Andover.Net Files for IPO
FOR IMMEDIATE RELEASE:
Contact:
Janet Holian
Andover.Net
Communications
978/635-5300
janet@andover.net
Shawn Whalen/Manya Rossignoli
Schwartz
781/684-0770
manyar@schwartz-pr.com
Acton, MA-September 17, 1999- Andover.Net (www.andover.net), a network of Linux/Open Source web sites which include Slashdot.org, today announced that it has filed a Registration Statement on Form S-1 with respect to a proposed initial public offering of 4,000,000 shares of Andover.Net common stock. All 4,000,000 shares are being offered by Andover.Net at a proposed price range of $12 to $15 per share. The offering is being underwritten by WR Hambrecht + Co. LLC, Advest, Inc. and DLJ Direct through WR Hambrecht + Co.'s proprietary OpenIPO system.
Andover.Net is a leading Linux/Open Source Internet destination with a total of over 2 million users and over 40 million page impressions on a monthly basis. Its network of web sites provides an independent, unbiased source for content, community and commerce for the Linux/Open Source communities. Andover.Net properties include Slashdot (slashdot.org), a Web site for Linux/Open Source news, community comments and resources and Freshmeat (freshmeat.net), a downloadable Linux software application repository.
The OpenIPO process is similar to a traditional underwriting except that the pricing and allocation of the shares will be based on the results of a modified Dutch auction. All investors place a bid for the number of shares they want to own and the price they want to pay. To participate in the offering, an investor must have an account with WR Hambrecht + Co. or a participating broker in the OpenIPO Network.
Information regarding the OpenIPO process may be obtained through www.wrhambrecht.com. Copies of the preliminary prospectus relating to the offering may be obtained when available through WR Hambrecht + Co.'s website, www.wrhambrecht.com, or by contacting WR Hambrecht + Co. in writing at 555 Lancaster Avenue, Suite 200, Berwyn, PA 19312 or by calling toll free 1-877-673-6476. Copies of the preliminary prospectus may also be obtained by contacting Advest, Inc. in writing at 100 Federal Street, 29th Floor, Boston, MA 02110, or by calling (800) 659-2678 x2390.
A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. The securities may not be sold nor may offers to buy be accepted prior to the time that the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to their registration or qualification under the securities laws of such state.
###
Andover.Net and AndoverNews Network, are trademarks of Andover.Net.
This has nothing to do with the failure of communism, or micros~1's right to redistribute stolen money. What we're witnessing is pure (or even innocent?) form of wealth-seeking.
Andover.bet bought out Slashdot.org (note: the dot.com and dot.net domains aren't theirs) in order to take advantage of its visibility in cashing in the IPO. This "anti-establishment" site which set out to make the world a better place for the geeky folks will just end up making Tamo, Hecos & Co millionaires; not to mention the Andover.bet executives who're really going to roll in dough soon. Courtesy of your average Slashdot visitor - not only as investors but as de facto makers of this site as well. I hope the guys' first post-IPO job will be to migrate all operations to the dot.com domain (pay the current holder the millions needed), the second job ought to be handing over the dot.org domain to new "maintainers" who're in it for the cause and idea, not big bucks. For me Slashdot was about a new genre in _journalism_. Good journalists simply aren't running after IPO riches.
Gates must be laughing in his castle watching the backbone community of geeks self-destruct for a few million dollars. You can't buy respect, you can only sell what you got, once.
(Andover.Net's prospectus, pgs. 40-41)
That raises an interesting point.. Since Slashdot is a key selling point for them in this, you'll probably be forced to give up some creative control. It just won't fly in corporate-land if your main selling point can be taken elsewhere by a single person at a moment's notice. Then again, with the chunk of dough you'll be getting out of this, maybe creative control won't be an issue for you anymore. I don't know.
I've been watching Andover for awhile now, even moreso since they started their whole "Linux campaign". Their sole agenda seems to be advertising. With the way banner ads are going lately, I sure do hope they plan to branch out into other areas.
One possibilty to watch for is subscription print publication.. (Slashdot Magazine, anyone?) I just can't see a model centered solely on banner ads working for a media company. It may work for the porn industry, but there has to be something more there. What would really be neat is if they'd team up with Walnut Creek CDROM and sell subscriptions to weekly or monthly CDs of Freshmeat-featured Unix applications.
Oh well. Might be something to throw a few grand at. We'll see.
Stock symbol "FSCK", anyone?
Did anyone else notice that it said they'd be using the "proprietary OpenIPO system"? Doesn't that sound kind of contradictory?
-- Does Rain Man use the Autistic License for his software?
Slashdot's first reaction to VMware
Hey, Give us slashdot readers the opportunity to buy stocks before anyone else. Exspecially those of us who have been reading since before slashdot, the good ol days of Chips And Dip. Jeff Knox
Jeff Knox
IANAL, but I wonder what's going to happen about moderation in this thread and how it relates to the 'Quiet Period'?
Certainly if Rob (or anyone at Andover.net) were to comment, or moderate in this then ISTM that they might be deemed to be in breach of the 'Quiet Period'. The question is, if someone who is not associated with Andover.net, but who was selected to have some level of editorial control by a program that was written by an employee of Andover.net, what happens?
Personally, I'm not sure I want to go there...
Umm, I like /. and fm, but they are neither of them significant parts of the glue that holds the Linux community together.
/. is :-)
/. and fm are simply notification sites - they help distribute important stuff, but they are neither hard to replicate if they fail, or vital links in the chain.
The Linux community was doing _just fine_ prior to either of these sites - you're forgetting just how recent
They are both good sites, but they are not important to any definable community (OpenSource, Linux, FreeBSD, Internet, Techy).
kernel.org might be important glue - certainly some of the mailing lists are important glue - but
-----
Please check out:
http://www.mtdc.com/press004.html
In particular:
Bruce Twickler, President of Andover, noted, "The acquisition, repurposing and commercialization of content is an extraordinary opportunity for growth. Our proprietary database-driven site creation tools, data collection tools, web tracking and reporting systems, and other technologies allow us to get to a breakeven point on a new site quickly."
Sounds like a man after Rupert Murdoch's heart, to me.
-----
I agree, although it's worth remembering the Andover doesn't have the huge media frenzy that accompanied the Red Hat IPO, so it's likely to be a little more restrained.
Anyway, while not wanting to start a "my karma's higher than yours" flamefest, how about a "users with highest karma" hall of fame entry, Rob?
"The invisible and the non-existent look very much alike." -- Delos B. McKown
However, someone else raised a valid point. If traffic decreases, will changes be forced upon you to try and increase readership? I believe there's enough integrity there to try and fight such a move, but at the end of the day, you may not have much choice. One of the perils of beign publically traded is that the company is legally bound to maximise shareholder value, whatever the ethics of doing so. Hopefully, it'll never come to that, but you never know...
"The invisible and the non-existent look very much alike." -- Delos B. McKown
So, if we're a stockholder, will anyone listen when we say "Quit posting stories that were posted two weeks ago!"?
:)
/. people really getting a return on the work they do. I hope (as the other posts mentioned) that this doesn't leave slashdot open for raping the way dejanews went, went the marketroids got their hands on it. Dejanews was ruined by them, and I'd hate to see Slashdot have the same thing happen.
;)
Seriously though, I think Andover should do like RedHat and give back to the community. How about a free share to the people with the lowest slashdot ID numbers? How about everyone 2822 and before? Yeah, that's good by me.
Seriously more, though, its good to see the
Nah, like many sites, they added all their marketing crap and made it significantly more difficult to use with Lynx.
SlashDot in a 'quiet period'... the mind boggles. /. Comment Ever:
---------------------
Most Annoying
"If I use Red$at Gnulix to make a Beowulf,
---------------------
John 3:16 - God's Public License
Seriously, I love /. and freshmeat, but no way is this a better investment than RedHat. Where's the revenue stream? Banner ads? I'd agree that Andover is a better investment than most '.com' IPO's, because I know that their sites are quality products and have a strong following. But at this point, web IPO's are still matters of faith. Investing in one means that either:
A) You believe that sooner or later, someone will come up with a workable business model for website profitability, or
B) You believe that the stock will be hot because the majority of investors are idiotic sheep, and you intend to buy low, and sell high, quickly.
Now neither of these is a bad thing in itself, but given the web IPO market lately, choice B is no longer a guaranteed path to riches, and choice A still relies on your believing that foo.com will still be around when someone figures out how to make money with "new media." On that score, I'd say Andover's a better bet than most, but I don't think I'd drop my cash here.
And given the choice between Redhat at 12 and Andover at 12, I'd take RH in a heartbeat. And YES I was one of the few who said that RH was a very strong buy before the IPO, and subsequent skyrocketing. I kept telling my coworkers to buy, even when it was at 60 in the first couple weeks. Wish I had had some money to buy it myself. :-)
Anyway, best of luck to Andover, and the /.-FM crew!
----
We all take pink lemonade for granted.
There is no K5 cabal.
I am not the real rusty.
What happens if traffic on Slashdot decreases? Will shareholders insist on a format change to drive ad impressions up? If stock price plummets, shareholders will eventually hold the company accountable. I do not see any way to avoid ramifications to
I'd say that depends on how much of the stock goes on the block, and how many shares are kept... um... over there. *pointing to Andover*
RedHat only sold a small percentage of the total shares. That does two things -- it makes the pre-IPO owners fantastically rich, on paper, and it keeps them in charge of the company. Even if you can get all of the public shareholders to agree on something, the influence there may be 10% of the total voting shares. Or less.
Don't be surprised if Andover does the same thing. If there's a money crunch, they can always sell off some of the extra stock for more capital.
Maybe they should start a consulting business for sites using the Slash code... hmm... or the Freshmeat code, if people prefer PHP....
--
QDMerge 0.21!
how to invest, a novice's guide
I really support this IPO system. By having everyone bid up the shares *before* they go to market, the offering company gets the benefits of all the speculation (or the lack of funds for a poorly timed or low value IPO). It will be interesting to watch this offering, since it doesn't present the same opportunity for ridiculous first-few-day gains that RedHat did.
Good luck.
Repeat after me: THIS IS NOT FLAMEBAIT OR TROLL MATERIAL! :)
:), I wonder if it will benefit Slashdot on a deeper level. Truthfully, I can't see how it possibly can.
/. culture.
/.'ers would want to discuss it, but will we run the risk of not having the stories posted in the first place?
/.? Will there be a change in privacy policies? I guess that's another wait and see. By the way, you can not tell shareholders you won't change your policies simply because that's how you want to do it, as many people think Redhat can and will do once shareholders start asking for more substantial profits.
/. was mentioned as being an "unbiased" news site for the Linux community in Andovers press-release. Did/does this strike anyone else as being not ocmpletely true? When has there been a positive MSFT story posted? When has someone said something nice about MSFT without being shot down in flames?
/. accept payment to post articles about xyz companies new product or strategy? Will we face geocities like pop-up ads? How about open-source related spam? Will our comments be analzyed in order to figure out exactly what offers we'd like to recieve?
/. will finally get an extra server that they can dedicate to email for registered users... dibs on "lucas@slashdot.org" ! :)
:( ... I hope someone else highlights them...)
Thanks, now I'll continue.
As much as I can see how beneficial this will be to Rob, the rest of the slashdot crew, and even slashdot's availability as a site (I hope for the day that slashdot is no longer slashdotted
Aside from bigger servers, fatter pipes, and maybe more people reading submissions in search of articles to post, what will it bring to Slashdot? As far as I figure it will only serve to bring more accountability to the
What happens when a comment is posted that speaks negatvely of Andover?
Going further, what happens when (if) rumors start flying about Andover's future. Naturally,
I've already noticed a lack of critical articles and comments about Redhat, especially since the IPO. Prior to that, there were fears that they were attempting to dominate the Linux market and/or fragment it to their advantage (remember the fuss about Codewarrior for Redhat Linux?). Nowadays? Everything's good and well in Redhat land. Fewer and fewer articles and posts question them. Is this at all because Slashdot and more than a few readers are lovestruck by the company they now own a piece of? Maybe. Maybe not.
And what happens when shareholders expect to see revenue from
It also struck me as kind of funny that
So what now? Will we be bombarded with banners at the top of every page as well as after ever xxx comments, just to be sure to maximize exposures? Will
One plus: maybe
(It's a shame... I moderated two posts on this story, and now my points are gone!
I don't think I can handle several weeks of "No Comment" stories... Although, hearing nothing but that from JonKatz would be very refreshing.
---
Me: Rob! I think we should have MetaMetaModeration for those people who unfairly MetaModerate posts...
Rob: No Comment.
Me: Hemos, I have devised a way to build miniature construction equipment from individual atoms.
Hemos: [gasp!] No Comment!
Me: Jon, I didn't like highschool. [snif]
Katz: err... ungh... erp.. NO COMMENT!!! [head explodes]
-- What you do today will cost you a day of your life.
Leak stuff to us by posting as an AC and moderating the post to level 5. Nobody can prove it's you.
Vidi, Vici, Veni
Why can't banner adds make *real* revenue for Andover. Look at Yahoo, they're huge now and how do they make there money...banner adds.
Besides look at Slashdot, it's an advertisers dream... a bunch of loaded techies who'll buy any gadget you stick in front of them, on a page with 500,000+ hits per day. People pay big money for that kinda exposure on there product.
-Al-
Go to freeedgar.com. It has all the SEC filings (which, as a company filing to go public, they have to have). Then search for ANDOVER NET. It has their S1, which is the form you have to file with the SEC stating your intent to go public.
Actually, I don't think they sold BSI. IIRC they just sold Slashdot.org and in fact are investing some of their newfound riches into BSI on the side.
Salon did the Dutch Auction / OpenIPO thing and their IPO was a rather dismal failure. Then again, they're not as big as Slashdot, and nowhere near as big as Andover, so maybe they will have better results.
rooooar
After the fracas with Yahoo's takeover of GeoCities, I think I would not be alone in expressing some concern as to the "ownership" of all the submitted content of slashdot. I have previously submitted personal observations on the assumption that slashdot was a private forum and not a public newspaper where libel and/or copyright issues can arise. While I think people are generally reasonable and don't object to profit-making ventures (e.g. I can see scope for a yearly compilation of the best stories/comments from slashdot ... let's call it "Voices from the Source" :-)) it does raise the tricky issue of the readers also being the contributors and thus technically copyright owners of their own words.
I think least there be a major misunderstanding along the lines of Yahoo/GeoCities, I would appreciate some assurance or indication of the separation between roles of the various key stakeholders.
LL
So does this mean there will not be any changes to Slashdot for a while? It tend to be that when there is a change its put forth as an improvement. This could be seen as a "promotion of the company". And that AFAIK is against the quiet period rules. I just wonder if it means that Rob will have to be extremely careful in his wording about changes. I.e. "I implemented the new moderation system today. Things are different. I am not allowed to say wether they are better or worse on the advice of my lawyers and due to the possibility of future litigation....." Yeesh that could get ugly.
-cpd
It is with feelings of profound ambivalence that I read the press release....
/. was acquired, because I appreciate the cost and effort that goes into running this crazy place.
/. I know and love. From the perspective of Andover, no doubt, an IPO will be heaven-sent, a greatly needed infusion of cash.
/. itself.
/. will retain the qualities that made it great.
Slashdot has been my #1 favorite site for years now, and the character of its free-wheeling conversation and deep-think geek info has been the greatest part of it. I was happy for Rob and Jeff when
But with the dust yet to settle on the legal aspect of the net, I have to question whether it will have an effect on the
What happens if traffic on Slashdot decreases? Will shareholders insist on a format change to drive ad impressions up?
If stock price plummets, shareholders will eventually hold the company accountable. I do not see any way to avoid ramifications to
Moreover, neo-fascistic legislation has yet to run its course on the net. What happens when a 12 year-old's mother sees him reading Anonymous Coward flame-drivel, and sues Andover for child endangerment? (Could this bring even more moderation changes?)
In the end, though, I wish Andover the best. And I hope that when all is said and done,
We want endless gardens of data, where the bits can flower, flourish and reproduce. -- Andy Mueller-Maguhn
Let's do some math here. Assume for the sake of argument that all andover.net's current revenue is from banner ads (they also expect some from software, according to the prospectus). andover.net says the sites they own currently get 40 million page views a month. Last I read, banner ad space generally was going for $20-60 CPM (cost per 1,000 page views) industrywide, as much as $100 CPM for specialty sites. Slashdot, freshmeat etc have GREAT demographics -- folks who'd run out and buy the Single-Person Air Scooter before we got to the seventh First Post on the subject. So I may be conservative in guessing they charge $50 CPM, but for the sake of argument:
$50 CPM at 40 million pageviews/month equals $2 million revenue/month or $24 million/year.
By comparison, Red Hat reported revenue of $10 million for the year ended 2/28/99.
Now in reality, andover.net reports $1.1 million revenue for the nine months ending June 30, all of it from advertising, and figures that will actually come to $1.6 million (including $215,000 for software) once the acquisitions of /. and The Animation Factory are factored in. But when was /. acquired? IOW, if we deduce that /. adds $300,000 to andover.net's bottom line for the 9 months ended June 30 and all of it in ad revenues, is that 5 day's worth of ads, a month's, or what? And the balance sheet doesn't seem to factor in FM at all.
I haven't looked much at the expense side of the picture yet but I'd think Red Hat would incur far greater R&D and tech support costs than andover.net. Although who knows what it might cost to get us to truly flawless MetaMetaMetaMetaMetaModeration? ;-)
Freedom's just another word for nothing left Zulus
In the world of the internet frenzy and the legal vultures, a lot of interesting theories have been offered, mostly because the SEC hasn't made regulation on these issues. Its generally the underwriter that enforces the "quiet period", in an effort to avoid any flaps with the SEC.
Generally, the undewriter laywers will tell you that sites that have conversation boards generally can't use them to promote the offering. Does HQ know what it going on here? I wouldn't be suprised if they shut this thread down.
Also, it's possible that the entire thread could end up in court one day in a shareholder lawsuit. Oh what fun.
I'm also interested in seeing what happens with OpenIPO. Because of the dutch auctions, the IPO is not likely to see ANY first day gains, which may be pasted in the the media as a "linux failure", since they tend not to be familiar with the OpenIPO approach
Will slashdot remain opensource? Will they start beating up anyone who makes a parody site? What about sites that have the same "trade-dress", due to use of the open source? Stock for people with high karma? Oh this is going to be fun.
To purchase it is not like spending money but rather it is an investment in the future in a blow against the empire
Doesn't anderover.net also do sites such as Davecentral, Internet Traffic Report, and Slaughter House? Of the 11 anderover.net "holdings", 3 are Linux/Open Source, yet the press release makes them seem like Linux/Open Source is all they do. A bit misleading if you ask me.
I understand they're trying to work off the RHAT Linux buzz to boost their IPO price but it's still an inaccurate characterization of the company as a whole.
From the S1
Acquisition of Slashdot.org. In June 1999, we acquired certain assets and
assumed certain liabilities relating to the Slashdot.org web site from
BlockStackers, Inc. for consideration consisting of a $1.5 million cash payment
made at the closing, and contingent payments of $2.0 million of stock valued at
the initial public offering price issuable upon the closing of this offering, up
to $3.5 million in cash and up to $5.0 million in stock valued at the initial
public offering price and payable during the two years following this offering.
The amount of cash and stock consideration that is contingent solely on the
continued employment of the principals of Slashdot.org in the amount of $6.3
million will be recorded as a compensation charge ratably over the period of the
payments. The amount of stock consideration that is contingent on the
achievement of performance milestones and the continued employment of the
principals of Slashdot.org will be recognized upon the achievement of these
milestones. To the extent any stock consideration is issued, we will record a
non-cash compensation charge based on the fair value of the shares issued at
such time.
****
"I'd never want to join a club that would have me as a member" - G. Marx
I have to say that I feel safer putting money into Andover than Redhat. Andover owns two parts of the glue that holds the Linux community together, and, barring any screwups, can forge into new paths using the money. They seem to have a good collective head on their shoulders, and I wait to see what will happen in the months ahead.
Saw it written and I saw it say, pink moon is on its way. None of you will stand so tall, pink moon is gonna get ye al
Just as Redhat let some of the best open source contributors in at the opening price via etrade, I say take the top n karma holders and... ;)
It seems to me the distinction between .org and .com and .net went out the window long ago.
InterNIC, in Network Solutions clothing, has been encouraging everyone to register their names inTheir "help" text says, about .org:
Note that .org is only typically used for non-profits, and is really just a kind of miscellaneous category.
Then, if you use their handy-dandy Register a Web Address form, they suggest:
Of course networksolutions is the spawn of Satan, but that's what people see- so why would it matter if a .org files for an ipo?
But, how will this translate into $$ and make for a meaningfull IPO. I can't imagine selling banner adds alone will be a real revenue stream for Andover. What else do they do?
Yeah, that would be cool. However, the OpenIPO process is a Dutch auction, meaning that you shouldn't expect a crazy post-IPO runup, because the thing will have been priced correctly in the first place. Think Salon.com rather than RedHat.
Basically, the Dutch auction mechanism is the most efficient way to conduct IPOs, but it does have the effect that CmdrTaco, Mr. Andover et al. will be the ones making the mad phat crazy Benjamins, rather than the people buying into it.
you'll never be rich . . .
jsm
I don't believe this will change Slashdot regardless of what happens with Andover's stock. If Slashdot were ordered to cater to a different crowd or change WHATEVER in order to boost revenue many of us who frequent this site would leave in droves. It would cease to be the community builder Slashdot is. Andover knows this, that is why they purchased this site and agreed not to change it except to rake in the banner ads. They know that if they force some mandatory changes on Slashdot, the community built up around it will go elsewhere. So take heart people and don't worry, I predict that regardless of the stock, Slashdot will not have any mandatory changes made to its content in any way.
.02
Just my