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As 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon Us (adweek.com)
An anonymous reader writes: Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself. With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium -- and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal -- consumers are already starting to grow frustrated with the crowded streaming marketplace as "subscription fatigue" sets in, according to Deloitte's 13th edition of its Digital Media Trends survey.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte. But they're growing frustrated over just how many options they have. Nearly half of those surveyed, at 47 percent, said they are frustrated by the growing number of subscriptions and services to watch their shows. And this audience grows attached to the content: 57 percent of consumers said it frustrates them when shows and movies disappear from their streaming libraries.
Apple knows this. Maybe it is the secret sauce in its soon-to-be-announced offering.
I for one agree. I don't want to sign up with a bunch of different places and have to maintain multiple accounts, deal with multiple renewal periods/expirations, have my credit card info scattered all over the place, etc.
What I want an "Amazon of on-line media consumption". One place, one bill. I add to my account the stuff I want, I deal with one entity, and leave it up to that entity to pay off the content providers under whatever arrangement they may have. I can pick up or drop services as desired, and just maintain it all at one place.
Which is a term for direct to internet content services. Had to look it up. If it's not a widely known acronym, it should be spelled out in the title or summary.
A /. commenter telling others to go do something real? Pot met Kettle ...
Am I the only person here who has no idea what OTT means?
Neither the summary nor TFA defines the what OTT means. According to Google it means "Over The Top", and refers to a box that sits on top of a TV set-top box to give additional services and content. But since services like YouTube Premium don't actually involve any physical device, the term has become disconnected from its origin.