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Former Firefox VP on What It's Like To Be Both a Partner of Google and a Competitor via Google Chrome (twitter.com)

Sidewalk Labs, the urban innovation arm of Google's parent company Alphabet, plans to build a $1 billion high-tech neighborhood in Toronto. The problem? It is facing an opposition from residents who have called for its demise. As the backlash gains momentum, it could force Sidewalk Labs to abandon or alter its vision. On paper, Sidewalk Labs' idea arguably has some merits: It wishes to "set new standards" for how cities are designed and built. But some are apprehensive of Google's plans, because the company has a knack for assuming more control over things and killing local competition.

Johnathan Nightingale, a former VP of Firefox, has seen such behavior first hand. He draws some parallels: I spent 8 years at Mozilla working on Firefox and for almost all of that time Google was our biggest partner. Our revenue share deal on search drove 90% of Mozilla's income. When I started at Mozilla in 2007, there was no Google Chrome and most folks we spoke with inside were Firefox fans. They were building an empire on the web, we were building the web itself. I think our friends inside Google genuinely believed that. At the individual level, their engineers cared about most of the same things we did. Their product and design folks made many decisions very similarly and we learned from watching each other.

But Google as a whole is very different than individual Googlers. Google Chrome ads started appearing next to Firefox search terms. Gmail and Google Docs started to experience selective performance issues and bugs on Firefox. Demo sites would falsely block Firefox as "incompatible." All of this is stuff you're allowed to do to compete, of course. But we were still a search partner, so we'd say "hey what gives?" And every time, they'd say, "oops. That was accidental. We'll fix it in the next push in 2 weeks." Over and over. Oops. Another accident. We'll fix it soon. We want the same things. We're on the same team. There were dozens of oopses. Hundreds maybe? I'm all for "don't attribute to malice what can be explained by incompetence" but I don't believe Google is that incompetent.

This is not a thread about blaming Google for Firefox troubles though. We at Mozilla wear that ourselves, me more than anyone for my time as Firefox VP. But I see the same play happening here in my city and I don't like it. And for me it means two things: The question is not whether individual Sidewalk Labs people have pure motives. I know some of them, just like I know plenty on the Chrome team. They're great people. But focus on the behavior of the organism as a whole. At the macro level, Google/Alphabet is very intentional. When Google wants to get a thing done, it is very effective. Mistakes happen, but when you see a sustained pattern of "oops" and delays from this organization -- you're being outfoxed. Get there faster than I did.

15 of 68 comments (clear)

  1. Past, now and then by hcs_$reboot · · Score: 3, Interesting

    At the macro level, Google/Alphabet is very intentional. When Google wants to get a thing done, it is very effective. Mistakes happen, but when you see a sustained pattern of "oops" and delays from this organization

    It seems only your 3rd statement is true nowadays.

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    1. Re:Past, now and then by arglebargle_xiv · · Score: 5, Interesting

      All of this is stuff you're allowed to do to compete, of course. But we were still a search partner, so we'd say "hey what gives?" And every time, they'd say, "oops. That was accidental. We'll fix it in the next push in 2 weeks." Over and over. Oops. Another accident. We'll fix it soon. We want the same things. We're on the same team.

      "I'm so sorry I hit you. I won't do it again, I'll change. It won't be like all the other times. I don't really mean to hurt you. I'm only doing this because I care about you. And you have to admit you brought this on yourself to some extent. Without me you'd be nothing, no money, no way to survive. Don't you dare think of leaving me!".

    2. Re:Past, now and then by epine · · Score: 2

      I'm so sorry I hit you. I won't do it again, I'll change. It won't be like all the other times. I don't really mean to hurt you. I'm only doing this because I care about you. And you have to admit you brought this on yourself to some extent. Without me you'd be nothing, no money, no way to survive.

      You've deliberately missed the entire point, and I'm not even going to credit you for the irony in doing so.

      The point of the article was to contemplate how the whole sometimes differs from the sum of its parts, and how this can be more difficult to spot than other forms of pathology, some of which are so blatant that any idiot could cut and paste the standard template at the drop of a pin (with no value add, other than to accelerate the inevitable decline in debate, which is apparently a great sport, whose audience has an insatiable appetite for the same old, impossibly fluid cut-and-paste wrist motion).

      You can see the internals of this in Work Rules: Insights from Inside Google 2015 by Laszlo Bock.

      Google uses a fairly standard management practice from the school of management by objectives. Their specific version goes by the name of Objectives and Key Results (OKR), by way of John Doerr, an American venture capitalist toiling away in obscurity at Kleiner Perkins Caufield & Byers. Doerr's 15 minutes of fame occurred when he declared the forthcoming Segway as possibly more important than the Internet. (But then Jeff Bezos also piled on to say that entire cities would be built around this new technology, and his weird gush didn't turn into a CLM, so why should we harsh on Doerr?)

      The conjoined piece of the puzzle is the Key Performance Indicator (KPI). As I recall it, this is the performance metric component of the OKR. How do you really know you've nailed your OKR? How do you know that Jesus loves you? Because the KPI tells you so. (Jesus is variously Gates, or Jobs, or Zuckerberg, or Bezos, or the Brin–Page twins.)

      Jesus loves me this I know
      For the Bible tells me so
      Little ones to Him belong
      They are weak but He is strong

      Jesus loves me this I know
      For the Bible tells me so
      Little ones to Him belong
      They are weak but He is strong

      Yes, Jesus loves me
      Yes, Jesus loves me
      Yes Jesus loves me,
      for the Bible tells me so

      This little ditty was much part of my childhood (and that's not even the half of it, there are more verses; plus, I swear at the stately pace of our steadfast church organist, it outplays Bohemian Rhapsody by an entire B side). Gives a young person plenty of time to contemplate the true nature of intellectual rigour, should the young person be so inclined, as I certainly was.

      In any event, under the creed of management by objectives, the KPI is your corporate bible, because everyone needs to know if Jesus still loves you.

      The key to the KPI is that it feigns quantitative assessment: e.g. increase Chrome browsers installs by 2% of the previous quarter.

      Well, this is indeed quantitative, but it's microscopically quantitative, and it really doesn't give a damn what bodies you crawled over. Hence, it's a powerful corporate tool.

      The Googles are required to carry their own cross, by which I mean that they invent their own OKRs and KPIs, to which they become immediately nailed. These crosses are all erected on a high hilltop for all to see: they are part of the (internally) public corporate directory, from top to bottom. Everyone sings in unison: always look on the bright side of growth.

      So if you're a Googler who has nailed himself or herself to the cross of 2% installation growth, quarter over quarter, and a month into the quarter you're only tracking for a 1.5% installation growth, it's time to pull out your giant OOPS! stick. "Hey, I know, throw a scare banner up on searches for 'Firefox'".

      This isn't the moral temperament of the typical Google employee (it would be clos

  2. Not a business priority by Kjella · · Score: 5, Insightful

    And every time, they'd say, "oops. That was accidental. We'll fix it in the next push in 2 weeks." Over and over. (...) There were dozens of oopses. Hundreds maybe? I'm all for "don't attribute to malice what can be explained by incompetence" but I don't believe Google is that incompetent.

    Well, between accidents and malice there's indifference, like we're not actively planting booby traps for Firefox but we're also not doing compatibility or performance testing, we're not assigning the bugs a high priority... I have some such low-priority issues in my backlog that keep getting pushed back and back and back. It's technically not shelved, it just seems unlikely we'll ever get around to fixing it. And it certainly doesn't have the priority to do anything proactive. It's not very hard to understand the corporate priorities...

    --
    Live today, because you never know what tomorrow brings
    1. Re:Not a business priority by Anonymous Coward · · Score: 3, Insightful

      It's not very hard to understand the corporate priorities...

      True. Corporate actions are motivated by one of two things: 1. Personal greed of the C-levels making the decisions, or 2. corporate greed to turn a profit for the shareholders.

      2 only outweighs 1 when the C-levels think the shareholders are paying attention.

    2. Re:Not a business priority by drinkypoo · · Score: 2

      Hard to justify putting a lot of engineering effort into ~15% of the market, most of whom probably also have another browser installed anyway.

      Yes, it's hard to justify futureproofing. But any company which isn't insolvent should have a vested interest in doing it, because it will reduce costs in the future.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  3. This sounds awfully familiar..... by Daltorak · · Score: 5, Insightful

    Isn't this whole bit about Google sabotaging Firefox performance, exactly the same thing we just heard from someone who used to be on the Microsoft Edge team?

    At the time, folks around Slashdot were all like, "haw, haw, haw, karma's a bitch, eh there Billy?" Which is, of course, the easy and fun thing to say because of a predisposed hatred of Microsoft.

    Now we see that Google has persistently been sabotaging Firefox as well. So maybe the problem wasn't Edge, after all.....

    And given how many former Microsoft people are (or have been) at Google -- it's a four-digit number -- I'm really not surprised to see those sleazy late-90s Microsoft anticompetitive tactics show up once again.

  4. Google intentionally crippled Firefox by xack · · Score: 3, Insightful

    They turned Mozilla into Mo$illa by paying them to remove XUL and other features. They cripple competition like Waterfox and Pale Moon by serving up outdated html and give them harder captchas. They even got Microsoft to chromify their browser. I repeat my calls for a truly independent browser foundation that tells Google to get lost.

    1. Re:Google intentionally crippled Firefox by roca · · Score: 2

      This is just a wild conspiracy fantasy.

    2. Re:Google intentionally crippled Firefox by zekica · · Score: 3, Insightful

      Mozilla had to remove XUL to make the browser properly multiprocess and multithreaded. If they hadn't done that, you would be telling that the browser is slow and insecure.

  5. "stuff you're allowed to do to compete" by Anonymous Coward · · Score: 3, Interesting

    Ehe, no you fool. Even if they weren't officially a monopoly, sabotaging one service for a specific competitor's product to promote your own is the definition of anti-competitive practices.

    Fact of the matter is, Google isn't keeping Mozilla around out of good will. Much like Intel and AMD, they HAVE to keep at least one competitor alive or they'll get officially declared a monopoly. And just like Intel, while doing so they'll sabotage the competitor just enough so they'll retain market dominance without ever risking the regulators.

    But lets be honest, he's not a fool. He never complained because he understood Firefox is just a regulatory loophole. And the real damage was in the protocols and other internet bodies decision that kept being ruled over in Google's favor since Mozilla was tipping the balance in their favor thanks to this relationship.

    Decentralized protocols... DRM... Ad blocking... Mozilla been lining up to Google's agendas time after time.

    It's all a huge scam.

    1. Re:"stuff you're allowed to do to compete" by roca · · Score: 2

      Mozilla saw that there is no future in being the browser that doesn't work with Netflix, Youtube, Hulu etc. DRM sucks but shutting down Mozilla over it would have been counterproductive. Mozilla did what they could to mitigate the damage, e.g. making sure that Firefox DRM modules work with downstream Firefox distributors like the Linux distros.

      Ad blocking: Mozilla has shipped Tracking Protection, supports ad blocking extensions on Android where Chrome doesn't, and is ramping up more built-in blocking features.

      Not sure what you're on about with "decentralized protocols". Mozilla is working closely with the Tor people to integrate their Tor browser anti-tracking features into the core of Firefox.

      Meanwhile, Mozilla successfully and almost singlehandedly blocked Google's (P)NaCl/Pepper power play. Mozilla continues to make huge investments in their own browser engine for the sake of Web standards when even Microsoft just caved in to Chromium. To the extent that Web standards other than "what Chrome does" have any meaning, Mozilla is largely responsible for that.

      Meanwhile, what are you doing for the open Web, other than pouring contempt on the people who are still fighting for it?

    2. Re:"stuff you're allowed to do to compete" by Immerman · · Score: 2

      They did't claim it wasn't anti-competitive - they claimed they were allowed to do it.

      Anti-competitive behavior is only disallowed if the government recognizes you as a monopoly or trade organization. Grease the right palms to prevent that, an no problem.

      Heck, here in the US even a convicted abusive monopoly like Microsoft can get away with it. Grease the right palms and nobody will make an issue of it - or at worst "punish" you with a fine far smaller than the excess profits your anti-competitive behavior is generating so that it's just a cost of doing business.

      --
      --- Most topics have many sides worth arguing, allow me to take one opposite you.
  6. Hanlon's razor applies. by DrYak · · Score: 3, Interesting

    Which is more likely?

    - That Google engineers are laughing maniacally in the style of a movie's evil character, while thinking at the best strategy to kill their competition in a horrible death?
    For no reason except for the evulz, because they aren't making their money by *selling* software, they make money by marketing the shit out of people online, no matter what browser they used, as long as these people online to be marked?

    - Or that they're just horribly lazy, because they test of their product on their own web engine, because that's what they use themselves while developing? And it happens to work anyway, because once you factor in Google Chrome and all the other browser running on a Blink/WebKit/KHTML core, you happen to cover close to 90% of all only browser, so often errors go unnoticed and later aren't put on top of the priority list due to low exposure?

    In the absence of equivalent to the Halloween documents leak, I would more likely presume the second options.

    I'm not saying that it's not bad. It *is*. Their careless-ness could very easily lead to a new era of microsoft-levels of monopolies and smothering of alternatives. They are seriously at risk to fuck up the computing ecosystem, and instance taking care about competitive behaviour (like the EU) should monitor them closely and force them out of such destructive behaviours.

    It's only that the phenomenon probably isn't conscious and planned, it very likely due to very massive levels of carelessness, simply because they can get away with it. Somebody (like e.g.: the EU) should come and slap them on the hands, and theach them not to try to get away with carelessness but pay attention.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  7. Don't sleep with the enemy by DogDude · · Score: 3, Insightful

    In business, your competition IS your enemy. That's not an exaggeration. It's not life or death, but it's financial life or death. I work for a small, successful retailer, and we won't do business with Amazon. At all. We don't sell through them. We don't buy from them. We don't even buy company snacks at Whole Foods any more. Whether it has that much of a difference to either us or them is immaterial. We're in a financial fight for our lives, and we're not going to give up a penny or any information to our competition.

    Mozilla shouldn't have anything to do with Google. Zero. They need to find some other way to sustain themselves other than sucking from the teat of the company that's trying to kill them (financially).

    --
    I don't respond to AC's.