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Apple @ MacWorld Tokyo

rschroeder writes "Apple updated several products at MacWorld Tokyo tonight (or tomorrow morning). A $499 10-gig iPod, with, get this, custom laser engraving on the back, ($49 extra) and vCard support. They also announced a $49 USB bluetooth module, shipping in April, with beta drivers availble today. Among other tricks, Jobs synced a Clie with a mac via bluetooth. Also a new 23" (1920x1200 )Cinema Display. Jobs also said they're raising the price of the iMac due to LCD and RAM cost increases. All this courtesy MacMinute.com's live coverage." Maccentral has several stories about Jobs' keynote at the convention.

29 of 454 comments (clear)

  1. sounds fair by chabegger · · Score: 2, Insightful

    raising the price of the iMac sounds like a fair deal to me... any other computer manufacturer would raise the price of their stuff if supply was low... just simple economics. i think this is a good move to apple, although it might make some people mad (minus those with pre-orders)

    1. Re:sounds fair by ostiguy · · Score: 3, Insightful

      Any other manufacturor might not have done such a foolish thing as integrating the display. Seriously, I am not trolling here - just look at the attempted consolidation in the ram market right now. I think every area of the it industry had hardware surplus based on skyrocking demand for 5 straight years, and then stopped. Apple probably viewed the cheap lcd prices as a natural parallel to the hard drive and cpu performance inc. vs price metrics, whereas the lcd prices were probably very depressed by massive overproduction.

      Having to raise prices is truly ridiculous. It just hurts apple even more in the last 9 months of this year as the x86 folks keep pushing the mhz gap higher, and thus the apple/x86 price comparison keep getting worse for apple.

    2. Re:sounds fair by the_2nd_coming · · Score: 4, Insightful

      yeah, being one of 2 PC makers in the Black this year,having 60 million in the bank and having no debt can realy Hurt, it hurts realy realy realy bad.

      --



      I am the Alpha and the Omega-3
    3. Re:sounds fair by inkswamp · · Score: 2, Insightful

      Build a Mac yourself for $500...

      Build a PC yourself for $500...

      See the difference now?


      No, but yet again I see the standard PC-centric attitude applied to the Mac side of the computing world and yet again I wonder what this is supposed to prove. Let's go over this one more time, and this time I'll try to avoid polysyllables so it will be easier to understand.

      Okay, sitting comfy? Let's begin...

      People who buy Macs do not want to build the machine themselves. They want it to work out of the box and are willing to pay for that.

      Criticizing Macs on the basis that you can't build one cheap is nothing short of a non sequitur. It make sense only to someone who doesn't use Macs. To us Mac users, it makes no sense and says more about the person doing the criticism than it does about Apple.

      --Rick

      --
      --Rick "If it isn't broken, take it apart and find out why."
  2. Not yet mastered. by guamman · · Score: 2, Insightful

    All the advances are good and fine, but the increase in the iMac category may really hurt. I realize that the increase in necessary becuase of the increased costs, but the iMac is what makes Macinctosh a viable comeptitor. The G4 and soon to be G5 towers are excellent, but only cover a very small demographic and their high cost makes them prohibitive. The lower cost iMac can go head to head with most PCs and in some cases, offer a better value. While I agree that the high end computers are more fun and interesting (from a marketing/sales perspective). The lower cost machines are what is going to make money. Something that I believe Apple is still desprately in need of. It may be a smarter move to swallow the increased costs for the time being and attempt to move more volume.

    1. Re:Not yet mastered. by blonde+rser · · Score: 4, Insightful

      The lower cost machines are what is going to make money. Something that I believe Apple is still desprately in need of.

      Exactly what aapl are you looking at. Apple may not hold the record for market share but when it comes to making a profit Apple holds her own. One of the great things about Apple is they have so much in the bank that they can afford to take a risk here and there. The reason the price went up: their research suggests people will pay more. This is not a desperate act. And I doubt anybody in the market will interpret this as a desperate act either.

    2. Re:Not yet mastered. by revscat · · Score: 3, Insightful

      Consoles have better specifications. Apples are toys.

      You have absolutely no idea what you are talking about. Numbers do not tell the whole story.

      I am a Java developer who has been looking for years for the perfect development environment from which to work on. Since I got my G4 I have without a doubt never been happier. I don't have to fuck with endless config files like I did on Linux, and yet I can use all the *nix tools I got used to. Windows made me want to choke: it was functional, but I prefer not to deal with Microsoft products if I can help it. Compared to OS X it is *Windows* that is the toy.

      My G4 has helped me to do my job better. I can assure you it is *not* a toy, at least no more or less so than any other general purpose PC.

    3. Re:Not yet mastered. by shawnce · · Score: 2, Insightful

      ATA66 - Why would you need a faster bus when the system has ONE harddrive. No consumer grade harddrive can saturate ATA66. So why put in something that costs a little more for no benefit to the end user.

      PC100 - The G4 used in the systems FSB doesn't gain much from going higher (PC133 gives only a slight increase). So again why up the price for little gain.

      Stereo sound - Umm... Mac OS X supports multi-channel sound. You can buy surround sound systems that connect via USB. Again why up the price for something that most consumers wouldn't need.

      15 LCD display... yup that is so last month. Few system have been shipping with 15 LCD by default until recently.

      GeForce2 MX - It only driving a 15" LCD and does it well enough for game play. Sure you don't get 120+ FPS but my eyes don't scan that fast what about yours? Also I don't think that the LCD screen can update that quickly anyways. So again why add the cost...

      I guess I should sell my TV, stereo system, DVD player because the tech started shipping more then two years ago.

      Basically many hardware vendors attempt to up the numbers on things when on the whole it doesn't gain much for the system. It is the difference between competing based on the numbers as opposed to the product/solution.

  3. the prices goes UP? by jchristopher · · Score: 3, Insightful
    Apple is the only company that RAISES prices as time goes by. How can they possibly justify $100 for an extra 5 gigs of storage?

    More importantly, who is buying these things?!?

    Wouldn't a more rational plan be to drop the iPod to $299 and sell this new version for $399? (which is what it's going for now)

    $500 seems like an AWFUL lot of money for a product with a 90 day warranty.

    1. Re:the prices goes UP? by k_187 · · Score: 4, Insightful

      because the hard drives that are in the iPods are insanely expensive. The 5gig HD that's in the low end model would cost you $400. With the iPod you're getting the HD and the mp3 playing stuff. You're not going to find apple selling these things for less than they can get the HDs for.

      --
      11 was a racehorse
      12 was 12
      1111 Race
      12112
    2. Re:the prices goes UP? by dada21 · · Score: 4, Insightful

      And, thankfully, the free market sets the price just fine. Some people find great value in a good interface and a product backed by a company that has surprising amounts of reboundability.

      I personally would not pay $500 for this device, but since its selling, many people will. Why question it, you either can't afford it, or don't see value in that product for that price. If you want it cheaper, asking Apple won't hurt though...

    3. Re:the prices goes UP? by dhovis · · Score: 5, Insightful
      That $400 price for the iPod HD was true when the iPod first came out, but the price has come down quite a bit. You can get a 5GB firewire drive based on that HD for as little as $170. Check out this article at dealmac.com.

      The real reason the 5GB iPod is still $400 is that people are still buying it. If Apple was having trouble selling them, the price would have dropped to $350 or $300. They are still hot, and there is still no comparable MP3 player on the market, period. Size, capacity, battery life, and firewire. No other MP3 player matches the iPod in all 4 of those categories. Until one does, Apple can charge what they damn well please. That is the free market at work.

      --

      --
      The internet is the greatest source of biased information in the history of mankind.

    4. Re:the prices goes UP? by Graymalkin · · Score: 4, Insightful

      What is it with the Wintel retard demographic on slashdot. "How could this thing possibly cost money when I can find supposedly equivilent parts for much cheaper!" The iPod uses a firewire port, have you ever seen a cheap firewire controller worth buying? I haven't heard of any. It's also got one smooth looking screen with a pretty low dot pitch for a monochrome LCD. The battery isn't exactly some shit Energizer or Duracell. I also can't believe you said Apple is the only company to raise prices as time goes by. How much was RAM going for last spring and how much is it going for right now? It certainly isn't any fucking cheaper.

      --
      I'm a loner Dottie, a Rebel.
    5. Re:the prices goes UP? by mstrjon32 · · Score: 2, Insightful

      You also must remember that the iPod does not use standard 2.5" HDD's, but rather Toshiba's 1.8" creation; which happens to be *very* expensive. So don't compare those cheap Firewire HDD's to the iPod. The 1.8" keeps the iPod as small as it is..for an HDD player anyway.

  4. Re:More expensive Mac hardware by jimbolaya · · Score: 3, Insightful

    You're going to look awfully silly with that big ol' 40GB Maxtor hard drive on your hip as you go jogging. And I'll bet you'll feel silly, too, when you realize that the Maxtor can't play music on its own.

    --

    There ain't no rules here; we're trying to accomplish something.

  5. Re:More expensive Mac hardware by Graymalkin · · Score: 4, Insightful

    Well considering neither your standard MP3 player or USB 2.0 hard drive have a master bus controller or software, they can't talk to one another. You could carry both the MP3 player and hard drive around until you were blue in the face but you couldn't transfer any of the songs without a host system.

    --
    I'm a loner Dottie, a Rebel.
  6. BlueTooth by pinkpineapple · · Score: 5, Insightful

    This is big. If Apple is on the blue tooth train, then it means that the standard will be back from the dead when M$ put it by not supporting it in XP, and will become successfull (see USB for some background.) Apple is obviously working on new desktop and laptop systems with bluetooth integrated. It's not rumors but very certain that BT is what Apple need for their digital hub strategy. I wonder how they are going to cop with interference between BT and 802.11b. And it will be really funny to see how other vendors are playing catch up with Apple when they realize that bluetooth is a really neat solution to connect devices. In M$ interest not to connect easily with Palm, this is the only reason why the beast of Redmond killed the technology by not releasing drivers last summer. However, all the devices like PDAs (ex: iPaq, Loox, etc...) are released in Japan with BlueTooth in standard. Again, US is lagging big time behind Japan when it comes to wireless (3G, and now BlueTooth.)

    PPA, the girl next door.

    --
    -- I feel better now. Thanks for asking.
  7. Re:Trying to save a quarter by Anonymous Coward · · Score: 1, Insightful

    Why are you putting all the blame on Apple? The LCD prices went up and supply of them is limited. Apple doesn't control the LCD market - it makes the computers.

  8. Re:PC vs. Mac by Catbeller · · Score: 3, Insightful

    "Although no one believes that the iMac price increase is due to manufacturing costs..."

    I do. The LCD production has not kept up with the demand (because people love the iMac, you see), so the manufacturer raised the cost of the LCDs. Ergo, price of iMac went up.

    It's not exactly a secret.

    The price will go down eventually, when supply meets demand. It happened with LCD displays for cell phones a few years back.

  9. Re:PC vs. Mac by daviddennis · · Score: 3, Insightful

    Actually, exactly the same thing has happened in the Mac world over the last few months. For instance, the high end PowerMac G4/dual 800 was $3,499, while its dual 1ghz replacement is $2,999. The PowerBook G4/667 was $ 3,500 when it was first released; now it's $2,999.

    The new iMac is only a little more expensive than previous iMac price points, but you're getting tons more for your money.

    D

  10. RAM pricing by Animats · · Score: 5, Insightful
    I hadn't looked at the DRAM industry in a while, and was surprised to see what's happening. Back in the 1980s, the Asian countries took the DRAM business away from the US, and Intel exited the DRAM business.

    Things have changed. Micron (Boise, Idaho) is taking over the industry. They bought Toshiba's DRAM business, they bought TI's business, they bought KMT's business, and are negotiating to buy Hynex, which is in trouble. They and Samsung are in a race for the #1 spot now; if the the Hynex deal goes through, Micron will be far bigger than Samsung in DRAM.

    In 2001, there was a huge DRAM glut, which pushed prices down. Micron, instead of cutting back, used its advantage as the lowest-cost producer to squeeze out the weaker players. Here's an overview of the industry.

    It looks like that when the dust settles, Micron will have about 40% market share, Samsung (S. Korea) about 22%, Elpdata (Japan) somewhere under 20%, and minor players the rest. The era of brutal competition in DRAM may be ending. The number of players is much smaller now. We may see more "stability" in DRAM pricing.

  11. Perceived value of "overpriced apples" by Infonaut · · Score: 5, Insightful
    One thing I've never understood about the PC-Mac price comparison is this: Ten years ago, $4,000 bought you the computer you really dreamed of, the one that could do "everything". of course, "everything" didn't include high-end digital photography, digital moviemaking, ripping MP3s, or playing the kind of immersive 3D games that are available now.

    $2,000 got you the machine you could afford -the one that you could use Office and Quicken on, play most middle-of the road games, and if you were willing to wait a long time, dabble in graphic design and multimedia.

    Now the machine you really want still costs $4,000, but the machine you can afford is down to $1,500, and it does far more than even the best home computers did just two or three years ago.

    The fact that there are $500 commodity PC boxes available is nice, but does that mean that the $1,500 iMac no longer has value to the person who purchases it?

    It seems to me that rather than comparing the prices of PC and Mac CPUs and peripherals, we ought to be comparing overall value to the consumer - i.e., is this machine doing everything I want it to do, for a price that I find worthwhile?

    If you love your Mac, but you don't love PCs, there must be more perceived value in the Mac for you. If that's the case, isn't it intrinsically worth more to you than a less expensive PC?

    --
    Read the EFF's Fair Use FAQ
  12. Re:More expensive Mac hardware by sfgoth · · Score: 3, Insightful

    Before you Apple fans begin to flame me: I once had an apple. It was my favorite computer of all time. I miss it. I just can't afford a Mac.

    And how much do you value your time?

    I'm amazed at how many people will "save" themselves a few hundred bucks when buying a PC, only to waste months of their own time and effort on keeping it working.

    But then again, those $400 MSN "rebates" were a bit hit too. Suckers.

    -pmb

  13. What's on my mind is... by Stenpas · · Score: 3, Insightful
    It's been six months since the last major MacOS X update, and as Steve has said, we should be done with the transition to MacOS X this upcoming March 24th. So where's the update that makes the rest of the transition possible? It's not good enough in its current form.

    Newer ipods and bigger cinema displays are great, but MacOS X is vastly more important. Guess the transition period needs to be lengthened now.

  14. Re:over priced apples by Queer+Boy · · Score: 2, Insightful
    $500 ipods, $600 15" LCD displays, does apple only cater to the super rich?

    $24 t-shirts, $50 jeans, does Abercrombie & Fitch only cater to the super rich?

    Yes. Take your broke ass to American Eagle (Dell).

    You either get it or you don't. You either "get" paying more for the end-to-end experience, or you buy some cheap knockoff down the way. You may have something similar, but you don't have the original, nor will it ever be the original, nor will all the complaining that the original costs more, or your knockoff performs the same function make your cheap knockoff the original.

    Get over it.

    --
    Not since Marie-Antoinette played milkmaid has looking simple and honest been so fake and complicated.
  15. get real by Anonymous Coward · · Score: 1, Insightful

    A 22" CRT, while capable of a much sharper image, uses 3 to 5 times the energy, most of which is thrown into your home or office climate. Together, these will raise your operating expense...throw in that 'bigger desk', and up it goes again. And what about the upcoming regulations that will require the consumer to pay for disposal of these monsters? More cost....

    Your desire to quote a lower price, while ignoring the increased soft costs associated with CRT ownership make you the fool, sir. But this is exactly the type of logic that marketing guys love in a consumer. Too bad you can't take a break and realize you're being manipulated. Ignorance is bliss...right?

    1. Re:get real by Perdo · · Score: 3, Insightful

      the difference is, I own a Mitsubishi 22" DP2040u. The SGI sucks 27 watts, the DP2040u sucks 155 watts. Used 16 hours a day, 31 days a month, results in a 12 dollar electric bill. Including the $75 recycle fee, I can run my monitor for 10 years before my total cost of ownership exceeds the SGI. $1500 invested instead of spent on a flat panel makes the CRT pay for itself relative to the flat panel in the same timeframe. I still have an 8 year old 21" HM-4520-D. I know the life expectancy of a CRT. The apple cinema display has a life expectancy of 15000 hours. That is less than TWO YEARS. 6 years peak with conservative use.

      So, with 1/3 the life expectancy, Buying THREE for every one CRT, Where are your cost of ownership numbers now?

      You do not own a cinema display. You have absolutly no idea what it costs to own one.

      --

      If voting were effective, it would be illegal by now.

  16. Re:Why the added vCard support? by William+R.+Dickson · · Score: 3, Insightful

    If I could mount a railgun to a toaster, you can bet I would. You can't have too many railguns.

  17. Re:More expensive Mac hardware by Anonymous Coward · · Score: 1, Insightful

    Did anybody here think that while the iPod hard drive was retailing for $400, Apple was selling 125,000 iPods for $399? Now that the 5GB hard drive has dropped in price, Apple has an opportunity to actually make money on iPods. That may have been the plan from the beginning. Sure, they could have charged $499 for iPods last year and now charge $349, but isn't it better to just charge $399 for the whole first year? That's how Apple does it, and it makes buying tech a lot easier.

    Similarly, Apple introduced their AirPort base station in 1999 for $299, when everyone else's 802.11 base stations were over $1000. They sold that same base station for two years at $299, until there were plenty of $299 base stations with similar or better features, and then they released AirPort base station Mark 2 with improved features for ... $299. They made more of their profit off the later buyers, but Apple's customers all know that $299 gets you a base station, and we have bought them in droves. iPod is $399 for 5GB and is still the best player on the market. When someone else has a pocket-sized 5GB FireWire MP3 player that's easy enough for kids and Grandma, then complain about the iPod being expensive.

    Also, I am actually using the included headphones in a personal stereo for the first time ever, because they're so good. iPod is good value.