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Burger King is Testing a Vegetarian Whopper Made With Impossible Burger (cnbc.com)
Burger King is testing a vegetarian version of its Whopper that uses an Impossible Burger for its patties, becoming the first national fast-food chain to sell the plant-based burger. From a report: The Restaurant Brands International subsidiary is offering the Impossible Whopper at 59 St. Louis locations. The chain already sells veggie patties made by Kellogg's vegetarian brand, Morningstar Farms. To announce the launch, Burger King released a video on April Fools' Day that shows unsuspecting Whopper fans eating the version with the Impossible Burger and then exclaiming that they can't taste the difference. Silicon Valley-based Impossible Foods genetically engineers heme, a protein that makes the vegetarian-friendly burger taste like meat. The ingredient is also responsible for giving the patty red juices that make it look like it's bleeding, just like a piece of beef.
White Castle has been serving the Impossible Burger "meat" for months.
I'm still not sure if I would like the Impossible Burger as much as a real hamburger.
But like it more than a Burger King or McDonalds burger? Suddenly I find it a lot more believable.
Between that and the much better naming "Impossible Burger"s sounds much cooler than "Veggieburger" I could see this gaining some traction simply because of better quality.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
In other news Wendy's is relaunching it's "Where's the beef?" campaign.
Carl's Jr. has had one on sale for months https://www.carlsjr.com/beyond...
Maybe my area was a test region, but BK has had the impossible burger here for awhile. Wife and I are vegetarian, both tried it, and it's... ok. The Burgerville anasazi bean burger tastes better, in my opinion. Unfortunately, that item is no longer available at Burgerville.
Again in my opinion, the impossible burger tries too hard to be meat, and has an artificial "grilled" taste that lingers in the mouth like old grease. I'll eat it if I'm on a trip, in a hurry, hungry, and there's a BK drive-thru close by. But I'm not sure I'd seek it out.
In other news, Del Taco is testing Beyond Burger crumbles as a meatless alternative in the LA area. They're supposed to go national later this year. We're planning to try it when it comes to Oregon, but only as a curiosity. They already have items a lacto-ovo can eat.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
The ingredient is also responsible for giving the patty red juices that make it look like it's bleeding, just like a piece of beef.
You can eat steak rare, but you should never eat ground beef rare: It's not at all safe, when you grind meat, exterior parts of meat covered in bacteria get pushed to the inside and cooking rare doesn't kill them off. If anyone sold bleeding hamburgers that were real meat- I would worry.
Please, feel free to eat your steaks rare as that's enough to kill off the bacteria on the surface... just don't eat burgers rare.
"That's the way to do it" - Punch
Actually, if we stop using cattle for food, then we will see a dramatic decline in the population of cattle.
The entire species may be abandoned if we develop a suitable replacement for dairy products as well.
Carl's Jr./Hardee's has been heavily advertising their meatless "Beyond" burger or several very annoying weeks. Beyond Meats announced the Carl's Jr. deal in January. White Castle (much smaller) has been serving Impossible burgers for some time. Seems like this a Burger King ballyhooing what is really just "me too".
Kevin Oberman, Network Engineer, Retired
If you don't want to eat meat, why not just eat vegetables instead of highly processed vegetable protein made to look and taste like meat through additives?
I've had an Impossible Burger. I'm not a vegetarian and I don't have a problem with eating meat. Just thought I'd give it a whirl. Turns out it was really good. When they say you can't tell the difference between the Impossible Burger and real ground beef, they aren't lying.
LOL!!! In my experience, non-meat that claims to be meat is always an abomination! Mind you, i _like_ the taste of tofu, it's just that anybody that tells you they've made tofu taste like meat is LYING!
I've abandoned my search for truth; now I'm just looking for some useful delusions.
Taco Bell's target audience is stoned people with midnight munchies... why would real food be required to serve that market?
I've abandoned my search for truth; now I'm just looking for some useful delusions.
Sounds like you're just 10 years older now. I don't think anything has changed in the fast food business.
I wouldn't be surprised if they find out the heme is extracted from blood, not actually produced in a lab using plant materials.
I appreciate the info but even that article is inconclusive if this is really a problem:
This new research was well-done and compelling, but it's too early to decide that this molecule, TMAO, causes atherosclerosis in humans or that this is responsible for some of the associations of meat intake and risk.
It's hard to say what the risk level is, I think between the fact that I do not eat red meat all the time, and the fact that I am careful to get a significant amount of exercise every week should more than counterbalance any issues more rare beef might cause.
I would say anecdotally there seem to be a lot of older people who eat rare beef and have no heart issues, that it's much more complex than just "don't eat rare meat".
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Prions survive cooking. Good thing everything else in your post is also wrong.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
Taco bell serves Old Roy brand wet 'beef' dog food as beef. Or at least something that smells _exactly_ the same (plus the smell of taco bell meat spice).
It was sort of a 'guilty pleasure'. Then I went there after feeding my dogs those cans, the smell of dog food hit me in the face as I walked in. Now I can't eat it, even if I wanted to.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
Is Beyond Meat the same thing as this Impossible Burger?
I had a half price coupon for one of A&W's Beyond Meat sausage muffin things.
It had an incredibly distracting flavour that was in no way pleasant. I couldn't actually identify what the offending flavour was, because it didn't taste like food.
I'm not sure if that's what they all taste like or if they've just screwed up their sausage non-mc-muffins, but it didn't give me much hope for the meatless meat concept.
If they don't call this the Impossible Whopper, then they're idiots.
"Time flies like an arrow; fruit flies like a banana." --Groucho Marx
If you go vegetarian, forget burgers... A proper burger is made of beef. If you have a hunkerin' fer beef, eat beaf; if not, eat your veggies. The lamest, socially permissive food is a veggie burger (Oh, the conflicted carnivore.)
Fuck that. Real meat or get the fuck out.
Heme is not a protein, is it a coordination complex. It can be part of a protein called a hemoprotein or hemeprotein.
Depending on when you tried it, they already have improved it. There's a newer recipe.
A&W in Canada has been selling a "beyond meet" burger since last year. It's not exactly like beef, but I think that it's a welcome difference from it's veggie patty. I'm fine with eating either one.
Sometimes boldness is in fashion. Sometimes only the brave will be bold.
Is Beyond Meat the same thing as this Impossible Burger?
Yes and No. It's a competitor in the really-like-a-beef-burger-but-actually-all-vegetarian-burger market. So about the same as A&W and Stewarts?
So it is established that it has no beef. This does not by itself make it healthy to eat. What chemistry is involved in mimicking a real hamburger? Not knowing the details is enough to keep me away. If they want to create a great tasting alternative to a hamburger, I would rather they call it "a great tasting alternative to a hamburger" or "Been Burger" or something that tells you what it is.
>"Foods genetically engineers heme, a protein that makes the vegetarian-friendly burger taste like meat. The ingredient is also responsible for giving the patty red juices that make it look like it's bleeding, just like a piece of beef."
That is not necessarily "vegetarian-friendly". Quite frankly, if you served that to me, and I could even eat it, I would probably throw up. Many vegetarians (and semi-vegetarians) are that way because they don't like meat- the taste or smell.
The new Wendy's campaign will be called "What is beef?" and show young folks enjoying the juicy faux meat burgers.
Eat more cows!!! If we stop eating them, think of all the cows that will never be born and will never know any life at all, however shitty. I'm Pro Cow (short)Life!
This is a hacked account, for which the owner can not be held responsible.
A Human Burger hitting the market would be a huge step in the right direction,in multiple ways. It would surely cook up nice, and would probably taste good, as well helping with our population problem.
This is a hacked account, for which the owner can not be held responsible.
Poison Ivy burger are an Italian food, it's not vegan due the eggs used. Was a food for poor people, but it's nice as a side dish. Similar recipes are with rape leaves, spinaches, borage and so on.
It's also a nice recycling method of recycle weeds instead to throw away or burn them.
As a resident of St. Louis I can tell you that we seem to get a lot of the "test" foods from companies like this. I'm not going to try to suppose the exact reason but we *do* have a pretty solid foodie scene (and some amazing restaurants). The Impossible Burger has actually been available here for a while from a number of restaurants around town so that might have affected that decision too.
Though I have a suspicion that on average it's because someone right-handed throwing a dart at a map of the USA is statistically going to land closest to St. Louis when aiming at the middle...