Domain: longtail.com
Stories and comments across the archive that link to longtail.com.
Stories · 6
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Harvard Study Questions "Long Tail" Theory
mjasay writes "Remember 'the long tail?' That was the idea that there was gobs of money to be made in the more obscure tastes of any given market, enabled by the web. In recent research highlighted in the Harvard Business Review, however, the long tail theory comes under withering criticism. Not only is a hits-based business more profitable for vendors according to the new research, but the research suggests that consumers also derive more enjoyment from the hits, rather than the tail. In short, the researchers find that 'the tail is long and flat, and therefore that content providers will find it hard to profit much from it.'" Long Tail advocate Chris Anderson defends his theory, and it seems that most of the debate centers around how you define "head" and "tail." -
Can Open Source Give Comfort To the Enemy?
zlite writes "We make open source Unmanned Aerial Vehicles (drones), mostly for geomapping and other amateur uses. One of our problems is that most people think of UAVs as Scary Things, and despite our efforts to prove otherwise there's always the risk of regulatory crackdowns. We have amateur UAV participants from around the world, but now they've been joined by an Iranian in Tehran, who has made a UAV in the colors of the Iranian flag. My instinct is that we should welcome everyone, everywhere, but I'm sure some in Washington worry that this looks like helping an 'Axis of Evil' country make advanced weapons. They could shut us down with the stroke of a pen. My question: is there ever a case for letting national security issues dictate the limits of an open source project?" -
Boredom Drives Open-Source Developers?
Henry McClyde writes "Chris Anderson of The Long Tail posted an article yesterday in which he claims that "spare cycles" — or boredom and the tons of people who wish they had something better to do — is what drives Web 2.0.... and the open source development community. While Web 2.0 in general is driven by "the long tail," NeoSmart seems to have taken up issue with Anderson's claims that open source developers (and other freeware programmers in general) do what they do because they're bored and have nothing better to spend their time on. Same with Wikipedia contributors, and bloggers in general." -
Leaked Microsoft Dossier on Journalist
Ludvig A. Norin writes "Wired journalist Fred Vogelstein blogs about how he accidentally got hold of a dossier on himself produced by Microsoft's PR firm, Waggener Edstrom. While it's not unusual for PR people to create background files on journalists, it's notable that this one leaked, and got commented by Waggener Edstrom's Frank Shaw and Wired Magazine editor in chief Chris Anderson. Makes for an interesting read — there's lots to learn from the inner workings of the Microsoft PR machinery." Someone please send me mine? I bet it's really friendly! -
World's First Lego Autopilot
zlite writes "What's the best way to create a UAV for less than $1,000? Use the new Hitechnic gyro sensor for Mindstorms NXT to create a Lego autopilot! This one can turn a R/C plane into a drone, keeping the aircraft level and returning it to the launch area. Add a Bluetooth GPS module and a microcam and you've got a fully autonomous surveillance platform." -
'Long Tail' May Not Wag the Web Just Yet
Carl Bialik from WSJ writes "Expanding on an article he wrote in 2004 (and discussed on Slashdot), Wired magazine editor Chris Anderson argues in his best-seller 'The Long Tail' that the web is changing commerce from a hit-driven business to one focused on niches. But Wall Street Journal columnist Lee Gomes questions Anderson's data, and adds, 'I don't think things are changing as much as he does.' Gomes writes, 'At Apple's iTunes, one person who has seen the data -- which Apple doesn't disclose -- said sales "closely track Billboard. It's a hits business. The data tend to refute 'The Long Tail.' " ' On his blog, Anderson responds that Gomes 'stumbles over statistics and more, and in the end simply makes a muddle of what might have been an interesting debate over the magnitude of the Long Tail effect.'"