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When Elephants Dance

One Michael Fraase has written an excellent piece on the battle between the entertainment industry and everyone else titled "When Elephants Dance." Well worth reading, and bookmarking, and referring newbies to in order to get them up to speed in the digital content wars. His solution is right on, too, IMHO.

30 of 205 comments (clear)

  1. The Solution by Phrogz · · Score: 5, Insightful
    In case it gets /.-ed, the 'solution' referred to is:
    The solution is actually quite simple and requires only three steps:
    1. Revert the term of copyright to 14 years, immediately and retroactive to all existing works.
    2. Recognize moral rights in the works authors create, like every other civilized country on the planet. Make it immediate and retroactive to all existing works.
    3. Prohibit any corporation from owning a copyright. Corporations create nothing; they're consensual hallucinations and exist at our pleasure. I don't know about you, but I'm not much pleased any more.

    What I don't get, from reading the article, is: who is the second elephant? The technology companies like Philips or MS?

    1. Re:The Solution by meggito · · Score: 5, Insightful

      The two elephants are the entertainment industry and the technology industry. Both Philips and Microsoft are part of the second elephant.

    2. Re:The Solution by Phrogz · · Score: 4, Interesting

      OK, but the article starts off "when elephants dance, get out of the way". That's an amusing phrase, but is it supposed to mean anything for us?

      "Look out the elephants are dancing, hide behind the trees and see who comes out the winner!"

      This is advocating the wrong solution, IMO. The real saying should be "when two elephants fight, and the outcome is important to you, get your ass in there and start pounding on the enemy elephant!"

    3. Re:The Solution by LinuxIsStillBetter · · Score: 3, Insightful

      If the music publishers are that concerned about CD's and pirating for perfect digital copies, they can go back to publishing on cassette (and maybe revive LP's ;-)

      If the movie publishers are that concerned about DVD's, they can choose to only publish movies on VHS tape. Or better yet, use physical security to protect their property, and only show the film in theaters.

      It's all about greed, my friends. It's all about greed.

    4. Re:The Solution by Arandir · · Score: 4, Interesting

      Probibiting corporations from owning a copyright is interesting. I don't know if it's practical, but it is interesting.

      Corporations may be legal entities, but they are not human beings. Neither are they citizens of any nation. A single one paragraph bill stating that copyrights will only be issued to citizens of the United States would do it. We would still have to recognize the Berne convention, and honor copyrights granted to corporations from other nations, but we don't have to perpetuate this myth that corporations are people.

      Corporations do not create works. Their employees do. Give the copyright to the employee that created the work. As part of the "standard" employee agreement, a work created by an employee on company time would be automatically licensed to the company free of charge for any use, but copyright still belongs to the employee.

      At the minimum, there is a seed for thought here.

      --
      A Government Is a Body of People, Usually Notably Ungoverned
    5. Re:The Solution by Raetsel · · Score: 5, Informative

      • "when two elephants fight, and the outcome is important to you, get your ass in there and start pounding on the enemy elephant!"
      BAD idea. They make elephant guns for a reason! Getting "in there" gets you squashed, as the article points out. We're supposed to be smarter than that -- we need to be encouraging lawyers (EFF, etc.), buying our own legislators, and educating other voters!!

      I did this experiment: I talked to some other customers in Best Buy once -- we were in front of the HDTVs.

      • "Do you know they're still fighting over the broadcast standard?"
      • "Do you know the broadcasters want to be able to stop you from recording HDTV programs?"
      • "Do you know where you can get HDTV content?"

        "Nope"
        "Nope"

        And...

        "I think our cable system carries it."

      It turned out the person I'd chosen was the vice-president of the local (about 300 person) Cigna office. Lawyer by education, manager by profession. Neither her, nor her husband, had heard a thing about the battles we flame about on a daily basis!

      Ouch.

      --

      "...America's great minds of today, teaching America's great minds of tomorrow. Poor bastards." -- A Beautiful Min
    6. Re:The Solution by Pig+Hogger · · Score: 3, Funny
      OK, but the article starts off "when elephants dance, get out of the way". That's an amusing phrase, but is it supposed to mean anything for us.
      It means: "send in the mice!"...
    7. Re:The Solution by jgerman · · Score: 3, Interesting

      That's a different story. It may seem like just semantics. However, in the first case, that of a corporation creating something the assumption is that the corporation is the copyright holder. Which is not entirely in line with the idea of a copyright. A corporation is not an author or an inventor, but this assumption grants them that status. If you look at it from the other angle, the actual creator of the work is the owner of the copyright and by participating in a work for hire they are bound by their contract to grant exclusive rights to the company that is paying them, but they still own the rights they should only legally be able to grant that exclusive license. This is more in line with the spirit of this country which should, as I'm sure most will agree, be protecting the individual against the corporations not the other way around.

      --
      I'm the big fish in the big pond bitch.
    8. Re:The Solution by nathanm · · Score: 3, Informative
      Huhh? What laws in other countries does this reference? What's this "moral right"?
      If you's read the article you'd see the author's explanation of moral rights:
      • The right of integrity
      • The right of attribution
      • The right of disclosure
      • The right to withdraw or retract
      • The right to reply to criticism
      The first two are part of the Berne Convention, which the US has signed & ratified. He also gave a link to another article with a good, detailed explanation of moral rights.
  2. the entertainment industry complains... by DuckyExMachina · · Score: 4, Interesting

    but they did it too. I was reading an article for my silent film class at lunch today, and it described a court case where for the first time filmmakers were forced to pay an author of a book for putting it on screen (apparently a film company had made an adaptation of 'Ben Hur' without crediting or paying the author of the book). This quote from the article struck me: "There was no copyright law to protect authors and I could, and did, infringe on everything", that was Gene Gauntier, who wrote the unauthorized adaptation of Ben Hur. talk about the pot calling the kettle black in this whole distribution-of-content mess. as soon as the technology shows up, people will infringe on copyrights. it happened in 1912, and it'll happen now.

  3. Copyright Act of 1790 provided for 14+14 years by yerricde · · Score: 4, Informative

    The demand to restrict the copyright to 14 years is pretty naive.

    The Copyright Act of 1790 provided for a 14-year copyright term, renewable for 14 additional years. I remember reading that life expectancy for five-year-olds (a statistic that ignores infant mortality but does include child prodigies) has not increased significantly in the 200-odd years since that act was passed.

    --
    Will I retire or break 10K?
  4. 14 years - ok for an artist - big suckage for corp by Slashamatic · · Score: 4, Insightful
    Artists generally keep on creating. Fourteen years is a long time for many of them. You are not obliged to spend your gains on coke, etc and can set aside money like the rest of us try to do.

    The corp is different, it doesn't create. It is just a very large self-perpetuating overhead. At the same time a corporation is a useful way that large projects get financed, allowing the risk and losses to be split. Companies started as ways of financing risky projects such as a ship of trade goods on a single return journey.

    Keep the corporate rights holder, after all we want films like LOTR financed, don't we? However, I agree wholeheartedly with the idea of limiting the length of the rights to 14 years.

  5. Does anyone see this as a possibility? by PeterClark · · Score: 3, Insightful
    I like to some extent what the author suggests, but in this day and age where corporations pull the puppet strings on the politicians, can we honestly expect this to happen? Perhaps I am cynical, but this doesn't sound like it has a snowball's chance in hell of ever seeing the light of day, short of a revolution. Feel free to delude me of my cynicism. :)

    :Peter

  6. There's only one problem with this... by Redhawk · · Score: 4, Insightful

    Ex post facto laws (making laws retroactive) are illegal as per the Constitution.

    Although, given the reparations for slavery case, maybe I'm mistaken.

    I support the solution that the original author cites, but making them retroactive is gonna be difficult.

    Redhawk

    1. Re:There's only one problem with this... by Pedersen · · Score: 3, Interesting
      Ex post facto laws (making laws retroactive) are illegal as per the Constitution.

      Really? Well, then, I guess the Sonny Bono Copyright Extension Act is illegal. Of course, that doesn't stop it from being upheld, used, etc. Just thought I'd toss that little tidbit in for you.

      --

      GPL made simple: What was my stuff is now our stuff. If you improve our stuff, please keep it our stuff.
    2. Re:There's only one problem with this... by nathanm · · Score: 4, Interesting
      Ex post facto laws (making laws retroactive) are illegal as per the Constitution.
      Right, that's why there needs to be a lawsuit that overturns the copyright extensions, so they effectively never existed.

      The Copyright Act of 1790 set the copyright period as 14 years, with the opportunity to renew for 14 years if the author was still alive. Since the people that passed this law were essentially the same ones that wrote the Constitution, with its limited time for copyrights, I think this law was in line with the framers original intent.

      Like the article said, the 14 year period lasted for 100 years. Then it was extended 11 times in the the next 100 years! These extensions have absolutely nothing to do with the works' authors and inventors and everything to do with corporate subsidies.

      The solutions he presents are exactly what needs to happen.
  7. Tell me. . . by jafac · · Score: 4, Insightful

    What the fuck to the MPAA and RIAA member companies think they're going to do when all computers are encumbered with this new copy-protection technology?

    Lucas wants to go 100% digital, from the lens to the screen.
    Disney wants to eliminate celluloid from the animation process, most animated features are done largely on computer.
    Tell me that all the digital toys the music industry has to play with could be dispensed with in the production of the latest BoyBand video?

    So - you're going to take all your creative professionals, encumber the fuck out of their equipment, you'll be increasing your OWN production costs by an order of magnitude - and more since you wont be able to use cheap commodity hardware anymore, because economy of scale will not apply to things that mainstream consumers aren't going to buy zillions of. And who's going to support your encumbered technology? Certainly not the $10/hr MCSE who learned NT and Linux on his homebrew Athalon running pirated software playing pirated MP3s.

    Eisner says he's tired of being finessed by the technology industry? I think he's too full of himself. Don't bite the hand that feeds you Mickey.

    --

    These are my friends, See how they glisten. See this one shine, how he smiles in the light.
  8. There's one part of the solution missing... by PolyDwarf · · Score: 5, Insightful

    ... A mandate for Fair Use.
    IE something that reads along the lines of "Fair Use rights must be exercisable."
    Right now, we have the rights, but the industry is making it so we can't exercise them.

  9. Copyrights are not property! by nrrrdboy · · Score: 3, Insightful

    One of the most immediate ways you can help is to stop perpeutating the linguistic fraud.

    http://goatee.net/2002/03#_26tu

    02.03.26.tu | propaganda (part 3)

    Honestly! I had not intended to return to the frustrating
    topic of copyright for some time but Michael Eisner's commentary in
    the Financial Times has provided an opportune example of the
    misleading usage of the "property".

    Abe Lincoln and the internet pirates: The great Emancipator's
    forthright defence of intellectual property rights holds true
    today.

    What was that forthright defense? The statement that the restriction
    of speech and ideas, "secured to the inventor, for a limited time, the
    exclusive use of his invention; and thereby added the fuel of interest
    to the fire of genius, in the discovery and production of new and
    useful things." I do not disagree with Abe Lincoln, but I do disagree
    with Eisner because while he may laud the principle he has distorted
    and abused its application. And those of us that get fed-up with
    Eisner and his ilk sometimes lash out at the whole artfully
    constructed facade. This is a dangerous position for us to be in; as I
    wrote two years ago, "... it's difficult to voice this opinion because
    the small encroachments of copyright and patent that led to the
    present system are largely unseen. It's a creeping heaviness, but to
    complain of the invisible weight is thought to be unreasonable."
    However, my own reason does begin to fray when presented with a
    continued discrepancy between noble principles and unprincipled
    action: the perpetual extension of the original 14 year copyright term
    , the censoring of research, the theft of authors works via an
    underhanded amendment making all recordings works-for-hire, the
    acquisition of mp3.com by Universal which then slashed artist pay by
    80%, the decreasing costs of producing CDs but the increasing price of
    purchase, the debt many artists are saddled with when producing an
    album, the likely destruction of small Internet radio feeds, and the
    royalties we all pay to the recording industry when we buy a blank
    CD-ROM (regardless of its use!). At times, in exasperation, I think
    that the likes of Eisner are not capable of honest argument: they
    mouth the words, "freedom, author, consumer, innovation", but their
    actions call out, "money and power." (In an ironic twist of naming
    duplicity, the law that I wrote my senator about a week ago was
    introduced this week as the Consumer Broadband and Digital Television
    Promotion Act!) But I digress, I've said all this before, it'll
    probably get worse before it gets better, and my goal is to look at
    how Eisner effects his spin.

    In asserting the importance of physical and intellectual property
    rights in a democracy, Lincoln echoed the views of 17th-century
    thinkers such as John Locke, whose phrase "life, liberty and
    property" inspired the Founding Fathers.

    Sorry Mr. Eisner, our Founding Fathers did not equate these limited
    monopolies on thought to "property." They approached this topic with
    care and concern: a limited monopoly (a detriment) balanced against a
    requirement to "promote the progress of Science and the useful Arts"
    (a benefit). Evidence of that care can be found in our Declaration of
    Independence in which Jefferson wrote of, "Life, liberty, and the
    pursuit of happiness."

    It is as American as the apple pie that one may not take off a
    neighbour's kitchen ledge.

    But ideas are not apple pies. They are more like recipes that can be
    exchanged between friends and improved upon: "why fight over a slice
    of pie when through cooperation we can double its size?!"

  10. Great article, bizarre conclusions . . . by raresilk · · Score: 5, Insightful
    I was looking at the end for the "next page" link, where the author explained how his conclusion would solve the problem. I'm forced to conclude that either: (1) the editor cut off the last half of the article, (2) the author never finished writing it, or (3) the second martini kicked in about the time he wrote the bizarre conclusion. I quote below, with my remarks in italics:

    The solution is actually quite simple and requires only three steps:

    Revert the term of copyright to 14 years, immediately and retroactive to all existing works.

    Oh, okay, we give the media companies 14 free years of screwing us every which way but loose. They can charge us rent, per play, per eardrum, for every time we listen to a song, sell us CDs of that song that vaporize after 3 plays and don't work at all unless your stereo has been inspected by the FBI, and break into our homes any time day or night to confiscate our computers and look for digital copies of the song. But only if the song is less than 14 years old. Whew, I feel better.

    Recognize moral rights in the works authors create, like every other civilized country on the planet. Make it immediate and retroactive to all existing works.

    Um, okay, so in addition to copyright holders treating us like criminals, we'll have the authors on our ass too, throwing us in jail if we quote a sentence or sample a riff, or anything else they feel insults the dignity of their work. This is supposed to be a solution? It sounds like a whole new can of worms to me. The reason that the USA does not recognize so-called "moral rights" for authors is quite simple -- we have something called Freedom of Speech in the First Amendment that allows us to quote or criticize authors, and engage in "fair use" of their works -- rights that were unquestioned until the DMCA power grab. Contrary to the suggestion that it would be liberating for consumers, the European "moral rights" regime is in rationale and practice rather similar to what the media companies are seeking to institute in the US.

    Prohibit any corporation from owning a copyright. Corporations create nothing; they're consensual hallucinations and exist at our pleasure. I don't know about you, but I'm not much pleased any more.

    The basis of the problem is found in a single court ruling: Santa Clara County v. Southern Pacific Railroad. In this 1886 dispute, the U.S. Supreme Court found that a private corporation was a "natural person" under the Constitution and enjoyed the same protections as a citizen under the Bill of Rights. Corporations from that point forward were granted all of the rights and freedoms of a private citizen, yet none of the responsibilities. We made a mistake; hey, shit happens. It's not too late to fix it.

    Exactly where do you get your information about the law? Being a "natural person" is a two-way street -- contrary to this statement, corporations are subject to all the legal responsibilities that wetware persons have. In addition, they can have the fiction of their "personhood" revoked or legally disregarded if they misuse it - not so for individuals. True, large corporations are better equipped than the average "natural person" to push the envelope of legal rights and responsibilities, but that is by virtue of their superior economic resources, not their corporate status. Case in point: accused-criminal-come-lately accounting firm Arthur Andersen is huge, rich and powerful, but it is a partnership, not a corporation. Does that make their Enron document shredding less culpable?

    In sum, despite the article's cogent analysis of the problem (including the media companies' true goal of eliminating the personal computer, which I brought up a few weeks ago), none of the proposed solutions will do a thing about it, and I submit they would only make matters worse.

    --
    No, no, no. This is not a sig.
    1. Re:Great article, bizarre conclusions . . . by raresilk · · Score: 3, Interesting
      I think your equal protection idea is a plausible one - but are you quite sure that the 90 year period only applies to corporations? I know that it's typically used by corporations - how many 90 year old flesh and blood "persons" are there? But that's not the same thing. If a natural person could take advantage of the 90 day period then you cannot attack the statute on equal protection grounds.

      I also think it is possible to mount a more general constitutional attack on the Bono act - for once the ultraright faction of the Supreme Court might do some good in the world. It could be argued that the extension of copyright power to the Congress must be interpreted according to the understanding of authorship rights prevalent at the time the "framers" wrote the Constitution. I believe such rights were generally thought to be limited to the life of the author. So if I'm right, arguably Congress exceeded its constitutional powers by adopting the Bono Act, and the Act goes.

      --
      No, no, no. This is not a sig.
  11. That is Not A Solution, but the *problem*! by argoff · · Score: 3, Interesting


    His solution is the whole problem. It does not see copyrights as the seed of a vine who'se growth will never stop nickeling and diming freedoms to death untill it is cut off at the root. That's what got us here to begin with. As long as our society accepts that it's morally OK to derive value by restricting the copying practices of others we have doomed ourselves to follow a flawed concept that will always threaten freedom - corporations or not.

  12. A big problem with his solution: by uigrad_2000 · · Score: 5, Insightful
    Blockquoth the article:
    3. Prohibit any corporation from owning a copyright. Corporations create nothing; they?re consensual hallucinations and exist at our pleasure. I don?t know about you, but I?m not much pleased any more.
    Ok, who's the "author" of a movie? Is it the writer? The director? The editor? Or, maybe one of the major actors?

    I guess that the director can only go into business for himself. No company can own the copyright, so he has to use his personal budget for funding the film. If it flops, he has to declare personal bankruptcy, instead of letting some corporation absorb the hit. How is this supposed to make things better?

    I agree with the rest of the article. It's the first time I've seen this stated so well. I'm just curious about how he expects this last point to work.

    ps: He should run the Demoroniser over his MS-Word documents before publishing them to the web!

    --
    Free unix account: freeshell.org
  13. The Civil War (not off topic) by argoff · · Score: 3, Informative

    If you read this through you will see how history repeats itself ....

    During the early 1800's the rich plantation masters were so close to the rich industrialists that many people wondered how in the heck could people who had so many financial ties become so divided and eventually financed opposite sides of a civil war.

    The answer is this, in order for the plantation masters to get control of their slaves - they also had to control and regulate industries that relied on a mobile and skilled work force. (the industrialists) Those who didn't see this thought that the slave states could peacefully get along with the free states - they were idiots.

    Today the copyright industries, in order to get control of their copyrights, must regulate the computer and information technology industries that are carrying the economy. Some people also think that the solution is some sort of compromise, but they just don't understand that deriving value by restricting the copying practices of others is immoral and will never go away till we cut the problem off at the root - copyrights. This belief is very harmfull, because the longer we wait, the more costly it's going to be to cut the problem off at the root.

  14. Moral Rights? No, no, no. by cpt+kangarooski · · Score: 5, Insightful

    Moral-based copyrights are an extraordinarily bad idea. Fortunately no one had been so stupid as to come up with them when the Copyright Clause was established. (in fact, virtually no one had copyrights then either -- the first law having been enacted less than a century prior)

    The U.S. has a far superior utilitarian model. Essentially, it permits copyrights to be established if, and only to the extent that, they serve a public good. Moral rights are backwards, in that they promote the interests of the author as an end unto themselves. However, the genius of the framers was that authors should best be treated rather like cattle. (it's worth noting here that for several years I supported myself entirely as an artist)

    A dairy farmer is not interested in the well-being of his animals. He doesn't care if they're happy. He cares about milk yield and quality. If pampering the cows will produce sufficient quantities of good milk that it is worthwhile to do so, he will. If not, he won't. Thus the lack of solid gold cowbells.

    Likewise, where the public interest in having a body of works that is freely usable in all possible ways, and that concerns as many subjects as the human mind can imagine is served, copyright makes sense. Creating copyright to provide for artists is stupid -- it harms the public interest, and the public doesn't get anything out of it. Creating copyright to encourage artists so as to increase the number of distinct but comprehensible works, and limiting it so as to permit free use, is far better.

    If your intentions are to help artists, you'll do the former. (unless you really think about it, and remember that artists are members of the public too, and rely on existing works constantly) If your intentions are to help the public, you'll do the latter.

    Copyright's fine -- in moderation, and for the right aims. This is not a concept that meshes with the silly nonsense about moral rights, however. The author of the linked article is using about the worst means possible to try to serve a public interest, and it'll backfire spectacularly.

    --
    -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  15. Not a good solution by gilroy · · Score: 4, Insightful
    Blockquoth the article:

    Revert the term of copyright to 14 years, immediately and retroactive to all existing works.


    This would be a terrible idea to enact. As soon as this law was enacted, we'd have massive suits by content holders that it was a "taking". Either the government would have to overturn the law or it would have to "justly compensate" each and every holder of any copyright of any value. Bleh.


    On the other hand, saying that new copyrights last for only 14 years is not a taking, as a thing not yet created has no value. I think I could accept the tragic loss of public domain we've suffered, if I knew for sure it was a temporary aberration.

  16. Re:Ah... by Arandir · · Score: 5, Insightful

    Corporations are legal persons, not citizens. There is a difference. Citizens can vote. Corporations cannot. Citizens can get drivers licenses. Corporations cannot. Citizens can hold public office. Corporations cannot.

    Lest you think I'm sticking up for corporations, let me assure you that I am not. Citizens can be tried for crimes. Corporations cannot. That last point is crucial. Microsoft is not being tried for any felony.

    But the article you pointed me two has one very gross error amid its wealth of information. It tried to distinguish between the oppression of government and the oppression of corporations. They are one and the same. The East India Company, Massachusetts Bay Company, etc., were all chartered corporations. That meant that the power they wielded came directly from the British government. When independence was gained from the the British government, the corporations instantly ceased to have any power over the former colonists.

    If you rebel against corporations but ignore the government, you are accomplishing nothing. The only power they have over you is derived from the government. The RIAA and MCAA is not legislating any law. Congress is doing that. It is only because the people of the United States have elected spineless cowards and money grubbing opportunists that we face this current problem.

    If Disney and Sony suddenly disappeared tomorrow, our legal rights regarding digital content would still be in jeapardy. Stomp out Disney and another corporation will take its place. But if you take away the power of Congress to control your rights, then they won't have that power to sell to the highest bidder.

    I fear any government, of any political persuasion, that is so large that it has to power to tell what I can or cannot do with my CDs.

    --
    A Government Is a Body of People, Usually Notably Ungoverned
  17. Re:14 years - ok for an artist - big suckage for c by iabervon · · Score: 3, Insightful

    LOTR paid back the whole series in the first few weeks the first movie was out. Everything to do with DVDs, product licenses, and so forth, not to mention the other 2/3 of the movies, is profit. As far as whether bootlegs are concerned, they'd made back their investment nicely before the bootlegs were even available.

    Having the copyright on the movies (and images from them) expire after 14 years is plenty long enough, provided that studios acquire a modicum of taste and try not to make movies that are obviously bad. Moving movies is a major risk only because they don't weed out movies which are not worth making, and because they sometimes throw a huge budget at a movie which has a limited appeal and should be done for what people will pay to see it (since the diehards who will see such a movie won't care much that the budget was low).

    Prohibiting corporations from holding copyrights wouldn't be so big a problem; you just let the artists retain the copyright, but finance them (and provide camera teams and such) for a license, with terms depending on what they want. Corporations don't create anything, but it's not like a corporation is founded with pre-existing works, which it then makes all of its money by licensing.

    The real issue, though, is what person gets the copyright for something collaborative like LOTR, if corporations can't hold copyrights. It would be like trying to get a non-GPL license to Linux: you contact every single person who did anything on the project and try to figure out what's going on. The editors own the particular cut, but the images in the cut are owned by the animators and camera crews (with the lighting owned by someone diffierent), but all of the acting in the images in the cut is owned by the actors, who also own the voices, except that the audio splicing is owned by the sound editors...

    In any case, the ownership of copyrights by corporations isn't much of a problem, if the copyright term isn't related to the lifetime of the original owner. Make it 14 years for any work, regardless of whether it was created by an individual or by a group collectively assigning copyright to a corporation.

  18. Re:Can you say catch 22 by gilroy · · Score: 3, Interesting
    But you can escape from a catch-22. All you have to do is refuse to play their game. Read the book -- that's Yossarian's answer, and it can be made to work here.



    Granted, the Content Cartel control most of the "traditional" media. But they worry about the Net precisely because it is so huge and so (potentially) shatteringly effective at getting a message out without the traditional media. They fear that the Net will give birth to a spark, an episode, a movement they cannot foresee and cannot control.


    Stop worrying about how we get the "traditional" media to cover this. Stop trying to figure out how to "get our message out" in all the ways that have been tried before. Get out and educate, whatever way you can... and make the Net part of it.


    If we get enough people talking about it, the fight will spill over into the nightly news. And then we win.

  19. Heads in the sand by SiliconEntity · · Score: 3, Insightful

    All these fights over copyrights and laws are distracting us from the real problem, which is staring us in the face:

    If information products can be shared for free via the net, it will be very difficult for the creators to make a profit. And that means that there won't be many people making new music, movies, books and other information goods.

    I think most people, deep down inside, understand this, but they don't like the consequences. They try to think of ways that artists could make money, like selling T shirts, or by private donations, but these can produce only tiny revenues. Or people distract themselves by demonizing the record companies, or the MPAA, or Hilary Rosen. It's more fun to hiss at a villain than to try to do something about the train that's bearing down on you.

    We are heading for a very bad situation. The tremendous production we have enjoyed of information goods is mortally threatened. I don't claim to know the solution, but I don't pretend the problem doesn't exist.

    Please, pull your heads out of the sand, and face the issue squarely. The problem is not the Hollings bill or the DMCA or the record companies. The problem is that the net may make it impossible to make money producing information goods. That's going to have a huge impact on society in the next few years, probably a very bad one no matter what the outcome. Let's face this reality squarely.