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When Elephants Dance

One Michael Fraase has written an excellent piece on the battle between the entertainment industry and everyone else titled "When Elephants Dance." Well worth reading, and bookmarking, and referring newbies to in order to get them up to speed in the digital content wars. His solution is right on, too, IMHO.

25 of 205 comments (clear)

  1. The Solution by Phrogz · · Score: 5, Insightful
    In case it gets /.-ed, the 'solution' referred to is:
    The solution is actually quite simple and requires only three steps:
    1. Revert the term of copyright to 14 years, immediately and retroactive to all existing works.
    2. Recognize moral rights in the works authors create, like every other civilized country on the planet. Make it immediate and retroactive to all existing works.
    3. Prohibit any corporation from owning a copyright. Corporations create nothing; they're consensual hallucinations and exist at our pleasure. I don't know about you, but I'm not much pleased any more.

    What I don't get, from reading the article, is: who is the second elephant? The technology companies like Philips or MS?

    1. Re:The Solution by meggito · · Score: 5, Insightful

      The two elephants are the entertainment industry and the technology industry. Both Philips and Microsoft are part of the second elephant.

    2. Re:The Solution by 56ker · · Score: 2, Insightful

      Lets face it though - these things aren't going to happen! In fact the trend is for copyright to be extended rather than reduced (however it does vary from country to country).

    3. Re:The Solution by quonsar · · Score: 2, Insightful

      Some works are in fact created by corporations.

      not possible. a corporation is an abstract construct. abstract constructs do not create. everything that has ever been created has been created either by living beings or natural forces or god if you so beleive, but nothing has ever been created by a corporation. what were you thinking?

    4. Re:The Solution by LinuxIsStillBetter · · Score: 3, Insightful

      If the music publishers are that concerned about CD's and pirating for perfect digital copies, they can go back to publishing on cassette (and maybe revive LP's ;-)

      If the movie publishers are that concerned about DVD's, they can choose to only publish movies on VHS tape. Or better yet, use physical security to protect their property, and only show the film in theaters.

      It's all about greed, my friends. It's all about greed.

    5. Re:The Solution by jag164 · · Score: 2, Insightful

      1. Revert the term of copyright to 14 years, immediately and retroactive to all existing works.

      I don't think this is constitional. I may be wrong though.

      Recognize moral rights in the works authors create, like every other civilized country on the planet. Make it immediate and retroactive to all existing works.

      First part is excellent. Second part... see #1

      3. Prohibit any corporation from owning a copyright. Corporations create nothing.

      Phooey!! Corporations do create. Maybe this should read, "Prohibit corporations from purchasing whole pieces of work to claim as their own from being copyrighted." or something to the like. But this still has shades of grey as to define a 'complete piece of work'.

      I'm just thinking about my company. 50 plus developers + human resource turnover. This is counter productive for us all. Every line of code I right I have to copyright and keep track of? When I leave the company someday. The company has to rewrite or stop using the code I wrote or do they have to pay me to use it? They're already paying me to write it. Okay, I get hit by a car? Now my wife 'owns' the copyright for the remaining 14 years so she can get pestered left and right?

      Now on the other hand, I write a complete work. Publishers now-a-days won't talk to you if you don't sell all rights away for a check. #3 sounds much better. But what's to gain for a company to spend $$ on R&D and development if they can copyright their investments?

      There's a hundred ways to skin a cat, but 90% of those ways still leave fur on the little guy.

  2. Argh by Hemos+(editor) · · Score: 2, Insightful

    The first sentence of this article really turned me off.

    When elephants dance, it's best to get out of the way.

    I resent this. When elephants dance (or try to stomp on everybody), I say take them out with a tranquilizer gun. And if that's not possible, be sure that if you go down, you go down fighting.

    We must not get out of the way as the media behemoths try to force law after law onto consumers. It's bad enough that they've had a monopoly on new music for the past ___ decades; now they're trying to control us even more.

    I say use P2P and don't buy CDs at all. The artists only get a few cents from every CD purchase anyway; the rest goes to the fat paychecks of the moron blue-blooded executives at Sony Music, BMG, etc.

    Instead, if you want to support your favorite artist, buy their concert tickets and fan merchandise from their online stores.

    I Personally Recommend This Site For Linux Geeks

  3. now I can explain... by xtp · · Score: 2, Insightful

    the arguments without the polemic; and perhaps my family
    will understand better why I no longer go to the movies with them and why I'm making mp3s from my ancient jazz LPs.

    Best quote: the RIAA/MPAA does not want you to have a computer.

  4. 14 years - ok for an artist - big suckage for corp by Slashamatic · · Score: 4, Insightful
    Artists generally keep on creating. Fourteen years is a long time for many of them. You are not obliged to spend your gains on coke, etc and can set aside money like the rest of us try to do.

    The corp is different, it doesn't create. It is just a very large self-perpetuating overhead. At the same time a corporation is a useful way that large projects get financed, allowing the risk and losses to be split. Companies started as ways of financing risky projects such as a ship of trade goods on a single return journey.

    Keep the corporate rights holder, after all we want films like LOTR financed, don't we? However, I agree wholeheartedly with the idea of limiting the length of the rights to 14 years.

  5. Does anyone see this as a possibility? by PeterClark · · Score: 3, Insightful
    I like to some extent what the author suggests, but in this day and age where corporations pull the puppet strings on the politicians, can we honestly expect this to happen? Perhaps I am cynical, but this doesn't sound like it has a snowball's chance in hell of ever seeing the light of day, short of a revolution. Feel free to delude me of my cynicism. :)

    :Peter

  6. There's only one problem with this... by Redhawk · · Score: 4, Insightful

    Ex post facto laws (making laws retroactive) are illegal as per the Constitution.

    Although, given the reparations for slavery case, maybe I'm mistaken.

    I support the solution that the original author cites, but making them retroactive is gonna be difficult.

    Redhawk

  7. Tell me. . . by jafac · · Score: 4, Insightful

    What the fuck to the MPAA and RIAA member companies think they're going to do when all computers are encumbered with this new copy-protection technology?

    Lucas wants to go 100% digital, from the lens to the screen.
    Disney wants to eliminate celluloid from the animation process, most animated features are done largely on computer.
    Tell me that all the digital toys the music industry has to play with could be dispensed with in the production of the latest BoyBand video?

    So - you're going to take all your creative professionals, encumber the fuck out of their equipment, you'll be increasing your OWN production costs by an order of magnitude - and more since you wont be able to use cheap commodity hardware anymore, because economy of scale will not apply to things that mainstream consumers aren't going to buy zillions of. And who's going to support your encumbered technology? Certainly not the $10/hr MCSE who learned NT and Linux on his homebrew Athalon running pirated software playing pirated MP3s.

    Eisner says he's tired of being finessed by the technology industry? I think he's too full of himself. Don't bite the hand that feeds you Mickey.

    --

    These are my friends, See how they glisten. See this one shine, how he smiles in the light.
  8. Simple solution by vanyel · · Score: 2, Insightful
    The simple solution is stop buying CDs from the large publishing houses that want total control. And the web radio stations should only play music by artists they've negotiated a license directly with. That's the whole point of this battle: with the Internet, we don't need the middle man any more, so let's just go around him. Are there no good artists who aren't locked up with these companies?

    I propose a website that hosts selections. Artists pay a small fee to have their content available and listeners rate it. There would, of course, have to be mechanisms to avoid artists artificially raising their ratings, just like ebay does. This web site could even negotiate deals to sell cd collections for the artists.

    Actually, this would be an awful lot like Atomfilms does for movies... (if only they used better formats!)

  9. There's one part of the solution missing... by PolyDwarf · · Score: 5, Insightful

    ... A mandate for Fair Use.
    IE something that reads along the lines of "Fair Use rights must be exercisable."
    Right now, we have the rights, but the industry is making it so we can't exercise them.

  10. Copyrights are not property! by nrrrdboy · · Score: 3, Insightful

    One of the most immediate ways you can help is to stop perpeutating the linguistic fraud.

    http://goatee.net/2002/03#_26tu

    02.03.26.tu | propaganda (part 3)

    Honestly! I had not intended to return to the frustrating
    topic of copyright for some time but Michael Eisner's commentary in
    the Financial Times has provided an opportune example of the
    misleading usage of the "property".

    Abe Lincoln and the internet pirates: The great Emancipator's
    forthright defence of intellectual property rights holds true
    today.

    What was that forthright defense? The statement that the restriction
    of speech and ideas, "secured to the inventor, for a limited time, the
    exclusive use of his invention; and thereby added the fuel of interest
    to the fire of genius, in the discovery and production of new and
    useful things." I do not disagree with Abe Lincoln, but I do disagree
    with Eisner because while he may laud the principle he has distorted
    and abused its application. And those of us that get fed-up with
    Eisner and his ilk sometimes lash out at the whole artfully
    constructed facade. This is a dangerous position for us to be in; as I
    wrote two years ago, "... it's difficult to voice this opinion because
    the small encroachments of copyright and patent that led to the
    present system are largely unseen. It's a creeping heaviness, but to
    complain of the invisible weight is thought to be unreasonable."
    However, my own reason does begin to fray when presented with a
    continued discrepancy between noble principles and unprincipled
    action: the perpetual extension of the original 14 year copyright term
    , the censoring of research, the theft of authors works via an
    underhanded amendment making all recordings works-for-hire, the
    acquisition of mp3.com by Universal which then slashed artist pay by
    80%, the decreasing costs of producing CDs but the increasing price of
    purchase, the debt many artists are saddled with when producing an
    album, the likely destruction of small Internet radio feeds, and the
    royalties we all pay to the recording industry when we buy a blank
    CD-ROM (regardless of its use!). At times, in exasperation, I think
    that the likes of Eisner are not capable of honest argument: they
    mouth the words, "freedom, author, consumer, innovation", but their
    actions call out, "money and power." (In an ironic twist of naming
    duplicity, the law that I wrote my senator about a week ago was
    introduced this week as the Consumer Broadband and Digital Television
    Promotion Act!) But I digress, I've said all this before, it'll
    probably get worse before it gets better, and my goal is to look at
    how Eisner effects his spin.

    In asserting the importance of physical and intellectual property
    rights in a democracy, Lincoln echoed the views of 17th-century
    thinkers such as John Locke, whose phrase "life, liberty and
    property" inspired the Founding Fathers.

    Sorry Mr. Eisner, our Founding Fathers did not equate these limited
    monopolies on thought to "property." They approached this topic with
    care and concern: a limited monopoly (a detriment) balanced against a
    requirement to "promote the progress of Science and the useful Arts"
    (a benefit). Evidence of that care can be found in our Declaration of
    Independence in which Jefferson wrote of, "Life, liberty, and the
    pursuit of happiness."

    It is as American as the apple pie that one may not take off a
    neighbour's kitchen ledge.

    But ideas are not apple pies. They are more like recipes that can be
    exchanged between friends and improved upon: "why fight over a slice
    of pie when through cooperation we can double its size?!"

  11. Great article, bizarre conclusions . . . by raresilk · · Score: 5, Insightful
    I was looking at the end for the "next page" link, where the author explained how his conclusion would solve the problem. I'm forced to conclude that either: (1) the editor cut off the last half of the article, (2) the author never finished writing it, or (3) the second martini kicked in about the time he wrote the bizarre conclusion. I quote below, with my remarks in italics:

    The solution is actually quite simple and requires only three steps:

    Revert the term of copyright to 14 years, immediately and retroactive to all existing works.

    Oh, okay, we give the media companies 14 free years of screwing us every which way but loose. They can charge us rent, per play, per eardrum, for every time we listen to a song, sell us CDs of that song that vaporize after 3 plays and don't work at all unless your stereo has been inspected by the FBI, and break into our homes any time day or night to confiscate our computers and look for digital copies of the song. But only if the song is less than 14 years old. Whew, I feel better.

    Recognize moral rights in the works authors create, like every other civilized country on the planet. Make it immediate and retroactive to all existing works.

    Um, okay, so in addition to copyright holders treating us like criminals, we'll have the authors on our ass too, throwing us in jail if we quote a sentence or sample a riff, or anything else they feel insults the dignity of their work. This is supposed to be a solution? It sounds like a whole new can of worms to me. The reason that the USA does not recognize so-called "moral rights" for authors is quite simple -- we have something called Freedom of Speech in the First Amendment that allows us to quote or criticize authors, and engage in "fair use" of their works -- rights that were unquestioned until the DMCA power grab. Contrary to the suggestion that it would be liberating for consumers, the European "moral rights" regime is in rationale and practice rather similar to what the media companies are seeking to institute in the US.

    Prohibit any corporation from owning a copyright. Corporations create nothing; they're consensual hallucinations and exist at our pleasure. I don't know about you, but I'm not much pleased any more.

    The basis of the problem is found in a single court ruling: Santa Clara County v. Southern Pacific Railroad. In this 1886 dispute, the U.S. Supreme Court found that a private corporation was a "natural person" under the Constitution and enjoyed the same protections as a citizen under the Bill of Rights. Corporations from that point forward were granted all of the rights and freedoms of a private citizen, yet none of the responsibilities. We made a mistake; hey, shit happens. It's not too late to fix it.

    Exactly where do you get your information about the law? Being a "natural person" is a two-way street -- contrary to this statement, corporations are subject to all the legal responsibilities that wetware persons have. In addition, they can have the fiction of their "personhood" revoked or legally disregarded if they misuse it - not so for individuals. True, large corporations are better equipped than the average "natural person" to push the envelope of legal rights and responsibilities, but that is by virtue of their superior economic resources, not their corporate status. Case in point: accused-criminal-come-lately accounting firm Arthur Andersen is huge, rich and powerful, but it is a partnership, not a corporation. Does that make their Enron document shredding less culpable?

    In sum, despite the article's cogent analysis of the problem (including the media companies' true goal of eliminating the personal computer, which I brought up a few weeks ago), none of the proposed solutions will do a thing about it, and I submit they would only make matters worse.

    --
    No, no, no. This is not a sig.
  12. A big problem with his solution: by uigrad_2000 · · Score: 5, Insightful
    Blockquoth the article:
    3. Prohibit any corporation from owning a copyright. Corporations create nothing; they?re consensual hallucinations and exist at our pleasure. I don?t know about you, but I?m not much pleased any more.
    Ok, who's the "author" of a movie? Is it the writer? The director? The editor? Or, maybe one of the major actors?

    I guess that the director can only go into business for himself. No company can own the copyright, so he has to use his personal budget for funding the film. If it flops, he has to declare personal bankruptcy, instead of letting some corporation absorb the hit. How is this supposed to make things better?

    I agree with the rest of the article. It's the first time I've seen this stated so well. I'm just curious about how he expects this last point to work.

    ps: He should run the Demoroniser over his MS-Word documents before publishing them to the web!

    --
    Free unix account: freeshell.org
  13. Moral Rights? No, no, no. by cpt+kangarooski · · Score: 5, Insightful

    Moral-based copyrights are an extraordinarily bad idea. Fortunately no one had been so stupid as to come up with them when the Copyright Clause was established. (in fact, virtually no one had copyrights then either -- the first law having been enacted less than a century prior)

    The U.S. has a far superior utilitarian model. Essentially, it permits copyrights to be established if, and only to the extent that, they serve a public good. Moral rights are backwards, in that they promote the interests of the author as an end unto themselves. However, the genius of the framers was that authors should best be treated rather like cattle. (it's worth noting here that for several years I supported myself entirely as an artist)

    A dairy farmer is not interested in the well-being of his animals. He doesn't care if they're happy. He cares about milk yield and quality. If pampering the cows will produce sufficient quantities of good milk that it is worthwhile to do so, he will. If not, he won't. Thus the lack of solid gold cowbells.

    Likewise, where the public interest in having a body of works that is freely usable in all possible ways, and that concerns as many subjects as the human mind can imagine is served, copyright makes sense. Creating copyright to provide for artists is stupid -- it harms the public interest, and the public doesn't get anything out of it. Creating copyright to encourage artists so as to increase the number of distinct but comprehensible works, and limiting it so as to permit free use, is far better.

    If your intentions are to help artists, you'll do the former. (unless you really think about it, and remember that artists are members of the public too, and rely on existing works constantly) If your intentions are to help the public, you'll do the latter.

    Copyright's fine -- in moderation, and for the right aims. This is not a concept that meshes with the silly nonsense about moral rights, however. The author of the linked article is using about the worst means possible to try to serve a public interest, and it'll backfire spectacularly.

    --
    -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  14. Not a good solution by gilroy · · Score: 4, Insightful
    Blockquoth the article:

    Revert the term of copyright to 14 years, immediately and retroactive to all existing works.


    This would be a terrible idea to enact. As soon as this law was enacted, we'd have massive suits by content holders that it was a "taking". Either the government would have to overturn the law or it would have to "justly compensate" each and every holder of any copyright of any value. Bleh.


    On the other hand, saying that new copyrights last for only 14 years is not a taking, as a thing not yet created has no value. I think I could accept the tragic loss of public domain we've suffered, if I knew for sure it was a temporary aberration.

  15. Re:Ah... by Arandir · · Score: 5, Insightful

    Corporations are legal persons, not citizens. There is a difference. Citizens can vote. Corporations cannot. Citizens can get drivers licenses. Corporations cannot. Citizens can hold public office. Corporations cannot.

    Lest you think I'm sticking up for corporations, let me assure you that I am not. Citizens can be tried for crimes. Corporations cannot. That last point is crucial. Microsoft is not being tried for any felony.

    But the article you pointed me two has one very gross error amid its wealth of information. It tried to distinguish between the oppression of government and the oppression of corporations. They are one and the same. The East India Company, Massachusetts Bay Company, etc., were all chartered corporations. That meant that the power they wielded came directly from the British government. When independence was gained from the the British government, the corporations instantly ceased to have any power over the former colonists.

    If you rebel against corporations but ignore the government, you are accomplishing nothing. The only power they have over you is derived from the government. The RIAA and MCAA is not legislating any law. Congress is doing that. It is only because the people of the United States have elected spineless cowards and money grubbing opportunists that we face this current problem.

    If Disney and Sony suddenly disappeared tomorrow, our legal rights regarding digital content would still be in jeapardy. Stomp out Disney and another corporation will take its place. But if you take away the power of Congress to control your rights, then they won't have that power to sell to the highest bidder.

    I fear any government, of any political persuasion, that is so large that it has to power to tell what I can or cannot do with my CDs.

    --
    A Government Is a Body of People, Usually Notably Ungoverned
  16. Changed opinions by mizukami · · Score: 2, Insightful

    I must say that when this "Dance" first started, I was somewhat sympathentic to the corporate copyright holders. They have a legal copyright on works, their copyright is being completely ignored, causing them (I thought) a great deal of financial loss. At first glance, they seemed to have a valid case...

    However, the more that I've read up on the background of this issue, the more the RIAA et. al. have pushed their bone-headed, intrusive, and greedy "solutions" to this "problem", the more I learn about the relationship between distribution corporations and artists, the less and less I care about their plight.

    I've actually come to the point where I hope that in the near future I see some of these companys jump into the giant grave they've been digging for themselves and start pulling the dirt in. While I used to have moral qualms about .MP3s that I downloaded and ended up not buying the CD for, I no longer do. While I used to think that the giant Hollywood studios and uber-rich recording studios were a necessary evil to bring me quality entertainment, I now think that they are holding down the level of quality that we can expect from artists. While a few years ago a situation like that described in Bruce Sterling's Distraction (where China has destroyed the US economy by placing all English-language IP works in their public domain, available for free download), now I find myself perversely almost rooting for something like that happening.

    Maybe it's time to cut Mickey Mouse and PrettyBoy bands out of our economic picture, and let art be done for art's sake?

    --
    CC-licensed translations of Japanese fiction: http://tonygonz.blogspot.com/
  17. Re:14 years - ok for an artist - big suckage for c by iabervon · · Score: 3, Insightful

    LOTR paid back the whole series in the first few weeks the first movie was out. Everything to do with DVDs, product licenses, and so forth, not to mention the other 2/3 of the movies, is profit. As far as whether bootlegs are concerned, they'd made back their investment nicely before the bootlegs were even available.

    Having the copyright on the movies (and images from them) expire after 14 years is plenty long enough, provided that studios acquire a modicum of taste and try not to make movies that are obviously bad. Moving movies is a major risk only because they don't weed out movies which are not worth making, and because they sometimes throw a huge budget at a movie which has a limited appeal and should be done for what people will pay to see it (since the diehards who will see such a movie won't care much that the budget was low).

    Prohibiting corporations from holding copyrights wouldn't be so big a problem; you just let the artists retain the copyright, but finance them (and provide camera teams and such) for a license, with terms depending on what they want. Corporations don't create anything, but it's not like a corporation is founded with pre-existing works, which it then makes all of its money by licensing.

    The real issue, though, is what person gets the copyright for something collaborative like LOTR, if corporations can't hold copyrights. It would be like trying to get a non-GPL license to Linux: you contact every single person who did anything on the project and try to figure out what's going on. The editors own the particular cut, but the images in the cut are owned by the animators and camera crews (with the lighting owned by someone diffierent), but all of the acting in the images in the cut is owned by the actors, who also own the voices, except that the audio splicing is owned by the sound editors...

    In any case, the ownership of copyrights by corporations isn't much of a problem, if the copyright term isn't related to the lifetime of the original owner. Make it 14 years for any work, regardless of whether it was created by an individual or by a group collectively assigning copyright to a corporation.

  18. Heads in the sand by SiliconEntity · · Score: 3, Insightful

    All these fights over copyrights and laws are distracting us from the real problem, which is staring us in the face:

    If information products can be shared for free via the net, it will be very difficult for the creators to make a profit. And that means that there won't be many people making new music, movies, books and other information goods.

    I think most people, deep down inside, understand this, but they don't like the consequences. They try to think of ways that artists could make money, like selling T shirts, or by private donations, but these can produce only tiny revenues. Or people distract themselves by demonizing the record companies, or the MPAA, or Hilary Rosen. It's more fun to hiss at a villain than to try to do something about the train that's bearing down on you.

    We are heading for a very bad situation. The tremendous production we have enjoyed of information goods is mortally threatened. I don't claim to know the solution, but I don't pretend the problem doesn't exist.

    Please, pull your heads out of the sand, and face the issue squarely. The problem is not the Hollings bill or the DMCA or the record companies. The problem is that the net may make it impossible to make money producing information goods. That's going to have a huge impact on society in the next few years, probably a very bad one no matter what the outcome. Let's face this reality squarely.

    1. Re:Heads in the sand by Drishmung · · Score: 2, Insightful
      If information products can be shared for free via the net, it will be very difficult for the creators to make a profit. And that means that there won't be many people making new music, movies, books and other information goods.

      And so people will stop making music, movies, books or other information goods---such as Linux?

      Evidently not so. The reasons for creating are many, but pure profit doesn't always figure top of the list.

      --
      Protoplasm. Quiet Protoplasm. I like quiet protoplasm.
  19. "the Constitution grants cust.. rights" is wrong by jrifkin · · Score: 2, Insightful
    The article states
    customers certain rights with regard to While the Constitution grants copyrighted material, the entertainment industry very much wants to separate us from those rights.
    I'm not a lawyer (not even close), but here's my understanding of the situtation.

    Althought the entertainment industry might like us to believe this, it is backwards. The Constitution grants certain privileges to copyright holders, not rights to customers. In fact "customers" (i.e. citizens) have inalienable rights. The are not granted by the Constitution, citizens own their rights.

    The privilege granted to copyright holders is the exclusive use of their creations for a limited time. The reason the Constitution grants this privilege is to encourage people to invest the time creating useful or entertaining content. Ultimately this is for the benefit of everyone, copyright holder and consumer alike.

    The Entertainment industry consistently distorts this fact for their own use. They like to argue that copyrighted material is Intellectual Property, thereby distorting its true nature to resemble real property. They then continue to argue that distributing copyrighted material is equivalent to stealing. It isn't. Distributing copyrighted material is equivalent to breaking a contract; the contract the Constitution established with the Copyright holder.

    An important consequence of the fact that copyrights are a contract is that the contract can be re-negotiated. This is something the Entertainment Industry never addresses in their public arguments. They public agruments go something like "we own this material, we can do what we like with it, and you can't tell us what to do", when in fact the government signed a contract with the copyright holder, and the form of future contracts can be changed. In fact, recent changes to the contract have been in the copyright holder's favor, such as the "Sonny Bono" law, or whatever it was called.

    What needs to happen now is for the government to re-negotiate future copyright contracts (i.e. copyright law) in light of recent technological developments, and to strike a balance between the content producers and content consumers.

    I'm out of breath now.