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As 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon Us (adweek.com)
An anonymous reader writes: Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself. With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium -- and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal -- consumers are already starting to grow frustrated with the crowded streaming marketplace as "subscription fatigue" sets in, according to Deloitte's 13th edition of its Digital Media Trends survey.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
I would get YouTube Premium if it was 2 bucks a month. The current price, higher than Netflix, isn't worth it.
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SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
Apple knows this. Maybe it is the secret sauce in its soon-to-be-announced offering.
I for one agree. I don't want to sign up with a bunch of different places and have to maintain multiple accounts, deal with multiple renewal periods/expirations, have my credit card info scattered all over the place, etc.
What I want an "Amazon of on-line media consumption". One place, one bill. I add to my account the stuff I want, I deal with one entity, and leave it up to that entity to pay off the content providers under whatever arrangement they may have. I can pick up or drop services as desired, and just maintain it all at one place.
I don't see where frustration is coming from, as these days it's so easy to start and stop subscriptions.
I have Netflix regularly, and Amazon Prime mostly for shipping but do use video also. Beyond that though, I just join in and then drop different services depending on what I want to see - so I subscribe to HBO when Game of Thrones is on, dropping it after (and also catching up on a few other shows they have while I'm there). I subscribed to CBS fo ra little while to watch Star Trek Discovery, then dropped it when I had seen enough.
This is the golden age of subscription. I don't care how many different streaming options there are, as long as I can take them or leave them when I see fit - so much better than cable ever was.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Jesus Christ, people, quit watching videos and do something with your lives. If you don't have enough time to watch everything, then the problem isn't what you think it is. Put down the fucking phone/tablet/computer and do something useful. It's much more satisfying.
I don't respond to AC's.
Am I the only person here who has no idea what OTT means?