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Google Juice

mpawlo writes: "I guess it is time to start using them bookmarks again, since favourite search engine Google seems to be on the verge of Altavista doom and search engine chaos. BBC News reports of Google bombing (often referred to as 'Google juice' by the infamous Crackmonkey subscribers). 'The users have found a way to "bomb" Google to improve the rankings of particular webpages, and ensure a site is near the top of the results for particular search phrases.' There is also the sport of Google Whacking affecting your search results."

146 of 357 comments (clear)

  1. How to Google Whack... by kenthorvath · · Score: 4, Funny
    Step 1: www.google.com

    Step 2: "autistic paraplegic donkey porn"

    Step 3: I'm feeling lucky

    Step 4: Google Whack

    1. Re:How to Google Whack... by jamie · · Score: 5, Interesting
      The idea of the sport is to type two words into Google and come back with exactly one page on the web that contains both of them. Not zero pages, not two, but one.

      To make the game challenging, you can't quote the words (making them into a phrase). And they both have to be actual English words which Google itself recognizes (I think Google uses dictionary.com's dictionary, so you can doublecheck yourself there).

      The more common the words, the cleverer the Googlewhack is considered to be -- few Googlewhacks use words you would consider "common."

      Try it yourself, just think up two obscure words and type them into Google. If you get zero hits, you're too obscure, try again. Much more likely that you'll get 5 or 10 or 20 or 150 hits, in which case your goal is simple: get more obscure, until that number gets down to 1!

    2. Re:How to Google Whack... by -brazil- · · Score: 3, Insightful

      It's a challenge. People have done far stupider things just to prove that they're better at something than everyone else. Just take a look into the Guinness Book of Records...

      --

      The illegal we do immediately. The unconstitutional takes a little longer.
      --Henry Kissinger

    3. Re:How to Google Whack... by Salamander · · Score: 3, Interesting
      The more common the words, the cleverer the Googlewhack is considered to be -- few Googlewhacks use words you would consider "common."

      I've seen a few scoring systems that formalize this idea. Most start by multiplying the numbers of hits that each word would have gotten by itself. Personally, I like adding extra twists instead of trying to go for a high score. For example, alliterative whacks are harder to find because there are enough word lists out there that you're likely to get multiple hits on any two words that start with the same letter, so you have to pick words obscure enough not to be in the lists but real enough to be in the dictionary. It's a fun way to spend 5-10 minutes.

      --
      Slashdot - News for Herds. Stuff that Splatters.
    4. Re:How to Google Whack... by epukinsk · · Score: 2

      That's hard.

      underbelly metanoia is a 2, but I can't find any ones.

      -Erik

    5. Re:How to Google Whack... by Peyna · · Score: 5, Interesting

      Assumming about 3,000,000 words in the English Language (http://www.wordorigins.org/number.htm), then we get about 8,999,997,000,000 possible two word combinations (correct that number if needed.) So, I would say it is some time before that is exhausted.

      There is also a somewhat easy to prevent google from picking up the posted whack: post it as an image.

      --
      What?
    6. Re:How to Google Whack... by sphealey · · Score: 3, Insightful
      Assumming about 3,000,000 words in the English Language (http://www.wordorigins.org/number.htm), then we get about 8,999,997,000,000 possible two word combinations (correct that number if needed.)
      Except that most of those combinations will return zero hits.

      sPh

    7. Re:How to Google Whack... by friscolr · · Score: 5, Informative
      Try it yourself, just think up two obscure words and type them into Google.

      i've written a how-to on this; it's at http://www.blackant.net/other/random/how-to-google whack.php and repeated below for your convenience.

      HOW-TO GoogleWhack

      1) think of complex word, mispell it, and search dictionary.com for the misspelling.

      example:
      word: insullatory
      http://www.dictionary.com/search?q=insullatory

      2) look through dictionary.com suggestions for a very odd-sounding word, look at definition of word.

      example:
      word: inculcation
      http://www.dictionary.com/search?q=inculcation&r=3

      3) do google search for the word and for derivatives of the word.

      example:
      words tried: inculcation, inculcator

      4) choose word that has the least google returns

      example:
      inculcation: 14100 returns
      inculcator: 238 returns
      we choose inculcator.

      5) if the returns number more than 1000 for any word or derivative, go back to step 1.

      6) in the google returns for the word selected, look for an odd word in the returns, preferably one that is unrelated to the definition of the first word.

      example:
      words: inculcator, adepts

      7) do a google search for both words. if it has more than one return, go to step 5.

      8) submit your googlewhack

      example:
      words: inculcator, tablet.

      9) once you find one googlewhack, look at the page returned for more odd/awkward words. use these as potential new googlewhacks.

      using this method, i found a googlewhack in less than ten minutes (took me longer to write this up) and have repeatedly done so.

    8. Re:How to Google Whack... by esnible · · Score: 2, Interesting

      Google indexes two billion web pages, which isn't far from your nine trillion combinations.

      You have forgotten that a single page might contain more than one two word combination. There are many web pages out there which contain entire dictionaries and therefore every two word combination which can be generated from the dictionary.

    9. Re:How to Google Whack... by pjrc · · Score: 3, Interesting
      Assumming about 3,000,000 words in the English Language .... So, I would say it is some time before that is exhausted.

      All that's needed is one page with a list of those 3M words, and of course for google to index all of them as belonging to that one page.

      Well, technically, two copies of that list would need to exist :)

    10. Re:How to Google Whack... by RareHeintz · · Score: 2, Funny
      Well, that phrase did nothing for me, but the following:

      autistic donkey porn anime voyeur alienvixen
      did just fine.

      OK,
      - B

    11. Re:How to Google Whack... by friscolr · · Score: 2
      What abould thinking of a search phrase that returns exactly 573 results?

      maybe we should start a search for the people whose names return exactly 666 results and consider them potential anti-christ material.

    12. Re:How to Google Whack... by flufffy · · Score: 2

      i guess it's because 'ambivolous' is not a recognised word.

    13. Re:How to Google Whack... by Peyna · · Score: 3, Interesting

      There aren't 3 million words in the dictionary, most have around 600,000. There are many many wordlists all over, but according the website from the article posting, wordlists don't count.

      --
      What?
    14. Re:How to Google Whack... by Doomdark · · Score: 2
      Actually, the count I've heard is 300k, so I think you have one too many zeroes in there (and the page you included uses the same number). That to second is still a big number of course.

      Of course that's just another approximation, but the order of magnitude is probably ok (what is considered a word etc; for english it's fortunately easier than for languages that use synthesis to add endings to words instead of post-/prefixes)

      --
      I like paying taxes. With them I buy civilization -- Oliver Wendell Holmes
    15. Re:How to Google Whack... by IainMH · · Score: 2

      underbelly metanoia is a 2, but I can't find any ones.

      You will probably find that it is three now..

    16. Re:How to Google Whack... by rosewood · · Score: 2

      Google indexes two billion web pages, which isn't far from your nine trillion combinations

      Unless we get into weird language issues where you didnt mean billion and trillion like I mean them but ...

      0,002,000,000,000
      2 Billion is no where NEAR 9 Trillinon - not even CLOSE

      You have forgotten that a single page might contain more than one two word combination. There are many web pages out there which contain entire dictionaries and therefore every two word combination which can be generated from the dictionary.

      Check googlewhack.com - dictionary pages and lists of words are disqualified (and thus taking google's 2 billion down a few).

      Googlewhacking will be around for a LONG TIME.

    17. Re:How to Google Whack... by plaa · · Score: 2

      There is also a somewhat easy to prevent google from picking up the posted whack: post it as an image.

      Yeah. And the only thing needed to foil this method is for Google to add OCR to their image search.

      Actually now I come to think of it, would this be so impossible? Just some system to find a single-colored area with some markings in other colors, and then run an ORC on it. Many images contain text that would be immensely relevant for the search...

      --

      I doubt, therefore I may be.
    18. Re:How to Google Whack... by muldrake · · Score: 2
      To make the game challenging, you can't quote the words (making them into a phrase). And they both have to be actual English words which Google itself recognizes (I think Google uses dictionary.com's dictionary, so you can doublecheck yourself there).

      botulin wasabi

  2. Google Whacking by somethingwicked · · Score: 2, Funny
    There is also the sport of Google Whacking affecting your search results

    SPORT??? Since when was THAT a sport??? That's disgusting!

    --

    ---"What did I say that sounded like 'Tell me about your day?'"---

    1. Re:Google Whacking by TheGreenLantern · · Score: 3, Funny

      If "That" ever does become a sport, I'll be like a superstar and shit.

      --

      It hurts when I pee.
  3. I pointed out one.. by SerpentMage · · Score: 3, Informative

    I sent Google a link about sex and Javascript. I was searching for Javascript debuggers and got something ELSE. Here is a link to the old picture. http://www.devspace.com/Articles/Article_2002_01_2 1.html

    However I think they are starting to do something since doing this search again yields proper results.

    --

    "You can't make a race horse of a pig"
    "No," said Samuel, "but you can make very fast pig"
    1. Re:I pointed out one.. by SerpentMage · · Score: 2

      LOL...

      I guess you can call me an oddity... I do like oddball colour schemes and desktops...

      Oh c'est la vie...

      --

      "You can't make a race horse of a pig"
      "No," said Samuel, "but you can make very fast pig"
  4. Proves strength of Google by Stephen · · Score: 4, Insightful
    Really this proves how good the Google search algorithm is, because Googlebombing needs a coordinated effort from several popular sites. (The Google algorithm ensures that simply setting up several sites yourself doesn't help, unless other people point to them).

    Of course, as I'm all of the top three Stephen Turners already, I don't need to do this. :-)

    --
    11.00100100001111110110101010001000100001011010001 1000010001101001100010011
    1. Re:Proves strength of Google by neo · · Score: 2

      Lucky you. My name is John Lewis... just try and find me on Google. It's like a needle in a haystack, that includes a major department store in the UK.

    2. Re:Proves strength of Google by rbeattie · · Score: 3, Insightful

      Exactly.

      The Blogs are great and their increasing popularity is exactly the thing that Google needs to keep improving it's search results.

      Blogging is the constant posting of your thoughts about news items and websites. Usually it's a lot of hot air, and many times as not, they are posting links to OTHER Blog posts about blogging which has this navel-gazing affect of increasing how boring the blog is (I digress...). But in general there's some good stuff out there.

      The thousands and thousands of blogs out there are constantly adding fresh links into the net. This is GREAT for Google, because as we all know Google relies on the links between pages as its "intelligence" about the web. Without blogs, Google would be relying more and more on three year old vanity pages on Geocities with links that are the oldest, most stale links possible. Blogs keep the links fresh and the results on Google accurate.

      This is a good thing, even if there's some colusion once in a while.

      -Russ

      --
      Me
  5. This is not very important by overlord · · Score: 2, Insightful

    You can make some sites to point to the good one,
    but very good sites are links in hundreds of
    places. This only works with very weird titles.

    OverLord

  6. googlewhacking by skunkeh · · Score: 2, Informative

    But google whacking DOES NOT affect your search results - the whole idea of google whacking is to find terms that don't occur on google and stick them on a web page (which removes them from the pool since once google indexes your page the terms will be in google's database). Because you are only dealing with a single occurence of obscure terms this will have no effect on serious search results at all - unlike google bombing which can affect the order of results.

  7. Not as bad as all that by mblase · · Score: 5, Informative

    The users have found a way to "bomb" Google to improve the rankings of particular webpages, and ensure a site is near the top of the results for particular search phrases.

    Well, yes, but it's not easy. The article describes several dozen to several hundred bloggers working together to drive a certain word or phrase toward a certain URL. In other words, it takes a large, concerted effort to deceive Google's engine, and this fact alone provides reassurance that Google is working according to plan.

    Somewhere else, on this site, Scientology has been accused of using their large network of sites and members to do the same thing, driving searches for "Scientology" and related words to their own sites rather than those of debunkers. Again, this takes a large and concerted effort, which is a virtue of Google rather than a vice.

    Is Google on the verge of breaking because such a thing is possible? Of course not. But there are people powering the search engine on the back end, making improvements constantly in response to issues like this. And their cross-linking approach to ranking pages, while not perfect, remains the most reliable way yet found to judge a match's relevance.

    If it works correctly 99% of the time, and Google is constantly working on the last 1%, that still makes it better than anything else out there.

    1. Re:Not as bad as all that by thing12 · · Score: 2, Funny

      Right, so if in every post I make to Slashdot I linked to Scientology Home Page or Bunch of Nutcases. Then those search strings could potentially rise higher up since they are links coming from an 'important site' like Slashdot. It's really an interesting idea if you have an agenda to push.

    2. Re:Not as bad as all that by pinkUZI · · Score: 2

      If this is the case, then wouldn't it be arguable that some of the cases mentioned in the article, esp. Daniel Pearl, may not have been "Attacks" at all, but current events? I'm sure a lot of people were linking to Daniel Pearl stories not all that long ago.

      --
      You are receiving this message because your browser supports Slashdot Sigs and you have Slashdot Sigs enabled.
    3. Re:Not as bad as all that by JamesOfTheDesert · · Score: 3, Funny
      Over a year ago, Wired News ran a story about how searching on "dumb motherfucker' returned a George Bush site back as #1. This did not require massive coordination; it was one person with a page that linked the words to the Bush site.

      --

      Java is the blue pill
      Choose the red pill
    4. Re:Not as bad as all that by daviddennis · · Score: 2

      Even a Google search for Scientology, which might be something a naive person with an interest in Scientology would type, comes up with Operation Clambake [an anti-Scientology site] as third in line.

      The reasonable individual, confronted with the first ten listings on Sicentology, would certainly gravitate towards Operation Clambake, since the other sites are obvious propaganda.

      D

    5. Re:Not as bad as all that by boopus · · Score: 2, Funny

      Now what's interesting about this comment is that now, if you type in "dumb motherfucker", google give you the wired news article about itself.

    6. Re:Not as bad as all that by Misch · · Score: 3, Interesting

      Yes, the Scientology Google ranking is well covered here: Operating Thetan

      Big thanks to the Beckamn Institute at the University of Illinois for creating the VisIT software for the graphic demonstrations.

      --

      --You will rephrase your request for me to go to hell. Goto statements are not acceptable programming constructs
    7. Re:Not as bad as all that by mblase · · Score: 3, Insightful

      Yes, but what's the real significance? People aren't likely to go to Google and search for "dumb motherfucker" and laugh to see "George W. Bush" displayed, unless they're told to try it. They're going to search for "George W. Bush", and doing so spectacularly fails to produce a single result titled "dumb motherfucker".

      It was a glitch, and a funny one, but it wasn't even remotely exploitable.

    8. Re:Not as bad as all that by mblase · · Score: 2

      True, but it only works if your posts to Slashdot aren't modded down. In other words, you have to personally come in and make informative, intelligent posts so that the default user (Google) will see your .sig and index the link.

      Again, harder to automate than it sounds. It works, but it's not easy, because Slashdot filters out the spam links before Google even sees them.

    9. Re:Not as bad as all that by isaac_akira · · Score: 2

      But that would only be an incorrect result if George Bush was NOT a 'dumb motherfucker'. =) And more seriously, all Google can return to you is people's opinions about certain subjects. This search just shows that at least one person believes the best example of a 'dumb motherfucker' to be explained in detail at http://www.georgewbushstore.com/

    10. Re:Not as bad as all that by darkov · · Score: 2

      The article says that that the guys made David Gallagher's blog rise in the rankings using bombing, but I still get a TV star when I do a search. If you're not #1 on Google (or at least top 10), does it really matter?

  8. I don't think there is a problem by MarkusQ · · Score: 3, Insightful

    What they are reporting as a problem may not be. Google is raising sites in the rankings if large numbers of bloggers link to them--but they only do that if they like the link for some reason. What we have are lots of individuals (who many people respect at least enough to read occasionally) all saying, in effect, I find this interesting, and you might too.

    We don't have some advertising hack sitting behind a desk on Madison Ave. saying "Make it so" and pushing a site to the top of Google. The only ways X-10 or mulesex.com or whatever could benifit from this are 1) as a joke, or 2) because they posted something that a wide variety of people liked.

    This is how Google is supposed to work. So, where's the problem?

    -- MarkusQ

    1. Re:I don't think there is a problem by WolfWithoutAClause · · Score: 2

      I guess we would start to see problems if the advertising executives discover they can pay the bloggers a few tens of dollars each to put their company at the top of the ranking...

      --

      -WolfWithoutAClause

      "Gravity is only a theory, not a fact!"
    2. Re:I don't think there is a problem by perrin_harkins · · Score: 2, Interesting
      We don't have some advertising hack sitting behind a desk on Madison Ave. saying "Make it so" and pushing a site to the top of Google.

      Well, actually we do. There are networks of advertisers who run this software that generates pages with links that push up the Google rating for whoever is paying for those words. I've seen people use this to push their e-commerce affiliate sites higher in the Google ranks. One of them got his site to come back as the first return for "etoys" -- higher than the actual etoys.com site!

    3. Re:I don't think there is a problem by MarkusQ · · Score: 2
      I guess we would start to see problems if the advertising executives discover they can pay the bloggers a few tens of dollars each to put their company at the top of the ranking...

      And how much would it cost to reach and negotiate with each J. Random Blogger? The transaction cost would be an order of magnitude higher, and so you are looking at more like hundreds of thousands of dollars to move one site up in the rankings.

      So, you might suppose, why not do something in bulk? Negotiate with ISPs (say) to link to your site from all of their free web pages or something. But then you are going to have the same pattern as regular webvertizements, and be easy to filter.

      I'm not worried about Google keeping up with this sort of stuff; they've faced worse.

      -- MarkusQ

  9. Re:Paradox: Publishing a googlewhack destroys it by the_consumer · · Score: 2, Funny

    How about if you bury it in a link?

    --
    "If you're thinking what I'm thinking, you're right." -
  10. Google has a long way to fall... by bmooney28 · · Score: 5, Insightful

    before I start using bookmarks as religiously as I had done before... Besides, the Google team seems to respond to new ideas (good or bad) like white blood cells responding to an infection... Companies have been attempting to boost their rankings on Google for years... yet, for the most part, they have been unsuccessful. I doubt seriously that this is by chance...

  11. Another article by Sludge · · Score: 5, Informative
    Here is a link that lets you actually know what the exploit is. Note that you need a lot of people and a lot of time to this.

    You can't simply go to www.google.com/bomb and drag a slider to move a URL up the listings. You have to actually have a concentrated effort. They talk about getting a webpage such as Geocities and getting your friends to do the same. It seems to me mass posting to bulletin boards would do the trick, unfortunately. There is even marketing software out there which posts your 'press releases' to hundreds of bulletin boards automatically.

    1. Re:Another article by MadAhab · · Score: 5, Interesting
      Nevertheless, this is the way google is supposed to work; it finds content on the web. If the content is BBSpam'd press releases, then the folks running the boards will figure out how improve the quality of their sites by bitchslapping spam out of their house. You can't blame Google for accurately finding crap. If a bunch of people with popular sites want to goof on their friend, they can. If they do it to an annoying degree, their sites will become less popular, fewer people will link to them, and they will lose their ability to influence rankings. Otherwise, google is just correctly reflecting the fact that a lot of people want to say that so-and-so is a talentless hack.

      It should be noted that direct links as advertisements could get a rebound under Google. Why pay for a link that bounds through another domain when you could have, say, Slashdot provide a direct link to your site and therefore give you a Google boost? Does anyone know if the link from a site gets you any Google boost if it clicks through, say, a redirect through doubleclick?

      --
      Expanding a vast wasteland since 1996.
    2. Re:Another article by grytpype · · Score: 2

      We see this all the time on the web... someone builds something incredibly valuable, and a bunch of assholes try to bury it in shit, for laughs. Think Slashdot and its persistent trolls. Normally I'm an anarchist, but I'm against the turd-tossers when it comes to things like this.

      --

      - Have a picture

    3. Re:Another article by Relic+of+the+Future · · Score: 2, Funny
      You can't blame Google for accurately finding crap.

      I just want you to know, that this line is going in my quotes file.

      --
      Those who fail to understand communication protocols, are doomed to repeat them over port 80.
  12. Corante article by ZigMonty · · Score: 5, Informative
    The BBC article is very short on details. I read the Corante article a while ago and it has some good info on Google Bombing (first use, effect, etc). Guess what? I used google to find it again. And it was the first link on the page. Seems to be working OK to me.

    If this really does start to get out of control, Google will adjust their techniques to work around the problem. I hope.

  13. Here is one way to alleviate the bombing. by camelcai · · Score: 2, Informative

    Google only value page A's vote for page B
    if page A itself is highly ranked. So if some
    site (IP block) is found (either by human or
    clever AI) guilty of blogging, then its rank can be lowered or set to 0 permanently.

    --
    jpenguin AT the google email service
  14. Google + Karma = Success? by Badam · · Score: 2, Interesting

    Seriously, I don't know how I'd ever find anything without Google. I'm one of those people who think the usefulness of Google is part of what lowered the outrageous prices of domain names. Well, that and the tanking economy, I guess.

    Anyway, could Google add something like Slashdot's moderation system? Not only would sites be ranked as they currently are, but users could rate whether or not those rankings made sense.

    Furthermore, users could also rate which users tended to give fair ratings. This would be a way to prevent a business from ubermodding their own web site.

    I even seem to faintly remember Google bringing up the idea also. Wasn't this discussed before?

    Of course, I shudder to think of the new heights karma-whoring could reach, on the new Google. ;)

    Adam

    --

    Check out my blog: My Galaxy is Milky Way Adjacent
  15. User input could solve problems by Shanoyu · · Score: 3, Interesting

    Perhaps the best solution, if things get too far out of hand, is to use the input of people who would be pissed off about crappy listings. That is to say, give users a free user account which could be used to give input on whats crap and whats not, then the Google admins could simply remove all the crap that rose to the top because enough users clicked a link that said, "This is crap!" Using this in conjunction with google's already strong engine would probably solve any problems, imho.

    1. Re:User input could solve problems by camelcai · · Score: 2, Insightful

      This is still prone to abuse. What spammers mark all pages they don't like as crap?

      --
      jpenguin AT the google email service
    2. Re:User input could solve problems by Carmody · · Score: 5, Insightful

      That is to say, give users a free user account which could be used to give input on whats crap and whats not

      For the sake of the discussion, let us call the users who are giving input "moderators."

      As another poster mentioned, this system opens up a NEW can of worms, as spammers, idiots, and conservatives will use the system to call certain sites "crap", not because they are not relevant, but because they want the sites' listing to go down.

      So then people would demand that the "moderators" were overseen, perhaps by a system of "meta-moderators", and you see where I am going with this.

      --
      God is real unless declared integer
    3. Re:User input could solve problems by imgaming.com · · Score: 2, Informative

      The Google Toolbar has a "Vote this site" button that you can click, and it sends the results back to Yours Truly.

      It is a toolbar plugin for IE, so I guess we might have to scratch a large portion of the users here.

      Darcy

    4. Re:User input could solve problems by Shanoyu · · Score: 2

      But they aren't moderators. What I am extrapolating is a system of organised whining, nothing like slashdot at all. All of the input, lets call them downvotes, (no upvotes allowed with this sorry) is simply a suggestion which is viewed by the google administration, so they can be easily pointed to that which is irrelevant. It wouldn't actually bestow any sort of actual power to the google user, just the ability to complain about specifics.

    5. Re:User input could solve problems by uglyduckling · · Score: 2, Funny

      What I am extrapolating is a system of organised whining, nothing like slashdot at all.

      *giggle*

      Couldn't resist.

    6. Re:User input could solve problems by danec · · Score: 2, Informative

      The new Google Toolbar has a "Vote for this Page" and a "Vote against this page" buttons.

      If you find results that have been bombed, vote against them.

      Unfortunately, the Toolbar requires Microsoft Windows 95/98/ME/NT/2000/XP and Microsoft Internet Explorer version 5 or later, so I'll probably get flamed for this post.

      --
      danec. http://www.carlsoncarlson.com/dane/
    7. Re:User input could solve problems by jgerman · · Score: 2

      Yep turtles all the way down ;)

      --
      I'm the big fish in the big pond bitch.
    8. Re:User input could solve problems by Nonesuch · · Score: 2
      Better yet, have 'moderator groups', where you can choose to trust the opinion of a moderator or team of moderators.

      For example, I can choose to trust the opinions of the 'There is no god' moderation group, ensuring that any page that suggests otherwise has a negative weight attached.

  16. Technical explanation on how this works .... by geirt · · Score: 4, Interesting

    ... on slashdot !

    --

    RFC1925
  17. Bad perhaps by baptiste · · Score: 5, Informative
    But the end of Google? I sincerely doubt it. Altavista and the others have been driven by greed since day one (ever look at license prices for Altavista for an Intranet in the late 90's?)

    Google has always seemed to be driven by a happy medium of civic duty and profit. Take their text ads - I love them - unobstrusive, get the point across, and NOT in teh main search results - they are clearly marked. So I expect that the geniuses @ Google will attack this problem and come up with a solution. SO yelling about Google's demise seems VERY premature.

    1. Re:Bad perhaps by big.ears · · Score: 3, Interesting

      Google has always seemed to be driven by a happy medium of civic duty and profit.

      I'm not trying to harass you personally, but this statement assumes that Google is making a profit. Are they really bringing in enough money with the adwords to fund their operation, or are they still operating on VC Baby Fat? If they are profitable, why are they trying to sell this corny $15,000 "Corporate Google" device? As the parent post said, Altavista tried that 5 years ago when they realized they needed more profits--it didn't help them much.

      If they are making money, I ask: How is Google able to maintain the entire Deja usenet archives without ads when Deja wasn't able to maintain it profitably WITH ads in the .com advertising heydey? How are they able to cache the entire web supported on only adwords when every other search engine is losing money just caching their index? How are they able to be the grep of the web supported by tiny classified ads, while /. is not yet profitable supported by big ugly ads. Something doesn't add up.

      Google's ultimate downfall will come about because of financial reasons, not because their search results go to pot. Once the money well runs dry (after they sell the ping-pong tables at HQ), they will start trying all sorts of crazy schemes to stay afloat. Like becoming a portal. Like offering a personal google device. Like selling big ugly adds. Like offering premium subscriptions. Hopefully, they can sidestep the pitfalls experienced by their failed predecessors, but I bet that within a year, Google will look very different than it does today.

    2. Re:Bad perhaps by QuantumET · · Score: 2, Insightful

      From a few months back, on the Register:

      http://www.theregister.co.uk/content/23/20863.ht ml

      Seems like Google's been making money for a while now, mainly on licensing their search technology for intranets, as well as the online ads.

      The Corporate Google device is just what they're selling now, but even more customer-friendly. Don't see why it'd not work.

  18. How to spam the web with links by brunes69 · · Score: 4, Insightful

    1. Write a perl script using an automatic comment generator to post comments to all your favoirte weblogs and blogs (Not as hard to generate seemingly relavant comments as you think!)
    2. Add Script to crontab
    3. Wait.

    As you can see, it's not that hard to spam the web with links to your site. Don't even count automated newsgroup posting, whch all gets indexed because of google groups.

    1. Re:How to spam the web with links by Codifex+Maximus · · Score: 5, Interesting

      Sounds to me like the fix for weblog bombing of Google *may* be a fairly easy thing.

      Google could use the same method of rating that they do now to raise the importance of pages to also demote weblogs in importance. A way may be found to determine if a page is a Weblog and take it out of the equation.

      Slashdot could be considered a weblog. Any page that allows a user to post a message with links embedded in it is a Weblog is it not?

      Let Google's Deja worry about the Weblogs and then the user can opt to include the extra results or not.

      --
      Codifex Maximus ~ In search of... a shorter sig.
    2. Re:How to spam the web with links by Krelnik · · Score: 2
      1) Add keywords and/or URL`s to your .sig file.

      This does work. I noticed my homepage has started coming up at the top in a Google search for my name. Why? Because I post to Slashdot a fair amount and my profile includes it above. I've never submitted my (crappy) home page to Google, and to my knowledge nobody intentionally links to it.

      The weird part is even though it comes out tops in the rankings for my name, if you ask Google who links to that page the answer is nobody!

    3. Re:How to spam the web with links by Krelnik · · Score: 3, Insightful
      A way may be found to determine if a page is a Weblog and take it out of the equation.

      Or better yet, how about a way to piggyback off the weblog's own way of rating the post? I.e. pick up and use the "Score" on a post here at Slashdot to decide how to rank it? It seems like a no-brainer.

    4. Re:How to spam the web with links by mblase · · Score: 2

      This tactic assumes you're never spotted and banned from posting to those weblogs again. You'd have to constantly provide relevant posts, or constantly update your list of comment URLs.

      As for automated newsgroup posting, that's not part of a "normal" Google search, it's an entirely separate engine. So no worries there.

    5. Re:How to spam the web with links by Krelnik · · Score: 2
      ...a really insightful comment and it gets a +5. Then in my .sig I put a link to the URL I'm trying to promote...

      You can solve that too.

      Change the Googlebot so that it has a login to Slashdot. Change the comment preferences for that login so that the option:

      Disable Sigs (strip sig quotes from comments)

      ...is checked. Voila, Google does not see sigs.

      Devil's advocate: so then the person starts putting the meanintless URL's directly in the posts. Then we have to rely on moderators to notice this and not moderate it up as much.

    6. Re:How to spam the web with links by Com2Kid · · Score: 2

      Dude; sigs don't show by default anyways, so they are not archived.

      For that matter Google does not appear to pay too much attention to things linked off of /. anyways.

      It has archived over 100 of my comments on /. but has yet to bother to index my site.

      Hmm, maybe it only pays so much attention to pages off of a single directory from a domain? That would explain how they can keep the crap link content down some what. :)

  19. It's a sport by wiredog · · Score: 2

    If you, and some of the other guys, get together with your girlfriends and have the girlfriends google whack. See who does it the fastest, with the best result. You can assign a point system and bet on the results! You can even form teams!

  20. Google will just suck less by totallygeek · · Score: 2
    Google is the best search engine going. They are a business, and have done a very good job at putting advertisements in without alienating the core community they started with. Their site is the easiest to work with. It is the fastest, most comprehensive system out there. If people have figured out how to manipulate that, I am sure they will manipulate other search engines as well. As with anything else, buyer beware. Don't just take the first hit on Google to stand as the end-all-be-all of what you were looking for.

  21. Re:Try using unique words by gazbo · · Score: 5, Funny
    From the article:
    He first used a bomb to ensure that whenever anyone typed the phrase "talentless hack" into Google they got the site of his friend Andy Pressman.
    ...replacing Jon Katz who had held the position previously.

  22. NoOoOoOoOo! by pinkUZI · · Score: 2

    Not our precious Google! Looks like the search for alternatives may be even more vital. Does anyone know if the method discussed in the article would work with search engines using recently discussed technology? In either case, the search goes on for a more utopic search engine.

    --
    You are receiving this message because your browser supports Slashdot Sigs and you have Slashdot Sigs enabled.
  23. The way I see it, makes perfect sense.... by Rahga · · Score: 2

    The majority of websites that google catalogues are websites created by individuals, sites that tend to endorse the same types of social relationships that people hold in the offline world... albiet with even more emphasis on purveyors of porn and bizarre photographs.

    That said, is it any wonder that bombing websites are out there and screwing up the search engines? They are just like the telemarketers of the real world. An insignificant handful of individuals when quantity concerened, tainting the reputation of a beautiful system of communication.

  24. Spoilsports by Zocalo · · Score: 2

    Oh, great, now someone's going to set up a bunch of web sites containing that 9MB "words" file and get them spidered by Google! More noise in the search engine results... It'll all end in tears I tell you!

    --
    UNIX? They're not even circumcised! Savages!
  25. Yesterday's news by AnotherSteve · · Score: 2, Informative

    I read all this stuff a couple of days ago, following links from this Panopticon Story. Slashdot, read thyself.

    --
    Information wants to be $1.98/lb.
  26. vector based filtering by toothless+joe · · Score: 5, Informative

    In addition to other spam prevention methods, google uses complex matrix/vector filtering to ignore link circles. Basically, if (say) the same 100 different sites link to the same set of 20 other sites, and no one else links to them, Google will map them out and realize that they are all working in a concerted effort. That way if a spammer sets up 100 ostensibly independent sites and then links them all to his e-commerce sites, google will realize what he is doing and penalize his rankings for it. The only way that a spammer can 'bomb' google is if he gets a large array of other sites (for instance weblogs) that have significant traffic and link to other, different sites, as well as the ones that the spammer is trying to promote. The long-and-short of it is that a group of bloggers could bomb google with a large effort, but the average spammer would have to set up an incredibly complex web of interwoven pages that garner significant traffic to fool google. Even if large groups of spammers formed a cabal to promote their varied interests, it would likely be discovered by humans working at google. So, I'd put away that violin.

  27. I think it must be pretty hard to do this well... by Peyna · · Score: 3, Informative
    From the following from google's site, it seems that not only is the number of pages that link to another page taken into account, but the rank of the pages doing the linking. If this is done using 100 weblogs to try to boost the ratings, I highly doubt that would have the same effect as a link from some highly reputable website, etc.

    From my own experience, a properly worded search + feeling lucky is about 90% accurate in finding what I'm looking for.



    Taken from: http://www.google.com/technology/index.html



    PageRank Explained



    PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."



    Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

    --
    What?
  28. No Worries... by Capt_Troy · · Score: 2

    The folks at Google have always proven to be extreemly innovative. They will find a solution to the problem that nobody else has even considered...

  29. Two points by johnburton · · Score: 2

    Two points - If hundred of blog sites have put this up, then the chance is that if you are seraching for a term then the blog thing is actually what you are looking for. Also, I expect that this will only last until it gets to the top of the list and then the pages get replaces and it all goes away

    --
    Sig is taking a break!
  30. The link that should have been in the story by lowy · · Score: 5, Informative
    Net analysis site Corante has explored the workings of Google bombs in depth.

    Here is the Corante article.

  31. Time to start our own bombs by wackybrit · · Score: 2

    Oh, thanks BBC for ruining the fun we webloggers try to have.

    Anyway, it's time to start our own bombs.. repeat after me..

    Idiot - troll forum - Evil empire - gay pr0n

  32. Re:Paradox: Publishing a googlewhack destroys it by junkgui · · Score: 3, Funny

    who would have guessed that immolated polyp would only yeild one page... oops... sorry...

  33. Speak your voice by Anonymous Coward · · Score: 2, Interesting

    If a bunch of people get together and decide something is important, then through that community effort it becomes important. Google is our Global Brain. The best solution is for all of use to speak our voice on on a blog. That way google's results better match with what is important to us as a community.
    -----
    Virtual Personalities, inc. Verbots.com - start the dialog(sm).

  34. Re:How to Google Whack... + what comes next by sphealey · · Score: 2

    Ah, but the thing to do then would be to add the Googlewhack phrase to your home page, thus taking it out of play. The universe of possible hits would then decrease over time, increasing the challenge...

    sPh

  35. Not quite as bad as it seems by alexjohns · · Score: 5, Insightful
    We've been talking about this on weblogs for a couple of months now. It's not as bad as it appears.

    Imagine you're the patriarch of a clan, and everyone in your clan has a homepage. All of your descendants' home pages have links to your home page, since you're the head dude. Your home page only has one word on it - say it's 'thrombosis'. Since Google bases the relevance of its search results on how many links there are to any page, any search for 'thrombosis' will likely show your home page as the number one search result, because you've got the word on your web page and dozens of links to your home page on other sites.

    Once you think about how Google's rankings work, you can easily figure out how to game the system. That's why Dave Winer (token head of all webloggers) is usually the first result of a search on 'Dave'.

    As far as googlewhacking is concerned, it's not as easy as it looks. Try 'parrhesia verboten'. I stopped once I found that one, proving to myself that it can be done. :)

    1. Re:Not quite as bad as it seems by BlueUnderwear · · Score: 3, Funny
      Once you think about how Google's rankings work, you can easily figure out how to game the system. That's why Dave Winer (token head of all webloggers) is usually the first result of a search on 'Dave'.

      Oh the irony. The second link for "Dave" does indeed go to Dave Whiner's "scripting news" site, but the topmost article on that page says that "google bombing" is just a phantasy...

      --
      Say no to software patents.
  36. Re:On the other hand.... by Shanoyu · · Score: 2

    Well hopefully there would only be downvoting, no upvoting. The equivilant of upvoting would come through googles normal machinations. Which is to say, I could note to google that something is worthless and irrelevant, but not that I think it should have a higher position. I don't think a system using a user registry would have all that many problems with spammers.

  37. Heisenwhack by Plutor · · Score: 4, Funny

    This phenomenon is known as a "heisenwhack", after famed theorist Werner Heisenberg. A heisenwhack compensator has been developed, however. Adding the term "-googlewhack" to your search will fairly reliably eliminate these kind of hits.

  38. Slashdot bombing by SanLouBlues · · Score: 3, Interesting

    You have most likely inadvertently taken advantage of Slashdot to boost yourself up in the rankings. Merely being an active commentor puts your homepage link all over ... And loads of people link to slashdot. It isn't on the same scale as the blog tactic in the story, but it still can jack a "Matt Burke" (or any other non-famous name) to the top in about 50 posts.

  39. Some of you sound like Gollum by medcalf · · Score: 4, Funny

    Mmmm...Google my precious...musn't let the nasty bloggers get it, no, not my Google precious, no...

    --
    -- Two men say they're Jesus. One of them must be wrong. - Dire Straits
  40. The Wheel Turns... by tiltowait · · Score: 3, Informative

    There will *always* be a cycical contest between hackers and security, and search engine spammers and opitmizers are no exception.

    It should be emphasized that these spamming vulnerabilities of search engines are almost entirely due to their automated nature. Efforts to present search results not just based on author-presented data, such as the frequency, positioning, and proximity of search terms, but with also somehow computing more objective data based on the source domain of the indexed file, how often searchers choose the link, and especially a sophisticated type of citation analysis that charts authoritative pages and hubs by counting the number of links pointing to a page, do hold promise for offering more relevant search results (Brin & Page, 1998; Chakrabarti, et. al., 1999; Notess, 1999). It is reasonable to assume, however, that no matter how sophisticated the spamming countermeasures adopted by automated indexes become, new ways of fooling the machines could be crafted. Some amount of human editorial power therefore seems necessary.

    - From a paper I wrote back when Google seemed impervious to spamming (early 1999).

  41. Manipulation doesn't strengthen Google by ergo98 · · Score: 3, Interesting

    Given just the example regarding the redirection of "talentless hack" to the guy's friends site clearly demonstrates that this is an abuse and degrades the value of Google as a search engine, versus being some sort of great democratic benefit. When I use Google to find search results, I'm looking based on content and relevance, not "How many online friends got together and Google bombed". Online, with manipulable systems like that, democracy doesn't work, and that was the whole problem with META tags which this is basically recreating. Even worse is that it doesn't even just have to be democracy: Many Blogger sites themselves have high rankings as a whole, and with some machination someone can individually set up thousands of sites and programmatically set-up Google bombs. Clearly Google will have to filter this out.

    Google is like scientific measurements : If the process is affected by the measurement then it's tainted.

  42. Search engine oddities by nolife · · Score: 2

    Funny thing. Search for "Google" at MSN, google.com is the first site listed but only because it is a MS internet keyword. The first returned site is... http://search.msn.com

    Yes, I think they fudged those results.. Maybe MS thinks you mistyped Google and really meant to type MSN. Search for MSN on Google and http://search.msn.com is the first returned.

    I dont't use Lycos and after messing around there today I remember why. Too many moving things, flash crap flying across the screen. Why would someone use this place on a regular basis?

    --
    Bad boys rape our young girls but Violet gives willingly.
  43. filter the input by Shotgun · · Score: 2

    Google already filters the link so that multiple links from the same sight don't drive up the link count. Someone trying to get people to set-up Geocities account that link to their sight would most like distribute a html file with instructions on how to use it as a Geocities homepage. It would be a simple (though compute intensive) task to do a diff against current pages that link to a sight before adding a new page. If it is exactly (or nearly exactly) the same, it doesn't get added.

    Summed up, only add unique pages from unique sites.

    --
    Aah, change is good. -- Rafiki
    Yeah, but it ain't easy. -- Simba
  44. How is this bad? by Anonymous Coward · · Score: 2, Interesting
    The article says it's an "exploit" when hundreds of sites link to a page, pushing it to the top of the search listings. But...isn't that the way it's supposed to work?

    It used to be, you needed deep pockets and/or a high-profile publication to effectively publicize your ideas. Now, a couple hundred like-minded people with no budget can do it. That's good! Maybe the BBC is sour about it, but that's the kind of social change some of us have been hoping the Internet would bring.

  45. Does this count? by Dephex+Twin · · Score: 2

    "schizophrenogenic waltz"

    It ends up being someone whose last name is Waltz. Does that count among the elite googlewhackers?

    mark

    --

    If you want to make an apple pie from scratch, you must first create the universe. -- Carl Sagan
  46. This is an example of Google working! by sigmond · · Score: 5, Interesting

    This does _nothing_ to undermind the relevance of Google's rankings. When you perform a search on Google and the first "hit" is one that has been juiced in this way you are getting a hit that a larger number of individual sites, all of which are respected by other sites, agree is important to the subject. That is the beauty of Google.

    Yes, this effect can be choreographed, but the result is the same. All of the sites choreographed to achieve this result are voting that site A is relevant to subject B. If the sites involved consistently show bad judgment their ranking in Google are likely to decline and therefore their contribution to the Google ranking for subject B will lessen.

    The fact that a large number of highly ranked blogs can drive a URL up the Google pop-chart is evidence of both the respect blogs are given and the power of Google's algorithms to find such non-corporate backed content.

  47. how is this new? by WildBeast · · Score: 2, Insightful

    This trick was well known among SE users for at least 6 months now. Many people took advantage of it, especiall adult websites.

  48. Obvious case of bombing I ran into by ahrenritter · · Score: 2, Interesting

    A few months back, I did a Google search for "javascript string manipulation", and was rewarded with a dozen hits all along the lines of:
    "Hot Teen Javascript String Manipulation"
    "Live XXX Javascript String Manipulation"
    "Upskirt Javascript String Manipulation"
    "Sizzling Javascript String Manipulation"
    etc. They were all using some sort of cgi to generate the links. It took Google a month or so to remove them.

    Thought it might be a prelude to something like this.

    Personally, I care very little about the bloggers bombing certain keywords. They likely have something to say on the topic. The thing I fear is the stupid sex sites, online casinos, and mlm scams diluting my search results.

    --

    All I wanted was a rock to wind a piece of string around, and I ended up with the biggest ball of twine in Minnesota
  49. This is a non-problem. by anser · · Score: 5, Insightful

    The value of a search engine lies in its ability to return usable results when you are actually looking for something. Most of the "exploits" people are discussing don't affect Google's usefulness as a search engine. (When is the last time you searched for "talentless hack" or, for that matter, "david gallagher"? Only someone already participating in the prank, or curious about it, would even know it existed.) And "Googlewhacking" is the most harmless of all - the only search results it can "affect" are its own, as listed winning word pairs lose their uniqueness at the next crawl. So what?

    Google folks are not stupid. If the integrity of searches that people really make is affected, they will change the code.

    In the meantime, is it really necessary to squelch every last bit of fun on the Net?

    1. Re:This is a non-problem. by Tazzy531 · · Score: 2

      Let's say this...somebody google bombed "Linux Kernel Howto" and points it to Microsoft... Does that become a problem? Or "Ford Mustang" and points it to Toyota's website?

      --


      _______________________________
      "I'm not Conceited...I'm just a realist..."
    2. Re:This is a non-problem. by bluebomber · · Score: 2
      From corante.com:


      Still, Google page ranks are already being impacted by weblogs in more long-term ways - how else would blogger Dave Winer outrank humorist Dave Barry in a Google search for Dave? Or journalist Deborah Branscum outrank Debbie Gibson in a Google search for Deborah?


      He's not specifically talking about googlebombing, but rather the impact of weblogs, of which googlebombing is just one aspect.

      I agree with you on the last point. :) But the idea of googlebombing for profit kind of takes the fun out of it anyway...
  50. Yep by wiredog · · Score: 2

    My sig at another site, which contains "Reunite Gondwanaland", is the third link returned from google. And the fourth link, too.

  51. The inimitability of human intelligence by hyacinthus · · Score: 2

    It's a little depressing that even a well-designed search engine like Google, with its complex algorithms, _still_ cannot do what the veriest simpleton can do at a glance, which is to tell if a printed page treats with a subject of interest or not. It's also significant that Google, in its attempt to imitate this very basic human faculty, resorts to tricks that nobody _ever_ has to do when quickly evaluating a webpage (e.g. chasing links.)

    hyacinthus.

  52. Missing a bit of history (Re:Corante article) by JamesOfTheDesert · · Score: 3, Informative
    I read the Corante article [corante.com] a while ago and it has some good info on Google Bombing (first use, effect, etc).

    But it fails to mention the "dumb motherfucker" -> George Bush search hit perpetrated by the Hugh Disk site. It helped expose the potential flaw in Google's ranking algorithm.

    I'm a bit surprised that when people picked up on this six months later it's considered clever and original.

    --

    Java is the blue pill
    Choose the red pill
    1. Re:Missing a bit of history (Re:Corante article) by Geek+In+Training · · Score: 2

      (Hopefully not veering TOO far offtopic, but stick with me on this...)

      I'm a bit surprised that when people picked up on this six months later it's considered clever and original.

      How apropos that you mention this now... someone just emailed me a link to the "All Your Base..." flash animation. He said it's all the rage on his Mazda RX-7 discussion board, even though WE found it "clever and original" what, about 18 months ago?

      The Internet has warped this time perception for us--it's an instant-message, instant-gratification type of environment. Links explode through email and IM to the point that most of us see it within ten days. Such a concept as "six months ago" seems like an externity.

      But go outside the 'net environment... there are places and people that can find novelty in things that we have taken for granted for six years; maybe even six DECADES. It's all a matter of environmental, societal and personal context.

      As usual, I have no point; just something to ponder, eh?

      --
      SlashSigTheorem: Humorous, Political, Critical, Constructive- If you have a .sig, someone WILL complai
  53. Can /. sigs help google bomb? by wytcld · · Score: 2

    And what's the optimal ratio of praise to links? (I take it that positive text on the page next to the link is helpful?) Should we offer space in each others' sigs? Can we bargain that space for agreements to mod each other up when possible?

    Satan, lead the way!
    ____

    --
    "with their freedom lost all virtue lose" - Milton
  54. Don't Manually Whack! by EricKrout.com · · Score: 2, Informative

    There's no need to manually Google Whack anymore.

    Check out this project on Freshmeat: http://freshmeat.net/projects/googlewhacker/

    MONOLINUX :: Imagine There's No Windows. It's Easy If You Try.

  55. I'm not convinced this is a problem. by Derkec · · Score: 2

    Let me get this straight. A large number of people who run webpages that some people read for some reason, all link to a source because they think its good. Then google assumes it's good. Isn't this more or less how things are supposed to work? If my and a bunch of my friends think Joe's webpage is a good place to find out about a talentless hack, great. Ok, Google is getting manipulated a bit, but I still don't think we have a serious problem.

  56. That's THE Jon Katz now.... by gosand · · Score: 2

    I believe we should start referring to him as "THE Jon Katz". THE, of course, stands for Talentless Hack Emeritus.

    --

    My beliefs do not require that you agree with them.

  57. Re:Search engine oddities -- Flashy Shiny Things by Hollinger · · Score: 2

    If you have cable, take a moment to flip to MTV (aka the Flashy, Shiny Thing Network). Anyway, look at what's actually on the screen. There's always something moving / flashing / pulsing or whatever. They never keep a camera angle for more than, say, 15 seconds. The talking heads keep yapping about nothing.

    If people watch and grow accustomed to that kind of thing, then their attention span probably will drop to something just short of a goldfish. Now, try looking at the layout of any of the more popular sites. You've got different departments competing with each other for your clicks, so they do what they must. If it has to flash / fly / cry out "click me!" so be it. They're drowning. At any rate, take a look at the serene simplicity that is google. It's dead by comparison. Where are all the flashy, attention-keeping buttons / banners / ads? They don't need them. They're focused on one thing: providing a service to the world, and turning a nice profit while they're at it.

    Well, that was a nice incoherent rant.

  58. hmmmm by rnd() · · Score: 2
    Now maybe I'll make some money from my sig...

    --

    Amazing magic tricks

  59. If you type... by Anonymous Coward · · Score: 4, Funny

    If you type "Free Porn", then you can whack your google all you want!

  60. Anti-Semitic Advertisements on Google by sam_handelman · · Score: 4, Interesting

    A warning to those considering using Google's page ranking service (which tracks your surfing habits, which isn't a problem since it is very upfront about it.) Overall, it works pretty well and it has found several pages of genuine interest to me that I would not have found otherwise. Also, I have no reason to think that they're doing anthing sinister with the information (and I don't care.)

    However, since I like slashdot so much (I assume that is why) it's been serving up advertisements for other projects that link to SourceForge whenever I run google searches; for example, the white supremacist publication the Free Occident, which is powered by SourceForge.

    Now, I'm not one of those people who thinks Google should try and filter hate speech from search results. Likewise, I don't think that the Free Occident should somehow be prevented from using SourceForge's software - open source means open, Voltaire was right, etc. However, I think google should draw the line at serving advertisements for articles about how "If you hear about a 100-million-dollar swindle, then you know that it has to be a Jew."

    I've dumped a copy of the html for the search result in my journal - paste the Extrans into an html file to see it in close-to original format. It appears from the first version in my journal that the ad appears ABOVE the search results - this is not the case.

    Free Occident is a web log, but I find it far more worrisome that they've purchased an ad on google than if they were trying to blog some search term, like "White Power," or even "Occident."

    Yes, I'm Jewish.

    --
    The good and new comes from no quarter where it is looked for, and is always something different from what is expected.
    1. Re:Anti-Semitic Advertisements on Google by dh003i · · Score: 2

      Interesting point, and its really commendable that being Jewish, you still think that the racist Free Occident group should be able to have access to SourceForge like everyone else. Most people support freedom of speech, privacy, whatever until it becomes inconvenient to them; i.e., alot of Pro Choice people don't believe in freedom of speech for sites like The Nuremburg Files (this is not a reference to the Nazi war-crimes; the Pro-Life activists have tried to parallel the "murder" of "unborn babies" to the holocaust, hence the name of a major Pro-Life site as Nuermburg Files).

      I agree with you that Google serving up ads for white-supremecists is iffy. But who decides what's iffy? What if its an ad for NARAL.org, or for the NRLC.org (National Right to Life Coalition)? Undoubtedly, each of those links would offend half of America (as last time I checked, the nation's split about 50-50 on the abortion issue). Of course, there's a difference between that case and the case of white-supremecists, in that 90+% of America finds hate-groups immoral. But the point is the same.

      Besides, despite the offensive racist nature of such articles, that doesn't mean we shouldn't be exposed to them. You don't make a problem go away by ignoring it, refusing to see it, or not having the best search engine of the world not display ads for it. Doing any of the aforementioned remove the symptom, not the disease.

      Furthermore, I think its important that we be exposed to alternate viewpoints. If for nothing else, simply to understand our opposition. You don't really understand your own beliefs until you understand the beliefs of someone who believes in exactly the opposite of what you believe in. Furthermore, perhaps being exposed to their viewpoints would help us to understand why they hate Jewish peoples.

      The typical reasons are, "well, all Jews are crooks"; in fact, that's typically an attitude which defines an anti-semite. But the question is, why do they think that? And can you change their minds. People's opinions are not carved in stone; they can change; sometimes for the better (i.e., a Supreme Court Justice who once ruled against allowing homosexual marriages now said he deeply regrets that); sometimes for the worse (i.e., Roe [of Roe v. Wade] is no Pro-Life). There's no reason to think that the mind of a racist can't change. You can change people's mind's by showing them the errors of their beliefs; i.e., showing them that not all Jewish people are crooks (by pointing to, for example, Henry Kissenger).

      Another way to try to change these people's minds is to address the common thought among anti-semites that there's a "conspiracy among Jews to...etc etc". The best way to do this would be for Jewish people who aren't crooks, such as yourself, to be the harshest critics and biggest enemies of those who are crooks, such as Gary Wenig and Lawrence Whalley (the Presidents of Global Crossings and Enron, respectively). One way to do this would be by opposing the election of such people as "honorary members" of Jewish philanthropy societies. I'm not an anti-semite, but when I hear about BS like Wenig being elected as an honorary member of a Jewish philanthropy society, and then read on wsj.com (in the same article), about how his rabi was praising him, it pisses me off. That's the kind of stuff which turns people who aren't racists into racists, entrenches racists further, and gives racists power.

      So, in conclusion, my point is we shouldn't try to hide or cover up remarks/websites we don't agree with. That doesn't serve any purpose, and in fact is dangerous.


    2. Re:Anti-Semitic Advertisements on Google by gnovos · · Score: 2

      Now, I'm not one of those people who thinks Google should try and filter hate speech from search results. Likewise, I don't think that the Free Occident should somehow be prevented from using SourceForge's software - open source means open, Voltaire was right, etc. However, I think google should draw the line at serving advertisements for articles about how "If you hear about a 100-million-dollar swindle, then you know that it has to be a Jew." [freeoccident.org]

      Bah, you're looking at it the wrong way. No one in modern society with the ability to tie thier own shoes and form complete sentences can be swayed to prejudice and racism by reading a web page. No matter HOW spiffy, trust me here. People get predudiced either by training from thier parents of some tramatic childhood expierence that they don't want to deal with correctly when they grow up.

      I can assure you, there is no danger of an impressionable 7 year old being swayed into facisim by an extreemly poorly written rant on Enron. After a bowl or two of Lucky Charms, there is serious difficulting getting the swayed into sitting still for more than five minutes, let alone having them read an incredibly dry, illogical and uninformative blog.

      The *only* people who will be reading this are the people who either A) already agree with it and wouldn't change thier minds in the ghost of Hitler himself were to come back and admit he made a mistake, or B) people who think reading the rantings of supremicists (Be they white, black, jeweish, or Japanese revisionist, it's all good) is terribly entertaining and an eerie yet exciting (horror movie esque) look into the mush that a nonfunctional human brain can devolve in to.

      The end result of Google taking thier money is not so bad. A few people get to rant thier heart's content about secret race-based conspircaies, the fans of those kooks get to laugh thier asses off and/or write nasty letters to thier congressmen. And schoolkids all across the country can easily find things to stick in thier bibliographies the day before thier inevitable 10th grade essay of Elie Wiesel's Night is due. It's all good.

      --
      "Your superior intellect is no match for our puny weapons!"
    3. Re:Anti-Semitic Advertisements on Google by Baldrson · · Score: 2
      However, I think google should draw the line at serving advertisements for articles about how "If you hear about a 100-million-dollar swindle, then you know that it has to be a Jew."

      One should wonder whatever happened to the old Enlightenment idea that having a predictive model should over-ride religious conviction, once you've read this LA Times story:

      March 27, 2002

      Slatkin Agrees to Plead Guilty Crime: Money manager could get 15 years in prison for running one of the largest Ponzi schemes in history.

      Oh, but then if we are really concerned about Enlightenment philosophy and beliefs about Jews, I guess we can go back to good old Voltaire for his opinions.
  61. Weblog Advertising Network by lysurgon · · Score: 2

    Maybe this has already been mentioned, but...

    It wouldn't be too hard, or too inconcievable, for some enterprising advertising agency to make personal contact with a wide array of bloggers and offer to support their blogging habbit in return for one or two links a week. They wouldn't need to be featured heavily on the weblog site (it could be a small sidebar link) and a company that contracted with the weblog advertising network could enjoy high google rankings for a steady monthly fee.

    This would be the online equivalent to what is currently known as "gorilla" or "viral" marketing. It doesn't have anything to do with outlook and vbs files though. Essentailly, it amounts to paying an agency to get you the two most valuable things in the marketing world: "street cred" and word-of-mouth.

    Pepsi recently had an incredible success with their "Code Red" Mountain Dew product. They generated high sales with almost no mass media support by employing a series of viral marketing agencies in urban areas. They basically hired a bunch of kids to hang out, drink soda and talk it up. It worked.

    Online gorilla marketing would be expensive (say $5000 a week for 1000 links), but that's very little compared to running a series of large print ads nationwide. And the results would be worth it: high search engine rankings, plus "word of mouth" links.

    The truth is that online advertising and marketing now rely on either tired old crap that doesn't really work (e.g. spam) or incredibly immature -- as in not yet developed -- techniques (click-throughs and such). As web searches and e-commerce become more and more the de facto way of finding and purchasing goods and services, look for more intellegent marketing strategies like this as well as smart datamining and true one-to-one promotions to dominate the future of advertising.

    There may come a time when the very idea of launching a hugely expensive mass-market promotion starring a soon-to-be-played-out pop icon will be a laughable marketing scheme...

    1. Re:Weblog Advertising Network by Tazzy531 · · Score: 2

      Good idea, but a couple corrections:
      It's guerilla, as in "guerilla warfare" not gorilla
      Secondly, $5000 for 1000 links is incredibily high. I would be absolutely surprised if ads can actually get that much. Even advertising in a national magazine is approximately $1000 (for a relatively small ad), and you get to reach millions of eyeballs. The typical on the net is probably 5 cents per clickthrough, and 1 cent per view (if you can even get that much). Typical customer acquisition costs are about 10-20/new customer. So for a company to pay 5000 a week (20K a month), is asking a great deal for something that is not guaranteed or that google can fix and cancel out on their end (I mean they are the company with the most PHd employees).

      --


      _______________________________
      "I'm not Conceited...I'm just a realist..."
  62. Google Whackin' by b1t+r0t · · Score: 2
    I found three two-word hits:
    perambulatory menthol
    interferometry fandango
    trivet spectrometry

    And another which only hit two word lists:
    lugubrious interferometry

    And the best of all... antares trichinosis - NO HITS!

    I'm so 3l33t3!!!!

    --

    --
    "Open source is good." - Steve Jobs
    "Open source is evil." - Microsoft
  63. The sky is falling, the sky is falling... by DaoudaW · · Score: 2

    As long as Google continues to get free publicity from Slashdot, I can't imagine it being dethroned.

    Seriously though I fail to see a problem here. Yeah, I read the links and checked out a couple of so called "Google bombs". It certainly didn't convince me that Google was flawed in any way. Even if it did indicate a gaping hole in Google's algorithms, Google recognizes blogs. Didn't they announce just a few months ago that they were starting to crawl blogs daily to stay up-to-date? If this really became an issue, it would be a simple matter of "talentless hack -blog" to remedy it.

  64. Google should drop any page with a redirect by fanatic · · Score: 2

    The worst abuses I've seen is where many entires that come back in a search are redirects to some common site (Example: at one time, searching for 'discount airline tickets' brought back many links, the majority of which were redirects to priceline.com, even though the domain name had nothing apparent to do with priceline.com (another reason, beyond the pathetic Shatner ads, to hate them). If they just refused to index pages with redirects, one massive source of abuse goes away.

    --
    "that's not encryption - it's a new perl script that I'm working on..." - from some Matrix parody
  65. Another method by detritus. · · Score: 4, Insightful
    I discovered this yesterday in my searching. It appears that if you have a class C of IP addresses, lots of domains or subdomains, you can flood search results like this. Notice as you browse the results, the domains in many of the listings:


    www.office-supplies-st0res.com/ (66.33.85.157)
    office-storage.1nf0-office-equip.c om/ (66.33.85.74)
    pens-pencil.search-office-supplies. com/ (66.33.85.74)
    buy-furniture.furniture-sh0p-search .com/ (66.33.85.93)
    printer-toner.supplies-1nfo-office. com/ (66.33.85.99)
    office-product.office-supplies-sh0p .com/ (66.33.34.105)
    office-computers.supplies-1nfo-off ice.com/ (66.33.85.117)
    calculators.supplies-1nfo-office.c om/ (66.33.85.155)
    discount-office.supplies-1nfo-offi ce.com/ (66.33.85.95)


    If you look at the HTML source code (after clicking on one of these results from google.com), you can see it is obviously a deliberate measure to track it's referring URL and search keyword, and logs the results to bizrate.com. Stuff like this makes me furious, especially if you take into account the potential long-term costs. Google's spider has to waste traffic by going through these sites, searchers like me have to skip through a bunch of garbage results, resulting in more traffic. Sure, maybe a few kilobytes of data, but IMO, it contributes to the expenditures of search engines, eventually resulting in more ads, etc... Maybe i'm exaggerating a tad, but it's wasteful to say the least.
  66. A better article/link by enrico_suave · · Score: 2

    Another more interesting series of links about google bombing Corante.com article on google bombing and another one here focused on weblogs influence on the rankings (cause they are indexed every day (or multiple times) and newer/fresher page views/links are weighted higher in the google algo.

    --
    Build Your Own PVR/HTPC news, reviews, &
  67. A proposed fix... by OneFix · · Score: 2, Interesting

    Why not simply check who registered the domain. If the same person/people regestered the domains, then that should only count as one link.

    You could even go further, how about lowering the "value" of a link the more often it appears...so, for example where as 3 links to the same page might be worth (1 + .5 + .25) 1.75. It makes it much more dificult for a page to get higher rankings.

    I'm sure they can write a few lines of code to do this and once it's integrated, sites will try another way to get higher ratings...but it only serves to make it a better system. This also serves the purpose of keeping companies that link to divisions from inadvertently increasing there rankings.

    1. Re:A proposed fix... by Tazzy531 · · Score: 2

      Let's just say I have a geocities website. Who owns that domain? Not me. Or another instance, if I'm an author of a book, my website is run by my publisher, what happens?

      I'm sure they have something in the formula to take into account free webhosting. But to use this formula on top of that won't work.

      --


      _______________________________
      "I'm not Conceited...I'm just a realist..."
  68. Lets take Slashdotting to a new level... by powerlinekid · · Score: 2

    Ok lets have some polls about how users feel about various things, say microsoft, linux, mozilla etc. And then if the results are what malda likes we should use the raw number of slashdot readers to make it so on google. Like say, we all bomb operating system so that linux becomes the first one to show up... or even better, it comes up for inovation and computer. Same with mozilla. And Microsoft we can bomb it to come up as satan. Hell if we play our cards right, Microsoft won't come up at all... and if it does it'll be surrounded in little geocities sites and nobody reads those anymore.

    --

    can't sleep slashdot will eat me
  69. Two reasons why this shouldn't matter by Tazzy531 · · Score: 3, Informative

    1) Google is the company with the highest number of Phd graduates. I'm sure they can find an algorithm to cancel out this affect

    2) Whenever you do a search, unless it is very specific, you automatically know not to trust the first couple results. It's a fact with all search engines. What makes google even better is that it shows you the text that links to it. So you can tell if it is a relevant link or not.

    --


    _______________________________
    "I'm not Conceited...I'm just a realist..."
  70. Slashdot troll by SpinyNorman · · Score: 2

    Agreed.

    I think this story points to the demise of slashdot rather than Google. Google is doing exactly what is expected here, and the bloggers are only hurting themselves by ensuring that Google will make sure that the karma they can confer on a link is reduced.

    Slashdot OTOH now seems desperate for revenue to the extent that they twist an amusing geek hack into the projected demise of one of the nets most respected, useful and smart corporations... for the purpose one can only suppose of upping their ad hits.

    I rate this Google story as: -1 (Troll.)

  71. WebWhack or DnsWhack by rasjani · · Score: 3, Interesting
    When im feeling "really busy" at the office, im taking a spinn of WebWack(TM).

    • First, decide what kind of difficulty level you want, eq, pick a number from 2 - 10.
    • Open your browser, and do brain.randomize();
    • Pick N (where n stands for difficulty level) amount of characters from your brain.
    • enter those characters with www and com concattenated to the beginning and to the end
    • Hit enter
    • And be amazed!!
    On could also decide number of times to repeat this process and ++ each time a site is found and play the game with office mates so everybody will have a good time ;)
    --
    yush
  72. Re:Paradox: Publishing a googlewhack destroys it by gnovos · · Score: 2

    It seems that the absolutle pinnicale of a googlewhack you be to have the original page dissapear and ONLY have the page that published the googlewhack remain. It would be like a zen googlewhack.

    --
    "Your superior intellect is no match for our puny weapons!"
  73. How to spoil the fun for everybody by John+Jorsett · · Score: 3, Funny

    Since googlewhacking requires that you find just one page on the web that has two English words:

    1. Obtain dictionary in electronic form.
    2. Separate the words from the definitions
    3. Publish to web page
    4. Publish to another web page
    5. If feeling particularly cruel, publish to additional web pages.
    6. Wait for hate mail

  74. Taking it to the next level by Global-Lightning · · Score: 3, Interesting

    Has anyone tried creating whack Chains, where searches on
    word_1, word_2
    word_2, word_3
    ...
    word_n-1, word_n
    will each return a single match?

    Then create whack Cycles which would consist of
    word_1, word_2
    word_2, word_3
    ...
    word_n, word_1

    Finally, whack Sets where choosing any two words from a pool would result in a whack?

    The goal of each of these would be to make them as large as possible.

  75. Scientology vs. Google by mcrbids · · Score: 2

    This hack is a known thing. I've done considerable research on this, and Scientology has perhaps the best example of how to "hack" google.

    Details here:
    http://www.operatingthetan.com/google/

    Whatever you think about the Scientology zealots, this is impressive - coordinating thousands of pages, sites, and links in order to single-mindedly achieve an objective... Dominance on the first page of a search for "Scientology" in order to quiet their many critics.

    This falls down rather quickly, though. Go to google and search for "Scientology secrets", for example, and you'll find all kinds of anti-Scientology literature.

    -Ben

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
  76. Those guys at google are smart by deinol · · Score: 2, Interesting

    They know that what makes them the best search engine is that they are based directly on what is on the web itself, not what people paid them to say. So while this method will work for a while, they will come up a way to fix it. Many posters have already suggested some reasonable methods.

    I have to say the strength of google is its fluidity. Remember when google told us microsoft was "more evil than satan himself"? Now it seems that CNN talking about microsoft has taken that title.

    --
    Got Apathy?
  77. Fun for Swedes by xmda · · Score: 2, Funny

    Four us Swedes (or Norwegian, Finnish and Danish also I suspect) reading Slashdot, here is a funny way to see how Google totally misinterpret what we want to search for (in Swedish). Search for:

    stora kikare

    And watch what google thinks you are really looking for...

    :)

  78. Wow, what a victory! by alexhmit01 · · Score: 2

    Sometimes I have to do some SEO for clients. The basics involve making our content match popular keywords (that's either SEO or providing services that interest people... all in the spin), and making sure that Googlebot and other spiders can find it.

    When we target niches (very few searches, little competition) it is easy to pop to the top. This makes sense, if Google only finds 200 matches on something, and I create a page focused on this topic, it should be easy to move to the top.

    The bloggers have shown that you can EASILY move someone to the top of Google IF there are NO pages ACTUALLY on the topic (and who makes an "optimized" page on the topic of "talentless hack"), and you can make 1000 links to something from highly reputable sources.

    I'm REALLY fucking impressed.

    Now if blogs had the affect that they think they do, they could bump things up on REAL search terms. Instead, this is as cool as the phrase "dumb motherfucker" linking to then Gov. Bush's Presidential campaign site, merely because ONE (1) person linked to it with that phrase and since Google had no pages about "dumb motherfucker" in the index it threw this out.

    Give me a fucking break. These guys have "undo" influence on the web because they achieved popularity (inbound links) and provide outbound links. They aren't appearing in the search results for something, but they provide Google with a clue.

    All they've proven is that Google's algorithm does a REALLY good job of finding relevant content on the Internet. If no such content ACTUALLY exists, you can do near parlor tricks.

    The MORE impressive action was when the guy's dispute with an ISP was beating the ISP for its own name. People linked to his article on the dispute, and it was considered a "relevant" source on the matter in Google's eyes. This means that criticism sites can do well in Google, even without .sucks domains.

    It also means that people can play games with Google. But for Slashdot to post such rubish as Google is collapsing and y'all to karma whore on the matter is poor form.

    Alex

  79. Scientology WASN'T Blogging! by alexhmit01 · · Score: 2

    Scientology did what any company or organization that needs to get its message out on the Internet did... get a mole into the appropriate Dmoz category as editor. Dmoz categories, even pretty far down, are normally PR4-PR5 on Dmoz, plus directory.google.com with the same PR.

    Now, this PR is split between Dmoz's internal linking structure and the relevant links. So if Scientology puts up 1 page, it gets 1/11th that PR (Dmoz has ~10 internal links on each page). If they put up 100 pages, they take 10/11th of the PageRank and distribute among their sites. They then do internal linking.

    This lets them have pages with GOOD link text from authority (high PR, the the hubs meaning) sites (Dmoz and good mirrors kike directory.google.com) plus their internal linking.

    Dmoz providing good PR AND link text, well that's a REAL boost against the competition.

    Alex

  80. It can't Googlebomb Linux Kernel Howto! by alexhmit01 · · Score: 2

    Gee, you place too much weight on blogs and link text. It's a fucking retarded game!

    Try to bomb Linux Kernel Howto.

    It's a respectable page, PR7, with LOTS of incomign links for "linux kernel howto", the words "linux", "kernel", and "howto" are in the URL, the title is "The Linux Kernel Howto" and nearly the first text is an H1, "The Linux Kernel Howto".

    In short, the top hit is a properly done HTML page on the top with the phrase in the right places. You CAN'T Googlebomb it WITH ALL the blogs in the world.

    Drop your Slashdot paranoia. Google's algorithm works REALLY fucking well. It needs tweaks (the spam filters are a little too tight), but it finds relevant content for people looking for actual stuff.

    You could problem do something like Googlebomb "insecure operating system made by satan" to microsoft.com, in fact something like that was done a few years ago. You could also probably Googlebomb the Linux Kernel Howto for (commie hippie goat cheese) or something equally silly.

    Then you tell all your friends and its funny.

    However, people ACTUALLY would search for "kernel linux howto" or whatever, and there is a page that provides that. You can't bomb it away like that.

    Alex

  81. GoogleWhack and linux by epeus · · Score: 3, Informative

    As I invented the scoring scheme that helped this craze take off a couple of months ago(multiply the number of hits for each individual word), I would like to point out that it is a game, and not going to affect anyone's search results, as when you post the found GoogleWhack, all you are doing is making that odd combination one unit more popular.
    My 'Pocket GoogleWhacker' tool is still available though (yes, there is a Linux version, but I haven't tested it as I don't have a Linux box). Also note that the highest scoring googlewhack by this method often use 'linux' as one fo the search terms

  82. The challenging aspect of google whacking.... by harlows_monkeys · · Score: 2

    The challenging aspect of google whacking is not in finding the pages, but rather is bringing yourself to go see what is on the page. E.g., it was easy to find pedophiliac regurgitation, but I'm not sure I want to click that link.