They'd be flayed in the Information Trade press. (Then again, it's probably happened a few times already, which could explain how little attention CIO's pay to these magazines, they just scatter them on their desks to look Connected and Managerial.)
I get these types of magazines, and that is exactly what they are used for. If you've ever read one you'll know that most of it is just ads and product profiles disguised as actual news.
Best Buy may start offering more store gift cards instead of a rebates. During last holiday season Best Buy offered a $50 gift card w/ the purchase of an MP3 palayer worth $299 or more. Target routinely offers gift cards w/ the purchase of media & electronics purchases. A small $5 or $10 gift card is great for their business, because it encourages you to spend more money. When a new DVD costs $20 dollars they can bet on you spending another $10 - $15 on another movie or game. At Best Buy, with rebates on big ticket items like HDTVs & large appliances, they could bet on you spending hundreds or even thousands more!
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Now I can be like a pseudo-Magneto
I get these types of magazines, and that is exactly what they are used for. If you've ever read one you'll know that most of it is just ads and product profiles disguised as actual news.
Most US dentists won't offer this treatment, they simply lose out on too much business. It is doubtful it would even get an ADA seal.
Best Buy may start offering more store gift cards instead of a rebates. During last holiday season Best Buy offered a $50 gift card w/ the purchase of an MP3 palayer worth $299 or more. Target routinely offers gift cards w/ the purchase of media & electronics purchases. A small $5 or $10 gift card is great for their business, because it encourages you to spend more money. When a new DVD costs $20 dollars they can bet on you spending another $10 - $15 on another movie or game. At Best Buy, with rebates on big ticket items like HDTVs & large appliances, they could bet on you spending hundreds or even thousands more!