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DNA-Tagging Used To Nab Counterfeit Olympic Goods

Logic Bomb writes: "The San Francisco Chronicle is running a story about the way Olympic officials are fighting counterfeit 'official' Olympic merchandise. Invisible ink containing DNA strands from an unnamed Australian athlete is used to write on almost everything sold -- that's around 50 million items. A team of 'logocops' then travels around Australia, using scanners to check merchandise at random. Over 120,000 items have already been identified as counterfeit and seized. The story has more details." Sounds like SF, but then ... flying cars aside, plenty of humans now have radio phones and organs they weren't born with. There are some other interesting applications named toward the end of the article, too.

34 of 128 comments (clear)

  1. Hope they don't by AbbyNormal · · Score: 4

    sell blue dresses. Don't want to know what kinda DNA is on them!

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    Sig it.
    1. Re:Hope they don't by sillysally · · Score: 2
      Hope they don't... sell blue dresses. Don't want to know what kinda DNA is on them!

      what goes with a blue dress? blew genes, of course

    2. Re:Hope they don't by Nexx · · Score: 2

      uh... *fwap*. The HIV , the virus that causes AIDS, cannot survive outside the body for very long. Furthermore, though it shows up in a myriad of body fluids, the virus primarily infects helper T-cells, a type of blood vessels for combating disease. Besides, they would most likely have screened him over and over again =P


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  2. DNA Tagging... by Bob+McCown · · Score: 5

    I came real close to rolling my car the other day, and DNA tagged my underwear....

  3. That's interesting by KingThor · · Score: 2

    Could this method of tagging things with DNA be usd for a whole bunch of other purposes to uniquely identify items? However, I dont think this would work, if something were sufficiently profitable, it would be worth the while of some underworld cartel to get the equipment needed to extract the DNA tag from an original and replicate it and tag their own couterfeit items in the same way.

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  4. Hmmm... Are you sure? by Christopher+B.+Brown · · Score: 2
    With 50 million products to mark, what portion of that athlete's body went into ink, and how much was left to run the competitions?

    I'd almost believe it if I heard the claim that the athlete lost a whole leg to the process...

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    If you're not part of the solution, you're part of the precipitate.
  5. Portable DNA scanner? by Tet · · Score: 2

    Is this real? If so, what sort of scanner do they have that can test for a particular piece of DNA is a small, portable unit (which is certainly what they're implying)? Or do they just confiscate a sample, and analyse it in a lab at a later date?

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    "The invisible and the non-existent look very much alike." -- Delos B. McKown
  6. Are we really this greedy? by DBLO_P · · Score: 4

    Have we become such a greedy people that we must make sure that no one else can make money from any idea that someone or some group claims to be theirs. The Olympics have been around for ever, yet we let someone own the name, and make other people pay to say this is official. We are in such a need for money that we must tag our merchandise with DNA to insure that no one else sells it. Oh and by the way, you can duplicate DNA without having to go back and get more samples from the donor, but hey what do I know.

  7. Wait till the MPAA hears about this!!! by handorf · · Score: 5

    Only the one person who buys a DVD will be able to watch it!

    "Please supply a blood sample to start playback"

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    -- IANAEG - I am not an elder god.
    1. Re:Wait till the MPAA hears about this!!! by rnturn · · Score: 3

      Heh, heh, heh.

      I can see it now: The MPAA requires that all DVD players incorporate DNA scanning technology. You insert your DVD and the player sniffs the air, waits a little bit, and finally says:

      ``I'm sorry, Dave. This DVD was purchased by you and only you are authorized to view it. I won't be allowed to enable playing this DVD until Susan and Jimmy leave the room. Of course, Fluffy, your cat, may stay.''



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      CUR ALLOC 20195.....5804M
  8. olympics by Anonymous Coward · · Score: 3

    Remember when the olympics was about competing atheletes? Now it seems to be a New World Order Olympics, with gagged atheletes, super-corporate sponsorships, DNA tagging of merchandise, random searches and seizures of Australian citizens, dispatching of the secret police to nearby countries, etc.

  9. Lucky athlete! by GlobalEcho · · Score: 5

    Next time he or she commits a crime, there'll be no worries about the DNA evidence! I can just see it now...

    "Can you explain how your unique DNA got onto this crowbar?"

    "Well, not exactly, sir, but you can see it's the official crowbar of the 2000 Olympics."

    - Brian

    1. Re:Lucky athlete! by garcia · · Score: 2

      come on, the ice skaters are in the WINTER Olympics ;-)

      - Bill

  10. Literally... by Tony+Shepps · · Score: 2

    This brings new meaning to the marketing phrase "A little bit of us goes into everything we make."
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  11. Just wait... by pingflood · · Score: 2
    ..until cloning becomes common. The first thing people will do when they get their 'Mr Clone-it' kit from Wal-Mart home is to look around for a piece of DNA to play with... Mark my words, we'll end up with 600,000 identical Australian polevaulters.

    -pf

    1. Re:Just wait... by handorf · · Score: 2

      Doubt it. More likely Ian Thorpe, the "Thorepedo". Australia's VERY proud of him.

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      -- IANAEG - I am not an elder god.
  12. Re:What is the difference?? by NecroPuppy · · Score: 2

    What is the point of authenticity in Olympic games goods? Unless you actually win a medal, the rest is just junk that will not survive the decade.

    1) The counterfeit items are more likely to be junk and not last.

    2) The IOC isn't getting a cut of the counterfeit stuff, and we all know how much they like their kickbacks... err, bribes... errr, cut. Yeah, that's it.... They just want their cut.

    NecroPuppy
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    /. should change the name from Anonymous Coward to Anonymous Moron.
    It's much closer to the truth.

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  13. Re:Hmmm... Are you sure? by Megasphaera+Elsdenii · · Score: 3

    The athlete's DNA was most likely simply 'copied' using PCR (polymerase chain reaction). This is a
    standard technique that sort of mimicks the DNA
    replication process that goes on in real life. It's the cornerstone of the molecular biology revolution.

    See http://falcon.cc.ukans.edu/~jbrown/pcr.html
    or http://www.accessexcellence.com/AB/GG/polymerase.h tml

  14. Scare? by TheTomcat · · Score: 2

    I'm no DNA expert, but the general concensus is that there are no portable DNA scanners.

    This whole thing sounds like a scare tactic to me. Plus, how are consumers to actually know if their vendor is legit?

    1. Re:Scare? by radja · · Score: 2

      legit vendors? Easy! put 10 random vendors in a row. the one with the highest prices is 'legit'

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      No one can understand the truth until he drinks of coffee's frothy goodness.
      --Sheikh Abd-Al-Kadir, 1587
  15. Re:I can see a problem here by Guppy · · Score: 4

    "Nothing prevents people from taking a sample of that concoction of DNA off a T-shirt and PCR'ing it..."

    No, but making the counterfeit DNA tags may be quite difficult. The DNA tag probably consists of a short sequence that is present at only low concentrations. To be able to make PCR copies, you first have to figure out what primers to use, which may not be too easy since the sequence is kept secret.

    If they're smart, it will be mixed in with a lot of trash sequences as well, to serve as decoys. Since we have no way to pick out what's the real key sequence, we would have to copy them all -- and it's very easy to generate astronomical numbers of decoys.

    Of course, if someone were to get hold of the test equipment they use, then the problem becomes a lot easier.

  16. Eeww... by Ron+Harwood · · Score: 2

    ...but one has to wonder how they "extracted" the DNA material... and just how much of it...

    1. Re:Eeww... by Kaa · · Score: 2

      ...but one has to wonder how they "extracted" the DNA material... and just how much of it...

      I believe the standard technique is to take a swab of the inside of your cheek. Enough cells there to get some DNA.

      And once you have your DNA it's very easy to replicate it in any amounts needed.

      So, no, I don't think this is a "frog in a blender" case.

      Kaa

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      Kaa
      Kaa's Law: In any sufficiently large group of people most are idiots.
  17. Is this reliable? by Trinition · · Score: 2
    Now, I'm no DNA expert, but how can that be reliable? I'm assuming the DNA is no longer "alive" and regenerating once its used in the ink. So, is susceptable to breakdown and will not be able to duplicate itself.

    So won't exposure to certain wavelengths of light (UV, etc.) damage the DNA? If a rack of Olympic Windbreakers are hanging in a shop window, couldn't the tags have their special ink altered by direct sunlight?

  18. Mostly Hype by dmearns · · Score: 3

    Like a lot of you, I wondered how they can non-destructivly authenticate DNA in the field. Take a look at the PSA/DNA web site. This is a sports memorabilia authentication company with a gimmick. They include synthetic DNA in a special ink which is used to tag an item. A special laser can make the tagging visible. Does the laser prove which DNA lot was used to tag the item? NO way! Eventually, someone will figure out how to make an ink that glows under the special laser, and their system will be worthless. Presumably, a sample could be taken to the lab, and analyzed, but this would be expensive, slow and destructive -- the very things they claim not to be.

    1. Re:Mostly Hype by sidera · · Score: 2

      I have to agree with you. (although using "synthetic" DNA would not be unusual, all DNA that results from PCR can be said to be synthesized)

      If this is the case, they are misleading a lot of collectors and the Olympics commission which hired them.

      From their website:

      "This liquid includes a unique formula of DNA and optical labels with rare light-emitting chemicals. You can view the authenticating mark with a specially calibrated laser, which is set to the exact frequency used by PSA/DNA, and it will glow a bright green or red color"

      They don't specifically say that the laser is detecting a unique sequence of DNA, only that it is detecting their special formula. Is this hype or an outright lie?

  19. Counterfeiting is Free Enterprise at its finest! by mat+catastrophe · · Score: 2
    I can't believe the IOC would stoop this low! To shut down some low-key, Mom and Pop counterfeiters like this is simply anti-free enterprise and anti-capitalist!

    Bootlegging stuff is a cornerstone of a small, but important market. It's the freedom to innovate, just like Microsoft.

    But the IOC doesn't view it like that. They are just so afraid that a small-time vendor here or there might cut into their billion dollar profits! So, off to jail with you - heathen! How dare you try to make money off of our amateur sporting events!

    Greed is a powerful thing.

    There is an equal mix of humor, honesty and trolling in the above statements

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  20. my a$$! give me a break.... by shamino · · Score: 3

    I have a hard enough time getting DNA to survive a few days in a pH buffered solution, let alone stuck to a friggin' t-shirt. What a bunch of crap. DNA hydrolyzes faster than my kid sister drops a load in her drawers at a cheesy horror film. And as for scanners? Uh-huh. Not even worth a reply... Shamino

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  21. Counterfeit Olympic Gods? by ENOENT · · Score: 2

    Damn, I knew it was too good to be true. All these years of offering sacrifices in the temple of Nylon, only to discover that he's a counterfeit Olympic god. I'll bet Zeus is pissed.

    Somewhat on-topic: is it common for Australian parents to not name children they believe will grow up to be athletes?

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    That's "Mr. Soulless Automaton" to you, Bub.
  22. Why They Do This. by rnturn · · Score: 2

    ``Olympic officials are fighting counterfeit 'official' Olympic merchandise.''

    You are all forgetting that the Olympics are now the intellectual property of whatever well-heeled mucky-mucks are able to bring them to a city. How dare you think that just anyone can draw five circles on a T-shirt and get away with selling it without paying tribute to aforementioned mucky-mucks in the form of a fat licensing fee.

    Of course, I can still remember when the Olympic atheletes actually held day jobs and competed for their love of the sport. (Yah, yah, I know, how quaint.) It really is no fun at all to watch the Olympics any more.



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  23. This is what Microsoft needs. by kwsNI · · Score: 2

    My question is, when is MS going to pick up on this for their PID cards? Have you ever looked closely to the Certificate of Authenticy that you receive with MS products? Talk about elaborate. There's even color changing ink that changes color from heat when you put your finger on it. There are more security features on a MS PID than there are on a $100 bill.

    kwsNI

  24. Next On Slashdot by quux26 · · Score: 2
    Oh, cool. This should occur on Slashdot sometime next week...

    Intertwined Quickies, Aussie Style
    [ Sex ] Posted by quux26 on 12:35 PM September 14th, 2000
    dagget purchases a DNA-tagged USO shirt, rufDEV ports CueCat to that $35,000 Cray up for sale on eBay, some people over at CERN started watching way too many episodes of Weird Science and a Norwegian kid is busted for owning his very own Mia Hamm clone. Coincidence? Can you blame him?? We think not.

    My .02
    Quux26

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    Quux26
    www.crashspace.net
  25. The race against piracy? No, not really. by tswinzig · · Score: 2

    I see, sort of like the "race against piracy" with copy protection in the Commodore/Atari/Amiga days... :)

    Well, it's a little different. We're not talking about something that makes it harder for the consumer to use merchandise that they've rightfully purchased. We're talking about, basically, a theft deterrent.

    Just like banks used to throw ink grenades into money bags during a heist, where as now they have moved on to discrete, traceable transponders that are glued between two real dollar bills. Usually on the bottom of the money drawer.

    An interesting side note... one of my friends used to work at a bank. During a holdup, they had these "transponders" on the bottom of their drawers, so she slipped them into the piles of money. The robber said, "Wait a second..." Grabbed the stack of money, leafed through it, and then pulled "one" bill out of the pile... a particularly thick bill. He threw it in her face and laughed, "Nice try."

    I guess they'll come up with smaller transponders in the future...

    Weird, huh kids?

    -thomas

    "Extraordinary claims require extraordinary evidence."

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    "And like that ... he's gone."
  26. Re:Counterfeiting is Free Enterprise at its finest by thogard · · Score: 2

    My great grandfather was selling Olympic stuff at the 1904 St Louis Games. He didn't have the IOC permission beforehand and didn't get sued even though they knew he was doing it. They didn't even ask him to stop. So was he a counterfeiter or not?

    I'm wondering if the courts would consider 96 years of not protecting your "trademark" enough to allow me to sell stuff down near the stadium.