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As 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon Us (adweek.com)
An anonymous reader writes: Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself. With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium -- and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal -- consumers are already starting to grow frustrated with the crowded streaming marketplace as "subscription fatigue" sets in, according to Deloitte's 13th edition of its Digital Media Trends survey.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
I would get YouTube Premium if it was 2 bucks a month. The current price, higher than Netflix, isn't worth it.
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SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
Apple knows this. Maybe it is the secret sauce in its soon-to-be-announced offering.
I for one agree. I don't want to sign up with a bunch of different places and have to maintain multiple accounts, deal with multiple renewal periods/expirations, have my credit card info scattered all over the place, etc.
What I want an "Amazon of on-line media consumption". One place, one bill. I add to my account the stuff I want, I deal with one entity, and leave it up to that entity to pay off the content providers under whatever arrangement they may have. I can pick up or drop services as desired, and just maintain it all at one place.
What we need is a subscription service, that manages your subscription services.
For a small monthly fee, you can pay for small monthly fees, and have an easy way to manage all those subscriptions, for just a small monthly fee.
It's the ever changing offer. Today you have Series A on Streaming Service A. Tomorrow, on Service B. Then it vanishes entirely. Only to resurface on C next week. Maybe. And heaven forbid you want to see more than one show. Because one thing you can be almost certain of: It is on another streaming service. Or will be. Or will no longer be once you subscribed to that other service for exactly this one show, but now you're tied to it for a year.
Especially that last bit gets people pissed. Streaming services could be a killer for torrents if, and only if, they become at least halfway reliable. Else, torrents are simply less hassle.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Same as the told cable-TV.
You need to subscribe to multiple providers(packages) to get the few of shows you really want to watch, and the remainder is like the old cable cliche of "500 channels and nothing good is on." How many mediocre shows that take place in some dystopian future do we need?
Smart money will bet that in a year or two, these providers will begin to divide their offerings into basic & premium content.
Am I the only person here who has no idea what OTT means?
Which is a term for direct to internet content services. Had to look it up. If it's not a widely known acronym, it should be spelled out in the title or summary.
A /. commenter telling others to go do something real? Pot met Kettle ...