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As 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon Us (adweek.com)
An anonymous reader writes: Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself. With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium -- and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal -- consumers are already starting to grow frustrated with the crowded streaming marketplace as "subscription fatigue" sets in, according to Deloitte's 13th edition of its Digital Media Trends survey.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
It's the ever changing offer. Today you have Series A on Streaming Service A. Tomorrow, on Service B. Then it vanishes entirely. Only to resurface on C next week. Maybe. And heaven forbid you want to see more than one show. Because one thing you can be almost certain of: It is on another streaming service. Or will be. Or will no longer be once you subscribed to that other service for exactly this one show, but now you're tied to it for a year.
Especially that last bit gets people pissed. Streaming services could be a killer for torrents if, and only if, they become at least halfway reliable. Else, torrents are simply less hassle.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Which is a term for direct to internet content services. Had to look it up. If it's not a widely known acronym, it should be spelled out in the title or summary.
Am I the only person here who has no idea what OTT means?
Neither the summary nor TFA defines the what OTT means. According to Google it means "Over The Top", and refers to a box that sits on top of a TV set-top box to give additional services and content. But since services like YouTube Premium don't actually involve any physical device, the term has become disconnected from its origin.