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Mark Zuckerberg Leveraged Facebook User Data To Fight Rivals and Help Friends, Leaked Documents Show (nbcnews.com)
Facebook CEO Mark Zuckerberg once considered making deals with third-party developers just to help him find out how much users' data is worth, NBC News reported on Tuesday. The report, which cites 4,000 leaked pages of internal documents, shines a light on the way senior company executives viewed attaching a dollar sign to sensitive user data, despite Facebook's public commitment to protect such information.
From the report: In the same week, Zuckerberg floated the idea of pursuing 100 deals with developers "as a path to figuring out the real market value" of Facebook user data and then "setting a public rate" for developers. "The goal here wouldn't be the deals themselves, but that through the process of negotiating with them we'd learn what developers would actually pay (which might be different from what they'd say if we just asked them about the value), and then we'd be better informed on our path to set a public rate," Zuckerberg wrote in a chat. Facebook told NBC News that it was exploring ways to build a sustainable business, but ultimately decided not to go forward with these plans.
Zuckerberg was unfazed by the potential privacy risks associated with Facebook's data-sharing arrangements. "I'm generally skeptical that there is as much data leak strategic risk as you think," he wrote in the email to Lessin. "I think we leak info to developers but I just can't think of any instances where that data has leaked from developer to developer and caused a real issue for us." The report also outlines how PR people at Facebook tries to spin things. An excerpt: In a March 2014 email discussing Zuckerberg's keynote speech at the event, where he was due to announce the removal of developers' access to friends' data, Jonny Thaw, a director of communications, wrote that it "may be a tough message for some developers as it may inhibit their growth." "So one idea that came up today was potentially talking in the keynote about some of the trust changes we're making on Facebook itself. So the message would be: 'trust is really important to us -- on Facebook, we're doing A, B and C to help people control and understand what they're sharing -- and with platform apps we're doing D, E and F.'" If that doesn't work, he added, "we could announce some of Facebook's trust initiatives in the run up to F8" to make the changes for developers "seem more natural."
Zuckerberg was unfazed by the potential privacy risks associated with Facebook's data-sharing arrangements. "I'm generally skeptical that there is as much data leak strategic risk as you think," he wrote in the email to Lessin. "I think we leak info to developers but I just can't think of any instances where that data has leaked from developer to developer and caused a real issue for us." The report also outlines how PR people at Facebook tries to spin things. An excerpt: In a March 2014 email discussing Zuckerberg's keynote speech at the event, where he was due to announce the removal of developers' access to friends' data, Jonny Thaw, a director of communications, wrote that it "may be a tough message for some developers as it may inhibit their growth." "So one idea that came up today was potentially talking in the keynote about some of the trust changes we're making on Facebook itself. So the message would be: 'trust is really important to us -- on Facebook, we're doing A, B and C to help people control and understand what they're sharing -- and with platform apps we're doing D, E and F.'" If that doesn't work, he added, "we could announce some of Facebook's trust initiatives in the run up to F8" to make the changes for developers "seem more natural."
Saint Zuckerberg doing ethically or otherwise questionable things? With user data? In. Con. Cei. Va. Ble. This must be some sort of fake news or something.
He wants to know everything about you and your family, and even if you don't give him the info, your family or your friends will. They will build a shadow profile of you based on you being in other people's pictures. They will know everything about you by who you associate with.
So what? These are product developmental things.
Facebook effectively created new territory on data management. Yes, they've done some unethical things, and they're careless in others. But that's not what this is about; this is about discussions and leaked emails.
"Zuckerberg was unfazed by the potential privacy risks associated with Facebook's data-sharing arrangements."
Hindsight is always 20/20, but when you're looking forward it can be difficult to determine where things go. This is his opinion prior to many of the recent Facebook scandals; he was wrong, but at that point in time it was anyone's guess what would happen.
"The goal here wouldn't be the deals themselves, but that through the process of negotiating with them we'd learn what developers would actually pay (which might be different from what they'd say if we just asked them about the value), and then we'd be better informed on our path to set a public rate,"
So what? This is called pre-launch. When you're developing a product, the usual process is to conduct a Voice of Customer process; asking them what they would value things as. However, good product developers know that this process only creates a hypothesis, because people share opinions freely. If you're good, you then go to a new batch of ideal customers and ask them to pay for what your hypothesis of the product features and price should be; that's called pre-launch. What you find is that people often are willing to say one thing, but completely change their behavior when you ask them to actually write a check. Pre-launch tests the product feature and pricing set hypothesis. Somehow when building a business you have to actually gauge if people will pay for what you're offering; this is the only way to do so.
Leaked emails simply do not tell a story; this is just click-bait hype to fan the flames of anger over Facebook.
Zuckerberg comes from a world where all is fair as long as you have 200% more things than you will ever need. I'm not surprised.
Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
Well, not that shocked.
You remember stuff about people you meet. Facebook does the same thing.
Non story.
They've been openly selling that access to businesses for at least 10 years. Anyone who's been on a Facebook sales call as an employee of a major corporation knows this.
All this leak highlights is how unwitting the general populace is about what's done with the PII they put online.
Next, I suppose you're going to tell us that Zuckerberg made money off Facebook user data.
You are welcome on my lawn.
The whole 'social media' trap is nothing more than a marketing scheme in (a bad) disguise.
All your data are belong to us!
"...but I just can't think of any instances where that data has leaked from developer to developer and caused a real issue for us."
That's the key, it hasn't caused FB any issues, the hell with the people whose data it is.
Well they don't. First there aren't really militant atheists in the sense you suggest. Atheists don't attack anyone, it isn't an attack to sweep faulty legs out from under your argument. Second most of what atheists are saying undermines all the faiths you mentioned, Christians just tend to see everything they say as being targeted at them. At least here in the US they are massive majority shove their beliefs into every aspect of everyone's life while pretending that preventing them from doing that is somehow oppressing them. There is this giant victim narrative spread among Christians while they go about demanding the right to impose their faith on their towns, employees, students, and job functions.
People still use Facebook? Nobody I know. Looks like this is a last ditch effort in a long unplanned get rich scheme.
I think you start to realize the fiscal challenges as soon as you consider the idea of starting your own competitor to Facebook. I mean, take a look at your costs to hire a development team that works on the software itself, and find out what your annual costs will be for the bandwidth needed, for the physical servers and storage devices, etc. Now, assume you really ARE going to keep everyone's personal information secure and private on YOUR social media alternative -- so none of what they upload or key in is ever sold.
Are you still confident you can generate enough revenue selling some advertising space on your site to cover all those bills and actually turn a profit?
I sure wouldn't be.
1) There is a movement against Zuckerberg within facebook, probably led by some of its board and influenced by outside activist shareholders. Mark is unusual in the sense that facebook is still a very much found led company he has a lot of control. The investor class hates that. They don't want ones mans vision, politicking, vanity, etc screwing up their cash cow. They want nice safe committee driven decisions.. So they are probably digging up any dirt they can find and blowing up every little off the cuff bit spitballing Mark ever did they think won't play well with the media and running with it.
2) Zuckerberg does operate with the same moral compass you and i likely do. He clearly isn't burdened with sense of fair play and he does not care about the integrity of his own word. Mark will quite ruthlessly do what seems good for Mark at the time. The thing that people like Mark don't get is that behavior in itself is exploitable. It leaves you without a lot of friends ultimately and no matter how quick and clever you are when enough people have it out for you can't defend yourself without help; because nobody is at the top of their game 24x7x365
Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
... the worse Facebook looks. With this latest bit of news, Facebook looks quite evil.
https://www.esquire.com/uk/lat...
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How'd you manage that one?
Zuck: People just submitted it.
Zuck: I don't know why.
Zuck: They "trust me"
Zuck: Dumb fucks.
One thing that has always been consistent about Facebook, is that you can NEVER trust Facebook.
If Facebook were honest, they would rename their conference from F8 to FU.
The funny thing is you can swap the words "atheists" and "[fundamentalist] Christians" in your post above and the statement retains about the same level of veracity.
Atheists don't attack anyone
You've got to be kidding. Atheists are among the most arrogant and condescending people in this entire world.
"The difference between a theist and an atheist is that atheists are cocky about knowing the unknowable."
Where is the bizarre and obligatory spam Mark and Priscilla porn story in the comments? I came here specifically for that. :P
Don't you have some CPUs to peg parsing hosts files?
If Facebook (any social media really) was sued into oblivion and its executives jailed.
Mark Zuckeberg is an evil son of a bitch. But I repeat myself.
Your user name is humorous in this context.
There are certainly "militant" atheists: evangelists who can't shut up about it. At least on the Christian side, somewhere around the turn of the millennium the "don't be an asshole for Jesus" movement happened, and strangers stopped "witnessing" to me. Sadly, at about that time atheists stepped into that space. These days both sides mostly keep their fighting on YouTube and forums, where I can ignore it, which is great.
Socialism: a lie told by totalitarians and believed by fools.
Bullies only pick on people that don't fight back.
1) Picking on Jews is politically incorrect.
2). Picking on a Muslim, you stand a non-zero chance of having your head cut off in your sleep with a sword.
See title.
Just cruising through this digital world at 33 1/3 rpm...
It's fun to hate on these big corporations until you realize what is attacking them. The government. It's the worst and largest corporation out there! It's amazing what hate media spreads against their target. Look at your words. You want them to lose all rights of freedom of speech in the exchange for what? What the fuck did this "my data" collected from services you willingly use DO AGAINST YOU FOR US TO COLLECTIVELY LOSE ALL FREEDOMS OF SPEECH. That is what you are promoting and the rest of the people pointing a finger at Facebook. The government will be right there to help us relieve us of FB and others now. Next up will be services you actually like and use and then finally it will be your own speech.
"We're sorry." (No, we're only sorry we got caught)
and
"We'll try to do better." (No, we'll try hide it better in order to not get caught next time)
-Miser