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Microsoft To Start Running Anti-Unix Ads

PhreakinPenguin writes: "According to this article on News.com, Microsoft and Unisys are preparing to pay for a slew of ads to 'undermine' Unix with the theme of 'We have the way out.' They are apparently hyping that Unix is an expensive money trap. One ad states, 'No wonder Unix makes you feel boxed in. It ties you to an inflexible system. It requires you to pay for expensive experts. It makes you struggle daily with a server environment that's more complex than ever.' Unisys is apparently putting up $25 million and Microsoft won't say how much they're chipping in but you can bet it's more than Unisys." As the article notes, this comes after floundering attempts to sell (through Dell, Compaq and Hewlett-Packard) the high-end Unisys machines pushed by these ads.

46 of 984 comments (clear)

  1. Expensive experts by tangledweb · · Score: 3, Funny

    I'd rather pay for expensive experts than hand over $4 for a six pack of MCSEs.

  2. LIke this wasn't expected.... by erobertstad · · Score: 5, Funny

    It would be nice to see Sun and IBM, etc.. to start running some straight on anti-microsoft ads. I do like Sun's comment

    "As for Unix being 'inflexible,' 'expensive,' and 'complex,' we feel those are terms much better suited to the closed and proprietary world of Windows."

    Now if they will only put that into an ad of their own, that whole reply, sums up this marketing campaine very nicly.

  3. Windows Is Dying by Anonymous Coward · · Score: 1, Funny

    It is now official - Netcraft has confirmed: Windows is dying

    Yet another crippling bombshell hit the beleaguered Microsoft Corporation when recently IDC confirmed that Windows accounts for a declining fraction of all Internet servers. Coming on the heels of the latest Netcraft survey which plainly states that Windows has lost more market share, this news serves to reinforce what we've known all along. Windows is collapsing in complete disarray, as further exemplified by failing dead last in the recent Sys Admin comprehensive networking test.

    You don't need to be Kreskin to predict Windows's future. The hand writing is on the wall: Windows faces a bleak future. In fact there won't be any future at all for Windows because Windows is dying. Things are looking very bad for Windows. As many of us are already aware, Windows continues to lose market share. The green ink from declining sales flows like a river of blood. Windows XP is the most endangered of them all, having lost more of its core developers than any other operating system.

    Due to the troubles of Microsoft, abysmal sales of Windows and other products and so on. Recently, Slashdot reported a possible removal of Windows from the market by Microsoft. This only serves to confirm the fact that Windows is unwanted, doomed to be passed around like a harelip orphan from one foster parent to another.

    All major surveys show that Windows has steadily declined in market share. Windows is very sick and its long term survival prospects are very dim. If Windows is to survive at all it will be among OS hobbyist dabblers. Windows continues to decay. Nothing short of a miracle could save it at this point in time. For all practical purposes, Windows is dead.

    Fact: Windows is dead

  4. perl can save this story... by vreeker · · Score: 2, Funny

    my $bs = "No wonder Unix makes you feel boxed in. It ties you to an inflexible system. It requires you to pay for expensive experts. It makes you struggle daily with a server environment that's more complex than ever";

    $bs =~ s/unix/microsoft/i;
    $bs =~ s/complex/nonsense/i;
    $bs =~ s/expensive/clueless/i;

    print $bs;

  5. Re:Counter Ad by Gid1 · · Score: 5, Funny
    It shouldn't take IBM, et al, long to start running ads that show an MS-only shop having all the boxes go down simultaneously.

    ... hopefully accompanied by a massive thud as all those flying Windows XP people drop from the sky.

  6. Expensive Experts? by caldroun · · Score: 2, Funny

    Apparently MS doesnt know thier own pricing for calling thier Tech Support with an incident?

    --
    "If you have done 6 impossible things this morning, why not round it off with breakfast at Milliways" -- hhgg
  7. Re:No such thing as a cheap expert. by Patrick+May · · Score: 4, Funny
    Why don't businesses look to the long run?


    In the long run, we're all dead. -- John Maynard Keynes

  8. It requires you to pay for expensive experts... by Gilmoure · · Score: 2, Funny

    as opposed to expensive idiots?

    --
    I drank what? -- Socrates
  9. Re:We'll still use unix for webservers... by leviramsey · · Score: 3, Funny

    Well, web servers are a minor part of an enterprises computing needs. I mean, no one does actual business over the web, right?

  10. w00t by sinserve · · Score: 5, Funny

    Sun responded to the campaign in a statement.
    "Sun still does not see Microsoft as a real threat in
    the datacenter market where reliability, availability,
    serviceability and security are key,"
    [snip]

    "We are all about customer satisfactionability, system
    uptimeability, and cracker stopability", added Scott McCowboyNeal.

    --

  11. Re:Don't knock it before you try it by Anonymous Coward · · Score: 1, Funny

    Yes. I used to be a lowly unix sysadmin, but I have taken the MCSE exams, and now I enjoy an environment that lends itself to gaming with the greatest of ease. Thank you, Microsoft!

  12. Re:Ok, I'm gonna switch by ceswiedler · · Score: 4, Funny

    Well, better yet, switch to GNU, because we all know what that's not.

    "Unix may be unflexible and proprietary--but Gnu's Not Unix."

  13. Re:This won't work. by kin_korn_karn · · Score: 3, Funny

    well, in some countries, Coke is better for you than the local water supply, so it's really not such a bad thing on that level.

  14. Re:how to respond by JabberWokky · · Score: 4, Funny
    How about this:

    FADE FROM BLACK, a DISTRESSED MAN in a business suit is sitting across from a RELAXED MAN wearing a tie and dress shirt.

    DISTRESSED MAN: "Yeah, I had to get out of the office. The servers have been down all morning, and our clients are getting really upset with out excuses. They keep telling us to reboot, and they've been rebooting the servers, but the fact is, we're losing business. Losing money."

    RELAXED MAN sips coffee: "Mmm-hmmm"

    DISTRESSED MAN: "I don't know how much more of this we can take. It's a dog eat dog world out there. But I guess this is just part of doing business... I mean, computers go down. That's life in the office."

    RELAXED MAN smiles and sets his coffee cup down, looking down: "Well... not really"

    DISTRESSED MAN: "Yeah-ha... like your systems don't ever go down".

    RELAXED MAN smiles and leans forward: "No. We use Linux".

    FADE TO BLACK, title: Linux. Because Time is Money

    --
    Evan

    --
    "$30 for the One True Ring. $10 each additional ring!" -- JRR "Bob" Tolkien
  15. Re:perplexed by bribecka · · Score: 5, Funny

    I guess considering the crappy performance of their servers in the marketplace, they now have to bad mouth the competition.

    Thank god that all of us here at Slashdot don't ever badmouth or try to undermine Microsoft. Those bastards.

    --

    Where are we going and why am I in this handbasket?

  16. Re:Oooh, I'm scared by bwalling · · Score: 5, Funny

    "You will never see a blue screen of death with Unix".

    What about "Our technical support engineers won't tell you to reinstall everything every time you call us."?

  17. I sure hope I remember this when I wake up. by dinotrac · · Score: 5, Funny

    Something in my dinner must have been spoiled last night, becasue this dream isn't even funny.

    Microsoft, the monopolist, the Marquis de "lock-in", the ace of audits, the prince of product activation, the squire of "We don't need no stinkin' interoperability", is running ads warning IT shops about painting themselves into corner?

    Damn!

    At least the whine about expensive experts makes sense. Anybody dumb enough to buy this pitch is sure to feel uncomfortable around people who know what they're doing.

  18. When will we see those ads on slashdot? by cyba · · Score: 2, Funny

    :-)

  19. In other news... by sharkey · · Score: 2, Funny

    Both the Republican and Domocrat parties have announced their intention to run "anti-other-guy" ads during the upcoming election campaign process.

    A spokesman for the Republican Party had this to say: "Microsoft is a well-known innovator, and the Republicans are going to follow their innowations and give them all the visible support we can. We're not sure how these "mud-slinging" ads will work, but hey, if Microsoft does it, it must be OK, right?"

    Diane Feinstein issued this statement: "Fuck you! Fuck America! I piss on the Bill of Rights! What...Anti-Opponent Ads? Oh, yeah, well, we just want to point out how the Republicans are not as sensitive as we are to modern day issues. If you'd like more information, send your check to..."

    --

    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  20. My Mature Response by BeBoxer · · Score: 3, Funny

    It ties you to an inflexible system.

    I know you are but what am I?

    It requires you to pay for expensive experts.

    I know you are but what am I?

    It makes you struggle daily with a server environment that's more complex than ever

    I know you are but what am I?

  21. Ad - Counter Ad by Alien54 · · Score: 5, Funny
    What Sun needs is an ad that counters this.

    I'm thinking of something similar to those car ads where owner one keeps asking owner two if the model he has, has same features.

    They could have a purple Mercedes or some other obviously nice quality vehicle. standing next to a Yugo with all the body panels and doors in mismatched Microsoft colors. Even just a picture of the two vehicles in profile, side by side, with the line "which one would you want?"

    for the extra twist of the knife the drivers in the Yugo can squeel that "you don't have to know what you're doing when you own one of these".

    Heck I right now freely give Sun the permission to use this idea. No Cost. No such permission is granted to anyone promoting Microsoft.

    --
    "It is a greater offense to steal men's labor, than their clothes"
    1. Re:Ad - Counter Ad by zeugma-amp · · Score: 2, Funny

      Here's a better SUN orIBM ad IMO

      Scene: Computer room rull of server racks. There are 2 admins in the room. One has a SUN/IBM/"Unix rules" shirt on, the other a big MS Windows logo. Camera pauses briefly on a calendar that shows the date as Saturday.

      Unix Admin:
      Hi Bob. What are ya here for today?

      MS Admin:
      Nothing much, just running through our monthly reboot cycle. How about you.

      Unix Admin: (as he sits down on a monitor)
      I'm installing some new hardware on a database server. (He logs in. A welcome banner scrolls across the screen, the last line says "Greetings, This server has been up for 475 days."

      The camera zooms on the '475 days' and fades out to a graphic that says "SUN/IBM/Linux/whatever: for those who measure availability (or uptime) in years."

      This post, and all ideas expressed in it are in the public domain.

      --
      This is an ex-parrot!
    2. Re:Ad - Counter Ad by SWTP · · Score: 2, Funny

      Have you seen the ad for IBM-Servers running Linux where the cops are running around with some head honcho trying to figure where the servers went and the IT/IS guy walks by. He says to them We replaces everthing with that one? Going to save us a bundle.

      I was thinking on this one and came up with these.

      One ad that would be two new companies side by side. Showing system being setup but Unix and Penguin showing at company A but Microsoft logos at company B. Kind of like the ad that showed two companes 5 years later for the business paper. As times run along you see calm quite at the Unix place expanding with happy people all calm but the M$ place with the light always on desheveled people going mad fighting to keep the company up at the other. Finaly the B company being taken over by A comapny and MS being kicked out the door like the Kiko ads kicking out big laser printers.

      Or even simpley ad, "Who do you want to see rich? You or Bill?"

      Or just two jars with pennies being drop in. An anouncer states simply you save money when your system and servers stay up. One is labled Unix/Linux and other is Windows. Coins only drop in the Unix and bills, IOU's, patch disk, etc drop in the other. With the tag line stating what do you want to do! Could also have a counter of days, months etc with the other ticking from 0 to 1 to 0 day up!

      Or the better people in combat fatigues with worried look and speaking in a phone saying we are getting hammere here! We are under major attacked! We need those updates from them yesterday. We need help now! Our position and equipment are being over run! Panic strain faces etc. All of a sudden a guy walks up calm and cool. Taps Jim on the sholder and says dont worry we got the new Unix system in and the old window server are gone! You are saved! Crys of joy ring out!

      Ad ideas free to use. :)

  22. Re:Logical Fallacy: Re:Expensive experts by linzeal · · Score: 2, Funny

    Ok, find me a windows operating system that will scale to 64 procs and 128 gigs of memory....Now go find me one that scaled to 512 procs and 1 terrabyte of memory. I'm waiting as I'm dying to play return to castle wolfenstein on it.

  23. Re:Don't knock it before you try it by ScumBiker · · Score: 4, Funny

    I have to assume you either fell through a synchrotron beam this morning or your coffee pot was too close to the uranium plasma frabulator. Foo help us if you're serious. Unless you really like to watch a windows box try to count past 4.

    Anyway, I view these ad's as Microsoft caving. They obviously trying to break into the "big iron" market. To bad M$! Unix will be pretty much impossible to replace.

    --
    --- Think of it as evolution in action ---
  24. Re:Please, leave the zealotry at home. by Anonymous Coward · · Score: 1, Funny

    Don't like Slashdot, fine. But come on tshak - GROW UP! This is Slashdot! These are largely subjective issues, and we know that Slashdot will exaggerate every possible flaw with MS commercials. This strategy is nothing unique to Slashdot. Leave Slashdot and stop supporting Linux if you don't like it. Stop looking like a brainless reactionary zealot. I'm telling you, the Slashdot folks laugh when posts like this appear on Slashdot.

  25. Re:Oooh, I'm scared by swillden · · Score: 5, Funny
    I got a BSOD yesterday, on a clean install of Win2K. I had my buddy's Win2K laptop sitting on the desk next to my Linux laptop and I was fiddling with the infrared configuration on mine. Saw a flash out of the corner of my eye and turned to see my buddy's laptop in BSOD mode, complaining about an exception in IRSVC (I think -- don't remember the exact name, but clearly it was in the IR code).

    When I get some time I'm going to figure out how to reproduce it, then write a little killwin2k script. Then, next time the guy sitting next to me on the airplane won't turn his sound down while I'm trying to sleep, I'll just whip out my little Infrared Packets of Death!

    --
    Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  26. Re:Oooh, I'm scared by Anonymous Coward · · Score: 1, Funny

    Well, Don't do that then!

  27. We need competing ads by Anonymous Coward · · Score: 1, Funny

    I think someone should publish competing ads.

    Call comes in to computer room. "Servers are down, what's wrong". Someone runs to back room, where two monkies are grooming each other. Screams at them "get back to work". Monkies run into computer room, pushing reset buttons on blue-screen boxed (with a treat dropping down for each reset).

    Fade out: Buy Microsoft, so your IT department can be run by monkies too.

  28. Re:perplexed by Waffle+Iron · · Score: 3, Funny
    But your grandmother (unless she is someone like Grace Hopper) probably won't.

    Grace Hopper didn't need no steenkin kernel. Real geek women used toggle switches and patchcords. None of this OS handholding.

  29. Re:The Microsoft Car by Tri0de · · Score: 3, Funny

    You'd have to make sure it crashes every few hours.

    --
    "Everyone is entitled to their own opinion, but not their own facts."
  30. Re:Oooh, I'm scared by Firehead · · Score: 2, Funny

    How about this, Sun should just make a TV spot that consists of 10 to 20 seconds of a BSoD and then pay the networks to run it immediatly following any Microsoft ad.

  31. New MS slogan by fabiolrs · · Score: 2, Funny

    "All your servers are belong to us"

    --
    Fabio - Sumare/Sao Paulo/Brazil/South America/Earth/Solar System/Milky Way/Universe
    http://www.morroida.com.br
  32. Get my MCSE by Anonymous Coward · · Score: 2, Funny

    I wanted to get my MCSE (MineSweeper Consultant, Solitarie Expert), but I sucked at MineSweeper..(Micro$oft should rename minsweeper to BSOD sweeper, hit a mine and "boom", BSOD..

  33. Ad strategy by konmaskisin · · Score: 3, Funny

    ... here's the way to kill off Unix:

    "Unix is old and unreliable. If you can find a high-priced Unix expert to maintain your system you're in luck because thanks to our efforst there are practically *no Unix experts left*. Everyone has become expert in the low cost reliable and new systems offered by Microsoft. Have you ever seen an MCSE who konws anything about Unix?? Is there a USCE - no there isn't. And which is newer and has more graphics and buttons and stuff an MCSE manual or Unix expert manual? We rest our case ...

    We make server OSes and dominate several large hardware makers ... if they support Unix we inflict financial pain on them. We also make applications and we are never going to make applications for Unix nor will we ever include Unix and mixed platform training in our certification programs. We own the future and our future does not include Unix. If you are not with us you are against us. Terrorists use Unix and we don't. We are an American corporation and not an un-American, piracy supporting, hacker terrorist, old-fashioned and expensive foreign command line corporation. And in conclusion:

    YOU ARE EITHER FOR US OR AGAINST US (AND AGAINST AMERICA AND FREEDOM). Oh yeah we are monopolists and we have decided Unix is dead - what more evidence do you need that it *is* dead?"

    Thank you.

  34. Flexibility. by x136 · · Score: 4, Funny

    So Unix is inflexible. I take that to mean that Microsoft's products are incredibly flexible. So they'd have no problem disassociating Internet Explorer and all the other "value added" software, and releasing a lite version of Windows, right?

    Right?

    Hello?

    --
    SIGFEH
  35. MicrosoftAd: If you're going to paint yourself ... by orichter · · Score: 2, Funny

    into a corner, make sure it's our corner.

  36. Xenix, anyone? by Anonymous Coward · · Score: 2, Funny

    "Hey, if Unix is too hard for us geniuses here at Microsoft, don't you think it's too hard for you, too."

  37. Anti-MS Ad by ubernostrum · · Score: 2, Funny

    We see a small datacenter, with a couple geeks staffing it. Two large Italian Tony-Soprano type men walk in.

    Geek: Can I help you?

    Guys: No, we was just admiring this fine setup youse has here.

    Geek: OK...

    Guys: You know, it would be a shame if anything was to happen to this place...youse has such nice computers here.

    Geek: Um...are you threatening me? Because I can call Security if you are.

    Guys: No, no, we was just observing what a shame it would be if something bad happened to this here datacenter. Of course, that would never happen...especially if youse guys upgrade to Windows XP.

    Geek: Wait a minute...are you from Microsoft?

    Guys: In fact, we have to report to Mr. Gates soon...we can tell him for you that youse wants to upgrade. How many licenses does youse guys need?

    Geek: We don't need Windows XP. Our current setup runs fine and upgrading would cost an obscene amount of money.

    Guys: (Crack knuckles) Yeah, it would be a shame if anything were to happen to youse guys and these fine computers...

    Fade to black, displaying text on the screen:

    Tired of strong-arm upgrade tactics?

    Step out of the dark, seedy world of Microsoft and into the light.

    UNIX. The friendly alternative.

    And of course, there's potential for a whole series of ads here...

  38. Counterpunch already in the works... by Loki_1929 · · Score: 5, Funny

    Not that I'm a big fan of their software solutions, but Novell has a new video which may or may not (I don't know for sure either way) become a running commercial ad. It's very amusing and carries the sentiment of virtually every geek out there. Might be a nice thing to mention to the bosses next time they come up with the "great idea" of digging themselves further into Microsoft products.

    --
    -- "Government is the great fiction through which everybody endeavors to live at the expense of everybody else."
  39. COUNTER AD by gnovos · · Score: 3, Funny

    Fun fun fun, here's my counter ad: Some guy is painting, painting painting with purple paint until he has painted himself into a corner. Then, all he does it step on to the WALL (defying gravity) and finish painting that corner while walking sideways on the wall.

    Then flash some slogan like:

    "We don't see problems, we see solutions"

    --
    "Your superior intellect is no match for our puny weapons!"
  40. Fool! by Arandir · · Score: 5, Funny

    Your datacenter is the lifeblood of your company. And you don't want to hire an expensive expert to administer it? Fool!

    --
    A Government Is a Body of People, Usually Notably Ungoverned
    1. Re:Fool! by Anonymous Coward · · Score: 1, Funny

      No, they don't want an expert. They want some divorced hosed out menopausal woman with temper like a rabid shrew. They want some divorced change of life woman with hair which has been permed so many times that DNA is undetectable. They want some some divorced Oprah watching woman who took a Windows course in community college night school to administer your data center. That is the promise of Windows.

  41. Talk About Irony . . . by elbles · · Score: 2, Funny

    The new marketing strategy mentions this quote:
    "No wonder Unix makes you feel boxed in. It ties you to an inflexible system. It requires you to pay for expensive experts. It makes you struggle daily with a server environment that's more complex than ever,"

    Now, replace Unix with "Windows", and what do you get? A quote that makes a lot more sense, that's what you get. Quick, what are some phrases that describes Windows servers? Inflexible, requires expensive MCSE people, simple to fuck up, complex to keep running right. Microsoft had better come up with something better than this if they want "big" system admins to migrate to Windows 2000 Datacenter, mainly because they trust Unix, and they know it works; when Microsoft tells these guys that there stuff doesn't work, and that Microsoft's stuff will, they aren't exactly gaining much trust. I say let Microsoft kill themselves; the more steps like this that they make, and it might just happen.

  42. Microsoft logic by dcavanaugh · · Score: 4, Funny

    "It [Unix] requires you to pay for expensive experts..." So this means Windows experts are cheap? According to Microsoft's own logic, MCSE is a commodity (cheap labor) market. Attention Computer Science students: Adjust your course selection and career plans accordingly.

  43. Re:Palm version? by Billly+Gates · · Score: 5, Funny

    This would be great at a ms demonstration show. Remember what happened when Bill Gates demonstrated windows98 in front of 40,000 people in Chicago and it crashed. :-)

    I can see it all now. Bill Gates is demonstrating the supperior scalability of MS-SQL-Server.NET and someone like yourself with a palm crashes it and a blue screen shows in front of tech reporters, CIO's, lots and lots of potential customers. If this wont scare the shit of phb's then I don't know what will.