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(Almost) I-mode Service Coming in April

DJSK8 Mast0r Ralph McDaniels writes: "Looks like NTT DoCoMo Inc's investment in AT&T last year is coming to fruition as this article from allnetdevices.com lays claim to AT&T rolling out i-mode based services repackaged for the U.S. market as m-mode service with Motorola, Sony/Ericcson, Nokia and Siemens offering the requisite phones to take advantage of it. Not quite 3G, but seems on par with the 2.5G services Verizon recently rolled out, though both are a far cry from the 100Mbit/20Mbit 4G services DoCoMo is already working on."

26 of 116 comments (clear)

  1. For those of us.... by PhysicsGenius · · Score: 2, Interesting
    ...who don't refer to foreign companies by cozy little nicknames and have no idea what this is about, here's what I was able to dig up (note that it may note be acurate):

    I-mode stands for "intellgent mode" or "intelligence mode". Phones with this feature are able to locate their callers within a 10 meter radius due to embedded processing that keeps track of your location at all times and periodically reports back to the cell tower for hand-off purposes.

    In other words, no big, just a new application. I'm worried about privacy issues, though.

    1. Re:For those of us.... by Enry · · Score: 2, Informative

      I think technology like this is required for Enhanced 911 (the number, not the day), so it will be in all new phones pretty soon.

    2. Re:For those of us.... by Atryn · · Score: 3, Informative

      That's not correct. e911 requirements relate to the ability to locate a cell phone within a certain distance (like 100 meters), and has nothing to do with data transmission speeds or services (3G and/or i-mode)... BTW -- i-mode is NOT 3G. i-mode is a very good marketing campaign for services via data transmission launched originally by NTT DoCoMo in Japan. 3G is a term for the speed at which data is moved to a wireless device, and its meaning has been eroded over the past year by various cariers.

      --
      Come play Moral Decay!
  2. Sounds cool... by Da+Schmiz · · Score: 3, Informative
    But I wonder how long it will be before we who live in the middle of nowhere will get it.

    A few months ago, I bought a Palm VII... only to find that the PalmNet service, provided Cingular, wouldn't work anywhere around my area (a not-so-terribly remote part of Northern California). Their coverage chart said that coverage was "partial" or something like that, but I was unable to get a strong enough signal anywhere to even complete the sign up process.

    Oh well, I ended up taking the Palm VII back and exchanging it for an m125, which has worked fairly well. Because of a promotional deal, I got a free games card, so instead of wasting time surfing the net on my Palm, I waste time playing Chess and SimCity. Hmm...

    --

    "Anything is better than IE, and you can quote me on that." -- Wil Wheaton.

  3. Imod/Wap GPRS/GSM by BrookHarty · · Score: 4, Informative

    ATTWS, Cingular, Voicestream are building GPRS networks now, they only have to upgrade via hardware to full GSM. They are spending the money NOW to build the networks and hardware.

    Sprint,Verizon have to do 2 steps to get to full GSM, This is a more expensive, and slower option.

    I-Mode and WAP etc is all support by standard webservices, so all you need is an apache webserver to roll out the services. (Ok, some back end software but not the cost)

    Will be interesting to see what happens.

    1. Re:Imod/Wap GPRS/GSM by Smitty825 · · Score: 3, Informative

      Sprint,Verizon have to do 2 steps to get to full GSM, This is a more expensive, and slower option

      You do realize that Sprint, Verizon, etc, all use a different techonology called CDMA to provide their network services. They are currently using CDMA One, but are currently upgrading to the CDMA 2000 standard known as 1xRTT. This is backwards compatible with earlier CDMA implementations

      That said, GSM is really a 2G system. The GPRS upgradge that Cingular, Voicestream, AT&T, etc are doing is really a 2.5G network technology. I feel that eventually these providers will upgrade to a full 3G network, likely CDMA 2000 or WCDMA (w=wideband). This upgrade will break backwards compatibility with previous generations of phones.

      --

      Doh!
    2. Re:Imod/Wap GPRS/GSM by BrookHarty · · Score: 2

      No, GPRS is not 2G.

      The 2.5G hardware is fully upgradeable to 3G. You don't have to deploy any more networks. Just a switch of hardware on a given night, and your market is fully 3G deployed. The first step for 3G is to deploy the networks and initial hardware. That's the biggest cost, the basic infrastructure, after thats its switching out hardware. Thats why ATTWS will be at 3G before sprint/verizon.

      Your choice, upgrade now or upgrade later. With upgrading now, people with tri-mode phones are using thier british 3G phones here in the usa, NOW. So its GPRS, the end user doesnt know its GPRS, its thier GSM phone.

      Really, isnt that the coolest thing? Color displays, high speed internet, I-mode, etc.. ATTWS has it out NOW due to GPRS. Sim cards are an awesome feature, you provision your sim card, and you can buy any phone, use any GPRS/GSM phone. Just drop in the SIM and go. It even holds your Addressbook.

      So, ATTWS has it now, Verizon/Sprint will have it later. If you want the cool color displays, high bandwidth, GSM type phones, I-Mode offers, ATTWS has it now. Verizon/Sprint will have it later after they break CDMA.
      -
      I hate quotations. Tell me what you know. - Ralph Waldo Emerson (1803 - 1882)

    3. Re:Imod/Wap GPRS/GSM by Smitty825 · · Score: 2

      No, GPRS is not 2G. The 2.5G hardware is fully upgradeable to 3G.

      GPRS itself is a 3G style of network, but it is for data only (at least so far in the USA). All voice calls go over the existing TDMA/GSM networks that the operators already have installed.

      Color displays, high speed internet, I-mode, etc.. ATTWS has it out NOW due to GPRS

      Those features aren't out because of GPRS, Verizon has similiar features in its phones if you are on one of the supported CDMA 2000 networks of theirs. (I haven't heard anything on Sprint's 3G network). I don't know the rollout size of AT&T's GPRS network compared to Verizons, etc, but I'm guessing it's similiar in size.

      I'm not saying one technology is going to be better than the other (let's wait about 2 years before jumping to a conclusion). However, each technology is going to provide benefits and drawbacks compared to the other. However, much of your arguments are based on 1) cost of network upgrades, which is mainly an issue of how upgradeable the vendor's hardware is and 2) The cool services that *ALL* 3G networks will provide.

      --

      Doh!
    4. Re:Imod/Wap GPRS/GSM by BrookHarty · · Score: 2

      Its hard to get all the phone vendors to offer their color 3G phones in cdma/tdma models. With 80% of the world being GSM, they only have to make small modifications to make the phones work on GPRS networks. Thats why those GSM phones are starting to show up on the ATTWS stores.

      GPRS itself is a 3G style of network, but it is for data only (at least so far in the USA).
      GPRS is voice & data. CDPD was the data only model.

      BTW, Smitty, check your journal for a private message.

    5. Re:Imod/Wap GPRS/GSM by BrookHarty · · Score: 2

      What I mean, is
      TDMA
      2G (TDMA) to 2.5G(GPRS) its a major network upgrade. From 2.5G(GPRS) to 3G(GSM) its a small hardware upgrad
      CDMA
      2G (CDMA) to 2.5G?(CDMA2000) is a hardware upgrade.
      2.5G?(CMDA) to 3G(GSM) is a larger network/hardware upgrade. (I'm not sure about the CDMA world)

    6. Re:Imod/Wap GPRS/GSM by Smitty825 · · Score: 2

      GPRS is voice & data. CDPD was the data only model.

      I guess you *could* put voice over GPRS, but it certainly wasn't intended for it...It does support Ip, so I guess you could do Voice over Ip, but I don't know that it would be up to the Quality of service that customers would expect.

      Its hard to get all the phone vendors to offer their color 3G phones in cdma/tdma models. With 80% of the world being GSM, they only have to make small modifications to make the phones work on GPRS networks

      While much of Europe is using GSM, only a minority of the USA is using GSM. In most places in the US (IIRC), AT&T, Cingular, etc are still using the TDMA technology to provide voice service. There are even companies that don't make phones for GSM!

      Also, saying something like "80% of the world uses" as an argument doesn't fly to well on Slashdot. At least 90% of the world uses Windows, but that doesn't mean it's the best choice.

      --

      Doh!
  4. New phones. by Lemmy+Caution · · Score: 2, Interesting

    Does anyone know whether the new phones will give AT&T customers easy portability through Europe and Asia? Would I be able to take my phone with me, or at least the card? The new phones are GSM after all, right?

    1. Re:New phones. by evilned · · Score: 4, Informative

      Sorry, I wouldnt bet on it. although GSM is finally in america, the frequency used everywhere else isnt available here. Personally, the one thing that irks me is having to go through AIM to message anyone off of the sprint pcs network.

      --

      "My head hurts, My feet stink, and I dont love Jesus." -Jimmy Buffett

    2. Re:New phones. by Cato · · Score: 5, Informative

      Just be sure to get a tri-band GSM phone - the US uses GSM at 1900 MHz, while the rest of the world uses a mix of 900 and 1800 MHz.

      Even if you get a single-band phone, you should be able to take your GSM phone's SIM card and put it in phones that you rent overseas (called SIM roaming) - but it's much more convenient to just use your phone everywhere, with all the phone numbers and other setup. I've used my GSM phone all round Europe and it worked fine in India (Mumbai) when I was there.

    3. Re:New phones. by SerpentMage · · Score: 2

      Get the Motorola Tri-Band. Nice form factor, good battery life and works in Europe and the US. I have one and think it is REALLY nice.

      The Nextel multi-band are simply too brickish...

      --

      "You can't make a race horse of a pig"
      "No," said Samuel, "but you can make very fast pig"
  5. Phones by austad · · Score: 3, Interesting

    The Ericsson T68 will be available from ATT for $199. This is a steal considering it's going for $500 elsewhere.

    Also, I've noticed that ATT has had some issues in markets where the I-mode stuff is being rolled out. Lately, people who call me get my voicemail and my phone doesn't ring at all. Many of my friends and co-workers using ATT have noticed this also. They pushed up their release date for this stuff by a few months, so I'm sure they are hurrying to get the networks up and working properly, which probably causes some problems with the current network.

    ATT wireless rocks BTW. I've had them for like 6 years, and never had a problem. Even though sprint is coming out with 3G soon, they still suck. Don't ever sign a Sprint contract unless you use a phone from them for a month or so. The service in most areas is spotty, and you will incur roaming charges when you can't get a sprint signal. Several people I know have it for work, and all they do is complain about how much it sucks.

    Now my phone will finally work out of the country. Yay.

    --
    Need Free Juniper/NetScreen Support? JuniperForum
    1. Re:Phones by MadAhab · · Score: 2
      Obviously you don't live in New York City. There, everyone bitches about AT&T. I've known plenty of people to look for suckers to buy off their contracts. And Sprint coverage is really good there; I've gotten calls in the subway.

      Some of this has to do with the same kind of "competition" that air carriers and bus lines engage in; choose areas where you won't pour your precious capital into beating the competition, choose areas where you'll blow them away, and choose areas where it's a real contest. Take what I said above and reverse the names of the companies, and you've got LA.

      --
      Expanding a vast wasteland since 1996.
  6. ATT & Nokia by asv108 · · Score: 2

    I've been a loyal AT&T wireless customer for over 3 years now (I'm forced to use it because its a business account) and I've had an 8260 for over 2 years now. My phone is on its last leg but AT&T has not had an exciting phone since the release of the 8260. They have a Motorola V60 but it has no major advantages over the 8260. When are we going to see new phones? Nextel has some really neat phones with a lot of features but their coverage in my area (PA) is sporadic at best. The phone I really want is the 7650 but it doesn't look like it will be arriving in the states anytime soon.

  7. Verizon is testing new high speed wireless service by genka · · Score: 3, Informative

    Text below is from Verizon press release

    Verizon Wireless plans a trial of a high-speed network next month that would offer advanced wireless Internet connections to businesses at speeds comparable to those achieved by DSL and other landline connections. The network, which will be tested in Tysons Corner, Va., and Rockville, Md., will be capable of data-transmission speeds of up to 2.4 megabits per second, potentially up to 100 times faster than current wireless data-transmission speeds. The trial complements Verizon Wireless' current rollout of third-generation and packet-data services by providing higher data capacity and throughput. "We have had tremendous success with our Express Network launch, and with an eye toward the future, we are sowing the seeds for the rollout of the next evolution of this technology," said Bill Stone, executive director-Network Strategy for Verizon Wireless. The higher-speed wireless network, using a technology labeled "1X EV-DO," is expected to help business customers enhance the productivity of their work force. For example, with Internet Protocol (IP) virtual private network (VPN) connections, business customers would be able to access the Verizon Wireless network as an extension of their corporate LAN or intranet, allowing their employees to work from any location as if they were in the office. The test is being conducted using technology from Lucent. Verizon Wireless also plans to begin a similar test in the San Diego area beginning in June that will feature the technology of Nortel Networks. Verizon Wireless will select participants for the trials. The trial results will help Verizon Wireless determine the best practical applications for the network.

  8. I-mode is about services rather than technology by nyssa · · Score: 3, Informative

    What has made i-mode popular in Japan is that it has a mix of services that people really like. Much of the revenue comes from seemingly mundane applications such as teenagers exchanging Hello Kitty cartoons and ringer tunes. AT&T said that some of the services that are popular in Japan, such as cartoons, will not be included, so the question is can they figure out a mix of services that will be popular in the U.S.?

    The one service that is most likely to be successful is Short Message Service (SMS). But success of SMS depends more on service interoperation and an easy way to type in your message than it does on high bandwidth technology.

  9. prediction: They will f*ck up on the content... by slashdaughter · · Score: 3, Interesting

    The brilliant thing about DoCoMo's i-Mode service in Japan is the way they encourage independant content providers. Several thousand i-mode specific websites are able to take micropayments/subsciptions that appear as very small charges on customer bills. Its a cottage industry that gives consumers some really innovative options and lets many small content providers earn a living. Imagine that!

    Wired ran a nifty story on these a few months back:
    http://www.wired.com/wired/archive/9.09/doc omo_pr. html

    But expect ATTW to hoard all the marbles and dole them out to the likes of AOL...

    A truly great wireless web service will give incentives to local small-time content developers. But most of what we are seeing in the pipeline will be more of the big boys duking it out for turf that consumers are wary of entering. And losing tons of money in the process.

    --
    "The U.S. Constitution - not perfect, but its better than what we have now"
  10. I spent a week in Japan, and can't wait for DoCoMo by Blackwulf · · Score: 4, Informative

    I'm not gonna argue about any of the GSM or any of the technical stuff, but the features of I-Mode and just the cell phones in general really amazed me, and showed how primitive my Nokia 5165 really was after spending a week visiting a friend in Japan. 16-bit color graphics, 32-voice polyphonic sound (so your ringtones can be that much more annoying), digital cameras, videoconferencing (available in December 2002), and the java games...In one of the booklets I brought back, it showed that you could play Street Fighter II on your cell phone, and it looked almost as good as a Gameboy Color screen, and it was even back-lit.

    Of course, the arguments AGAINST this kind of technology is because "you shouldn't be playing games on your cell phone". The mentality explains why they're popular in Japan but not here - at least in Tokyo, you spend a lot of time on public transportation, since it's really good there. What you would do on the trains is open up your DoCoMo and read the news or play a game while going to your destination. In America, you spend most of your time in private transportation (cars) - where you should NOT be playing a game or reading the news on a cell phone. (I fully support any legislation that forces the use of hands-free devices when you're driving)

    And the funny thing was on one of the trains. There were signs in the cabin asking you not to use your cell phone at your seat to not disturb the other passengers. Then, in between cars (where you can use them), there's a sign that says that J-Phone (the other provider) is equipping all of the tunnels in Tokyo with receivers so you can still use your phone when you go under a tunnel. So they're saying "Please don't use your cell phones on the train, but we're gonna make it easier for you to use your cell phone on the train!"

    So now I'm eagerly awaiting the arrival of even a low-end DoCoMo to the US - and unfortunately I've heard that Atlanta will not be GSM compliant until the beginning of NEXT year, so I got a ways to wait.

  11. Better read that more closely by dagbrown · · Score: 4, Insightful

    Hooray! i-Mode is coming to the USA at long last!

    Oh wait:

    Applications will include messaging (SMS, instant messaging and email), information services and entertainment. Certain features popular in Japan, such as cartoons, "just wouldn't sell here in the States", and have been eschewed, Blasi said.

    Yup, that's right, they're going to launch an i-Mode service, but they're not going to include any of the things that make it cool! Because, of course, being big execs, they know what the American people know better than the American people themselves do. That's why the portals were such roaring successes, after all, right?

    Oh wait, it's not even going to really be i-Mode:

    "We plan to launch a consumer offering next month," AT&T Wireless spokesperson Ritch Blasi said. "It's not i-mode, it's based on i-mode - the technology and the methods DoCoMo uses in terms of marketing."

    Run that one by me again--it's going to be sorta like i-mode, but not really actually i-mode? Just similar in terms of marketing? What does that mean?

    Oh, wait, here's what it means:

    The US firm will not pay NTT DoCoMo license fees, unlike other NTT DoCoMo partners in Europe, including KPN Mobile in the Netherlands and Germany, both of which launched recently.

    It means "We want to launch a service which is kind of like i-mode, only without any of that annoying cool stuff, and without having to pay NTT DoCoMo to license their technology. But we're pretending to be i-mode even while we're disclaiming that we're not so that we can get the right keywords into our press release."

    Feh.

    1. Re:Better read that more closely by badasscat · · Score: 2, Insightful

      The thing about i-mode is that it's not a technology but simply a set of related services. In a sense, it's just a marketing buzzword for a collection of features that are appealing to consumers and have defined the cel phone experience in Japan. Sorta like what AT&T is already trying to do with Mlife here. So, in that way, you don't need to replicate it exactly in the US, since there's nothing precise upon which to base it in the first place. i-mode has been evolving since day one.

      What unites all of i-mode's services and features is that they are all extremely easy to use, visually appealing and cheap by design - that includes the handsets (well, except for the "cheap" part), the user interfaces and the available i-mode "sites" (though DoCoMo is careful to *never* use internet terminology - calling i-mode the "wireless web" is fundamentally against what i-mode is all about). At the time i-mode was introduced, these features were all for the most part unique in Japan - as was the business model. But it was the ease of use and general friendliness of i-mode that caused it to catch on.

      There's a well-known story about the head of DoCoMo getting the idea for i-mode by handing a random woman in a line a cel phone and asking her what was wrong with it - her answer was that she couldn't figure out how to use it. If AT&T's going to take the cop-out American attitude that they need to sell this service to business users first, they'll fail - i-mode was always a consumer-oriented service.

      It's possible that even with significant changes AT&T could still get i-mode right, especially if they listen carefully to DoCoMo - who are pretty tuned in to why i-mode caught on the way it did in Japan. It's not about appealing to business users, and it's not about the "wireless web" - it's simply about connecting people to both each other as well as lots and lots of information and doing it in the easiest to use, most attractive and cheapest way possible. AT&T doesn't need to replicate the Japanese feature set precisely, but they do need to understand what makes i-mode i-mode as opposed to every other wireless web service out there.

  12. Re:Verizon is testing new high speed wireless serv by BrookHarty · · Score: 2

    Funny thing, Nortel and Lucent supply both every Wireless Telco. So thats a good thing if someone ponys up the bill for testing, then the other telcos can reap the rewards.

    Really strange that Nortel/Lucent/Ericson/Nokia dont get more hype, they own the phone networks.

  13. So will Java I-mode games work with it or not? by lightspawn · · Score: 2

    That's the whole point... cool little games. Can I play them? Can I write them? Has any of you?