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Seeing and Tuning Social Networks

Lisam writes "Jon Udell, in a fascinating column titled "Seeing and Tuning Social Networks", writes: "New forms of social software are one of the most hopeful green shoots erupting from a still-bleak technology landscape." Software is catching up with what we know about social networks: the greater the reach of your array, the more effective an actor you can be within an organization.In this column, Jon talks with two observers about software that maps social networks and their patterns..."

76 comments

  1. maybe this can be related by lingqi · · Score: 0, Troll

    to the role of moderators on slashdot?

    --

    My life in the land of the rising sun.

    1. Re:maybe this can be related by ihave+the+slaslhdot, · · Score: 0

      Im see the tuning and social netsworks. on moderartos yes! I have plus -1 for post for Offtoipcsand i don't no what the why i did something wrong? Please i wnts be the slashdot ok? what is the hurt me? is that hurts or ok? I have the offtiopics but it is the -1?

      --
      I'm where I say something at end of the lineComentes? :):):) I'm try learn the english ok to be the f
  2. but can it be related by GoatPigSheep · · Score: 1

    to the trolls of slashdot

    --
    GoatPigSheep, the 3 most important food groups
  3. but sadly by Anonymous Coward · · Score: 0

    no amount of computer software is going to make up for real understanding of how societies work. Someone which sociologists are lacking in. You may call this a troll, but please go read up on sociology. It is just junk science.

    1. Re:but sadly by Carter+Butts · · Score: 2, Interesting
      Someone which sociologists are lacking in. You may call this a troll, but please go read up on sociology. It is just junk science.

      While I can sympathize with the general complaint that not all work in the field is sterling, your overall conclusion is simply wrong. Pick up any copy of one of the better journals in the field (e.g., the American Journal of Sociology, American Sociological Review, Social Forces, Journal of Mathematical Sociology, Social Networks, or Social Psychology Quarterly (actually a sociology journal)) and you'll find genuine social science research. As in any field, some studies are better than others, but, on the whole, the discipline does manage to lurch forward despite the claims of naysayers.

      That said, I will not deny that there's a lot of non-science (and nonsense) which manages to fly under the "sociology" label. As a professional sociologist, this probably angers me a lot more than it angers you, but this is not a matter which can be rectified overnight. My colleagues and I try to do good science, to support others who do good science, and to encourage the use of rigorous standards in evaluating each others' research. Alas, many of those outside the discipline are more interested in throwing stones at the field as a whole than in aiding those who are trying to make a difference....

      So here's a hint: if you want to help improve the quality of sociology, stop painting the whole discipline with the "junk science" brush. The charicature is incorrect, and it serves to undermine the quiet majority of scientists who work hard to expand human knowledge in this area.

      -Carter

    2. Re:but sadly by Zalgon+26+McGee · · Score: 1
      Perhaps I'd have greater respect for sociologists if they could spell.

      But illiterate sociologists is just a bad caricature , isn't it?

      --

      ---

      Book(n): Utensil used to pass time while waiting for the TV repairman

  4. Point-By-Point Hate by Anonymous Coward · · Score: 0
    "Jon Udell, in a fascinating column titled "Seeing and Tuning Social Networks", writes: "New forms of social software are one of the most hopeful green shoots erupting from a still-bleak technology landscape."

    Yeah, real fucking bright ray of hope. Why don't we all just kill ourselves now?

    Software is catching up with what we know about social networks:

    Clue: Nobody on this site knows shit about social ANYTHING

    the greater the reach of your array, the more effective an actor you can be within an organization.

    No kidding? Well spank my ass and call me Stacy!!! Here I was thinking the SMALLER the reach, the more effective I could be!

    In this column, Jon talks with two observers about software that maps social networks and their patterns..."

    Zzzzzzz.... Huh, what? Oh yeah! A computer interface for my who-fucked-whom chart! Just what I need! I'm going to...zzzzzzzzzz


    -Mr. FullOfHate (still banned)

    1. Re:Point-By-Point Hate by ihave+the+slaslhdot, · · Score: 0

      Im having the fucking bright rays also(?) iam clue to the scial netswork. Yes? I have the spank to my ass(?) so to the smaller netswork!!

      --
      I'm where I say something at end of the lineComentes? :):):) I'm try learn the english ok to be the f
    2. Re:Point-By-Point Hate by Anonymous Coward · · Score: 0

      I'm thinking: suicide should be legalized and made easy.

      Or drugs should be legalized and some of us would kill ourselves off peacefully that way...

      I console myself by thinking that the current social darwinist climate is probably bad for the survival of the species in the long run because the non-social gene may be linked to others that will come in handy in a environments that we may face in the future, but I can see how that is irrelevant to the people alive now.

    3. Re:Point-By-Point Hate by Beliskner · · Score: 1

      Obviously some stupid people want VC money by making themselves look like the next big thing. This is just a variance on a theme.

      --
      A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
  5. It scares me a little... by danamania · · Score: 1

    Every so often I'll have a little laugh at people who're unnaturally fearful of new tech of some form - but I try not to poke too much fun. Sometimes though, articles like this one come along and scare me by going waaaay over my head. I want to crawl away somewhere and hide now.

    a grrl & her server

    1. Re:It scares me a little... by foniksonik · · Score: 3

      It's not 'waaaay' over your head, just a different context than you're used to. Most of the article is just talking about statistics and their implications... no hard facts or revelations, just kinda like rumors that haven't been verified but might be interesting in the future.

      It's much like talking about cloning, we all know what it means but what are the ramifications to our gene pool? Without recombinate dna how will we evolve? Clones begetting clones begetting clones, where is the fun in that? not to mention the lack of orgasms...

      BTW this isn't 'new tech' it is just old tech on speed... and similar in it's results, ie: premature ejaculation of info that may or may not be relevant.

      --
      A fool throws a stone into a well and a thousand sages can not remove it.
    2. Re:It scares me a little... by Anonymous Coward · · Score: 0

      Of course it went over your head - you're a woman.

    3. Re:It scares me a little... by Anonymous Coward · · Score: 0

      Actually women get this social stuff much better than us male/logic/problem-solving types! A few years of marraige will reveal this to you. But first things first... have you ever had a date???

  6. Nerds don't care by Anonymous Coward · · Score: 0

    Nerds don't socialize, because socializing does not involve math, science, or computers. Especially computers.

    1. Re:Nerds don't care by Anonymous Coward · · Score: 0

      Nor does it involve the following:
      Linux
      Star Wars
      Showering
      Anime
      GNU
      GoatSex

    2. Re:Nerds don't care by blue+trane · · Score: 1

      Not face-to-face, but why wouldn't online communication be "socializing"?

  7. Oooh... by Smelly+Jeffrey · · Score: 0, Troll

    Maybe this will finally explain why millions of people continue to buy and use Microsoft products.

    1. Re:Oooh... by Anonymous Coward · · Score: 0

      Hey Jeffery... why don't yo take your own fucking suggestion and take a shower??

    2. Re:Oooh... by Anonymous Coward · · Score: 0

      Showering is too hard.

      Something like the "sonic shower" on Voyager would be easier.

  8. underrated aspect of geek business by discogravy · · Score: 2

    it probably doesnt matter much to you if you are in an office/business/netowrk that doesn't require politics but any big business or univeristy requires that you be if not socialloy skillfull, at least adequate....telling a stupdi user that he is being, well, stupid will stop your career/job very quickly indeed if that stupid user is a dean or VP or something. this is a very underrated aspect of geekiness.

  9. Okay . . . by jchawk · · Score: 2

    Interesting article to read, but this is kinda of an obvious thing.

    You need to make as many social connections as you can. This is especially important in business and when working within a large corporation.

    1. Re:Okay . . . by permaculture · · Score: 1
      I read the article, and immediately thought of http://www.liftshare.com. At that site you can register your journey on a database, and find if anyone near you can give you a lift. Also http://www.friendsreunited.co.uk/, where you can register your schools and workplaces, to find people you met but have lost contact with.

      Surely these are examples of "new instruments that will reveal biological and cultural patterns our senses cannot apprehend"?

      --
      Environmentalism is the new Victorianism. Everyone ties on a green corset and pretends we're virtuous.
    2. Re:Okay . . . by blue+trane · · Score: 1

      Why is this "obvious"?

      Say I'm a freak who is hopeless in social situations, but I can code...it seems obvious to me that the business would benefit most by letting me spend my energy on coding, not forging social connections.

    3. Re:Okay . . . by Lemmy+Caution · · Score: 2

      You have to at least forge enough of a social connection to communicate your ability to code, submit a resume, get hired, and pick up your paycheck. And your ability to pick up a bigger paycheck could be informed by your employer's sense that you could go elsewhere - so the more people that you knew, the more opportunities you would have access to. Additionally, the more people you know, the more things you know - you want to use the standard templates library, right? That's a social network effect.

    4. Re:Okay . . . by Anonymous Coward · · Score: 0

      abosultely! this is what most geeks don't get, if they can code, eat, fart and jack-off, what else is there? the geeks that make it big *get* the social stuff!

    5. Re:Okay . . . by blue+trane · · Score: 1

      but *should* it be that way? is is *better* that way?

      I don't really want to "make it big" that much. Just let me do my job without having to deal with all the face-to-face social stuff, which often seems to result in bad or inefficient decisions.

      I think that in the future, non-face-to-face social interactions (such as this discussion, or online chat, we already see the start with email) will count as "social stuff"; and geeks of the anti-social variety will be able to participate more fully in society.

  10. He didn't look very hard before calling it new... by tlambert · · Score: 3, Informative

    This whole realm is already at least partially mapped out by a number of researchers. The ones referenced in the article are actually the least impressive of the lot, in my experience.

    My personal pick for most notable researcher in this area is Joshua Epstein. He's with the Sante Fe Institute. The best book of the several he's written is:

    Nonlinear Dynamics, Mathematical Biology
    and Social Science (Santa Fe Institute
    Series, Lecture Notes, Vol 4)
    Joshua M. Epstein
    Perseus Publishing
    ISBN: 0201419882

    It presents a number of mathematical models (games theory), including a variant of a Non-linear Richardson called "GloboCop", which does a fairly good job of modelling "core team" based Open Source software projects (IMO).

    There has actually been a lot of work along these lines; the first I ever heard of it was an article in Analog Magazine's "Science Fact" column, entitled "Toward a Science of Psychohistory".

    -- Terry

  11. I'd tell you how... by TheSHAD0W · · Score: 1

    But that's my entire business model, and my VCs would crucify me.

  12. Mapping drama by Kissing+Crimson · · Score: 1
    It is now possible to envision a "macroscope" that presents these invisible but ubiquitous patterns to human perceptual systems...


    Aren't those called Soap Operas?
    --
    What's that smell? Ah, that's my karma burning...
  13. I really, REALLY hope you are just a troll. by Anonymous Coward · · Score: 0

    Otherwise it will really, REALLY suck. Big time.

  14. Crap by inerte · · Score: 1

    Marketing bs. Software catching up with my network?

    I'm not an actor. Pretend as much as you like, computers don't make mistakes. 1s and 0s do. My software don't pretend to understand people.

    AFAK, the more my software pleases all the people, the more I am a monopoply. Software is a step, so are you free to climb this ladder? Hope so.

  15. What we need... by evilocity · · Score: 3, Interesting

    What this article points to most of all, at least for me, is the need for better tools to map abitrary dynamic non-hierarchical networks. Social networks, interlinked buearocracies, realms of knowledge (that whole noosphere thing), the internet itself, the list goes on. There are specific projects about looking into one or another of these, but few share the tools they develop to do the analysis, and those that do tend to release things very specialized to whatever they're studying.

    I know I for one am interested in collecting and mapping several datasets, for intellectual and practical gain, but lack the time, resources, knowledge and skill to develop full dynamic network visualization software (preferably in web-friendly form) all by my lonesome.

    So, uh... Hey! You! Open source developers! Get to work, chop chop!

    (to pre-emptively answer the 'why don't you start a project then?' question, I'm just an artist with geek tendencies who can write a little code, and I do mean a little)

    --
    ----- I don't believe in wisconsin.
    1. Re:What we need... by Carter+Butts · · Score: 2, Interesting
      There is actually quite a bit of SNA software available; check out the INSNA software page for some pointers. Some of this is free software, e.g., the sna package for the R statistical computing environment. Of course, most of this software is designed for research purposes (rather than visual excitement), but it is there for those who want it....

      -Carter

    2. Re:What we need... by evilocity · · Score: 1

      I guess what I'm looking for is 'visual excitement'. Or rather, output that enables a lay user to pick out patterns and clusters on his/her own, using the brain's built in visual processing mechanisms. I've seen some work on this, but nothing quite mature, and much of it not released even in binary form (one thing I took particular interest in, for example, is in academic copyright limbo).

      However, there were quite a few things at that link I hadn't found before, and one or two seem somewhat useful to my purposes, though the visual design and interface are somewhat lacking. Those were probably judged as not ever relevant by those writing the programs, but I find it hard to understate the importance of those aspects for something as explicitly visual as information visualization.

      Thanks.

      --
      ----- I don't believe in wisconsin.
  16. Re:He didn't look very hard before calling it new. by mippet · · Score: 2, Informative

    My personal pick for most notable researcher in this area is Joshua Epstein. He's with the Sante Fe Institute.

    He's with the Brookings Institution in Washington, D.C. ...

    --
    MEEP! MEEP!
  17. *sigh* by Anomolous+Cow+Herd · · Score: 2

    I suppose viewing it as a "network" is the only way that most Slashbots will ever understand social interaction.

    --

    "I don't know that atheists should be considered citizens, nor should they be considered patriots." - George Bush
    1. Re:*sigh* by Anonymous Coward · · Score: 0

      so this isn't "social interaction"?

    2. Re:*sigh* by Anonymous Coward · · Score: 0

      yeah, but most geeks use a routing protocol incompatible with the real world

    3. Re:*sigh* by Anonymous Coward · · Score: 0

      I say make them change.

  18. Not-For-Profit Management by bigattichouse · · Score: 1

    My company has been developing a system based on a similar idea for some months.( http://www.bigattichouse.com/peoplelinking/ )

    The current site shows a web-based network using our engine, but our current software is actually a visual modeller for use by not-for-profits to manage their membership, volunteers, wants and needs.

    --
    meh
  19. pseudo-science by Futurepower(R) · · Score: 1

    I'll say it also. Most sociology is just pseudo-science, or just junk.

  20. hum. by herrd0kt0r · · Score: 1

    at first i thought that "seeing and tuning social networks" would help me meet REALY HAWT chix0rz! but then i realized it was something else entirely.

    damn.

    my green shoot hasn't erupted from this still-bleak landscape in a lonnng time.

  21. it's been done before by g4dget · · Score: 2
    It is now possible to envision a "macroscope" that present these invisible but ubiquitous patterns to human perceptual systems so that they would engage our innate ability to perceive millions of leaves as scores of trees...and a forest

    Someone didn't do their homework. Data visualization, network visualization, and social network visualization have been hot topics for a while.

    patents pending

    The usual thing: someone who doesn't know the field patents what someone skilled in the art should know.

    1. Re:it's been done before by Anonymous Coward · · Score: 2, Informative

      yes, it has been done since 1934 when the first 'sociogram' was drawn by hand. the field grew in the 60s and 70s when mainframes began to crunch matrices to figure out who was best connected. with a pc you can now do this in your bedroom using data from the web: First Monday for academic readings on this topic see: Connections

  22. Social Networks progress in the open source world by Avumede · · Score: 2, Informative

    Social Networks has been pretty slow to come to open source world. One of the few pieces of software I know that uses them is the R project, which now has some social network analysis tools.

    For visualization, though, I'm currently unaware of any open-source tools. Krackplot has a free web interface, and there is a simple Java program that uses spring-based algorithms for node positioning, but I know of nothing open-source that uses Krackplot's simulated annealing algorithm.

    In general, social network analysis can be very useful, but it's results are often subject to misinterpretation. For example, a social isolate in a business might be isolated for a good reason (they are doing research, for example), so you wouldn't want to tell them to integrate themselves more. But in general, it's a great tool to get another look at data you would not normally find out about.

  23. Follow the money... NOT by grokk · · Score: 1

    I lost interest in the article -- but not the objective phenomena -- and didn't even finish it, when it became apparent it's bottom line is: trying to find interesting new ways to make dot.com $$ (go ahead; tell me I'm wrong).

    People have to make a living -- but this is ideological -- an irrelevant to many of us.

  24. If they are allowed to STORE the card number... by neo · · Score: 2

    they are then responsible for it's security. Period. Anything else is just neglegence and will get their pants sued off them.

  25. note to self by lingqi · · Score: 1

    never publically discuss the moderators on slashdot; else karma will get hit HARD (see parent)

    --

    My life in the land of the rising sun.

  26. Interesting by krypt0nuk · · Score: 1

    All I can see software like this doing is improving the "networking" of the current lower skilled workers and allowing the incompetant managers to remain in thier positions.

    A skilled manager recognises which of his staff interact with other departments well, he may try to encourage them to interact with another department or manager, he doesn't need software to tell him such things.

    What if Joe in IT's best mate is Bill from marketing, as such they form a good link between the departments, but Joe doesn't interact with accounting as he thinks John lazy and stupid. A skilled manager will pick up on something like this, software and a poor manager may try and persued Joe to network with John to the detriment of the department.

  27. Re:Social Networks progress in the open source wor by Anonymous Coward · · Score: 0

    now this is what I need to find. a research gig.

  28. a little history by Anonymous Coward · · Score: 0

    social network analysis began in 1934 when the first sociogram was drawn by hand. the field grew in the 60s and 70s when mainframes began to crunch matrices to find cliques and figure out who was best connected. with a pc you can now do network visualization and network analysis in your bedroom using data from the web:

    First Monday

    for academic papers on social network analysis see their journal:

    Connections


  29. Re:He didn't look very hard before calling it new. by tlambert · · Score: 1

    Thanks for the update; I haven't really followed his career, other than to read his publications.

    The Brookings Institute is also well known for research in the area; I have a personal bias towards the Sante Fe Institute, specifically that they do a lot with Complexity theory.

    -- Terry

  30. Actor-Network Theory by ynotds · · Score: 2
    I'm not an actor.
    The use of "actor" in his context is clearly different to the one you are familiar with.

    Maybe you wouldn't get a gig in Hollywood, but you are indisputably an "actor" in the sense used by Bruno Latour to encompass all humans and whatever other entities might act so as to influence the data/knowledge. Latour's actor's do not even need to have intentions.

    I ran into them in a Philosophy of Science course a decade ago, but nowadays you can just use a Google search.
    --
    -- Our systemic servants do not good masters make.
  31. Bla bla bla by inerte · · Score: 1

    So I'm false. That's incredible, I thought you were.

    Give me a break, Bruno Latour can know t h i s much.

  32. Re:He didn't look very hard before calling it new. by Carter+Butts · · Score: 2, Interesting
    Actually, the SFI people are also quite new to this business. If you are really interested in learning more about the (large) body of empirical literature on the subject, I would recommend looking at past issues of Sociometry and Social Networks. (The latter now fills the role of the former, which was the primary outlet for such work from the 1930s through the 1960s.) Useful papers also appear in the Journal of Mathematical Sociology, the Journal of Mathematical Psychology, and (more rarely) the American Journal of Sociology. You can find all of the above in your local university library.

    You should also try Wasserman and Faust's (1994) book on the subject. It is showing its age a bit, but remains the best single volume on the subject.

    -Carter

  33. Re:He didn't look very hard before calling it new. by mippet · · Score: 1
    "I have a personal bias towards the Sante Fe Institute, specifically that they do a lot with Complexity theory"

    Check out John Horgan's feature on SFI in Scientific American, "From Complexity to Perplexity" (Scientifc American, June 1995; the Web archive only seems to go back to 1996 now) and Melanie Mitchell's retort, ("Complexity and the Future of Science")

    Both make for interesting reads on the Sante Fe Institute.

    --
    MEEP! MEEP!
  34. No comments better than 4? by Any+Web+Loco · · Score: 1

    What? Don't /. readers have anything +5 Informative/Funny to say about social networks?? Hang on - social networks & /. posters... social networks & /. posters... Oh. I get it now.