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As 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon Us (adweek.com)
An anonymous reader writes: Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself. With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium -- and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal -- consumers are already starting to grow frustrated with the crowded streaming marketplace as "subscription fatigue" sets in, according to Deloitte's 13th edition of its Digital Media Trends survey.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
What we need is a subscription service, that manages your subscription services.
For a small monthly fee, you can pay for small monthly fees, and have an easy way to manage all those subscriptions, for just a small monthly fee.
Same as the told cable-TV.
You need to subscribe to multiple providers(packages) to get the few of shows you really want to watch, and the remainder is like the old cable cliche of "500 channels and nothing good is on." How many mediocre shows that take place in some dystopian future do we need?
Smart money will bet that in a year or two, these providers will begin to divide their offerings into basic & premium content.
A /. commenter telling others to go do something real? Pot met Kettle ...