Time Warner should instead be investing in a true total video on demand service. That doesn't mean no ads either. The reality is that if we want zero advertisement entertainment we're going to have to pay a lot more for it. So ads are here to stay. BUT the main problem with ads is that they're for things you don't actually want. Imagine if all the ads were for something you actually might want to buy? It's totally different situation then being bombarded by tampon and denture commercials. Which for a 20 something man is no fun at all. I'm sure everyone has this experience. Ads on tv are 99 percent wrong. One in a hundred ads might be selling something you want to buy. The rest of the time it's crap. Well, a great thing about video on demand is that you can customize commercials. They're commercials on demand as well. Have every viewer fill out a questionare at intervals explaining your age, gender, economic status, marital status, and some of your tastes. Ideally this should be pretty detailed. Give customers a Pandora like function on ads where you can thumbs down four ads consequatively before you have to watch the fifth one and your thumbs down will be remembered so you'll never see that ad again. They can also remember which ads they've shown you so they don't repeat the same ad over and over and over again. And ideally have a thumbs up if you like an ad or it accurately guessed something you might want to watch.
All the above means ads are less scatter shot and advertisers will be more willing to pay for advertising that actually reaches actual customers rather then just anyone. They also get good feed back. What if people that match your target demographics for your product all thumbs down your ad? Well, that means people might like your product but hate your ad. Go back to the ad agency that made the ad and tell them to fix it and then try again.
Skipping ads is a nice feature and I admit to doing it pretty consistently. But that's largely because the ads either disrupt my program or they're for stuff I have no interest in buying. Possibly put ads along the bottom of hte screen with no sound. Possibly have them at the start and end of a program but not in the middle.
Something so people watch the ads, enjoy their program, and the advertiser has the warm glowy feeling that they were able to increase market awareness of their product.
That's all people want. And if you get radically cheaper entertainment for the trivial price of being informed about a product you might want to buy then is that really so bad?
This is how it has to be... Until they're ready to adapt they're just cutting their own throat.
It's not our own people I'm really worried about but the details of the negociations and our foreign contacts. One of the things that was blown by wikileaks was an offer/plea by the political wing of the pakistani government for support against the military wing. The release of those documents tipped the political wing's hand and was followed by a crack down and elimination by the military wing.
This is what wikileaks is doing. They're getting people that trust us in bad countries where their lives at risk... killed or their few chances at freedom from tyranny dashed.
It also means the US gets cut out of the loop in future negociations because we can't be trusted to keep secrets. We leak.
And to counter that the government will have to be extra secretive since they can't afford to have leaks in some places. It's death to have leaks there. The people that you're talking to... that invite you into their homes and introduce you to their children... you leak could kill them all. Whatever the rules say if the rules will cause a leak then the rules won't be followed.
This is a human thing. All human systems are made up of people. If the system starts killing people you can't bare to have on your conscience or makes doing your job impossible... you won't follow the rules. You'll get good at looking like you're following the rules. And then some idiot can leak reams of bogus reports that are fiction.
These leaks are toxic... they're screwing our system up because its making it hard for the government to trust itself which means it has to keep secrets from itself.
Imagine if your president is known as a leaker. Lets not say it's obama... this is a generic somebody who for the sake of argument is a leaker. You are getting great intelligence from men and women in a dictatorship somewhere that just want their people to have a better life. They want a better life for their children. If you pass on all the intelligence again lets take for granted that the leaker will get some of these people killed by the secret police. What do you do? Follow orders and kill people you broke bread with... or bend them to try and do your job without giving your own side so much information that they'll kill good people out of incompetence?
Just because you're a capitalist doesn't mean you're intolerant of new business models. To the contrary, the people actually building new industries based on these business models are capitalists.
What is the alternative here? Socialist 3d printers and socialist music? So the idea is that the government taxes people to subsidize these projects? Or are we simply suggesting that copyrights be abolished? Because if you do that what will become of all the authors? Why write a book if the instant it's published anyone can copy it and you don't get a dime?
I'm not saying the publishing industries aren't full of tired fossils intolerant to change. They are obviously are... but is that capitalism or is that just old people being old people. Look at Castro... he's currently resisting capitalism being introduced in his country even though it would bring a big boost to the economy. But he won't do it. He's too old and too stubborn. So everyone is waiting for him to die and shortly after he dies the reforms will come.
That's just how this works.
It's not about capitalism... it's about the old generation needing to die off for something new to come. It's a tale that goes back to the days following the great animals herds and stories over camp fires. Be patient.
Well, the modern feminist movement is a big believer in social welfare as well especially as it regards the government paying for their vaginal maintenance.
It's about as stupid as men protesting to get free Viagra pills and prostate exams.
Sad to say but if you strip women out of the voting pool it radically changes the electoral picture. You'd hope it wouldn't. That both men and women from roughly the same background and demographic would roughly approximate each other but they don't.
It's an interesting subject. To live so closely and yet fundamentally have a different culture.
Give him a blind fold and a cigarette... and then shoot him.
As if the US didn't have enough of it's image tarnished by the wikileaks issue. Every diplomatic entity in the world is terrified to tell the US anything because they're afraid we'll leak it accidentally or on purpose. You don't leak cover intelligence.
Find the guy that is doing this... and shoot him. If this is Obama's notion of "smart" diplomacy then he's a fool. This is beyond absurd.
I got what you said... I just see no reason to be PC on an internet news comment thread.
Yes yes... bloody red carpet... I didn't intend it that way but I saw it when you pointed it out.
The ladies can make penis comments if they want to retaliate but I'm frankly over the notion that we're all equal but be sure to coddle these people because they can't handle it.
Grow the f' up. Stop acting like children or like some absurd 19th century abstraction... but only when it suits you.
libertarians? Explain how they factored at all. The feminists so far as I know tend to be fairly far left of center and the libertarians are opposed at a philosophical level to just about everything feminists believe beyond that women should have equal opportunities and rights.
Increase demand while leaving supply fixed and prices go up.
No, it really is that simple. Some one is going to respond "no it isn't that simple." You're wrong, it is that simple if you speak generally. It can't not be that simple. That doesn't mean there can't be complex ways for it to happen or for the means by which you calculate it to be complex. It just means at the end of the day that's roughly what is going to happen. It's simple in the sense that every action has an equal and opposite reaction. Economics isn't exact. But if you push something one way there will be a response roughly in that direction that will be roughly proportional to the input.
Now if you wanted to subsidize education AND keep costs down... you could pump money equally into supply and demand at the same time. It's not exact so I'm not sure what ratio would keep stability. It would have to be tested on a case by case basis. But if supply expanded at the rate demand increased prices should remain roughly level. It's a little like one person squirting water into a glass at the same time someone else sucks it up. It would be hard to synchronize and very easy to imbalance.
Who cares how many women are in the industry? They're not being harassed out. They're being given a bloody red carpet and they're running away in terror. Hell, the ones that make it through the education and enter the field tend to quit or transfer sideways into marketing.
I can speculate as to why that is but it isn't because the largely male population hates girls.
And really, if gender equality is so very important then why aren't men encouraged to join female dominated professions or women encouraged to join professions such as 'coal miner' or 'oil rig workers'...
Enough with the hamfisted social engineering. Just let nature take it's course here. If women want to be programmers they have every opportunity to be programmers. What's the grief? That women don't obsess about code, spend literally years methodically working on pet projects with no real prospect of making a dime on it and isolating themselves from friends and family... and then possibly get a good job a software company or found a start up?
Brother... Spinal. Fluid. Do you have any idea how sensitive that is? Blood is one thing... you can have increases and decreases in blood pressure without really having big problems. But spinal fluid is a different kettle of fish. You really don't want to mess with that.
All I was saying was that I would be too afraid to have a machine interact with it unless I had no options. To save my life?... sure what do I have to lose. But short of that, leave it alone.
It varies from company to company. Depends on how in the loop IT is on things. If IT is low on the totem pole they often don't get told until well after the fact.
oh, yeah... I'm not worried about it mutating. I am worried about a little bit breaking lose into my blood stream, forming a cloat, and then growing like a flesh eating bacteria in my body.
Ideally, I'd want a chemical system and not a biological system that took energy from my body.
Worst case, you could hook something up to the diaphragm. So breathing in/out would generate a tiny amount of power. Ideally not much so the resistance would be minimal.
best practice is to kill access before telling them they're canned. But I've seen a lot of businesses that just fire someone without bothering to tell IT to revoke permissions. Sometimes they'll have access for months after being fired.
that said, I don't see why people would go through the system for data. First off most of the data is boring and useless. It's reports and records. The only thing besides possibly source code would be credit card numbers. I have access to that database and could extract literally hundreds of thousands of credit card numbers along with all relevant charge data. Should I have access to that? Someone has to... and that's me.
But I'd never steal like that. I'm the sort of guy you could leave in a room with a billion in cash and come back later to find the same billion in cash untouched. Stupid? Maybe... but I just don't do that.
What I MIGHT do if I were really pissed is sabotage something. These systems are really complicated and it's really easy to screw something up in the core of the spaghetti code so deep that it will take them weeks to sort it out. I wouldn't profit from that and it would leave no trace to me. But as far as revenge goes it's not bad. You say "oh they could back up"... yeah... but what portion of the system needs to be backed up? It's hard to track that down sometimes unless you really understand it.
When you're dealing with big old proprietary databases... they're almost more organic then they are an engineering problem. You have to treat them like a doctor. Touch as little as possible and if you have problems try to help it self heal because if you actually to rewrite that monster it will take years.
you find the thing that feeds on spinal fluid less creepy then the stuff that feeds on blood?
have any idea how much we bleed? I cut myself all the time and that isn't including all sorts of other bleeding. We can stand to loose a little blood. But spinal fluid?... I'd just assume not f' with that.
Years before this is actually in place there will be five movies where it's used to solve crimes and the CSI shows will have been doing it for seasons. Net result is that the bad guys will pick up their shell casings.
Net result? You'll know LESS about the gun since now there won't be any shell casings left. Amongst the good ideas will be that criminals will shift to revolvers. Guess what revolvers don't eject? Shell casings. They stay in the gun until manually removed. So good work.
Furthermore, about five seconds after this thing is released blackmarket gun dealers will know how to file the firing pin or whatever so it doesn't even put a serial number on the casing.
This is basically the whole stupid DRM argument all over again. Once I have the gun in my hands it's a lot easier for me to disable whatever stupid features were put in place then it is for anyone else to implement them in the first place.
And with the rise of 3d printers if they really want to get obnoxious with trying to code the guns they'll find home made guns coming out metal printing 3d printers that get the job done. This is a bad idea.
They're disturbing the equilibrium. Criminals have little reason to pick up shells and little reason print their own guns. Play around with this stuff and they will do both.
Net loss to law enforcement. Possibly it will make it easier to catch really dumb criminals but the clever ones will just get harder to catch.
We have checks and balances. It's a question of using them. The executive is clearly out of control.
Many of these departments clearly need to go through some sort of real public court proceeding before they can act. They seem to too often use poor judgment and possibly a little daylight would wise them up.
FBI seems to be failing to provide a quick trial as required by the constitution. They keep confiscating stuff and then sitting on it for months or years without going through a trial.
Look, if someone broke the law, arrest people, freeze accounts, and cease property. But then you go to trial. Within a week you had better be prepared to take this to court. And the whole process had better be fast. Because the ceasing imprisoning is a hardship in and of itself. It has to be fast.
And if the FBI loses the court case, the reverse everything. End of story.
They did something similar with Gibson Guitars. They ceased millions of dollars worth of fret boards from their factory and then didn't take them to trial and refuse to give it back.
wtf?
Look, if gibson broke the law, fine. Do your thing and take them to trial. But you don't just bust into someone's factory, grab stuff, and then refuse to answer phone calls. That's just theft. If you do this stuff you have to go to trial or return it quick.
The FBI apparently doesn't have to follow these rules under some circumstances. I don't see why. It seems like a violation of rights.
Reading comprehension apparently isn't amongst your skills.
Try back later.
Time Warner should instead be investing in a true total video on demand service. That doesn't mean no ads either. The reality is that if we want zero advertisement entertainment we're going to have to pay a lot more for it. So ads are here to stay. BUT the main problem with ads is that they're for things you don't actually want. Imagine if all the ads were for something you actually might want to buy? It's totally different situation then being bombarded by tampon and denture commercials. Which for a 20 something man is no fun at all. I'm sure everyone has this experience. Ads on tv are 99 percent wrong. One in a hundred ads might be selling something you want to buy. The rest of the time it's crap. Well, a great thing about video on demand is that you can customize commercials. They're commercials on demand as well. Have every viewer fill out a questionare at intervals explaining your age, gender, economic status, marital status, and some of your tastes. Ideally this should be pretty detailed. Give customers a Pandora like function on ads where you can thumbs down four ads consequatively before you have to watch the fifth one and your thumbs down will be remembered so you'll never see that ad again. They can also remember which ads they've shown you so they don't repeat the same ad over and over and over again. And ideally have a thumbs up if you like an ad or it accurately guessed something you might want to watch.
All the above means ads are less scatter shot and advertisers will be more willing to pay for advertising that actually reaches actual customers rather then just anyone. They also get good feed back. What if people that match your target demographics for your product all thumbs down your ad? Well, that means people might like your product but hate your ad. Go back to the ad agency that made the ad and tell them to fix it and then try again.
Skipping ads is a nice feature and I admit to doing it pretty consistently. But that's largely because the ads either disrupt my program or they're for stuff I have no interest in buying. Possibly put ads along the bottom of hte screen with no sound. Possibly have them at the start and end of a program but not in the middle.
Something so people watch the ads, enjoy their program, and the advertiser has the warm glowy feeling that they were able to increase market awareness of their product.
That's all people want. And if you get radically cheaper entertainment for the trivial price of being informed about a product you might want to buy then is that really so bad?
This is how it has to be... Until they're ready to adapt they're just cutting their own throat.
So if a man wants to tell us that his country is developing bio weapons.
We should immediately plaster his name over the international press and thank him for helping us with the issue?
because you just killed his family.
Grasp this.
You. Cannot. Do. Diplomacy. Without. Secrets.
Without. Diplomacy. Nation states. Have. No. Option. But. Intimidation. And. War.
No. Secrets. Means. Nations. Communicate. In. Dead. Bodies.
Choose.
Secrets. Or. Mountains of corpses.
Process that.
This is an intelligence test.
I'm not attacking you... and I wasn't before. Calm down. No need to be defensive.
Without secrets diplomacy is impossible... without diplomacy there is only war.
Enjoy the winter... the long nuclear winter.
It's not our own people I'm really worried about but the details of the negociations and our foreign contacts. One of the things that was blown by wikileaks was an offer/plea by the political wing of the pakistani government for support against the military wing. The release of those documents tipped the political wing's hand and was followed by a crack down and elimination by the military wing.
This is what wikileaks is doing. They're getting people that trust us in bad countries where their lives at risk... killed or their few chances at freedom from tyranny dashed.
It also means the US gets cut out of the loop in future negociations because we can't be trusted to keep secrets. We leak.
And to counter that the government will have to be extra secretive since they can't afford to have leaks in some places. It's death to have leaks there. The people that you're talking to... that invite you into their homes and introduce you to their children... you leak could kill them all. Whatever the rules say if the rules will cause a leak then the rules won't be followed.
This is a human thing. All human systems are made up of people. If the system starts killing people you can't bare to have on your conscience or makes doing your job impossible... you won't follow the rules. You'll get good at looking like you're following the rules. And then some idiot can leak reams of bogus reports that are fiction.
These leaks are toxic... they're screwing our system up because its making it hard for the government to trust itself which means it has to keep secrets from itself.
Imagine if your president is known as a leaker. Lets not say it's obama... this is a generic somebody who for the sake of argument is a leaker. You are getting great intelligence from men and women in a dictatorship somewhere that just want their people to have a better life. They want a better life for their children. If you pass on all the intelligence again lets take for granted that the leaker will get some of these people killed by the secret police. What do you do? Follow orders and kill people you broke bread with... or bend them to try and do your job without giving your own side so much information that they'll kill good people out of incompetence?
The leaks are very very bad.
I was about to say that...
I think it's more likely that there are many cultural factors aside from the hell aspect.
Possibly a highly traditional culture? I don't know... I have to wonder how far they cast the net.
Just because you're a capitalist doesn't mean you're intolerant of new business models. To the contrary, the people actually building new industries based on these business models are capitalists.
What is the alternative here? Socialist 3d printers and socialist music? So the idea is that the government taxes people to subsidize these projects? Or are we simply suggesting that copyrights be abolished? Because if you do that what will become of all the authors? Why write a book if the instant it's published anyone can copy it and you don't get a dime?
I'm not saying the publishing industries aren't full of tired fossils intolerant to change. They are obviously are... but is that capitalism or is that just old people being old people. Look at Castro... he's currently resisting capitalism being introduced in his country even though it would bring a big boost to the economy. But he won't do it. He's too old and too stubborn. So everyone is waiting for him to die and shortly after he dies the reforms will come.
That's just how this works.
It's not about capitalism... it's about the old generation needing to die off for something new to come. It's a tale that goes back to the days following the great animals herds and stories over camp fires. Be patient.
Well, the modern feminist movement is a big believer in social welfare as well especially as it regards the government paying for their vaginal maintenance.
It's about as stupid as men protesting to get free Viagra pills and prostate exams.
Sad to say but if you strip women out of the voting pool it radically changes the electoral picture. You'd hope it wouldn't. That both men and women from roughly the same background and demographic would roughly approximate each other but they don't.
It's an interesting subject. To live so closely and yet fundamentally have a different culture.
Give him a blind fold and a cigarette... and then shoot him.
As if the US didn't have enough of it's image tarnished by the wikileaks issue. Every diplomatic entity in the world is terrified to tell the US anything because they're afraid we'll leak it accidentally or on purpose. You don't leak cover intelligence.
Find the guy that is doing this... and shoot him. If this is Obama's notion of "smart" diplomacy then he's a fool. This is beyond absurd.
I got what you said... I just see no reason to be PC on an internet news comment thread.
Yes yes... bloody red carpet... I didn't intend it that way but I saw it when you pointed it out.
The ladies can make penis comments if they want to retaliate but I'm frankly over the notion that we're all equal but be sure to coddle these people because they can't handle it.
Grow the f' up. Stop acting like children or like some absurd 19th century abstraction... but only when it suits you.
libertarians? Explain how they factored at all. The feminists so far as I know tend to be fairly far left of center and the libertarians are opposed at a philosophical level to just about everything feminists believe beyond that women should have equal opportunities and rights.
In trouble with whom exactly? Twits that don't know the difference between rom and ram. They can sit on it and spin.
this is literally econ 101.
Supply and demand.
Increase demand while leaving supply fixed and prices go up.
No, it really is that simple. Some one is going to respond "no it isn't that simple." You're wrong, it is that simple if you speak generally. It can't not be that simple. That doesn't mean there can't be complex ways for it to happen or for the means by which you calculate it to be complex. It just means at the end of the day that's roughly what is going to happen. It's simple in the sense that every action has an equal and opposite reaction. Economics isn't exact. But if you push something one way there will be a response roughly in that direction that will be roughly proportional to the input.
Now if you wanted to subsidize education AND keep costs down... you could pump money equally into supply and demand at the same time. It's not exact so I'm not sure what ratio would keep stability. It would have to be tested on a case by case basis. But if supply expanded at the rate demand increased prices should remain roughly level. It's a little like one person squirting water into a glass at the same time someone else sucks it up. It would be hard to synchronize and very easy to imbalance.
Who cares how many women are in the industry? They're not being harassed out. They're being given a bloody red carpet and they're running away in terror. Hell, the ones that make it through the education and enter the field tend to quit or transfer sideways into marketing.
I can speculate as to why that is but it isn't because the largely male population hates girls.
And really, if gender equality is so very important then why aren't men encouraged to join female dominated professions or women encouraged to join professions such as 'coal miner' or 'oil rig workers'...
Enough with the hamfisted social engineering. Just let nature take it's course here. If women want to be programmers they have every opportunity to be programmers. What's the grief? That women don't obsess about code, spend literally years methodically working on pet projects with no real prospect of making a dime on it and isolating themselves from friends and family... and then possibly get a good job a software company or found a start up?
Women don't do that.
Brother... Spinal. Fluid. Do you have any idea how sensitive that is? Blood is one thing... you can have increases and decreases in blood pressure without really having big problems. But spinal fluid is a different kettle of fish. You really don't want to mess with that.
All I was saying was that I would be too afraid to have a machine interact with it unless I had no options. To save my life?... sure what do I have to lose. But short of that, leave it alone.
It varies from company to company. Depends on how in the loop IT is on things. If IT is low on the totem pole they often don't get told until well after the fact.
I found plenty of discount retailers selling the same hearing aids for 300-500 dollars.
Apparently doctors/hospitals are marking up the costs. Buy direct from the manufacturer and the prices drop radically.
oh, yeah... I'm not worried about it mutating. I am worried about a little bit breaking lose into my blood stream, forming a cloat, and then growing like a flesh eating bacteria in my body.
Ideally, I'd want a chemical system and not a biological system that took energy from my body.
Worst case, you could hook something up to the diaphragm. So breathing in/out would generate a tiny amount of power. Ideally not much so the resistance would be minimal.
best practice is to kill access before telling them they're canned. But I've seen a lot of businesses that just fire someone without bothering to tell IT to revoke permissions. Sometimes they'll have access for months after being fired.
that said, I don't see why people would go through the system for data. First off most of the data is boring and useless. It's reports and records. The only thing besides possibly source code would be credit card numbers. I have access to that database and could extract literally hundreds of thousands of credit card numbers along with all relevant charge data. Should I have access to that? Someone has to... and that's me.
But I'd never steal like that. I'm the sort of guy you could leave in a room with a billion in cash and come back later to find the same billion in cash untouched. Stupid? Maybe... but I just don't do that.
What I MIGHT do if I were really pissed is sabotage something. These systems are really complicated and it's really easy to screw something up in the core of the spaghetti code so deep that it will take them weeks to sort it out. I wouldn't profit from that and it would leave no trace to me. But as far as revenge goes it's not bad. You say "oh they could back up"... yeah... but what portion of the system needs to be backed up? It's hard to track that down sometimes unless you really understand it.
When you're dealing with big old proprietary databases... they're almost more organic then they are an engineering problem. You have to treat them like a doctor. Touch as little as possible and if you have problems try to help it self heal because if you actually to rewrite that monster it will take years.
you find the thing that feeds on spinal fluid less creepy then the stuff that feeds on blood?
have any idea how much we bleed? I cut myself all the time and that isn't including all sorts of other bleeding. We can stand to loose a little blood. But spinal fluid?... I'd just assume not f' with that.
I don't want anything drinking my spinal fluid. My blood... maybe... but my spinal fluid?... nope.
Years before this is actually in place there will be five movies where it's used to solve crimes and the CSI shows will have been doing it for seasons. Net result is that the bad guys will pick up their shell casings.
Net result? You'll know LESS about the gun since now there won't be any shell casings left. Amongst the good ideas will be that criminals will shift to revolvers. Guess what revolvers don't eject? Shell casings. They stay in the gun until manually removed. So good work.
Furthermore, about five seconds after this thing is released blackmarket gun dealers will know how to file the firing pin or whatever so it doesn't even put a serial number on the casing.
This is basically the whole stupid DRM argument all over again. Once I have the gun in my hands it's a lot easier for me to disable whatever stupid features were put in place then it is for anyone else to implement them in the first place.
And with the rise of 3d printers if they really want to get obnoxious with trying to code the guns they'll find home made guns coming out metal printing 3d printers that get the job done. This is a bad idea.
They're disturbing the equilibrium. Criminals have little reason to pick up shells and little reason print their own guns. Play around with this stuff and they will do both.
Net loss to law enforcement. Possibly it will make it easier to catch really dumb criminals but the clever ones will just get harder to catch.
We have checks and balances. It's a question of using them. The executive is clearly out of control.
Many of these departments clearly need to go through some sort of real public court proceeding before they can act. They seem to too often use poor judgment and possibly a little daylight would wise them up.
FBI seems to be failing to provide a quick trial as required by the constitution. They keep confiscating stuff and then sitting on it for months or years without going through a trial.
Look, if someone broke the law, arrest people, freeze accounts, and cease property. But then you go to trial. Within a week you had better be prepared to take this to court. And the whole process had better be fast. Because the ceasing imprisoning is a hardship in and of itself. It has to be fast.
And if the FBI loses the court case, the reverse everything. End of story.
They did something similar with Gibson Guitars. They ceased millions of dollars worth of fret boards from their factory and then didn't take them to trial and refuse to give it back.
wtf?
Look, if gibson broke the law, fine. Do your thing and take them to trial. But you don't just bust into someone's factory, grab stuff, and then refuse to answer phone calls. That's just theft. If you do this stuff you have to go to trial or return it quick.
The FBI apparently doesn't have to follow these rules under some circumstances. I don't see why. It seems like a violation of rights.