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HardOCP Is Getting 'Mothballed' As Kyle Bennett Accepts Job At Intel (hardocp.com)

Slashdot reader grasshoppa writes: Kyle Bennett, long-time owner/operator of one of the last independent review sites, HardOCP, announced that effective April 1st he will be leaving it behind to start a new career at Intel. "Effective April 1, 2019 I will be taking on the position of Director of Enthusiast Engagement for Intel's Technology Leadership Marketing group," Bennett writes. "Intel wants to reconnect with the top of the high-performance consumer pyramid which contains hardware enthusiasts, overclockers, gamers, and content creators. This is the part of our community that has great influence through word of mouth and online engagement. I'll be focusing on helping Intel get back in touch with this audience and re-establishing a voice and dialog on where the company is going with its future technologies. If you are reading this, you are very likely already part of this group."

He goes on to say that he does not want to sell HardOCP or HardForum and see those properties turned into something that he would not be proud of. Instead, "HardOCP will be 'mothballed,'" he writes. "It will no longer publish news, editorial, or hardware review content. [...] HardForum.com will be sold to a company that I have done business with for years, one that I can trust to run it in the way you are familiar with. HardForum will be demonetized and all advertising and commission links removed. Simply put, HardForum will not make money in any way..."

You can read Bennett's full statement here.

38 of 92 comments (clear)

  1. Corporate shlll by Enigma2175 · · Score: 4, Insightful

    I will be taking on the position of Director of Enthusiast Engagement for Intel's Technology Leadership Marketing group," Bennett writes. "Intel wants to reconnect with the top of the high-performance consumer pyramid which contains hardware enthusiasts, overclockers, gamers, and content creators. This is the part of our community that has great influence through word of mouth and online engagement. I'll be focusing on helping Intel get back in touch with this audience and re-establishing a voice and dialog

    Wow, he's sure got the corporate marketroid-douchebag speak down pat.

    --

    Enigma

    1. Re:Corporate shlll by JustAnotherOldGuy · · Score: 4, Insightful

      The translation of what he said is roughly, "We want to infiltrate the maker community, mine them for good ideas, and then monetize the hell out of whatever we find."

      --
      Just cruising through this digital world at 33 1/3 rpm...
    2. Re:Corporate shlll by jimbo · · Score: 1

      Doesn't take much to become a marketing droid. But look at all those titles, in just one line!

    3. Re:Corporate shlll by Anonymous Coward · · Score: 5, Insightful

      He in fact will not be a shill, since a shill by definition is someone who hides his allegiance.

      Everyone needs a job and there's nothing wrong with doing marketing. Shilling is much worse, but that's not what he's doing.

    4. Re:Corporate shlll by dromgodis · · Score: 1

      there's nothing wrong with doing marketing

      Citation needed.

    5. Re:Corporate shlll by war4peace · · Score: 1

      there's nothing wrong with doing marketing.

      Citation needed.

      --
      ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    6. Re:Corporate shlll by AmiMoJo · · Score: 1

      There's nothing wrong with marketing in principal, it's just that most of the people doing it are evil and I'm going to do everything in my power to block them.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    7. Re: Corporate shlll by Type44Q · · Score: 1
      Marketing - 'lying" by any other name - is evil although a lot of [mostly harmless] and otherwise well-intentioned idiots tend to engage in it.

      Fixed that for you.

    8. Re: Corporate shlll by Fusen · · Score: 1

      Except it isn't is it. As the OP said, the principcal of marketing is to show what you have. If I am selling lemonade and I put up a sign saying "You can buy lemonade here" then that is marketing and it isn't lying.

      What you're referring to is just lying via marketing.

    9. Re:Corporate shlll by Anonymous Coward · · Score: 1

      While his language is rather transparent, why shouldn't he take a job with Intel if it was almost tit for tat an enthusiast position comparable to what he presently does? While we can all bemoan Intel for a plethora of reasons, times change, and so do people.

      HardOCP, has been around for what seems forever. Certainly one of the sites I stumbled onto early on. Am I sad to see it go? Absolutely. I'm losing a part of something that seemed to always be there when I wanted to check up on certain PC enthusiast content.

      That said, where will the 'people' in that realm, go to now? With it being mothballed, no other site springs to mind to pick up this group.
      Phoronix? Not seeing it. PCPartpicker? Not seeing it.

      I wouldn't be surprised if someone, or multiple HardOCP admins and a large swatch of members, up and 'mirrored' the site in almost every fashion under a new site/name to keep that group together.

      I just don't see it dying, but like most things on the Internet, something else will come along.

  2. Connecting with Enthusiasts? by Tavor · · Score: 4, Informative

    Maybe he can get them to stop the confusing mess of which features are enabled and disabled across the lines of chips. I hate having to dig through the Intel Ark to find out which used sku's have ECC memory support, which ones have IOMMU support, which ones have vPro, which ones have AES-NI, etc. Especially galling is the ECC support, as it's enabled and disabled seemingly at random throughout the consumer space (where AMD has it across the board.)

    --
    Windows has detected an undetectable error.
    1. Re:Connecting with Enthusiasts? by Cmdln+Daco · · Score: 3, Funny

      You said AMD in the Intel story.

      Drink!

    2. Re:Connecting with Enthusiasts? by AmiMoJo · · Score: 1

      Maybe he could get them to release models with the Management Engine ripped out, or at least lobotomised.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Connecting with Enthusiasts? by Highdude702 · · Score: 1

      LOL Don't be naive.

    4. Re:Connecting with Enthusiasts? by thegarbz · · Score: 1

      Why? The world has proven quite conclusively that no one cares.

  3. Integrity by Anonymous Coward · · Score: 1

    This decision shows a lot of integrity on his part. A "good news" story even for users of that site.

  4. Sellout... by beheaderaswp · · Score: 1

    The dude could have been content being a hero in the enthusiast/IT community. He could have been remembered long after he was gone.

    Now... he's killing the baby for a cash payout. He'll be remembered for this.

    But who cares... it's all about the big bucks.

    --
    Another consultant who stuck it out.

    "We are the Priests, of the Temples of Syrinx..."
    1. Re:Sellout... by Anonymous Coward · · Score: 2

      Everyone's gotta eat. He didn't slap the community across the face by turning it into Intel's soapbox. He did the graceful and honest thing by stepping away when he couldnt claim impartiality.

    2. Re:Sellout... by BenFranske · · Score: 4, Informative

      Intel has been hiring away all the tech hardware reviewers it seems. Ryan Shrout from PCPerspective, then one of the people he sold PCPer to (Alvan Malvantano) and now Kyle from HardOCP have all gone to Intel. It's quite the interesting strategy on Intel's part. On the other hand if you want to work for Intel it seems like a good idea to start a hardware review site and you'll probably get a job offer if you can attract any sort of following.

    3. Re:Sellout... by Urinal+Pube · · Score: 5, Interesting

      The dude could have been content being a hero in the enthusiast/IT community. He could have been remembered long after he was gone.

      Now... he's killing the baby for a cash payout. He'll be remembered for this.

      But who cares... it's all about the big bucks.

      I suspect it's less about selling out, and more about finally letting go of something that was costing him money out of pocket to run every month. There's something to be said for not having to worry about whether or not you can afford health insurance for your family.

    4. Re:Sellout... by Can'tNot · · Score: 2

      Well it's a good idea to start a hardware review site twenty years ago, anyway.

    5. Re:Sellout... by thegarbz · · Score: 1

      Now... he's killing the baby for a cash payout.

      Being a hero doesn't pay bills.

    6. Re:Sellout... by AmiMoJo · · Score: 1

      Are they worried about AMD? Or trying to build up their GPUs to compete with Nvidia?

      They already had a pretty solid reputation in the enthusiast/gaming communities due to their CPUs being the only real option for so many years, and even now being pretty competitive.

      What is behind this?

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    7. Re:Sellout... by Deathlizard · · Score: 1

      The cynic in me believes that Intel is targeting reviewers that are pro AMD. Kyle was pretty big on AMD as of late with the Nvidia NDA and Intel shenanigans.

      On the other hand, I've been reading HardOCP for decades now. I can't see Kyle jumping to Intel just for a big bag of money.

    8. Re:Sellout... by ItsJustAPseudonym · · Score: 1

      I think Intel is co-opting someone who, in marketing-speak, is a 'thought leader' for their target audience. We'll have to see how long that lasts for him.

  5. Re:Another nail in the coffen for Intel by Anonymous Coward · · Score: 1

    Your story is full of shit. Kyle's an asshole, true, but he's a fair one.

    You probably posted horse porn and were a dick when called out for your idiocy. That's the only way I've seen folks get a permaban.

  6. Re:He ALWAYS worked for Intel... by Joreallean · · Score: 1

    Except pound for pound the Intel still out performs it in all the tasks requested by that target hardware enthusiast audience. The problem is those enthusiasts have shit tons of money now so the economic advantage that AMD continues to try and hold doesn't cut it anymore. People are willing to pay the premium for a higher performing product. Please tell me the percentage of Ryzen and Threadrippers that are going into the Data Center these days? What kind of percentage is going into the AI market compared to Nvidia? AMD continues to try and compete and choose to put out sub-par products that don't perform well in real world applications to undercut Intel on price. Games do matter and the economic advantage of a 10-20% price cut doesn't matter when the performance is king.

  7. Re:He ALWAYS worked for Intel... by Highdude702 · · Score: 1

    What is sub par? The 5-10% IPC ryzen is behind intel? That is due to change in july, and Intel will be behind again like in 2003. Then will you still say intel is better? Because OP is talking about zen 2, and the demoed low clock speed vs dual proc intel system. at almost half the power. Remember in gaming IPC matters, more so on the shitty single threaded games that are a decade or so behind in the times. What dirty tricks will intel resort to this time? Remember ryzen launch? All the FUD intel spread because they realized they were going to get surpassed in a year or so unless they could get their broken 10nm to work its been 3 years since I was promised a 10nm chip from intel. Then intel and their "AMD is just gluing chips together! Its not real cpu!!!" with their next cpu "glued together" as they put it. Intel hasn't innovated in 20 years, AMD has and Intel has copied. They tried to with IA64, well where did those end up?

  8. Re:What a fucking idiot by Highdude702 · · Score: 2

    I find that the best tech "news" and reviews come from people that own the hardware on IRC. You can often get them to perform tests of your liking also. That's how we figured out the Zen NUMA latency linux issue a year after launch.

  9. Date by CanadianMacFan · · Score: 1

    Wonder if the date is important at all?

    1. Re:Date by ItsJustAPseudonym · · Score: 1

      Good eye.

  10. The bias was palpable anyway by unrealmp3 · · Score: 1

    Looks like he's going for an officially-sponsored shilling position with Intel.

  11. Re:ECC support by Highdude702 · · Score: 1

    Most ryzen boards. You can easily see this with Linux. And I've never seen a 970/990 board without it either.

  12. Re:He ALWAYS worked for Intel... by jon3k · · Score: 1

    Depends on your workload. I'm atypical but my desktop workload is quite a few VMs for development, video editing, and standard desktop use (browsers and terminals). The problem is, "true gamers" aren't ever CPU bound in games, so that 5-10% IPC advantage doesn't matter in practice. So if you want to spend all that money on a super fast CPU for single-threaded performance it is wasted on gamers. The only time they aren't CPU bound is running games at 1080p at absurd refresh rates that most monitors cannot even display. There is only a small, specific set of scenarios where Intel is faster than AMD in practice for gamers.

    And with that said, Ryzen SYSTEMS are far less expensive, and have ECC support (if you care). The motherboards are less expensive and the CPU are less expensive, and their motherboard chipsets/sockets last far longer than Intel, who seem to like to change the socket every generation.

    This is an obvious sign that Intel took this market for granted and are realizing AMD is making serious inroads.

    I don't really have a brand affinity, I used Intel CPU for years and they were great, but when I built my last system, for me, Ryzen was a CLEAR winner given my requirements. Which again, I totally agree, is not your normal, standard use case.

  13. Re:Intel getting into GPUs by jon3k · · Score: 2

    I love reading the comments about these sites. So far I've seen half a dozen posts that say something to the effect of "He's been shilling for Intel for years, might as well make it official" then of course you come across the person who says he must be an AMD shill. What that tells me is they probably post pretty balanced reviews if they've managed to piss off both camps.

  14. Re:Another nail in the coffen for Intel by oic0 · · Score: 1

    Permabanned me for talking about using ad-block in a news article about ad-block.

  15. Re:What a fucking idiot by Highdude702 · · Score: 1

    I'm on various channels on freenode, and criten. The rest are all semi private nets so cant divulge much into that. none of the channels I frequent are really "tech" channels. but the majority of people on IRC are real nerds and would never turn down a chance to talk about the hardware they own or possibly want to own.

  16. Re:ECC support by samwichse · · Score: 1

    https://www.newegg.com/Product...

    From the first google result for "amd ryzen motherboard ecc."