Print/display ads are sold on a cost per thousand basis. Trouble is...how do you verify the ad has indeed been viewed by a subscriber, visitor?
Online ads where things are pay per click ensure that the viewer has engaged with you on atleast some level, as opposed to flipping by a page. Try it out at RambleWeb. You have the option of browsing past or engaging in depth with the gift idea presented. Choice is yours...In a magazine, there are ads in there you'll never see yet someone paid for them.
Targeting of customers by major brands is obvious. The main challenge is accessing the local market. Finding a central portal/site where consumers from a certain neighbourhood visit is the main challenge for the local business who lives off walkin traffic.
Simple fact is, video conferencing has been available to the business market(where bandwidth was not an issue) for quite some time, and has proven to be a relatively marginal business. Companies like Picturetel and Corel have lost a lot of morney chasing the wow factor of video conferencing on demand. When it comes to desktop video, MSN and Yahoo are already there...Skype subscribers will get the convenience of video but...very little potential for added revenue because people simply won't pay for anything less than 26-30 fps. Which places this squarely in the home user market.
Seriously, the only people who are into video calls have one hand on their hammer, the other on the keyboard.
There are relatively few people who have the bandwidth to make a half decent video conference. Granted that will change.
I'm not sure how the US Gov't works their BB servers but, up here in Canada, The servers are run by the gov't on the carrier network with an enhanced encryption algorithm. I know that RIM is very tight with Government Clients in both Canada and the US. If I recall, NSA had full access to all RIM code prior to allowing it's use for sensitive Government communications. The Government has always recieved favorable treatment by RIM and RIM by the Gov't. A little FUD goes a long way here.
Turn off the service...pay ntp nothing.How long do you think it will be before every senator and congressman is bitching about the assinine patent law that grants a monopoly to a patent holder who does nothing? After about 4hrs. the calls will be made and this shitstorm will be settled and NTP will be wishing they took the initial $450M.
We approached a major newspaper who is owned by a telephone company with a cell/blackberry news reader about 2 years ago.
Essentially, according to their numbers, there is simply not enough sustained interest in cell phone apps to warrant a change to their content distribution model.
While cell phone news seems like a great idea the demand is not there over the long term.
There is someone where I live that went out and got businesses to post their flyers on his site for a nominal fee in addition to those distributed by hand.
Great source to find what is on sale without the hassle of keeping a pile of rubbish around the house. Funny the papers did not pick up on this...instead an ent
The Challenge facing all legacy media is erosion of their revenues.
What Papers need to recognize is there are many niche sevices like community callendars that ad value to customer's lives and will attract visitors to ad sponsored areas of a site.
Where papers fall down is in driving traffic to new site features that cannot be replicated in a print version. Use the print medium to drive traffic to the electronic forum.
The The Globe & Mail is a leading Canadian paper that offers comments on articles (albeit moderated) which adds depth and perspective to their stories.
Hey...Ease up...we don't need no stinkin voting machines...liberals have enough advantages already...no need to have them stuffing the electronic ballot boxes too.
Production costs for Anime are less because they can repackage content that is already made and add north american dialogue at marginal cost. Add to that licensing fees from action figures etc. unlike regular content they are not totally tied to advertising revenue because there is low overhead and multiple streams of $$.
By there nature, there is nothing minimally intrusive about location based phone services...someone always knows where you are. As far as google going WiMax...someone has to compete with Guys Like This
Any bubble in the Cell phone markt goes far failure of consumer handsets.
Nokia, Siemens, Moto and others are pushing the multi feature phones to support the multi Billion dollar investment in the 3G networks they are selling to the carriers.
Carriers have bought into the mobile culture games,music,TV to pay for the new networks and spectrum licenses.
Not sure where this will all land.
Nokia has a fairly substantial development community Trouble is...end users don't have exposure to it. It is mainly targeted at carriers who want to sell the apps. without much enduser input
The call back technology that is being used has been around for close to a decade.
I worked on a product integration with a company out of the UK a few years back who offered this technology.
The Financial community has a hard time getting their minds around what Google does.
Simple answer near a I can tell is they make money hand over fist...create new services that don't cost much to add on, and make even more money.
Sort of like the GE mentality...try it..see if it sticks and run with it if it does.
If you produce a product or deliver a service you generate revenue...If as Greenspan points out; "America's main economic product has become "predominantly conceptual," based in large measure on IP assets. Perhaps as much as 75 percent of publicly traded company value in the U.S. comes from intangible assets, again largely IP-based"
If, as the article points out, the majority of market value in US companies rests in their IP, does it not portent a fall in the value of these firms?
What is interesting here is that Google is taking a look at stuff that was Bleeding edge at one time, and adding their brand power to it.
Back in 1999 we had a partner that developed this type of callback technology.
At the time,web sites were simply brochure-ware and the interactive capabilities were too novel for most marketing managers.
Time for everyone to dust off some old code.
Slashdot Mirror
Print/display ads are sold on a cost per thousand basis. Trouble is...how do you verify the ad has indeed been viewed by a subscriber, visitor? Online ads where things are pay per click ensure that the viewer has engaged with you on atleast some level, as opposed to flipping by a page. Try it out at RambleWeb. You have the option of browsing past or engaging in depth with the gift idea presented. Choice is yours...In a magazine, there are ads in there you'll never see yet someone paid for them.
Targeting of customers by major brands is obvious. The main challenge is accessing the local market. Finding a central portal/site where consumers from a certain neighbourhood visit is the main challenge for the local business who lives off walkin traffic.
Very good point and perhaps the fact that Skype has taken a more International approach will generate more users than some of the others.
Simple fact is, video conferencing has been available to the business market(where bandwidth was not an issue) for quite some time, and has proven to be a relatively marginal business. Companies like Picturetel and Corel have lost a lot of morney chasing the wow factor of video conferencing on demand. When it comes to desktop video, MSN and Yahoo are already there...Skype subscribers will get the convenience of video but...very little potential for added revenue because people simply won't pay for anything less than 26-30 fps. Which places this squarely in the home user market.
Seriously, the only people who are into video calls have one hand on their hammer, the other on the keyboard. There are relatively few people who have the bandwidth to make a half decent video conference. Granted that will change.
I'm not sure how the US Gov't works their BB servers but, up here in Canada, The servers are run by the gov't on the carrier network with an enhanced encryption algorithm. I know that RIM is very tight with Government Clients in both Canada and the US. If I recall, NSA had full access to all RIM code prior to allowing it's use for sensitive Government communications. The Government has always recieved favorable treatment by RIM and RIM by the Gov't. A little FUD goes a long way here.
Turn off the service...pay ntp nothing.How long do you think it will be before every senator and congressman is bitching about the assinine patent law that grants a monopoly to a patent holder who does nothing? After about 4hrs. the calls will be made and this shitstorm will be settled and NTP will be wishing they took the initial $450M.
The Toyjust in time for Christmas
We approached a major newspaper who is owned by a telephone company with a cell/blackberry news reader about 2 years ago. Essentially, according to their numbers, there is simply not enough sustained interest in cell phone apps to warrant a change to their content distribution model. While cell phone news seems like a great idea the demand is not there over the long term.
There is someone where I live that went out and got businesses to post their flyers on his site for a nominal fee in addition to those distributed by hand. Great source to find what is on sale without the hassle of keeping a pile of rubbish around the house. Funny the papers did not pick up on this...instead an ent
The Challenge facing all legacy media is erosion of their revenues. What Papers need to recognize is there are many niche sevices like community callendars that ad value to customer's lives and will attract visitors to ad sponsored areas of a site. Where papers fall down is in driving traffic to new site features that cannot be replicated in a print version. Use the print medium to drive traffic to the electronic forum. The The Globe & Mail is a leading Canadian paper that offers comments on articles (albeit moderated) which adds depth and perspective to their stories.
Forget about email as an rss reader...Klip Folio from Serence is way more versitile.
Use your head....Do Not Test 911...contact vonage and your local emergency services agency but don't Frig with a test call
Hey...Ease up...we don't need no stinkin voting machines...liberals have enough advantages already ...no need to have them stuffing the electronic ballot boxes too.
Not only have they lost customers and equipment...now they have to compete with the Gov't...so much for free enterprise
Production costs for Anime are less because they can repackage content that is already made and add north american dialogue at marginal cost. Add to that licensing fees from action figures etc. unlike regular content they are not totally tied to advertising revenue because there is low overhead and multiple streams of $$.
Now...who can really Capitalize on single letter domains?[/sarcasim]
By there nature, there is nothing minimally intrusive about location based phone services...someone always knows where you are. As far as google going WiMax...someone has to compete with Guys Like This
Any bubble in the Cell phone markt goes far failure of consumer handsets. Nokia, Siemens, Moto and others are pushing the multi feature phones to support the multi Billion dollar investment in the 3G networks they are selling to the carriers. Carriers have bought into the mobile culture games,music,TV to pay for the new networks and spectrum licenses. Not sure where this will all land.
Nokia has a fairly substantial development community Trouble is...end users don't have exposure to it. It is mainly targeted at carriers who want to sell the apps. without much enduser input
Nope ;)
The call back technology that is being used has been around for close to a decade. I worked on a product integration with a company out of the UK a few years back who offered this technology.
The Financial community has a hard time getting their minds around what Google does. Simple answer near a I can tell is they make money hand over fist...create new services that don't cost much to add on, and make even more money. Sort of like the GE mentality...try it..see if it sticks and run with it if it does.
If you produce a product or deliver a service you generate revenue...If as Greenspan points out; "America's main economic product has become "predominantly conceptual," based in large measure on IP assets. Perhaps as much as 75 percent of publicly traded company value in the U.S. comes from intangible assets, again largely IP-based" If, as the article points out, the majority of market value in US companies rests in their IP, does it not portent a fall in the value of these firms?
What is interesting here is that Google is taking a look at stuff that was Bleeding edge at one time, and adding their brand power to it. Back in 1999 we had a partner that developed this type of callback technology. At the time,web sites were simply brochure-ware and the interactive capabilities were too novel for most marketing managers. Time for everyone to dust off some old code.