities when a company takes over.
Makes sense as Intel will be getting into the dGPU market soon. Kyle did a good job shilling for AMD post Vega and got a lot of traction with his anti-NVIDIA fake news. Intel will want to leverage those skills to make their products look like a good third alternative.
Wonder if the date is important at all?
Looks like he's going for an officially-sponsored shilling position with Intel.
Effective 1 April 2019...
There are dozens of these, possibly hundreds if you count YouTubers. Likely more than there have ever been, definitely more than pre-internet.