Slashdot Mirror
Browser Becomes Billboard
MikeKD writes "Citing a desire to 'enhance the user experience', United Virtualities is 'preparing to introduce a product [called Ooqa Ooqa] that will allow advertisers to automatically change the appearance of Web browsers, usurping some of the functions built into popular browsers...', according to an MSNBC article--and all this supposedly without downloading any additional software. UV says a lot of sweet things about being able to turn it off and allowing the web sites to customize the degree of intrusion (from reverting to normal form when leaving to retaining the rebrand even after leaving), but does anyone think advertisers will restrain themselves? Not I." Friends don't let friends use browsers susceptible to this.
wouldn't this be similar to say you're watching friends and while you're watching someone enters your house and paints your television pink, puts a sign on top of your tv that says buy tampax, and replaces your remote with a tampax branded remote?
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... if it is made optional.
...
Some people enjoy the experience of the internet and this may be one of the things for them. How else can you explain Flash's popularity
Seriously, the key here is the ability to turn it off if you don't want it. They've already built-in the functionality for limiting it to certain websites. As mentioned, weather.com is thinking about it. Personally, it'd be cool if they threw is some weather tools on the toolbar like standard conversions, rain=snow measurements, etc.
You have to admit it beats the heck out of a car driving across your screen
I just __CAN'T__ wait to see the latest pr0n ads..
Wonder what we'll be clicking on to close the windows?
Gives a whole new meaning to 'pop-ups'.
Weather.com, right? Epilepsy-inducing annoying ads Weather.com? Cars driving across the webpage honking at me Weather.com?
Yeah, they have really good judgment as far as intrusive advertising goes.
Was anybody else totally not surprised to hear that Weather.com is looking to be an early adopter for this "technology"?
mark
If you want to make an apple pie from scratch, you must first create the universe. -- Carl Sagan
My first thought is "why would anyone use this browser and subject themselves to this"?
But then, I remember the comet cursor scandal*. I'm sure they will package this into a really neat sounding program that will do everything you need, plus other things that you don't know about.
* For those that don't remember, Comet Cursor was this cursor customization that you could download and make your cursor look like anything you want, even an animated something. Pretty neat, except that the software transmitted all your mouse movements and click to their company, so they know where you clicked (becasue it was a browser plug-in) and where you went. The product was wildly popular for a while. I guess some will do anything for a little bit of snazzy-ness.
room101 -- how much can you stand before they break you?
(they always break you eventually)
Popups that abused javascript to run "full-screen", changing the size of my browser window without my permission caused me to disable javascript altogether.
Then, I stopped visiting certain websites when the "browser takeover" intensified with the use of "shoshkles"(sp?) - which obscured the very content I visited the web page to read, in order to hock their annoying, unwanted product. The analogy here is opening a newspaper, and starting to read an article on a local election, when suddenly an ad from the other page crawls and sets itself over that article.
Now, the same company that brought *that* annoyance now decides that the very interface of my browser isn't mine to control. Who needs that "Home" button? Not you! No - you go ahead and have this "BUY!" button instead. "Back" button? Nonono...you need another "BUY!" button!. What? You're not pressing them? Well, maybe you need some more incentive...let's replace the Reload button with a button that looks *just like* your old one, but actually goes to the same place our "BUY!" button takes you!
Hopefully Opera will stay clear of this, otherwise I may have to stop browsing altogether when I'm forced to use the Windows partition of my comp.
How long until a new worm uses this to quietly replace all the buttons and fields in a users browser with identical-looking ones that don't work as advertized?
The same company that brought you the aweful and awefully-named Shoshkele (those were the Flash ads that obscured the content of the page that they were on) has rolled out another aweful and awefully-named advertising technology. And weather.com has spearheaded the deployment of both godaweful technologies...
"It take 9 months to bear a child, no matter how many women you assign to the job."
This is "Overstepping the bounds" in more than one sense.
.sigs don't count.)
When I open a web page, I am generally agreeing to let a web designer do whatever he or she wants with the space between the <HTML> and </HTML> tags. Not my destop, not the frame, just the page.
If I don't have the option of turning this off, I will change browsers and not patronize sites that use this technique.
Why is it that every blank space has to become an advertising marquee?
Cheers
Jim in Tokyo
(Of course,
-- My Weblog.