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Amazon To Launch Mobile Ads, in a Threat To Google and Facebook (bloomberg.com)
Amazon.com has been beta testing its in-house made ads on Apple's iOS platform for several months, Bloomberg reported Thursday, in a move that is described as ecommerce giant's growing efforts to grab a chunk of the $129 billion digital advertising market that is currently dominated by Google and Facebook. Bloomberg's report added that Amazon plans to introduce a similar ad product on Google's Android platform later this year. From the report: Amazon has emerged as a fast-growing challenger in the digital advertising market since it captures 50 percent of all online sales in the US. Amazon's digital advertising market share will grow to 8.8 percent this year from 6.8 percent in 2018, according to EMarketer Market-leader Google will see its share slip to 37.2 percent from 38.2 percent. Selling more video ads opens a new revenue opportunity for Amazon's advertising division, which mostly sells space featuring brand logos, product photographs and descriptions that are the equivalent of digital billboards. Video ad spots are similar to television commercials and can deepen the power of promotion.
"Amazon is, once again, trying to eat the world. News at 11."
"Big Data", the unannounced catch-phrase of the early 2010's. Amazon didn't have faith in the value of Big Data. Looks like they're changing their minds.
Politics; n. : A religion whereby man is god.
BringsApples has never signed into AWS Mgmt console apparently.
... only nuts buy at Amazon, and are generally looked down upon or shamed out of doing so.
And in Amazon employee training workshops, the announcer always says things like "Ther rule here is $horrifyinglyEvilZeroWorkerRightsRockefellerLikeRules... *except* in Germany. Workers from Germany, you can ignore the aforementioned, as it's illegal there."
Granted, we have great price comparison sites like Geizhals.de (originally .at), and booklooker.de is better for books anyway, but ... 50% sounds *insane*.
Now I understand that South Park episode...
I don't think I have ever even heard of anyone who has "Prime".
sounds factual to me
Mod grandparent up, +5, informative
Does someone say "You control too much, Standard oil, I mean Amazon".
is yet another bane the world didn't need.
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
as well as infuriate the viewer and cause immediate closing of the window or app.
So Amazon is planning to show video ads while I search for products to buy from them? This makes no sense, it is like shopping channel introducing commercial breaks.
I love how free market competition is now outright labeled a "threat".
No ads mobile or home. Pi-hole, VPN tunnel, and every device running Firefox with uBlock Origin, Privacy Badger, Decentraleyes, Tracking Token Stripper, NeatURL, Webmail Ad Block, NoRef, No Coin, and more. I see only original content. Fingerprinting is turned off on all browsers as well as 3rd-party cookies. Other cookies are whitelisted. HTTP/S referrer is blocked as well as many other settings. No ads, no beacons, no tracking cookies, nothing but original content as is intended.
Here is a general question, inspired by these article but not specific to it. I would love to hear what Slashdotters think.
What is the value of advertising to the ad buyer? Is there any?
I understand why internet advertising exists. It has been the only way to monetize services that do not necessarily have a sponsor, investor, tangible product catalog, or other revenue stream. So, Google and Facebook can give away free services but still make money. For the advertising platform, advertising is the whole game.
But, what about for the advertiser? I know why advertising can be important for a company, like raising awareness of your products, establishing customer rapport, etc. I understand where the promise of internet big data advertising comes in - targeted audiences, so the advertiser theoretically pays less to reach a smaller but more apt group of potential buyers.
But, does it work? Do ad buyers get any meaningful return on their invested ad dollars? I am not suggesting that they do or do not, I just wonder what the reality is. Do they advertise because they feel they must, a "keeping up with the Jones's" cultural expectation of the internet age? Are they persuaded by some internet business consultant, perhaps equally clueless, for no reason other than "you must, you must"? Do some companies get meaningful results from advertising while others do not?
If I, as a private desktop personal user, just bought a $1000 monitor for a new computer rig, I will not be buying another such item for a few years. So why do I immediately get bombarded with ads thinking that I am a hot prospect monitor buyer? It is a wasted targeted ad that some company just wasted their advertising dollar on.
So, that is the question I am curious about. This move by Amazon obviously benefits Amazon. But, does internet advertising actually bring any value to the advertisers, on average?
Any thoughts?
The days of getting advertisers to pay for data collection and everyione laughing to the bank are ending.
Privacy matters. People are figuring that out and things will change. Legislation. Real consequences.
Current metrics for web ads are pretty much lies.
Say goodnight.
Digital advertising is getting really complicated I'd say. If before I did most of things to my website by own, now I prefer to hire people. Lately had to create a few banners and not to waste time searching for the best banner design software, just ordered a design from https://treylance.com/wizard/logo . That way you really can save a lot of time and actually get a much better result in most cases.