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Warner Music Signs Record Deal With an Algorithm (theverge.com)

An anonymous reader quotes a report from The Verge: Last week, a press release went out to tech and music reporters claiming that little-known startup Endel had become the "first-ever algorithm to sign [a] major label deal" with Warner Music. The news was covered widely, with commentators tossing around phrases like "the end is nigh" while hand-wringing over the idea of coders coming for musicians' label contracts. But the press release wasn't exactly right, and questions about the future of music are even bigger than anyone thought. Endel is an app that generates reactive, personalized "soundscapes" to promote things like focus or relaxation. It takes in data like your location, time, and the weather to create these soundscapes, and the result is not quite "musical" in the traditional sense. It's ambient, layering in things like washed-out white noise and long string notes. It's the type of stuff that's exploded on streaming platforms in recent years under newly invented genre names like "sleep."

Although Endel signed a deal with Warner, the deal is crucially not for "an algorithm," and Warner is not in control of Endel's product. The label approached Endel with a distribution deal and Endel used its algorithm to create 600 short tracks on 20 albums that were then put on streaming services, returning a 50 / 50 royalty split to Endel. Unlike a typical major label record deal, Endel didn't get any advance money paid upfront, and it retained ownership of the master recordings. Even if Endel had signed over the masters, the company could easily just make more: Dmitry Evgrafov, Endel's composer and head of sound design, says all 600 tracks were made "with a click of a button." There was minimal human involvement outside of chopping up the audio and mastering it for streaming. Endel even hired a third-party company to write the track titles. Five Endel albums have already been released, and 15 more are coming this year — all of which will be generated by code. In the future, Endel will be able to make infinite ambient tracks.

11 of 52 comments (clear)

  1. Music from an algorithm ?!? by LordHighExecutioner · · Score: 2

    My Roomba will appreciate it, thank you.

  2. Re:Old news by fluffernutter · · Score: 2

    Does anyone have a sample of this music that I don't have to be logged into a music service to play? I don't 'do' music services.

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  3. the lawsuits will be better than the music by spacepimp · · Score: 4, Interesting

    If two algorithms come up with similar tracks can one sue the other for similarities? If math is the influence can an algorithm claim rights to sound and other distinct elements?

  4. Re:Old news by jellomizer · · Score: 2

    Being that the Music industry controls the distribution of music, most music performed by musicians with an exclusive contract with a record label, means they will not be a legal outlet of their music on a service that the record label doesn't approve. Because the companies goal is to make money, they are not going to be giving free music away. Music will either be.
    1. Live performance: paid by ticket holders, or a patron (a person or group)
    2: Broadcast/Streamed: paid by advertising or service fees
    3. Fare Use: Where the quality is often diminished or altered in some way
    4. Used with Royalty: Some one paid the record company to play the music.

    The big deal with Digital Music, is the ability to copy data exactly as many times you want without degrading the quality. Unlike copying tapes where you are limited to 2 or 3 copies of a copy. So the record companies have been very strict on how to digitally share and distribute songs.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  5. Re:No such luck by jellomizer · · Score: 2, Informative

    It seems that you haven't studied much of music theory.
    The key component to most music (including your "High Quality" Music) is the following formula. Set a Pattern, deviate from the pattern, go back to the pattern (often with elements of your deviation). Western Music hasn't changed much in the past 500 years.
    What the human is stilled needed is arrangement and performance.
    While a computer can read the notes and play them accurately, they don't have the degree of emotion put into the music. How do you program play it sadly with a glimmer of hope. Or happy with a sense of lost.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  6. Algorithms cannot sign anything by sjbe · · Score: 3, Informative

    Last week, a press release went out to tech and music reporters claiming that little-known startup Endel had become the "first-ever algorithm to sign [a] major label deal" with Warner Music.

    Captain Pedantic here. I know what they meant but an algorithm cannot sign a deal of any sort. Only people can sign deals. The owner of the algorithm can sign a deal but the algorithm cannot legally, physically, or logically sign any contract except under human supervision. Warner signed a deal with the developers/owners of said algorithm, not the algorithm itself.

  7. Re:No such luck by DigiShaman · · Score: 3, Interesting

    How do you program play it sadly with a glimmer of hope. Or happy with a sense of lost.

    You don't, and society will be conditioned to accept this "new normal".

    Generations from now, old music will be rediscovered and only then perhaps there's be another renaissance in discovering what it means to embrace the human element...again.

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  8. Re:No such luck by jellomizer · · Score: 4, Interesting

    It is unfair to compare current popular music, with long standing classics.
    Why? Because there is a ton of old music that was pure crap too. So now we are comparing the last decade of popular music, against the last hundred years for modern music, and music spanning 500+ years, for the classics.

    That is 500 years and we have a library of a thousand songs, and some of these classic songs we collected were not even popular back in the day.

    The Pop radio stations play the top songs of the past 5 years, the Oldies station plays the top songs of the past 50 years, It is easy to feel like the new stuff doesn't stand up to the stuff in the past, but there have been generations of crap, that we have forgotten.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  9. Older news by barc0001 · · Score: 3, Interesting

    " It takes in data like your location, time, and the weather to create these soundscapes, and the result is not quite "musical" in the traditional sense"

    Douglas Adams has prior art circa 1987:

    https://dirkgently.fandom.com/wiki/Richard_MacDuff_(Adams)

    After leaving Cambridge, he was poor for three years. During that time he had a number of different jobs, one of which was a road sweeper; at night on his own time, he worked on his computer.[1]

    Richard then became a programmer at Gordon Way's WayForward Technologies. Gordon assigned him to write an accounting program for the Apple Macintosh. This became Anthem, which on top of its accouning functions could turn the spreadsheet numbers into music pieces.[1]

    He wrote an article titled "Music and Fractal Landscapes", which was published in Fathom.[1]

  10. Re:No such luck by ClickOnThis · · Score: 2

    This. What you described is known as survivorship bias.

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