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Burger King is Testing a Vegetarian Whopper Made With Impossible Burger (cnbc.com)

Burger King is testing a vegetarian version of its Whopper that uses an Impossible Burger for its patties, becoming the first national fast-food chain to sell the plant-based burger. From a report: The Restaurant Brands International subsidiary is offering the Impossible Whopper at 59 St. Louis locations. The chain already sells veggie patties made by Kellogg's vegetarian brand, Morningstar Farms. To announce the launch, Burger King released a video on April Fools' Day that shows unsuspecting Whopper fans eating the version with the Impossible Burger and then exclaiming that they can't taste the difference. Silicon Valley-based Impossible Foods genetically engineers heme, a protein that makes the vegetarian-friendly burger taste like meat. The ingredient is also responsible for giving the patty red juices that make it look like it's bleeding, just like a piece of beef.

8 of 187 comments (clear)

  1. Wendy's by Anonymous Coward · · Score: 5, Funny

    In other news Wendy's is relaunching it's "Where's the beef?" campaign.

  2. Re:Ah, so White Castle isn't "national" by turp182 · · Score: 5, Informative

    Correct, there are 599 White Castles in about 15 states.

    https://www.menuism.com/restau...

    There are about 13,000 Burger Kings.

    https://www.google.com/search?...

    --
    BlameBillCosby.com
  3. Re:Seems pretty smart by idk07002 · · Score: 5, Interesting

    I tried it and found it 90% as good as a real hamburger and would definitely eat it again. I hope they make it available in the supermarket sooner than later.

  4. Re:Seems pretty smart by PolygamousRanchKid+ · · Score: 4, Funny

    Between that and the much better naming "Impossible Burger"s sounds much cooler than "Veggieburger" I could see this gaining some traction simply because of better quality.

    Personally, I am holding out for the Soylent Green Veggieburger.

    Made exclusively from nutritious and wholesome free-range Veggies.

    Veggies pay careful attention to the quality of the food they eat, so any food made of them should be very healthy, indeed.

    --
    Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
  5. Burgers don't bleed by Oswald+McWeany · · Score: 5, Informative

    The ingredient is also responsible for giving the patty red juices that make it look like it's bleeding, just like a piece of beef.

    You can eat steak rare, but you should never eat ground beef rare: It's not at all safe, when you grind meat, exterior parts of meat covered in bacteria get pushed to the inside and cooking rare doesn't kill them off. If anyone sold bleeding hamburgers that were real meat- I would worry.

    Please, feel free to eat your steaks rare as that's enough to kill off the bacteria on the surface... just don't eat burgers rare.

    --
    "That's the way to do it" - Punch
  6. Re:Seems pretty smart by Solandri · · Score: 5, Interesting

    When I worked at a hotel, occasionally a convention group would order veggie burgers but leave enough leftovers that the staff were allowed to eat them. These were better than the mass-produced fast food beef hamburgers I've eaten. They were so good I actually went online to track down a retail seller of the veggie patties so I could eat them at home. That's when I discovered from the nutrition label that they got the taste by loading it up with as much saturated fat as a ground beef burger. So basically it wasn't any healthier for you than a beef burger, it was just made from plants to assuage the guilt of vegetarians. (This isn't the same veggie patty, but you can see what I mean about the saturated fat content.)

  7. Re:Unless it was guillotined... by HornWumpus · · Score: 4, Informative

    Prions survive cooking. Good thing everything else in your post is also wrong.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  8. Re:Seems pretty smart by tlhIngan · · Score: 4, Interesting

    What's a little stupid about it is that it's about as unhealthy as a regular burger. I was expecting it to be healthier, maybe have some fiber and less fat, but it's just slightly fewer calories and just as fatty. Better for the earth, but not all that much better for consumer. But I guess that's why it can masquerade as a burger so well.

    It's basically just better for the earth. To do otherwise you end up with flavorless pieces of cardboard that no one likes.

    And honestly, there's nothing wrong with it not being "healthier" than beef - it's like diet soda - it just feels healthier but isn't.

    Though, to be honest, the saturated fat debate is back in the open again - at least with respect to dairy based fats (butter is in again).

    I see veggie burgers as a way of not consuming so much planet resources eating something that's still bad for me, but tastes good. Slightly less guilt.