I would assume the real reason porn queries are so low is that they're getting their category info from the Open Directory project; and presumably adult sites are underrepresented in mainstream directories.
I love when people are called "homeless" because their hotel is closed. This is akin to calling myself "crippled" because my BMW is in the shop, or "cast out of society" because my wireless provider is down.
"I can sympathize with my brothers on the street, man... one time my hotel suite was double-booked, and I ended up without even a hot tub!"
As a guardian of a 12-year old who surfs a LOT, part of the point (for her) is the sense of freedom and independence that goes with it. While sometimes she and I surf Web sites together, and research topics online, much of the time she likes to surf alone, looking at and posting on Weblogs, and checking out topics she doesn't particularly want to share.
And, problematically, many of the sites she's most interested aren't on the whitelists approved by Apple or whomever. They're small, independent sites (which I enormously prefer to her spending time on Disney's site, or Nickelodeon's mind-numbing site). And very often, she does accidentally or experimentally hit a link or banner that opens page after page of lurid, ugly porn, (that "escape tunnel" phenomenon). Just because a child is curious about "what's out there" and maybe even clicks a naughty sounding hyperlink doesn't mean they should be bombarded with closeups of anal sex.
The point is that it's a valid concern, with no really simple answers. Discussing what she's seen helps, but I'd much prefer a way to get around the whole problem.
How exactly is this the complete opposite approach to "traditional" Web advertising? Advertising is when you pay third-party editorial sources to promote your interests. In addition, you generally supply the creative to do this, whether it's text, images, or sound.
The fact that this guy spent less (i.e., smaller media buy) doesn't make this some new form of advertising.... and it's not like every advertiser doesn't run their own metrics to determine efficacy.
The test of a successful campaign is to define the acceptable cost per unit of acceptable result (results may range from "improve awareness by 1%" to "sell 1 unit of product"). Then determine if the advertisement delivered those results at or below acceptable cost.
Not sure how this "experiment" was deemed a failure... was there an expectation in advance about how many clickthroughs the Google ad should deliver per impression? A roughly 1% clickthrough rate is quite decent, by the standards of this industry, and the CPM he describes is quite reasonable, as well.
> Small states and areas with low population density are not ignored
You mean people from small states and areas with low density get counted disproportionately, right?
Also, not everything's being sold on a CPM basis, or even on clickthroughs. A lot of sites are selling sponsorship of a whole section of the site, or simply a graphical "premium" placement in a directory. In these cases, total impressions are required to gauge CPM and conversion rates (for comparison to CPM-priced alternatives).
A tremendous amount of potential. How about a tie-in with IMDB, to implement metafile data for movies and shows? Could construct complex query strings based on writer, release date, other data not contained within the tiny capsules available to Replay. Next step is a Firefly-like affinity database, which says "since I have historically liked what x and y like, capture movies from their lists."
Or, how about a interface that uses the live TTY sessions generated in news programs, so you can actually record news segments that are interesting to you. So, a Web site collects streaming caption data from the major networks. If a caption contains certain keywords, the Replay records for a predefined interval.
Slashdot Mirror
Tying my shoelaces once a day is enough exercise for me.
I would assume the real reason porn queries are so low is that they're getting their category info from the Open Directory project; and presumably adult sites are underrepresented in mainstream directories.
"I can sympathize with my brothers on the street, man... one time my hotel suite was double-booked, and I ended up without even a hot tub!"
And, problematically, many of the sites she's most interested aren't on the whitelists approved by Apple or whomever. They're small, independent sites (which I enormously prefer to her spending time on Disney's site, or Nickelodeon's mind-numbing site). And very often, she does accidentally or experimentally hit a link or banner that opens page after page of lurid, ugly porn, (that "escape tunnel" phenomenon). Just because a child is curious about "what's out there" and maybe even clicks a naughty sounding hyperlink doesn't mean they should be bombarded with closeups of anal sex.
The point is that it's a valid concern, with no really simple answers. Discussing what she's seen helps, but I'd much prefer a way to get around the whole problem.
The fact that this guy spent less (i.e., smaller media buy) doesn't make this some new form of advertising.... and it's not like every advertiser doesn't run their own metrics to determine efficacy.
The test of a successful campaign is to define the acceptable cost per unit of acceptable result (results may range from "improve awareness by 1%" to "sell 1 unit of product"). Then determine if the advertisement delivered those results at or below acceptable cost.
Not sure how this "experiment" was deemed a failure... was there an expectation in advance about how many clickthroughs the Google ad should deliver per impression? A roughly 1% clickthrough rate is quite decent, by the standards of this industry, and the CPM he describes is quite reasonable, as well.
> Small states and areas with low population density are not ignored You mean people from small states and areas with low density get counted disproportionately, right?
Clippy gets to be the Windows mascot...
Also, not everything's being sold on a CPM basis, or even on clickthroughs. A lot of sites are selling sponsorship of a whole section of the site, or simply a graphical "premium" placement in a directory. In these cases, total impressions are required to gauge CPM and conversion rates (for comparison to CPM-priced alternatives).
Or, how about a interface that uses the live TTY sessions generated in news programs, so you can actually record news segments that are interesting to you. So, a Web site collects streaming caption data from the major networks. If a caption contains certain keywords, the Replay records for a predefined interval.